Saurabh Sahni Developer, Hacker, Evangelist

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Our Audience

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Two ways to hack Yahoo! Social

1)  Open Applications

Run your applications across Yahoo! Reach large Yahoo! audience

2) Social APIs

Syndicate UGC Leverage Yahoo!’s 600+ million users in your social applications

CONTACTS

SOCIAL DIRECTORY

UPDATES

STATUS

HOME PAGE

MY YAHOO!

…more coming soon

Y! TOOLBAR

PULSE

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Open Applications

HOME PAGE

MY YAHOO!

…more coming soon

Y! TOOLBAR

PULSE

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Why hack open apps?

MY APP

SOCIAL - Access user Profile & Connection data - Interactive, personalized

DISTRIBUTABLE - Discovery - Promotion

- Media buy enhanced

ENGAGING - Permanently parked in high-traffic starting points - Viral in nature

EASY TO BUILD - Quickly prototype idea within 24 hours

- Launch directly in production. No blockers!

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YAP: Programming Model

http://www.flickr.com/photos/dimitridf/2841804136/

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YAP : Small View

•  Small View: •  Cached, needs to be fast •  Supports only: Html, Inline css, YML

•  Can be pushed programmatically

•  SetSmallView(guid, newYML)

•  Can be updated with fresh content

•  yml:include fetches new data from your servers

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YAP: Canvas View

•  Loads external URL from your server

•  Support for: •  Open social 0.8 (JS & REST) •  YML, CSS, HTML, JS

•  Runs in an iFrame with Caja

•  Yahoo! SDK

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YAP - Accessing User Data

•  Guid •  Unique identifier for a user •  Public info, can be stored on your servers

•  Consumer Key / Secret •  Specifies “API Scopes” •  Enables to query Yahoo! WS •  Necessary for OAuth 1.1 authentication •  Automatically created for you in devTool

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Social Platforms: Available APIs

•  Social Directory: One Social Graph •  Contacts, connections & profile data

•  Updates •  Syndicate user content & activity

•  Presence •  Read, write presence

•  SDK simplifies access •  Make it easy: YQL

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YML: Yummy Language To Get You Started •  Enables you to get cool features fast

•  <yml:a view=”Full” params=”prefs.php”/> •  Enables ajaxy behaviors in SmallView

•  <yml:include> •  Enables to load fresh content once SmallView is loaded

•  <yml:profile-pic uid=”XXX”> •  <yml:name uid=”viewer” linked="true"/> •  <yml:friend-selector uid="viewer"/> •  <yml:user-badge uid="viewer" linked="true” />

More: http://developer.yahoo.com/yap/guide/yapdev-yml.html

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YAP Cautions

•  Your gadget URL needs to be a prod host •  Not all HTML/JS will run for security

•  JS/HTML will be cajoled •  YML and OpenSocial are whitelisted

•  Small view: •  No Javascript •  NO CSS •  No <a> Links except via YML

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Production Hosting

http://www.joyent.com/developers/yahoo

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2. Social APIs

CONTACTS

SOCIAL DIRECTORY

UPDATES

STATUS

7/2/10 http://developer.yahoo.com/social/

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YAHOO! MESSENGER

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Easiest way to use Social APIs is via YQL

http://developer.yahoo.com/yql/console/

http://developer.yahoo.com/yql/console/

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Updates Firehose

Access all Yahoo! Updates in real time via YQL http://www.flickr.com/photos/thomashawk/250792779/

7/2/10 Updates Firehose

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More tuning

Query search: select * from social.updates.search where query='earthquake';

select * from social.updates.search where link='huffingtonpost.com';

Hacking: Updates in your language

http://www.flickr.com/photos/dimitridf/2841804136/

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Get Yahoo! SDK http://developer.yahoo.com/social/sdk/

PHP SDK: http://github.com/yahoo/yos-social-php

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Gadget XML: http://github.com/saurabhsahni/Hacks

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7/2/10 Gadget XML: http://github.com/saurabhsahni/Hacks

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Links

•  Yahoo! Application Platform - http://developer.yahoo.com/yap/

•  Yahoo! Social APIs - http://developer.yahoo.com/social/

•  Yahoo! Query Language - http://developer.yahoo.com/yql/

•  PHP SDK -http://github.com/yahoo/yos-social-php

•  Examples - http://github.com/saurabhsahni/Hacks