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© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 1
Halal Ingredients
to create Momentum
in the food industry
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 2
• Born in 1951, German
• University studies in
Göttingen/Germany
and Stanford/USA
• Sociology, economy and business administration
• Since 20 years in the food ingredients industry
• CEO of VAN HEES, technological leader as supplier of
spices and additives to the meat industry worldwide
Dr. h.c. Jürgen Georg Hüniken
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 3
Halal Ingredients for Halal food
First Halal Control certified Ingredients Production
in Europe
Creating the Quality Momentum
Only 100,0% Halal is Halal
Creating the economic Momentum
Halal food – the fastest growing food market segment
Creating Halal Success
Strengths, Weaknesses, Opportunities & Threats
Making an informed choice
reliability and visual recognition
Overview
1. Technological leader for ingredients for the
meat processing industry worldwide
2. > 400 employees worldwide
(meat technologists, food scientists)
3. 10 Production- / Service center
(e.g. Germany, France, USA, Russia, China)
60 exclusive agencies worldwide
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 4
VAN HEES worldwide
Forbach, France Cambrai, France Eupen, Belgium Capetown, South Africa
Walluf, Germany
Wuppertal, Germany
Cary, USA
Werke / Production / Production
Service Center / Service center / Centre de Service
Agenturen / Agencies / Agence
25.000 tons p.a.
food ingredients, spice blends, additives
for meat processing only
in accordance of HACCP and
International Food Standard 6.0
1.000.000 tons p.a.
meat products
(Chicken McNuggets Döner/Kebab)
(Succhuk/Köfte marinated beaf)
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 5
VAN HEES International
First dedicated and exclusive Halal production of
- spice blends
- food additives
in Europe
certified by Halal Control (MUI)
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 6
#1 Halal Ingredients Production
Wuppertal 1st dedicated Halal plant
p. 7 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Wuppertal 1st dedicated Halal plant
p. 8 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
p. 9
HALAL CONTROL
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Research &
Development
Purchasing
Halal-
Administration
Production Quality
assurance
Traceability
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 10
Halal Certificate
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 11
Halal Certificate
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 12
100% Halal
mainly/mostly ?/%
yes/no 100%
Halal
components
all ingredients
p. 13 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Creating the Quality Momentum
• 100% exclusive Halal
- all raw materials Halal
- no cross contamination
• 100% Halal equipment and tools
- no „dual“ use
- no haram cleaning
• 100% Halal Quality Policy
- Halal control points
- only Halal instructed employees
• 100% Halal Control
- regular audits and certification
- permanent monitoring of new developments
p. 14
Halal employees manual
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
p. 15
Pork meat in Halal menue in Great Britain
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Source: BBC London
p. 16
Pork in Swiss Döner
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Source: SRF Suisse Radio and Television
p. 17 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Creating the economic Momentum
- Western Europe
(e.g. Germany, France)
- Southern Africa
- Turkey
- Middle East
(e.g. United Arab Emirates, Saudi Arabia)
- Far East
(e.g. Indonesia, Malaysia)
- Northern Africa
(e.g. Marocco, Egypt, Algeria)
p. 18
Halal food market volume worldwide
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Region 2009 2010 2011
Worldwide 486,6 499,7 517,6
Africa 115,2 117,6 120,2
America 15,4 15,7 16,2
- Brasil 4,5 4,8 5,2
- USA 9,9 10,1 10,4
Asia 306,8 320,1 332,4
- Far East 231,6 245,4 259,1
- Middle East 33,4 35,2 36,9
Australia 1,2 1,7 2,3
Europe 55,7 59,3 64,6
Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS
in billion €
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 19
McDonald‘s testing Halal burger
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 20
McDonald‘s to pay $700,000 in halal lawsuit
Source: www.theblaze.com
Country 2009 2010 2011
France 13,5 13,6 14,1
Germany 4,9 5,2 5,6
Russia 16,7 16,9 17,1
Great Britain 3,2 3,3 3,5
p. 21 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS
Halal food market volume Europe
in billion €
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 22
Halal fast food Quick in France
Source: www.pressetext.com
p. 23 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
Creating Halal Success
clear rules / standards
+ strict authorities / enforcement
p. 24 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013
SWOT-Analysis
STRENGTHS
• large population
• fastest growing
market segment
WEAKNESSES
• no established
standards
• lack of enforcement
OPPORTUNITIES
• „new“, not saturated
• Halal = Quality
THREATS
• acceptance problems
• conflicts of interest
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 25
Halal burger causing conflicts in France
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 26
Halal dispute over Kentucky Fried Chicken
Source: The National
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 27
Making an informed choice
visual recognition
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 28
Creating the Quality Momentum
Only 100,0% Halal is Halal
Creating the economic Momentum
Halal food – the fastest growing food market segment
Creating Halal Success
Strengths, Weaknesses, Opportunities & Threats
Making an informed choice
reliability and visual recognition
Halal Ingredients for Halal food
First Halal Control certified Ingredients Production
in Europe
Summary
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 29
For all food ingredients
other than meat industry
www.markland-ingredients.com
© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 30
Thank you for your kind attention!
to download this presentation
to contact me
www.van-hees.com