The Heart of Gold Gala

The Heart of Gold Gala

Table of Contents

The Heart of Gold Gala

Research

Competitive Review

Events   Onliness  Statement   Similari/es   Differences  

Big  Hearts’    Hearts  of  Gold  Gala    Theme:  James  Bond  

The  Hearts  of  Gold  Gala  is  the  only  gala  in  the  New  York  area  to  raise  funds  towards  men’s  Heart  Health  while  providing    cardiovascular  educa@on  to  young  adults.  

•Annual  Benefit  Event  that  supports  the  organiza@on’s  mission  towards  a  beHer  life  •Long  @me  partnerships  with  local  organiza@ons  •Hosted  in  the  New  York  Area      

•  Longest  running  gala  in  the  New  York  area  of  its  kind  

•  In  business  for  28  years  •  Benefits  men’s  heart  health  research  •  AHended  by  over  400  Supporters  •  Raised  over  $500,000  previous  year  

The  Maurer  Founda@on’s  2015  Pink  Diamond  Gala    Theme:  Pink  Diamond  

The  Pink  Diamond  Gala  is  the  only  event  in  the  Long  Island  area  that  is  solely  focuses  on  raising  funds  and  awareness  towards  breast  health  educa@on.  

•Annual  Benefit  Event  that  supports  the  organiza@on’s  mission  towards  a  beHer  life  •Long  @me  partnerships  with  local  organiza@ons  •Hosted  in  the  New  York  Area    

•  Celebra@ng  for  11  years  •  AHended  by  over  300  supporters  and  

raised  $200,000  •  Benefits  breast  cancer  preven@on  and  

risk  reduc@on    

New  Yorkers  for  Children’s  16th  Annual    Gala    Theme:  A  Chance  in  the  World  

New  Yorkers  for  Children’s  16th  Annual  Gala  is  the  only  Gala  in  the  New  York  area  to  benefit  children  in  foster  care  and  provide  and  educa@onal  and  voca@onal  training  program.  

•Annual  Benefit  Event  that  supports  the  organiza@on’s  mission  towards  a  beHer  life  •Long  @me  partnerships  with  local  organiza@ons  •Hosted  in  the  New  York  Area    

•  Money  raised  will  benefit  children  in  foster  care  

•  Last  year’s  event  raised  over  $1.35  million  dollars  and  had  over  600  aHendees  

•  Will  be  giving  away  a  $10,000  scholarship  away  

Alzheimer’s  Associa@on’s  Rita  Hayworth  Gala    Theme:  Our  Future  is  Crystal  Clear  

Alzheimer’s  Associa@on’s  Rita  Hayworth  Gala  is  the  only  Gala  hosted  in  New  York  that  raises  funds  to  eliminate  Alzheimer’s  disease  through  the  advancement  of  research  and  promo@on  of  brain  health.  

•Annual  Benefit  Event  that  supports  the  organiza@on’s  mission  towards  a  beHer  life  •Long  @me  partnerships  with  local  organiza@ons  •Hosted  in  the  New  York  Area  

 

•  Raised  $1.6  million  previous  year  •  Founded  by  Princess  Yasmin  Aga  Khan  in  

remembrance  of  her  mother    •  Benefits  Alzheimer  and  Demen@a  

research  and  preven@on  

The Heart of Gold Gala

Personas

The Heart of Gold Gala

Voice & Tone

Friendly and heartwarming, the Gala will encourage feel-ings of hope, happiness, understanding, warmth, strength, and courage.

Narrative

Stephen Louis never thought that he would get the chance to enjoy a night full of dancing, live music, dinner, and celebration. He is cele-brating his life. At the age of 27, Stephen had a heart attack while going for his daily jog. The Gala began as a fundraiser in 1987 to help Ste-phen with the financial burden of medical costs, but has increasingly grown over the years. Stephen now sits as The Hearts of Gold Commit-tee Chairman and President. He is dedicated to helping men and their loved ones understand and cope with the risks associated with heart disease and help raise funds for men’s heart health research and edu-cation. Join Stephen for a night of elegance and class in honor of those who have overcome the world’s number one killer in the theme of James Bond and the Heart of Gold.

The Heart of Gold Gala

Theme & Style

Strategy

This year’s Gala will be focused on the stories of the men that have sur-vived cardiovascular disease. The stories will be used as inspiration to those that are fighting heart disease and will encourage hope and accep-tance of those surrounding them. With the help from one another, any-thing is possible.

The Heart of Gold Gala

Look & Feel

The Hearts of Gold Gala is an event full of elegance, sophistication and a mix of modern and classic style. (1920’s meets New Age Business Man)Each element of the Gala will portray a masculine feel that is sleek and strapping.This gala will be specifically dedicated to the men that have survived heart disease. Professional pictures of these men and their loved ones will be hung throughout the room.

Inspiration

The Heart of Gold Gala

Moodboard

Design Elements

The Heart of Gold Gala

Media Mix

Prototyping

The Heart of Gold Gala

Analytics

Logo Development

The Heart of Gold Gala

Assets

The Heart of Gold Gala

You are Cordially Invited to Attend

In the theme ofJames Bond and the Heart of Gold

Saturday, December 12, 2015

Brentwood Country Club1212 Brentwood Lane

West Hampton, New York 117177:00 pm

The Heart of Gold Gala