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Hamam was introduced 1934 by TATA OILMILLS(TOMCO)

HLL acquired TOMCO afterwards

Market share about 9-10% in 400 cr. Indian soapmarket

More than 25% market share comes from Tamil

Nadu

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Users:

Men

WomenChildren

Non-users:

o Corporateso Young generation

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Smell of Neem

Green

Germs free

Herbal

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o Wrong positioned

o Sold in Rexona soap wrapper

o Competitors

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GO GREEN BE YOUNG WITH

HAMAM

Targeted to young generation and those who areconscious about there skin.

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Question 1:Do you know Hamam?

YES60%

NO

40%

Response

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Question2:Have you ever used it?

40%

60%

Usage

Used Hamam Not used Hamam

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Question3:Will you use it again?

10%

50%

40%

Responses about future use

YES NO DO NOT KNOW

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Aroma should be mild

Soap should be long lasting

It should be soft

Increase awareness level about Hamam

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Thank you