Hacking social shopping - Frontiers of Interaction 2011

Co-creation workshop | Florence - June 20th, 2011

HACKING SOCIAL SHOPPING

H-art @ Frontiers of interaction 2011

MOBILE AS SHOPPING MEDIUM

Thursday, June 23, 2011

WE ARE...

LUCA [email protected]


mailto:[email protected]


WE ARE...

LUCA QUATTRIN SILVIO [email protected] [email protected]






100CO-CREATIVEMINUTES


TO ENVISION A NEW MOBILESOCIAL SHOPPING EXPERIENCE


HACKING 4 TOPICS

Elastic Networksand False Friends

Badges, Coupons& Co.

In/Out Stores

Things & Gadgets


HACKING 4 TOPICS



BE LIQUID / STRETCH CONNECTIONS

In/Out Stores

Things & Gadgets


HACKING 4 TOPICS



PLAY WITH REWARDS AND DEALS

In/Out Stores

Things & Gadgets


HACKING 4 TOPICS



DETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUND

In/Out Stores

Things & Gadgets


HACKING 4 TOPICS



CONNECT OBJECTS AND ‘ENLARGE’ YOURSHOPPING EXPERIENCE

In/Out Stores

Things & Gadgets


AND SKETCHING NOVEL IDEAS


AND SKETCHING NOVEL IDEAS

THE WORKSHOP AIMS AT CREATING

FOR SOCIAL SHOPPING EXPERIENCES ON THE MOVE IN THE FASHION MARKET


CO-CREATION PROCESS


1

20 MINS WARM-UP

2

30 MINS BRAINSTORMING

3

20 MINS CONCEPT STRETCHING

4

30 MINS SHOW

100MINS


120 MINS WARM-UP

Quick introduction lecture about the mobile social shopping experienceand case studies presentation.


230 MINS BRAINSTORMING

Participants break out into teams.They have to choose one or more topics and develop collaboratively three design

concepts/ideas around mobile social shopping experience.


320 MINS CONCEPT STRETCHING

This task is a method to elaborate and iterate concepts/ideas in a collaborative way.Pairs of participants have to sketch out and illustrate one of the ideas developed during

the brainstorming in 10mins.

After 10 minutes, the idea is passed to another couple that has to expand it. Finally the same idea is transferred to the third group couple for the last iteration.


430 MINS SHOW

Teams present the developed concepts to all participants, illustratingone selected idea with a 2mins 'pitch' session.


WARM-UPCURRENT VS FUTURE


Children now havetwo states of existence:

asleep or online“”Schmidt - CEO Google


MOBILE ISSHAPING OUR LIFE


NEW COINSIN YOUR POCKETS

Mobile paymentsis the future of

the retail biz

$


NEW COINSIN YOUR POCKETS

Mobile paymentsis the future of

the retail biz

$

PRESENT


A BIG POTENTIAL

160.000.000 DEVICES(WITH DATA CONNECTION)

Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011



+60%

Are interesting in mobile shopping activities

A BIG POTENTIAL



Have used a device in store

A BIG POWER

9 10ON


FASHIONis the worldwide biggest market (with high potential for MSS experience)

A BIG MARKET

(WOMAN)



HOW TO CHANGE THE CURRENTSOCIAL SHOPPING EXPERIENCE...

e-commerce

F-commerce Social commerce


e-commerce


CONTEXT

CUSTOMIZATION

DEALS

REVIEWS/RATINGS

SAVING

SHARING


GEOLOCAL



INTO A COMPELLING MOBILESOCIAL SHOPPING EXPERIENCE ?

e-commerce



SHARING / REVIEWS


SHARING / REVIEWS / RATINGS


GEOLOCAL / DEALS / REWARDS /SAVING


http://youtu.be/7u0ij9D5S4Y http://picknplay.se

GEOLOCAL / DEALS / REWARDS /SAVING / IN-OUT STORE


http://youtu.be/7u0ij9D5S4Y

http://youtu.be/7u0ij9D5S4Y

INTERNET OF THINGS / SHARE / DEALS

http://vimeo.com/23215772




http://www.bitehunter.com/

DEALS / SAVING / GEOLOCATION


http://www.bitehunter.com

http://www.bitehunter.com

SHARING / REVIEWS / RATINGS / GEOLOCAL


http://www.color.com/

ELASTIC NETWORKS / SHARE / REVIEW / GEOLOCAL


http://www.color.com

http://www.color.com

USER SCENARIOS


Whitney is a 25 years old young professional. She is single and a fashion enthusiast. She likes to go out for shopping with her friend

Lynn.

Whitney uses social networks on mobile and she loves to share suggestions on fashion products and deals. She uses mobile to discover

new fashion trends and explore the city for most glam shops.

She considers mobile always at her side, whenever and wherever she needs shopping advice.


DESIGN TOPICS


ELASTIC NETWORKS AND FALSE FRIENDS BE LIQUID / STRETCH CONNECTIONS

NOW

Design the next mobile app for shopping based on temporary ties and people proximity


BADGES, COUPONS & CO.PLAY WITH REWARDS AND DEALS

Create a novel rewarding system based on social shopping activities and gaming dynamics.

DO SOMETHING

GETSOMETHING


IN/OUT STORESDETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUND

Envision interactive tools and services for the new 'social shops' in the city.!

EHI MARK!COME IN!WTF?


THINGS AND GADGETSCONNECT OBJECTS AND ‘ENLARGE’ YOUR SHOPPING EXPERIENCE

Develop specialized tools and devices for supporting personal and social shopping.!


WORKSHOP RESULTS


MORE THAN 10 IDEAS (13)FOR US REALLY INSPIRING!


VISUAL CLOUD SHOPPING

TOPIC: in/out stores (+ elastic networks & false friends)DESCRIPTION: a visual cloud on shop windows which visualize purchases or pre-purchases in the store, encouraging people 'likes'.The system gives a visual information about most-purchased products available in the store, showing larger on window screens the most-liked products.

WHAT YOU SEE IS WHAT THEY GET


AR EXTENDED CATALOGUE

TOPIC: in/out stores DESCRIPTION: mobile app that uses augmented reality for showing the complete outfit from a single product or accessory. The app gives also information about recommendations, purchases and social rancking of the product.

LOOK IN STORE, EXPERIENCE ON MOBILE, THEN DECIDE


SHARENDIPITY - THE FASHION TASTEMAKER

TOPIC: elastic networks & false friends DESCRIPTION: mobile app that allows 'tastemakers' to share pictures, products, shops and fashion finds. Followers can view and vote them determining the tastemakers' status. Tastermakers mix-and-match items from all brands, 'suggesting' to followers what to buy or browse for inspiration.

THE UNEXPECTED COLL IS JUST AROUND THE CORNER


SERENDIBUY.IT

TOPIC: elastic networks & false friends / in-out storesDESCRIPTION: It is service/mobile app which allows you to access a retailers’ network that offers you two possibile purchase paths:1-promotional > following special offers2-serendipity > if you choose this one, when you select an item, you receive suggestions based on your purchase history, likes, etc.

The paths can be shared through social networks and you can obtain discount coupons for the next time.

THE PATH OF YOUR DESIRE


LOOK SHOP

TOPIC: elastic networks & false friends / In-out storesDESCRIPTION: a mobile application which enables you to share a picture of you with a product you are not sure want to buy. You can take a photo of you in the store, and ask to the community if it fit right on you or not (a kind of “Do” and “Don’t” is the feedback from other users).A website of the brand or of the mall (or a facebook application) can manage and collect all the photos and all the positive or negative feedbacks.

DOES MY BUM LOOK BIG IN THIS?


GOTCHA

TOPIC: Badges, coupons and Co.DESCRIPTION: 1. see something you like2. take a picture of it with your mobile phone3. upload the picture to the community.4. social recognition of the product by the crowd or by automatic brand recognition (screening website or brochures)5. once you identify the product, if was a user that recognised it, has a reward/coupon to spend, but if the product was recognised by the system you can book the changing room, specific size and colour.

FIND AND TRY


SHOPPING PROXIMITY

TOPIC: elastic network & false friends / in-out storesDESCRIPTION: You receive advise and suggestion from experts, close to you friends or branded shops. If you are looking for a green stiletto in Florence, you can ask to the community (using the mobile application) where you can buy it around you.

A BIG VALUE FOR SHOPPING


FIND YOUR SALE PATH

TOPIC: elastic network & false friends DESCRIPTION: A localization platform for on sale fashion products based on croudsourced data. The platform enables people to discover ‘shopping carts’ created by others and to make your own ‘shopping maps’.

ON SALE I’LL TELL YOU WHERE TO GO


DIGITAL WALLET FOR FIDELITY CARDS

TOPIC: badges, coupons & co.DESCRIPTION: a mobile application which manages different fidelity cards (cross brands - single sign-on) and gives the possibility to gain points and rewards for next purchases.


I ‘LIKE’ DISCOUNTS

TOPIC: elastic network & false friends / in -out storesDESCRIPTION: stores enable clients to ‘like’ an item during sale periods. More ‘likes’ the product receives, bigger will be the discount on it.

ON SALE I’LL TELL YOU WHERE TO GO


SOCIAL SELLERS AFFILIATES

TOPIC: out ofDESCRIPTION: creating a seller chain based on influencers' recruiting through a social shopping kit (promo codes, discounts, exclusive services).

HOW TO INCREASE BRAND’S SELLER CHAIN


SUPERMODEL.ME

TOPIC: out ofDESCRIPTION: Participants engage ina a real life product aggregation by being invited to a fashion Flash Mob where a preview collection is worn and photographed, with the aim to find a new model.

THE REAL FASHION TRENDS AND MODELS ARE ON THE STREETS


UNTITLED

TOPIC: elastic network & REAL friends / badges, coupons and co.DESCRIPTION: people in your network can ‘sign in’ in the deal. The system generates a deal ID and when there are enough people, the merchant/seller applies a discount.

FIND OPPORTUNITIES AND SHARE


H-artVia Sile, 4131056 - Ca’ Tron (Treviso)Italy

© H-art 2011 | All Rights Reserved H-art is a GroupM Company

WHY JOIN THE NAVY IF YOU CAN BE A PIRATE?Steve Jobs

“

”

Silvio [email protected]

Luca [email protected]


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Hacking social shopping - Frontiers of Interaction 2011

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