Heavy Equipment Logistics

Introduction to CSS Heavy Equipment Logistics Division

Exciting New

Division

Dedicated Team

Opportunities for CSS

Introduction

• CSS group has now expanded its operations and services into the global logistics of new and used constructions machinery Although such industries are in their mature life-cycle and are highly competitive on the international level we still see this an opportunity for CSS.

• CSS aims to develop a winning strategy with its partners to position itself as a leader and first-class customer-focused service provider within the chosen markets.

Strategy• This strategy and plan will present some basic

ideas to enable CSS to penetrate the market and meet our objectives. We will have to remain aligned with the overall corporate strategy and objectives.

• It is therefore important for us to get to understand our strategy in order to develop a better alignment and increase productivity for the whole group rather than one business unit.

Objectives

• Develop a brand extension into the Construction machinery industry and offer door to door shipping and logistics services globally.

• Develop a strategic global network of reputable industry suppliers with differentiated service process’s and systems.

• Attract, select, recruit and develop a highly motivated and skilled team.

Contd..

• Focus on creating brand & service offering within the next few years.

• Develop annual market share and sales as well as set growth objectives.

• Achieve excellent ROI and make a positive

contribution to the companies bottom line each year.

Contd….

• Build, revise and improve market offerings on continuous basis.

• Execute sales and a marketing strategy effectively and efficiently.

• Continuous monitoring of market trends and customers.

• Quality improvement and collective learning by the team to develop a flexible, marketing oriented approach and team spirit.

• Build customer and partner network • Increase customer loyalty and secure repeat

business.

Promotion and Marketing Communication

• To achieve our objectives effectively; an integrated communication strategy will be used to connect the company’s cause to target customers’ values to get the best impact for the communication budget.

First TeamEffort

Great PR

Sales & PR

• In the first phase, our integrated plan will rely heavily on PR and personal communication to existing network to increase awareness, thereafter several communication tools will be continuously used as well as word of mouth and thus boost sales. :

CreatingAwareness

Professional Representation

Tools

• The following tools will be used on continuous basis to ensure that the brand is communicating its values to the maximum number of customers

• Advertising• PR• Events• Direct Marketing• Interactive marketing• Sales force

Advertising

CreativeAdds

In House Marketing Support

The Webpage

CSS Join Hands with FreightPlus

• CSS - FreightPlus will handle High and Heavy RoRo/Break bulk cargo – regardless if it is single cargo or part of project.

• Cargo will be loaded on specialized vessels, stowed on high and heavy decks. Lorries, trucks, trailers, busses, excavators or big moveable machinery is the basis of the CSS - FreightPlus global cargo movements door to door worldwide service!

Great Partners

Industry Specialist

Business Development

• As part of CSS’s diversification and product development plans and in line with our Business Development ambitions, CSS has teamed up with a well reputed company FreightPlus who is a well known service provider in a specialist sector in the world market, in order for the CSS Group too constantly evolve and deliver new services for our clients.

Services we Offer

• Moving heavy machinery across the world is what we will focus on.

• Shipping new and used mining machinery, construction equipment , earthmoving machines, exploration and drilling equipment and agricultural machinery, every day of every week.

Various Transportation Options

How do we do it? • Air• Heavy lift Charters • General Airfreight • Urgent Parts Delivery • Document Courier • Hand Delivered • Hassle free•  

Sea

• Vessel Charters • Roll-on, Roll-off • FCL• LCL• Best freight rates• Lift-on, Lift-off (Break bulk)

Land

• Dismantling• Road Transport • Rail Transport • Free Quotations

Ancillary Services • As well as shipping heavy machinery around the world,

CSS/FreightPlus now provides a number of ancillary services.  At origin, before shipment, our comprehensive range of services will include

• Pre-purchase, technical machinery appraisal – covering a wide range of used heavy equipment

• Dismantling and reassembly of heavy machinery • Steam cleaning to global quarantine standards for

used machinery

Contd…

• Mechanical support prior to shipment • Supervision of ship loading • Full range of Customs services, including

documentation and formalities for export • Preparation of Carnets • Chamber of Commerce representation

Contd…

• Payment facilitation between buyer and seller (Escrow services)

• SGS inspections • Marine insurance • Marine surveys • Comprehensive service ex job-site

Value added Services

• There is much more to transporting massive machines from site to site than booking space on a ship.

• As well as capably shipping heavy machinery between any two ports in the world, CSS and FreightPlus now also provides comprehensive support services. 

• When cargo arrives at its destination port, CSS & partners can help with a number of ancillary services;

Contd…

• Coordination of necessary documentation and export licenses

• Payment facilitation between buyer and seller • Post-shipment condition appraisal – covering a

wide range of used heavy equipment • Dismantling and reassembly of heavy machinery • Steam cleaning to Australian quarantine

standards for used machinery                                                                           

Contd…

• Steam cleaning to any import quarantine standards for used machinery

• Steam cleaning to USA quarantine standards for used machinery

• Mechanical support during all stages of shipment • Supervision of vessel discharge        

Contd…• Crane services, and riggers  • Container devanning • Fumigation • Full range of Customs services for import • Full range of quarantine compliance services • Duty audits • Greenhouse gases compliance and reporting • Marine Insurance claims • Comprehensive job-site delivery

SWOT Analysis

• To meet the expansion plan effectively, CSS will deploy and further build on its strengths and invest on weaknesses by developing core-competencies in the Global shipping and logistics of new and used equipment, Customer Relation management as well as product development.

• Such competencies will be vital to develop a variety of product-lines with high width and depth that should be perceived as valuable to wider number of customers across different markets.

• The next slide demonstrates our SWOT analysis for such environment:

Stre

ngth

s

Perf

orm

ance

Str

engt

h

M

inor

M

ajor

Importance

High Low Existing strong

network Shipping

capabilities IT resources and

tools Marketing

Management Partnership

management

Additional investment

Corporate culture Virtual teamwork Motivated Team

Flexibility

Perf

orm

ance

Wea

knes

s M

inor

M

ajor

Importance High Low

Brand awareness Supplier alliances

and database Team

competences and skills

Experience curve

Economies of Scale

Customer/supplier network

Lack of industry sector knowledge W

eakn

esse

s

Opp

ortu

nitie

s

Attra

ctive

ness

Low

Hig

h

Probability of success High Low

Develop innovative commercial solutions through brand extension

Offer complete logistics solutions including multi-modal transport

Partner with professional existing suppliers and customers across the industry

Grow into many diversified transport elements

Serio

usne

ss

L

ow

H

igh

Probability of occurrence High Low

Competitors with better offering

Political and economical shocks

Major depression in markets

Competitors with stronger brand

Ship Owners and charterers performing commercial activities in-house

Not able to develop a global network

Thre

ats

Thanks for your timeand we lookforward to your supportin making thisdivision a major success!

CSS is a great organizationwith excellent creative people our division needs your Support!

Thank You