HealthcareScene - Healthcare Scene Blog Network - … · CFO, Nurses, HIM , IT Managers, CMO ......

HealthcareScene.com Health IT Network

[email protected]

702.514.0201

We focus on creating deep relationships with both readers and advertisers.

John Lynn, Founder of HealthcareScene.com


[email protected] 702.514.0201

Since 2005, the Healthcare Scene Network has become a leading provider of high quality healthcare IT and EHR insights. From EHR, interoperability and HIPAA security updates to telemedicine and wearable trends, Healthcare Scene’s 10 blogs cover key issues and trends that impact the healthcare IT industry and the business of healthcare.

OVERVIEW

HEALTHCARE SCENE AT A GLANCE

CREDIBILITY BUILT OVER 11 YEARS

MEDIA SOLUTIONS FOR YOUR TARGET AUDIENCE

Over the past 11 years, the Healthcare Scene Network has established itself as one of the most trust-ed and credible networks in the industry, and our writers are regularly recognized as top bloggers and healthcare IT influencers. Healthcare Scene’s bloggers and contributors include:

John Lynn Anne Zieger Andy Oram

Brian G. Rosenberg Colin Hung Mandi Bishop

Erin Kennedy Carl Bergman David Chou

At Healthcare Scene, we provide integrated marketing packages or point solutions based on your marketing needs. For each of its industry resources, Healthcare Scene offers:

Sponsored Content Email Marketing Display Advertising

11K articles 18M page views 83K followers 55K subscribers

“Healthcare scene provides us a unique opportunity to be seen by our prospects and clients. Healthcare Scene has built a trusted relationship with their readers and customers over 11 years of delivering high-quality content. So many influencers and buyers of our solutions look to Healthcare Scene as their daily update of what’s happening in Healthcare IT. The combination of strong audience engagement plus unique integrated marketing options is the key reason why Healthcare Scene is an important part of our go to market strategy.”

Colin HungVP of Marketing

Stericycle Communication Solutions

Trusted Industry Resource



EXPERIENCE THE HEALTHCARE SCENE NETWORK EFFECT

DIGITAL CONTENT

EMAIL OUTREACH

SOCIAL MEDIA IMPACT

53K+ Email Subscribers

33K+ Unique Emails

80K Followers 1200+ New Followers per Month

110K Page Views per Month

60K Google Indexed Pages

18K Blog Comments

20+ Blog Posts per Week

Healthcare Scene Influences:CIO, CTO, Doctors, Practice Managers,

CSO, CMIO, Directors of IT, HIPAA Privacy OfficersCFO, Nurses, HIM, IT Managers, CMO, CEO



HEALTHCARE SCENE'S TOP WEBSITES

2,714 Blog Posts50,000 pageviews/month5,078 Email Subscribers

EMR/EHR, Interoperability, HIE, Meaningful Use, MACRA , HIPAA Training, HIPAA BAs, Digital Health, HIPAA, HIPAA Audits, Security, Big Data, Medical Billing, Analytics, Genomics

1,938 Blog Posts25,000 pageviews/month 2,829 Email Subscribers

ACO, Social Media, Certified EHR, EHR/EMR, HIE, HIM, HIPAA, ICD-10, MACRA, Meaningful Use, Medical Billing, Patient Engagement/Portals, Revenue Cycle, Reputation Management


ACOs, Clinical Decision Support, EHR, EMR Financing / ROI, Epic, HIE, HL7, HIPAA, Meaningful Use, MEDITECH, Revenue Cycle Management, HIM, Value Based Reimbursement, Cerner

846 Blog Posts5,000 pageviews/month 260 Email Subscribers

Healthcare IT Careers, Career Development, HIM jobs, Healthcare IT jobs, Epic Jobs, Cerner Jobs, Training, Education, Interviewing, Networking, Resumes

563 Blog Posts3,000 pageviews/month 1,372 Email Subscribers

Digital Health, Social Media, mHealth, Wearables, Telemedicine, Health Sensors, APIs, Smart Phones, Mobile Health, Personal Health Records, Mobile Health Security, Personalized Medicine


ACO, ARRA, BYOD, certified EHR, EHR/EMR, Genomic Medicine, HIE, HIM, HIPAA, ICD-10, MACRA, Meaningful Use, Billing, Research, Patient Engagement/Portals, P4P, Payers, Pop. Health, Revenue Cycle

EMR and HIPAA

EMR and EHR

Hospital EMR and EHR

Healthcare IT Today

Smart Phone Health Care

Major Topics Covered

Healthcare Scene News

*Stats as of 1/26/2017



HEALTHCARE SCENE AUDIENCE

Target Organizations

Hospitalsand Health System

Health IT ServiceProviders

Providers(MD, DO, PA, RN)

EHR and HITVendors

Hospital EMR and EHR,Healthcare IT Today

EMR and EHR, Smart Phone Healthcare

EMR and HIPPA, Healthcare Scene, News, Videos

Please contact John Lynn ([email protected]) with any additional Healthcare Scene Network inquires or to request pricing for any Healthcare Scene Network entities not listed in the following pages.

Target Personnel

CIO/CTOsDirectorsManagers

CEOsDirectorsManagers

CMO/CNOsDepartment Heads

Clinicians

CFOsDirectorsManagers

IT / Engineering Administrative Clinical Finance / RevCycle



SPONSORED CONTENTHealthcare Scene’s sponsored blog posts provide the best value as part of a fully integrated market-ing package. All content must be quality content that provides value to the reader. We work with you to make sure the content hits the right topic areas and that your company is featured at the end of the content.Each sponsored blog post includes:

A one-month 728x90 banner display adSocial media promotionEmail to blog subscribersSEO (Search Engine Optimization)

If Healthcare Scene is creating the blog post, there is a flat content creation fee added to the package options. We also offer discounts on 6-12 month packages.

PRICING

SPONSORED BLOG PACKAGE VALUE

Sponsored Blog Post Packages

6 Posts

12 posts

1 Post

Content Creation Fee $ 750 per post

*Every Sponsored Blog Post is sent to the site specific email list and the Healthcare Scene Email List (16,761 email subscribers)

EMR and HIPAA

EMR and EHR


HIM Scene


Healthcare IT Today

$ 1,000 $ 750 $ 500 $ 500 $ 500 $ 500

$ 5,500 $ 4,125 $ 2,750 $ 2,750 $ 2,750 $2,750

$ 10,000 $ 7,500 $ 5,000 $ 5,000 $ 5,000 $ 5,000

1 Sponsored Blog Post

21,936 Emails Sent

50,000 Ad Impressions

8 Social Shares to

80k+ Followers

131,616 Emails Sent

300,000Ad Impressions

6 Sponsored Blog Post

48 Social Shares to

80k+ Followers



SAMPLE SPONSORED CONTENT

“Cost Effective Healthcare Workflow” Series

“Beakaway Thinking” Series

“Tackling EHR & EMR Transition” Series



ADDITIONAL SPONSORED CONTENT OPTIONSAlong with sponsored blog posts, Healthcare Scene offers sponsored content opportunities that provide great value. Additional sponsored content options include:

All content must be quality content that provides value to the reader and we work with the sponsor to make sure the content hits the right topic areas and that their company is featured in the content.

The Healthcare Scene Network has over 80,000 followers across all social media networks. Each piece of content produced within our network is published across all social media outlets. Here's a sample of our Twitter Following:

Video interviews Twitter chats Webinars

PRICING

SPONSORED CONTENT TWITTER REACH

Sponsored Content Options

Video Interviews*

Twitter Chats*

3 Interviews1 Interview

6 Chats3 Chats

Content Creation Fee/ WebinarWebinars*

EMR and HIPAA

EMR and EHR


HIM Scene


Healthcare IT TodayPackages

13.1K

8.8K

6.2K

5.5K

36.7K

70K+ Followers

@ehrandhit

@techguy

@HospitalEHR

@HealthcareScene

@HealthcareITjob

$1250 $1000 $1000 $900 $750 $750

$500 $400 $400 $350 $300 $300 $2500 $2100 $2100 $1750 $1750 $1750 $1500 $1200 $1200 $1000 $1000 $1000

$ 2,500

Video Interviews: Each interview will be posted to the Healthcare Scene YouTube channel and shared on the selected website and the Healthcare Scene video site.

Twitter Chats: Each Twitter chat we host will use 5+ Twitter accounts. Topics will be posted to the specified site and a summary of each chat will be posted the week after the chat to the same site.

Webinars: Pricing for webinars is for presenting the webinar only. For webinar promotion, please review our email marketing and display ad options.



EMAILHealthcare Scene offers a limited number of dedicated email blasts and eNewsletter sponsorship options. We require that all email blasts and sponsorships contain content that is of value and interest to our readers. Email options include email sponsorship and dedicated email blasts.

Each blog post published to Healthcare Scene is emailed in full to the respective site’s email list. Header and footer sponsorships are included in every email. These sponsorships work as a mini-email blast for your company alongside great content. The header and footer sponsorship can be used to promote your own relevant content whitepapers, webinars, blog posts, conferences, etc.

PRICING

EMAIL SPONSORSHIP VALUE

Sponsored Content Options

# of Email Subscribers

1 Week1 Month1 Week1 Month

1 Blast

Email Header Sponsorship

Email Footer Sponsorship

Dedicated Email Blast

EMR and

HIPAA

EMR and EHR

Hospital EMR and

EHR

HealthcareScene .com


Smart Phone

Health Care

HIM Scene

Healthcare Optimization

Scene

Healthcare IT CentralPackages

$ 1,500 $ 1,100 $ 1000 $ 2000 $ 750 $ 375 $ 1,250 $ 1,250 N/A

$ 3,000 $ 2,200 $ 2,000 $ 6,000 $ 1,000 $ 1,000 $ 1000 $ 2000 $ 3500

$ 500 $ 350 $ 300 $ 600 $ 250 $ 125 $ 400 $ 400 N/A

$ 1,500 $ 1,100 $ 1,000 $ 2,000 $ 750 $ 375 $ 1,250 $ 1,250 N/A

$ 500 $ 350 $ 300 $ 600 $ 250 $ 125 $ 400 $ 400 $ 2000

5,171 2,660 2,565 16,761 1,306 1,128 1,138 3,771 17,277

1. Email Sponsorship:

Distribute your supplied content to your target audience with an individual, dedicated email to one of our subscriber lists. Each list is limited to two exclusive targeted e-blasts per month which are scheduled on a first-come-first-serve basis.

Our top blogs publish up to five times a week, which means that your company‘s email sponsorship will be included in email campaigns as many as five times a week.

2. Dedicated Email Blasts:

*Assumes 1 week header or footer sponsorship of EMR and HIPAA email list

5 Email Campaigns

5,171 Subscribers

25,875 Total Emails



SAMPLE EMAILS

EMAIL HEADER AND FOOTER SPONSORSHIPS

Footer Sponsorship Area

Header Sponsorship Area

*Mini email blast for your company included with each blog post email

*Mini email blast for your company included with each blog post email



SAMPLE DEDICATED EMAIL BLAST



DISPLAY ADVERTISING Display advertising options are offered on each of Healthcare Scene’s websites, including Health-careScene.com, so you can make sure your ad reaches your specific target audience.

These ads are exclusive to one advertiser and are sold based on availability.

1. 336x280 Display Ad: The 336x280 ad is shown on every page at the top right side of the web-site. Ad position is rotated between all sponsors, but all advertisers are shown on each impression.

1. Header Banner: 728x90 Display Ad at the top of every web page2. After Content: 336x280 Display Ad immediately after blog content

2. 728x90 Display Ad: The 728x90 ad is shown on every page just below the content and above the footer of every website page. Ad position is rotated between all sponsors, but all advertisers are shown on each impression.

PRICING

Display Ad Options

728x90 Display Ad

728x90 Display Ad

336x280 Display Ad

336x280 Display Ad

Basic

Exclusive

EMR and HIPAA

EMR and EHR




EHR VideosPackage Type

Basic Display Advertising

Exclusive Display Advertising

KEY SPONSOR VALUE

*Assumes 6 month display ad on EMR and HIPAA

6 Months

50,000 Impressions

300,000 Impressions

$ 450 $ 300 $ 150 $ 100 $ 100 $ 100

$ 225 $ 150 $ 75 $ 50 $ 50 $ 50

$ 1,000 $ 700 $ 400 Not Available Not Available Not Available

$500 $ 350 $ 200 Not Available Not Available Not Available



SAMPLE DISPLAY ADVERTISING

http://www.emrandhipaa.com *All Healthcare Scene Sites Are Designed Similarly

728x90 Header Ad (Exclusive)

336x280 Right Sidebar Ad

John [email protected]

702.514.0201


“It’s gotten harder and harder to cut through all the noise and influence the decision makers in healthcare organiza-tions. The power of Healthcare Scene is that we know our target market regularly reads their content so we know content we create and publish on Healthcare Scene will be read by healthcare leaders.”

Heather HaugenCEO of The Breakaway Group

(A Xerox Company)

Reach Your Audience

For a free 30 minute marketing consult, call or email:

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