HE TAI

Presenter: Susan (manager)

Donna & Janice (Employees)

He Tai

1. Background2. Product3. SWOT analysis

Background

1. Where is our location?

2. When were we founded?

3. Growth of our product

Where ?

We are located at Kaohsiung.

When ?

We were founded in 2009.

Growth

2009 2010 2011 20120

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000 16,350sales volume

amou

nt (b

ottl

es)

Product

1. Material2. Skill3. Procedure

Material Taiwan

America

China

Vietnam

Taiwan

America

China

Vietnam

Skill

Procedure

Procedure

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Daily Nutrition Consumption

33%

22%17%

11%

11% 6%Grains Group

Protein, Meat, and Fish Group

Vegetables

Fruits

Milk and Dairy Products

Nuts Group

S-Strengths

W-Weaknesses

O-Opportunitie

sT-

Threats

Not greasy Strict quality control

• Limited production- less employees- not enough technical

facilities

• Low sugar & salt• Developing business

• No fame• Many competitors

SWOT

We look forward to hearing from you.