www.ahsgardening.org Since 1922, the American Horticultural Society (AHS) has been at the forefront of American horticulture. AHS members embody an impressive breadth and depth of knowledge, from professional horticulturists, garden designers, scientists and Master Gardeners to home gardeners, garden club members and many others who love plants and gardens. This rich diversity drives a broad range of programs that further AHS’ core mission objectives: To help Americans benefit from the joy and rewards of gardens and gardening To connect to tomorrow’s gardeners and bridge the growing divide between young people and nature To provide valuable, inspirational, and reliable information so people will become better stewards of the earth To promote the art and science of horticulture To honor horticulturists and gardeners whose work has enhanced the body of knowledge and quality of life in America River Farm has served as AHS’ national headquarters since 1973, when the property was acquired courtesy of the Enid A. Haupt Charitable Trust. A site of regional, national, horticultural, and historic significance, River Farm was part of George Washington’s original five farms. Today, the property is both an urban green sanctuary for visitors and a national platform from which to promote horticultural innovation, experimentation, and conservation. As a 501(c)(3) national nonprofit, we rely entirely on membership dues, charitable contributions, and earned revenue to support our ongoing operations. Proceeds raised from the Gala will support the stewardship of River Farm and the Society’s educational and outreach programs. SATURDAY, SEPTEMBER 21, 2019 6–10 PM American Horticultural Society’s River Farm Headquarters 7931 East Boulevard Drive, Alexandria, VA 22308 The garden-themed Gala comprises a cocktail reception; live, silent and online auctions; and three-course dinner with live music. ABOUT THE AMERICAN HORTICULTURAL SOCIETY Making America a Nation of Gardeners, a Land of Gardens Thank you in advance for your consideration and support of the AHS 2019 Gala “HARVEST OF HEALTH & HAPPINESS” Honorary Chair Kristen Coffield Founder and owner The Culinary Cure HARVEST OF HEALTH & HAPPINESS AMERICAN HORTICULTURAL SOCIETY 26TH ANNUAL GALA BOARD OF DIRECTORS Erich Veitenheimer, Chair Alexandria, VA Terry Hayes, Vice Chair Woodinville, WA Nancy Hargroves, Secretary Manakin Sabot, VA Nancy Ross, Treasurer Englewood, FL Amy Bolton, Immediate Past Chair Falls Church, VA Mary Pat Matheson, Executive Committee Atlanta, GA Holly Shimizu, Executive Committee Glen Echo, MD Marcia Zech, Executive Committee Mercer Island, WA R. Ellen Avellino Palm Beach, FL Skipp Calvert Alexandria, VA Tim J. Conlon Dubuque, IA Laura Dowling Alexandria, VA Rachel Muir Arden, NC Bob Murray Glastonbury, CT J. Landon Reeve Woodbine, MD Cindy Tyler Pittsburgh, PA Beth Tuttle, President & Chief Executive Officer Katy Moss Warner, President Emeritus 2019 AHS GALA HOST COMMITTEE Drew Cariaso (Co-Chair) Joanne Sawczuk (Co-Chair) Leslie Ariail Barbara Becker Skipp Calvert Laura Dowling Ashley Greer Amanda Mertins Melissa Sigler Jan Test Susan D. Klejst, Director, Development & Engagement
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www.ahsgardening.org
Since 1922, the American Horticultural
Society (AHS) has been at the forefront
of American horticulture. AHS members
embody an impressive breadth and
depth of knowledge, from professional
horticulturists, garden designers, scientists
and Master Gardeners to home gardeners,
garden club members and many others
who love plants and gardens. This rich
diversity drives a broad range of programs
that further AHS’ core mission objectives:
To help Americans benefit from the joy
and rewards of gardens and gardening
To connect to tomorrow’s gardeners
and bridge the growing divide between
young people and nature
To provide valuable, inspirational, and
reliable information so people will
become better stewards of the earth
To promote the art and science of
horticulture
To honor horticulturists and gardeners
whose work has enhanced the body of
knowledge and quality of life in America
River Farm has served as AHS’ national
headquarters since 1973, when the
property was acquired courtesy of the
Enid A. Haupt Charitable Trust. A site of
regional, national, horticultural, and historic
significance, River Farm was part of George
Washington’s original five farms. Today, the
property is both an urban green sanctuary
for visitors and a national platform from
which to promote horticultural innovation,
experimentation, and conservation.
As a 501(c)(3) national nonprofit, we rely
entirely on membership dues, charitable
contributions, and earned revenue to
support our ongoing operations. Proceeds
raised from the Gala will support the
stewardship of River Farm and the Society’s
educational and outreach programs.
SATURDAY, SEPTEMBER 21, 2019 6–10 PM
American Horticultural Society’s River Farm Headquarters 7931 East Boulevard Drive, Alexandria, VA 22308
The garden-themed Gala comprises a cocktail reception; live, silent and online auctions; and three-course dinner with live music.
ABOUT THE AMERICAN HORTICULTURAL SOCIETY
Making America a Nation of Gardeners, a Land of Gardens
Thank you in advance for your consideration and support of the
AHS 2019 Gala
“HARVEST OF HEALTH & HAPPINESS”
Honorary ChairKristen CoffieldFounder and ownerThe Culinary Cure
HARVEST OF HEALTH & HAPPINESS
AMERICAN HORTICULTURAL SOCIETY 26TH ANNUAL GALA
BOARD OF DIRECTORS
Erich Veitenheimer, ChairAlexandria, VA
Terry Hayes, Vice ChairWoodinville, WA
Nancy Hargroves, SecretaryManakin Sabot, VA
Nancy Ross, TreasurerEnglewood, FL
Amy Bolton, Immediate Past ChairFalls Church, VA
Mary Pat Matheson, Executive CommitteeAtlanta, GA
Holly Shimizu, Executive CommitteeGlen Echo, MD
Marcia Zech, Executive CommitteeMercer Island, WA
R. Ellen AvellinoPalm Beach, FL
Skipp CalvertAlexandria, VA
Tim J. ConlonDubuque, IA
Laura DowlingAlexandria, VA
Rachel MuirArden, NC
Bob MurrayGlastonbury, CT
J. Landon ReeveWoodbine, MD
Cindy TylerPittsburgh, PA
Beth Tuttle, President & Chief Executive Officer
Katy Moss Warner, President Emeritus
2019 AHS GALA HOST COMMITTEEDrew Cariaso (Co-Chair)Joanne Sawczuk (Co-Chair)Leslie AriailBarbara BeckerSkipp CalvertLaura DowlingAshley GreerAmanda MertinsMelissa SiglerJan TestSusan D. Klejst, Director, Development & Engagement
Three (3) Premier Gala tables of ten (10) guests with signage
Formal acknowledgement as Presenting Sponsor during welcoming remarks
Opportunity to appoint a representative to Gala Host Committee
Recognition in pre- and post-event publicity, including notice of Presenting Sponsorship in a directed press release
Social media posts across multiple platforms with links to sponsor’s site(s)
Recognition (Name and logo) featured in one “boosted” Facebook Post
Presenting Sponsor listing on all event signage, ads, collateral and promotional materials
Full-color, full-page ad on back cover of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Full-color, full-page ad in one issue of The American Gardener magazine
Opportunity to provide table favors
Opportunity to display banner at event
q DIAMOND SPONSOR: $15,000(1 available)
Two (2) Gala tables of ten (10) guests with signage
Opportunity to appoint a representative to Gala Host Committee
Sponsor recognition at event and in event publicity
Social media posts across multiple platforms with links to sponsor’s site(s)
Diamond Sponsor listing on all event signage, ads, collateral and promotional materials
Full-color, full-page ad on inside front cover of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Full-color, half-page ad in one issue of The American Gardener magazine
Opportunity to provide table favors
2019 AHS GALA Sponsorship Opportunities
Sponsorship donations must be received by August 22, 2019 to be acknowledged in the event program. Individual donors interested
in Gala sponsorship at any level should contact the development office to learn about comparable non-marketing benefits,
including membership in the AHS President’s Council.
q PLATINUM SPONSOR: $10,000(1 available)
Two (2) Gala tables of ten (10) guests with signage
Opportunity to appoint a representative to Gala Host Committee
Sponsor recognition at event and in event publicity
Social media posts across multiple platforms with links to sponsor’s site(s)
Platinum Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-color, full-page Platinum Sponsor ad on inside-back cover of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Full-color, quarter-page ad in one issue of The American Gardener magazine
Opportunity to provide table favors
q GOLD SPONSOR: $7,500(unlimited available)
One (1) Gala table of ten (10) guests with signage
Sponsor recognition at event
Social media posts across multiple platforms with links to sponsor’s site(s)
Gold Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-page, B/W ad in Gold Sponsor section of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Opportunity to provide table favors
q SILVER SPONSOR: $5,000(unlimited available)
One (1) Gala table of ten (10) guests with signage
Sponsor recognition at event
Social media posts across multiple platforms with links to sponsor’s site(s)
Silver Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-page, B/W ad in Silver Sponsor section of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Sponsorship donations must be received by August 22, 2019 to be acknowledged in the event program. Individual donors interested
in Gala sponsorship at any level should contact the development office to learn about comparable non-marketing benefits,
including membership in the AHS President’s Council.
q COCKTAIL RECEPTION SPONSOR: $5,000(1 available)
Reserved seating for four (4) guests
Sponsor recognition at event
Social media posts across multiple platforms with links to sponsor’s site(s)
Cocktail Reception Sponsor signage at the bar
Cocktail Reception Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-page, B/W ad in Sponsor section of event program and full-color presentation on AHS website for one year with links to sponsor’s website
Opportunity to provide logo barware
q BRONZE SPONSOR: $3,500(unlimited available)
One (1) Gala table of ten (10) guests with signage
Sponsor recognition at event
Social media posts across multiple platforms with links to sponsor’s site(s)
Bronze Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-page, B/W ad in Bronze Sponsor section of event program and full-color presentation on AHS website for one year with links to sponsor’s website
q VALET SPONSOR: $3,500(1 available)
Reserved seating for two (2) guests
Sponsor recognition at event
Social media posts across multiple platforms with links to sponsor’s site(s)
Valet Sponsor signage at Valet station
Valet Sponsor listing on all event signage, event ads, collateral and promotional materials
Full-page, B/W ad in Sponsor section of event program and full-color presentation on AHS website for one year with links to sponsor’s website
q BENEFACTOR: $1,500(unlimited available)
Reserved seating for two (2) guests
Sponsor recognition on event signage
Name listing in Benefactor section of event program and full-color presentation on AHS website for one year
2019 AHS GALA Sponsorship Opportunities
For more information, please contact Director, Development & Engagement, Susan Klejst, at (703) 768-5700, ext. 127 or [email protected]. All proceeds go to stewardship of River Farm and the AHS educational and outreach programs.
All donations to the Gala will be acknowledged in the Gala Program and Garden Clippings Newsletter. The American Horticultural Society is a 501(c)(3) nonprofit organization; your contribution, less $150 per dinner ticket, is tax deductible. FEDERAL TAX ID# 53-0226408
PRINT B/W SPECS: 4.5” wide x 7.5” high (vertical format); File should be submitted as a PDF or JPG (300dpi at 100% size)
Personal greeting submissions can also be submitted as a Word document for AHS to finalize for you
WEBSITE FULL-COLOR SPECS: Color, 4.5” wide x 7.5” high (vertical format); File should be submitted as a PDF or JPG (300dpi at 100% size)
Please email all ad copy files to: [email protected] along with your name and contact information, no later than August 22, 2019.
AD SPECS
q PATRON: $500 (unlimited available)
Reserved seating for one (1) guest
Sponsor recognition on event signage
Name listing in Patron section of event program and full-color presentation on AHS website for one year
q FULL PAGE AD: $500 (Does not include guest seating)(unlimited available)
Full-page, B/W ad in event program and full-color presentation on AHS website for one year. Ads can be a business ad or a personal greeting
