About Hedeya

We deliver mothers & kids products to your door in maximum 2 hrs

Hedeya is children's and maternity products store.

Thousands of products are available from all well-known brands such as:

Chicco, Gracco, Littletikes, Bebe confort, Quinny, Maxicosi, Evenflo, Avent,

Neonato, Fisher Price, Tommee Tippee, Maclaren, K’s Kids, Winfun,

Safety 1st, Nuby,… etc.

Hedeya has built-up and continuously expanded its customer base

by offering trendy products with best quality, reasonable prices

and easily accessible sales networks

Hedeya is one of the most popular shops on the social media channels

that deliver products anywhere in Egypt by ordering through Facebook

or the website www.hedeya.com

Brand Concept

Hedeya entered the market on August 2007

Hedeya entered the market on August 2007 by opening 2

shops in the reception of EL nada hospital and Introducing

the first shopping catalogue in Egypt that offers immediate

home delivery for mums’ and kids’ products.

The catalogue was distributed widely in various locations

occupied by “A“ class mothers. 5 issues are out up till now.

In 2011 we opened our main and second branch in 13 Nady

el Seid st. Dokki with are of 550 sqm. The store consist of

three floors which include different sections and corners

containing all kids and mothers products.

In conjunction with the main branch opening we launched

our website “www.hedeya.com” which offers an easy and

fast online shopping. Also the website gives our customers

the opportunity to create gift lists for their occasions and

share it on all social media channels.

In addition, our customers can shop via our facebook fan

page which is integrated with our website.

Click here for the

electronic version

of the 5th issue

Brand Vision

All mothers and children’s products under one roof

Hedaya goal is to be among Middle East’s 10 largest stores in 2015

which gathers all the most famous and spreading brands in one place

1st online shopping store for mothers and kids products

in the Middle East

Hedeya Stores

Hedeya Stores

Brand Positioning

Offering top brands products and joy of shopping at affordable prices.

kids 0 - 5+ essentials (Products & Toys)

Bathing necessities, Ride ons, Feeding necessities, Car seats, Outdoors, Baby carriers, Bags,

Strollers, toys

Nursery & bedroom products

Educational and learning products from 0 to 5+ yrs

Maternity Essentials.

Target Consumer Description Hedeya has become familiar and friendly mother’s products brand. Hedeya has won a number of outstanding, women of all ages.

Core Customer : Mothers and Pregnant women. Core age : 18-34 years old Customer Character : Affordable & willing to pay.