SPONSORSHIP, EXHIBIT AND 2014 ADVERTISING OPPORTUNITIES Sponsorship Booklet 201… · TV News...

FIRST AMENDMENT AWARDS March 12, 2014Grand Hyatt HotelWashington, DC

EXCELLENCE IN JOURNALISMSeptember 4-6, 2014Gaylord Opryland HotelNashville, TN

EDWARD R. MURROW AWARDSOctober 6, 2014Marriott Marquis Times Square Hotel

New York City

SAVE THE DATES

SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES The World’s Largest Association of Electronic Journalists

www.rtdna.org

Headlines Start Here.

2014

ABOUT

ABOUT

OUR MISSION

OUR VISION

CONTACT US

The Radio Television Digital News Association (RTDNA) is the world’s largest professional organization exclusively serving the electronic news profession.

RTDNA members include local and network news executives, news directors, producers, reporters, digital news professionals, as well as educators and students. Founded as a grassroots organization in 1946, RTDNA works to protect the rights of electronic journalists in the courts and legislatures throughout the country, promotes ethical standards in the industry, provides members with training and education and honors outstanding work in the profession.

Joining RTDNA says you’re concerned about First Amendment and Freedom of Information issues, journalism ethics, improving news coverage, implementing new technologies and issues important to the news industry and America’s right to know. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest.

The Radio Television Digital News Foundation provides training programs, seminars, scholarship support and research in areas of critical concern to electronic news professionals and their audience.

As the educational arm of the Radio Television Digital News Association, RTDNF offers professional development opportunities for working and aspiring journalists and journalism educators. The Foundation’s primary objectives include:

• Promoting discussion of ethics and integrity in news coverage• Developing leadership skills among news professionals and sound

management practices in news organizations• Encouraging diversity in news organizations and in news coverage• Assessing the impact of technological change on the news industry• Fostering exchanges of ideas and perspectives at the local, national and

international levels• Supporting U.S. First Amendment rights, worldwide press freedom and the

public’s right to know

To support radio, television and digital journalists in fostering professional excellence, developing high ethical standards, encouraging diversity and maintaining vigilance in the protection of First Amendment rights.

To be the preeminent membership organization dedicated to advancing and supporting the electronic journalism community.

For more information or to become a sponsor, exhibitor or advertiser:

Holly RoseIndustry Relations and Sponsorship ManagerDirect: 856.380.6890Mobile: 973.670.7977Email: [email protected]

2 2014 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

WHO WILL yOU REACH?Connect|Engage|Innovate

OUR MEMBERSHIP

1,000 members all specializing in television, digital and radio electronic journalism:

• News Executives• TV and Radio News

Directors• Stations and

Broadcast Networks• Online and Web

News Professionals

• Producers• Reporters• Educators• Students• Government

Associates• Suppliers

Members by Title and Seniority

Members by Category

News Executives 45%

Managers, Staff 38%

Educators 8%

Students 9%

TV News Directors, Managers, Staff 43%

Radio News Directors, Managers, Staff 21%Other (life members, new professionals, suppliers) 14%

Students 9%

Educators 8%

Online News Professionals 5%

Should You be Marketing to Electronic News Professionals?If your organization addresses or works in any of the following

categories, the answer is YES!

News Broadcasting

Online, Social Media and Apps

Publishing, Digital Magazines, Marketing and Ad Agencies

Talent Agencies, Employers and Recruiters

Universities and Educational Institutions

Communications Law Firms and Service Industries

Set Design and Construction

Motion Graphics/Design, Music Production

Newsroom/Weather Software, Ticker Displays

Camera/Video Equipment, Production

and Distribution

Web Hosting and Virtual Servers

Live Uplink Equipment

Data Centers, Cable Services and Hardware

3WWW.RTDNA.ORG

45%

43%

5%8%

9%

14%

21%

38%

9%8%

SAMPLING OF RTDNA/F SUPPORTER HISTORy TABLE OF CONTENTSABC NewsAccuWeatherAmerican Insurance AssociationAmerican Petroleum InstituteAngie’s ListAnti-Defamation LeagueBaron ServicesBloombergBoston GlobeBowling Green St. UBroadcast Interview Bureau of Labor StatisticsCBS News & RadioCEAClear ChannelCNN NewsourceCollege PressColumbia University Journalism SchoolComcastConsumer Electronics Assn

Cox Media GroupCQ Press College CUNy Grad School of JournalismDevlin Design GroupDial GlobalNational Center for Business JournalismDow Jones News Fund, Inc.EdelmanEli LillyESPNFlare Code LLCFord Motor FoxFranklin CenterFX Design Group GannettGEICOGeneral MotorsGoogleHearst TelevisionInvestment Company Institute LG

Live U, Inc.Market WireMedill Northwestern Missouri School of Journalism NABNapoli Management National Association of BroadcastersNBC News ChannelNewsProNetNewsroom SolutionsNexstarNickelodeanNielsenN.S. BienstockOhio UniversityPatch.comPeabody Awards Phillip Merrill (UMD) PhrmaPolitico Polsinelli GroupPost NewsweekProduction Suite Quinnipiac U

Raycom Media SAGSmart RecruitSocial News DeskTeen NewsThe Associated PressThe NWT GroupToyota Tribune TVU NetworksUnity Houston Law CenterUnivisionUPSUS Chamber of CommerceUS Dept of EnergyVericorder Warner/Chappell Production MusicWashington State UWeather CentralWeather MetricsWiley Rein, LLP

RTDNA Supplier Membership Program ........................ 4

2014 RTDNF First Amendment Awards ......................... 5

2014 Edward R. Murrow Awards ................................... 6

Excellence in Journalism (EIJ14) .............................7-11

Sponsorship Packages ............................................. 7

Exhibit Information .................................................... 8

EIJ Floor Plan .............................................................. 9

Advertising Opportunities ...................................... 10

A la Carte Opportunities ........................................ 10

Signature Options ................................................... 11

RTDNA year-round Marketing & Advertising ............ 12

Website Advertising ................................................ 12

eNewsletter Advertising ......................................... 12

Webinar Series ......................................................... 12

PARTNER WITH RTDNAJoin RTDNA as a Supplier Member - $535 Annually

RTDNA’s Supplier Membership Program has been designed for companies that are providing products and/or services to the electronic journalism industry; or that utilize the RTDNA membership for business purposes. Membership is for the company/organization and includes one contact person designated to receive communications. Additional staff can be added for $110 each.

BENEFITS OF THE PROGRAM INCLUDE:• Access to the RTDNA membership list for a 1X use• Member Spotlight in one issue of RTDNA’s Weekly

Rundown eNewsletter, to include logo, 50 word organizational description, and link to URL of choice

• Subscription to RTDNA electronic communications• Web and social media “brag badges”• 10% discount on advertising in all of RTDNA’s electronic

communications• Organizational listing in Membership Directory• Inclusion in the Passport 2 Prizes rafle program, a booth

trafic-driver at Excellence in Journalism (EIJ)


First Amendment AwardsMARCH 12, 2014 | GRAND HyATT HOTEL | WASHINGTON, DCThe RTDNF First Amendment Awards honor individuals and organizations for their outstanding work supporting our First

Amendment freedoms. Your sponsorship support goes towards training programs on a variety of important topics, from

media ethics to improving reporting, better newsroom management and advancing international journalism. It also provides much-needed scholarship

support to outstanding college students pursuing media careers. RTDNF is a 501 (c) 3 educational foundation and contributions and sponsorships are tax

deductable, as permitted by law.

Sponsorship Package & Investment

Level

Tables at FAD Awards and

Tickets*

Dinner Program Advertising and

Placement**

Digital Mailings and Editorial Coverage

FAD Promotions:On-line and On-site

RTDNA Digital Promotions

Diamond$25,000

Two (2) Tables of 10

Prominent Location

Full Page Ad

4-color

Premium Positioning

Inclusion in all invitation

mailings and press

release distribution

Linked logo on the event web page,

logo and listing in printed program and

Accolades from the podium with projected

logo

Logo on RTDNA.org home page for 3

weeks, exposure over social media and in

Daily Communicator for 3 weeks

(15 issues)

Platinum$15,000

One (1) Table of 10

Full Page Ad

4-color


mailings and press




Accolades from the podium


weeks, exposure over social media and in

Daily Communicator for 2 weeks

(10 issues)

Gold$10,000

One (1) Table of 10

Half Page Ad

4-color


mailings and press


Linked logo on the event web page, logo

and listing in printed program


week, exposure over social media and in

Daily Communicator for 1 week

(5 issues)

Silver $6,000

One (1) Table of 1050% Discount on Dinner

Program AdvertisingLogo and listing in printed program


week, exposure over social media and in

Daily Communicator for 1 week

(5 issues)

Friend$1,000

Two (2) Tickets25% Discount on Dinner

Program AdvertisingListing in printed program 15% discount on Digital Advertising

Make an Impact & Create a Memorable and Lasting Impression!Exclusive Sponsorship & Branding Opportunities:• Branded gift item/parting favor for each guest

• Signature drink served at pre-dinner Cocktail Reception

• Centerpiece sponsor, customized with logo

• Branded dessert sponsor, customized with logo

Dinner Program Advertising:• Full Page, 4-color $2,000

• Half Page, 4-color $1,500

*Individual tickets can be purchased for $375 each**Premium positions based on availability and designated irst come, irst served

5WWW.RTDNA.ORG

OCTOBER, 2014 | MARRIOTT MARQUIS TIMES SQUARE HOTEL | NEW yORK CITy

The Murrow Awards are nationally recognized for honoring the best in the business!

Since 1971, RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession.

Edward R. Murrow Awards

Make an Impact & Create a Memorable and Lasting Impression!

Exclusive Sponsorship & Branding Opportunities:• Branded gift item/parting favor for each guest

• Signature drink served at pre-dinner Cocktail Reception

• Centerpiece sponsor, customized with logo

• Branded dessert sponsor, customized with logo

• Step & Repeat logo backdrop wall for photo opportunities

• Sponsor of Overall Excellence Awards, Accolades from Podium (listed as Sponsored By...)

Dinner Program Advertising• Full Page, 4-color $2,000

• Half Page, 4-color $1,500

Sponsorship Package & Investment

Level

Tables at Murrow Awards and Tickets*

Dinner Program Advertising and

Placement**

Digital Mailings and Editorial

Coverage

Murrow Promotions: On-line and On-site

RTDNA Digital Promotions

Diamond

$20,000

Two (2) Tables of 10

Prominent Location

Full Page Ad

4-color

Premium Positioning


mailings and press release

distribution


logo and listing in printed program

and Accolades from the podium with

projected logo

Logo on RTDNA.org home page for 3 weeks,

exposure over social media and in Daily

Communicator for 3 weeks (15 issues)

Platinum

$14,000One (1) Table of 10

Full Page Ad

4-color



distribution



Accolades from the podium

Logo on RTDNA.org home page for 2 weeks,


Communicator for 2 weeks (10 issues)

Gold

$9,000One (1) Table of 10

Half Page Ad

4-color



distribution


logo and listing in printed program

Logo on RTDNA.org home page for 1 week,


Communicator for 1 week (5 issues)

Silver

$6,000One (1) Table of 10

50% Discount on Dinner

Program AdvertisingLogo and listing in printed program

Logo on RTDNA.org home page for 1 week,


Communicator for 1 week (5 issues)

Friend

$1,000Two (2) Tickets

25% Discount on Dinner

Program AdvertisingListing in printed program 15% discount on Digital Advertising

*Individual tickets can be purchased for $375 each**Premium positions based on availability and designated irst come, irst served


SEPTEMBER 4-6, 2014 | GAyLORD OPRyLAND HOTEL | NASHVILLE, TNExcellence in Journalism (EIJ) is a collaboration between the Radio Television Digital News Association and the Society of Professional Journalists. Attracting more than 1,000 attendees, EIJ is the premiere annual conference in the journalism industry for learning new skills and honing existing ones. Attendees include news directors, managers and staff, freelance journalists, educators, students, and suppliers in radio, TV, online and print journalism.

Level & Investment

RTDNA Supplier

Membership Program

Program Guide Advertisement

Booth on Show Floor &

Comp Exhibitor Registrations

Literature Distribution

Branding Opportunity*

EIJ Attendee List**

Banner in Registration

Area

Recognition Campaign:

on-line and on-site

Platinum$50,000

RTDNA Supplier Membership included

Full Page4-color

20 x 20 with Twelve (12)

registrationsOne (1) General

Session Seat Drop

Tote Bag Sponsorship + Insert

Exclusive Opportunity

Pre and Post Event List

mailing labels for 1X use

One (1) Branded Banner Displayed in

Registration Area

Linked logo on EIJ event web page, in printed

program and accolades from the podium with

projected logo in General Session

Featured Pavilion$35,000


Full Page4-color

20 x 20 withTwelve (12)

registrations

One (1) General Session Seat Drop

Lanyard Sponsorship




Linked Logo on EIJ event web page, in printed

program and accolades from the podium

Gold$25,000


Full Page4-color

10 x 20 with Six (6) registrations

One (1) Tote Bag Insert

Afternoon Power Snack Break






Silver$15,000

RTDNA Supplier Membership includedd

Full Page4-color

10 x 10 with Three (3) registrations


Popcorn Break






Bronze$10,000


Half Page 4-color

10 x 10 with Three (3) registrations




Linked Logo on EIJ event web page and in printed

program

Patron$5,000

Half Page 4-color

One (1) registrationOne (1) Tote Bag

Insert


program

Friend$2,500

15% Discount on Program Guide

Advertising



program

*Exclusive branding opportunities based on availability and designated irst come, irst served basis **Phone numbers and email addresses not available per EIJ policy, only includes those who have opted-in to mailings.

7WWW.RTDNA.ORG

EXHIBIT OPPORTUNITIES

EIJ14 RULES AND REGULATIONS

Exhibit Space: Cost: Complimentary Exhibitor Registrations: Additional Exhibitor Registrations:

10 x 10 BoothAisles 100’s & 500’s

$3,000 perThree (3) comp registrations per booth

Additional exhibitor registrations can be purchased for $150 each

10 x 10 Premium Placement

Aisles 200’s, 300’s, & 400’s$3,500 per Three (3) comp registrations per booth

Additional exhibitor registrations can be purchased for $150 each

EXHIBIT ELIGIBILITy RTDNA and SPJ reserve the right to refuse applications of organizations not meeting standard requirements or expectations. SPJ and RTDNA reserves the right to curtail or to close exhibits, wholly or in part, that unfavorably on the character and the purpose of the meeting. This applies to displays, literature, advertising novelties, souvenirs, conduct of persons, etc.

EXHIBITOR REGISTRATIONSEach exhibitor registration includes access to all sessions. Additional registrations needed by EIJ exhibitors can be purchased for $150 each.

TERMS OF PAyMENT The exhibitor agrees to enclose with this application full payment. Payments should be made payable to Society of Professional Journalists (SPJ) and forwarded to: 3909 N. Meridian St., Indianapolis, IN 46208. To be included in initial space assignments, the exhibit application and full payment must be received. Space will not be assigned or held without the application and payment of all appropriate fees.

EXHIBITOR APPLICATIONSExhibitor applications should be directed to Holly Rose, EIJ Industry Relations and Sponsorship Manager, E-mail: [email protected], Direct: 856-380-6890, Mobile: 973-670-7977.

ASSIGNMENT OF SPACE Priority for space assignment will be made on a basis; taking space under consideration, management reserves the right to make any revisions necessary to the plan. RTDNA/SPJ reserves the right to change booth numbers or shift booth space to accommodate exhibitors that have purchased multiple booths or for other reasonable causes.

DECORATOR SERVICES RTDNA/SPJ has selected Global Experience Specialists (GES) as the decorator for EIJ14. Decorator services, furnishings, arrangements and other items will be outlined in the Exhibitor Services Kit, typically sent 60 – 90 days prior to the show.

SPONSORSHIP AND EXHIBIT CANCELLATION POLICyCancellations must be submitted to RTDNA/SPJ in writing. NO REFUNDS on booth space will be granted. Complimentary registrations will be invalid if booth space is canceled.

Please refer to www.excellenceinjournalism.org to review the rules and regulations intended by RTDNA and SPJ to serve the best interest of EIJ14, the exhibitors, registrants, and to give notice to applicants and exhibitors of governing rules and regulations. All applicants are bound by the rules and regulations.

2014 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES8

*Ticketed meal events not included with exhibitor registrations

EIJ

14

FLO

OR

PLA

N

Note: EIJ14 plan subject to change

9WWW.RTDNA.ORG

Premium Booths

Exclusive Sponsorship Opportunity!Contact Holly to learn more.

CHARGING STATION & LOUNGE

A LA CARTE PROMOTIONAL OPPORTUNITIESSponsors and exhibitors may combine opportunities with a la carte options in order to reach their desired level of support and exposure! If you have a unique branding idea that is not listed below, please contact us to learn more about how we can work together to

OPPORTUNITy: EXCLUSIVE:

Food and Beverage FunctionsSPJ President’s Banquet $20,000 exclusiveMorning Coffee Break $10,000 per Afternoon Power Snack Break $ 7,500 per

Popcorn Break $ 5,000 per

Literature & Message DistributionHotel In-Room Drop Pricing variesPrivate Hotel TV Channel Pricing variesUnder the Door Room Drop $3,000 General Session Seat Drop $2,000Dedicated eBlast to Attendees $1,500

Tote Bag Insert $1,000

Brand ExposureTechnology in Session Rooms $30,000Tote Bags + Insert $20,000Mobile APP $15,000Lanyards $10,000VIP Hospitality Suite $10,000 per dayPhoto Booth $ 9,500Video Mobile Charging Station $ 9,500 per unitHotel Key Cards $ 7,500

OPPORTUNITy: EXCLUSIVE:

UNIQUE EIJ ADVERTISING OPPORTUNITIES*

Custom Packages and volume discounts available upon request. Additional charges may apply for animation.

Mobile APP• Splash Screen: $1,000• Push $ 750• Promoted Post: $500

EIJ Rotating Website Banners; Linked to URL of choice• Homepage Leaderboard: $1,000• Homepage Tower: $800• Supplemental Web page Leaderboard: $600• Supplemental Web page Tower: $400

Print Program Guide• Pocket Guide: $5,000• Full page ad: $2,000• Half page ad: $1,800

E-Newsletter*• RTDNA Daily/SPJ Weekly: $1,000


*Based on availability

*5 days/1 week

SIGNATURE OPTIONS

Conference Wi-Fi Sponsor: $25,000Wi-Fi is a necessity for every journalist!

Beneits include:• Logo and name listed as the Oficial Sponsor• Full-page, 4-color ad in program• Acknowledgement on conference website• Acknowledgement in program• Signage placed at the expo entrance• Right of irst refusal for Wi-i Sponsorship at next year’s conference• Four complimentary registrations

Networking Mixer: $50,000

A one hour mixer held in the Expo Hall, attendees will have the opportunity

to unwind while your company enjoys a featured presence

Beneits include:• Logo and name listed as the Oficial Sponsor• Full-page, 4-color ad in program• Acknowledgement on conference website• Acknowledgement in program• Opportunity to place promotional tent cards at all bars and food tables• Right of irst refusal for the Networking Mixer at next year’s conference• Four complimentary registrations

SPJ Legal Defense Fund Live Auction & Reception: $7,500

SPJ’s Legal Defense Fund aids journalists in defending the freedom of

speech and press guaranteed by the First Amendment.

Beneits include:• Logo and name listed as the Oficial Sponsor• Accolades during SPJ Banquet• Four complimentary conference registrations & tickets to the event• Signage placed at the event and at the reception entrance• Acknowledgement on conference website• Acknowledgement in program

Opening Night Reception: SOLD Opportunity to put your name front and center during this well-attended reception (venue tbd)

Beneits include:• Logo and name listed as the Oficial Sponsor• Six complimentary registrations• Full-page, 4-color ad in program• Insertion of one promotional item in tote bag• Acknowledgement on conference website• Acknowledgement in program• Signage placed at the reception entrance• Opportunity to distribute promotional materials at the event• Opportunity to place promotional tent cards at all bars and food tables• Right of irst refusal for the Opening Night Reception for next year’s

conference

RTDNA Paul White Award Reception: $30,000RTDNA’s highest honor, the Paul White Award, recognizes lifetime contributions

to electronic journalism.

Beneits include:• Logo and name listed as the Oficial Sponsor• Introduction to attendees at reception • Four complimentary registrations & tickets to the event• Signage placed at the event and at the reception entrance• Acknowledgement on conference website

• Acknowledgement in program

Focus Group: $8,500 Conducting focus groups and targeted consumer research at EIJ provides companies with a unique opportunity to gain a truly in-depth, insightful

understanding of the professionals involved in the electronic journalism industry.

Focus group fee includes up to a two-hour time slot, room rental and set for up to 25 attendees, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the RTDNA home ofice. Audio visual, food and beverage, internet access and any speaker/facilitator honorarium and/or travel are not included and can be arranged separately by the sponsor if needed. EIJ is open to discussing special, interactive seating conigurations upon request. Additional charges may apply. EIJ does not guarantee headcount.

11WWW.RTDNA.ORG

yEAR-ROUND MARKETING AND DIGITAL ADVERTISING OPPORTUNITIES

RTDNA DIGITAL ADVERTISING

The RTDNA website and e-publications are the foremost information hubs dedicated to the needs of electronic journalists. With over 15,000 unique visits per month to rtdna.org, advertisers can cast a wide net and target their most important audiences. News executives, students, and educators in radio, television, and digital media visit RTDNA’s site to access the latest news, updates on First Amendment advocacy, cutting edge information on best newsroom practices, industry research and training, reporting, and legal advice. The Daily Communicator and Weekly Rundown e-blasts are sent to over , with important and timely information, which can include your messaging.

Unique Advertising Opportunities

RTDNA.org Website• Run of Site Premium Top Rotating Banner Advertising -

$1,000 per month • Home Page Rotating Rectangle Advertising - $695 per

month

IAB 468 x 60 (Top right)

IAB Rectangle 300 x 250(Left/Right center or lower right)

RTDNA.org Mobile Website• $400 per month

IAB Banner 468 x 60(Scaled to device)

RTDNA.org Premium Rich Media Advertising• Pricing and duration on site varies

Interstitials and Animated Banners/Rectangles available upon request

Daily Communicator and Weekly Rundown e-blasts• Rectangle Advertising with URL of choice - $550 per

week, includes 5 Daily and 1 Weekly (6 total issues)

Sized Rectangle 200 x 167(Right Column)

RTDNA WEBINAR SERIES

RTDNA proudly supports the latest advancements in digital and broadcast news delivery, technology, products and services. Partnering with RTDNA on a promotional webinar (under the RTDNA banner) is a smart way to further your organization’s message to both members and non-members of RTDNA, while leveraging network and marketing power. RTDNA webinars focus on the most critical issues, future trends, best practices and next practices facing electronic journalism today.

Webinar sponsors develop the content and provide

speakers for their own events. All webinars and their topics,

in addition to dates and timing, will be subject to RTDNA

approval. Additionally, RTDNA webinars are recorded and

archived for on-demand access and all logistics, including

the technology platform, is managed internally.

RTDNA promotional webinars are marketed via a four (4) week

marketing campaign, involving an integrated set of activities

including:

on RTDNA social media and networking sites such as Facebook,

LinkedIn and Twitter and co-marketing efforts with sponsoring

organization. Webinar Sponsors Receive:

• One (1) logo positioned in the lower right hand corner of each slide with the RTDNA logo at the top. Sponsor to use the Powerpoint template provided by RTDNA for this purpose.

• One (1) logo, up to a 25 word company description with URL and contact information positioned on the closing slide

• Lead share of registered participants in the webinar


$850 PER WEBINAR

For more information or to become a sponsor or advertiser, contact:

Holly RoseIndustry Relations and Sponsorship Manager

Direct: 856.380.6890Mobile: 973.670.7977

E-mail: [email protected]

Visit us: www.rtdna.org

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