Hellmann Partner 02/11

partner

In Focus:Wal-Mart and Hellmann support the disaster management in Japan (p. 7)Hellmann Antwerp Loads Harbor Cranes on M/V Trina (p. 10)10 Year Anniversary Hellmann Chile Ltda (p. 20)10th Anniversary Celebration of Hellmann Mexico (p. 36)

THINKING AHEAD – MOVING FORWARD

Hellmann Partner Magazine, 02/2011

We are now 8 months into 2011 and what started to look like another very good year, turned out to become potentially another nail-biter. Financial problems of some ma-jor countries sent shock waves to the stock markets and there is the potential for yet another global recession. Let us hope it will not get there, but there really is nothing what we could do about it, other than being alert and prepared and continue with excellent quality, determination and passi-on about our business, about our company, and first and foremost about our customers. All the attributes which made us stronger during the past crisis.

‘Green Logistics’ is a relatively new and nowadays frequently used slogan. Redu-cing the carbon footprint, being an envi-ronmentally friendly company is ‘en vogue’, and right so. We as Hellmann are proud to say, that we are not only following the trend, but are amongst the trend leaders, as we are pushing sustainable solutions, rail solu-tions, reducing emissions wherever possible since already the 90ies and were amongst the frontrunners in getting the ISO 14001 certification in our industry. This plus our aim to create green spaces, environmental-ly friendly buildings and other activities are very dear to our hearts, as we have to think about the future of generations to come.

Our team from Hellmann East Europe and the by now 350 employees, continues on its aggressive and successful path. In the past 3 years they opened 5 branches in Russia, 3 in Lithuania, one each in Latvia, Estonia, Belarus and Azerbaijan and now also the

hellmann partner 02/2011hellmann partner 02/2011

Content2 3Foreword

Jost Hellmann Klaus Hellmann

Publisher:Hellmann Worldwide Logistics GmbH & Co. KGElbestrasse 1, 49090 Osnabrueck, GermanyEditorial Staff:Kirsten WillenborgTel.: +49 541 605-1279Fax: +49 541 605-451279E-Mail: [email protected]

Sandra Winter E-Mail: [email protected]:Michael Claus, NWHQ MiamiPaper: The illustration printing paper is PEFC-certified. It contains between 70 % to 100 % certified chemical pulp.

Appears:three times a year, April / August / DecemberNext deadline: Please send your articles for the next issue to the editorial staff in Osnabrueck at the latest by October 15th, 2011!

Imprint 02/11 hellmann partner

Dear Reader,

03 Foreword04 Hellmann Brazil Certified Supplier for Carestream Health, Inc.05 Brazil Offshore 2011 in Macaé05 A Big Thank You to all Brazil Visitors06 MISSION (IM)POSSIBLE for Golden Cargo07 Wal-Mart and Hellmann support the disaster management in Japan08 Officially recognized and appreciated by Phillips-Van Heusen09 Hellmann Belgium Wins the Safmarine Hercules Trophy10 Hellmann Antwerp Loads Harbor Cranes on M/V Trina12 Integration of 3PL Brazilian Team12 Hellmann Cruise Logistics - Asia Visit13 Innovative Cooperation in Supply Chain Management14 Intermodal 2011: A Resounding Success15 B&O Appreciates Hellmann‘s Understanding & Flexibility16 IEB decision – Hellogic for all Partners17 Hellmann East Europe opens new office in Ukraine18 European Transportation kickstarts the year for Hellmann UK19 Hellmann Hong Kong opens dutiable bonded Warehouse19 Hellmann Boston Gives Back20 10 Year Anniversary Hellmann Chile Ltda.22 Kreidezeit Naturfarben GmbH - delivered carbon neutral!23 Opening of Hellmann‘s new facilities24 Farm Show Western Canada25 Hellmann Launches New Service Portfolio26 „Know How goes Hamburg“

27 Ultimate Life Entrepreneurship Camp 201127 Canadian Geese at Hellmann Toronto28 Hellmann Rail Solutions is trailblazer for general cargo on the rail30 Hellmann UK rolls out new style livery30 Farewell Barbecue – US Headquarters31 Bring your child to work day31 Carrier of the Year Award32 Hellmann Awarded “Service Provider of the Year” and “Best On-Time Lane Performance 2010” by MAST Global Logistics32 Did You Know?33 Laureates of the 4th Polish Logistic Competition will participate in training sessions in the divisions of Hellmann Poland34 DNA Workshop in Poland35 Successful Re-Certification35 Human Resources Summit US – Scottsdale36 10th Anniversary Celebration of Hellmann Mexico38 HELIOS CRM – a success story from Pakistan39 HELIOS WIKI Page – Stay informed with just a few mouse clicks39 Good Things Come in Threes40 Summer, Sun, and Sunburn – How to Prevent Skin Cancer42 100 Miles, 85 Degrees and 6 Hellmann Runners43 Doral Business Run43 Hellmann Charlotte Runs Revlon Race

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already 4th branch in the Ukraine. The de-velopment in Central Asia will not stop in Azerbaijan, but the next countries in this very interesting part of the world are targe-ted, and will make us one of the top players in the region.

Mid September the top executives of our global network will travel to Shanghai for the 23rd Worldwide Meeting of the group. A lot has happened since meeting # 1, back in 1988 in England, and we are certainly very proud of what we have achieved all together, but it is not the time to rest and applaud ourselves, as we have an ambitious agenda ahead of us and strive to increase our market share in a very competitive logi-stics world, without major mergers or acqui-sitions, like our competitors like to do. Our way forward is very much influenced by the success of our industry verticals, our dedi-cated solutions for various industry sectors

and the success we have with this strategy shows and proves that the decision to focus on specialization pays off. Recent additions like Hellmann Cruise Line Logistics and Re-newable Energy Solutions will contribute to this successful development.

Many of you in the northern hemisphere are still on vacation, enjoy it, relax, re-charge your batteries, and spend quality time with your families. Families are the foundation of well being and a happy life and we all need the support of our family members, as much as we have to support them. Enjoy your time.

Articles

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On March 24th, 2011, Hellmann Brazil was pleased to be visi-

ted from Juan Pedro Hermoso (SGA Commodity Manager & Quality - Latin America Region) of Care-stream Mexico, and thus the sup-plier certification process began.

The visit included a demonstration of the current Quality Management System as well as an audit of the following points: Management Res- ponsibility, Contract & Design Re-view, Process Control & KPI Tools, Corrective & Preventive Action and Handling, Storage, Packaging and Shipping & Service Delivery. Out of a possible 100 points, we scored 84 and were nominated as a 2011 Certified Supplier for Carestream

Health, Inc. This means that we have demonstrated excellent per-formance in quality, productivity, delivery and lead-time. Leonardo Cunto (Hellmann Healthcare Logis-tics Manager), Alisson Querobim (Business Process Manager) and Danilo Miciano (Quality Supervi-sor) also participated in this pro-cess. We are the second supplier to be certified by Carestream.

Currently we are in the pro-cess of moving the Carestream Sea Freight business from Me-xico to Brazil and with this certification we will have new business opportunities which are only available to qualified suppliers. We are already wor-king hard to ensure that we

can optimize our performance for next year’s certification process in order to achieve all 100 points – a perfect score.

Hellmann Brazil

Hellmann Brazil Certified Supplier for Carestream Health, Inc.

From left: Danilo Miciano, Alisson Querobim and Leonardo Cunto

gäuer (LATAM) , Raquel Haj (HKG) and Roger Häussler (USA).

Sincerely,Hellmann do Brasil

who have had previous experience with similar challenges, and who have such an enthusiastic and coo-perative attitude. A big thanks once again to the colleagues listed below:

Marcus Leaver (Seafreight), Melissa Lopes (USA), Thomas Krusin (USA) , Karl Waltemathe (HAL), Carlos Sa-lazar (GER), Roberto Lasagni (ITA), David Hoppenbrouwer (BEL), Piotr Zaleski (MEX), Nuno Fonseca (POR), Lucas Mac Gaw (ARG), Gerhard All-

Brazil Offshore 2011 in Macaé

For the first time, Hellmann Bra-zil presented their own booth

at the 5th Annual Brazil Offshore event, held in Macaé, a Brazilian oil town and international hub for oil and gas companies.

The number of foreign exhibitors increased by 100% over last year; a total of 138 companies came from abroad to participate in the event, most of them concentrated in six in-ternational areas - China, France, the United Kingdom, the Netherlands, the United States and Germany. The event covered a total of 1,200 m2 of exhibition area and recorded a turn-out of 49,224 professionals.

The Oil & Gas segment has signi-ficantly increased in importance within the Brazilian economy during the last decade; the sector saw a five-fold increase during that period.

A Big Thank You to all Brazil Visitors

Dear Hellmann Colleagues,

We would like to heartly thank all Hellmann Brazil visitors for all of your meetings with us and our customers during the first quarter of 2011. We really appreciate your insight into sales strategies and employee mo-tivation. We are looking forward to continuing to work together in the future. It was extremely helpful to receive advice from so many people

Accounting for only 2.5% of the GDP in 1999, the O&G segment cur-rently represents 12.5% of the total economy, and within ten years it is expected to comprise over 20% of the total GDP. The confirmation of large amounts of oil & gas reserves in the pre-salt areas, in combination with the country’s production po-tential, sparks a very favorable mo-ment for the Brazilian economy, which is expected to produce long-term results. We made many solid contacts at the event which will cer-tainly guarantee good business op-portunities. Now is the time to take a hands-on approach, following up with our new contacts to ensure that we do not lose this chance to increase our share in the segment.

We want to thank Christian Fin-nern and Mario Werner for taking the time to fly down to Rio de

Janeiro and share their experience with us; their support is greatly ap-preciated. We also want to thank our local sales colleagues from the Rio branch as well as the managers from our Head Office – Ary Chan-der and Valéria Rossi.

Hellmann Brasil

From left: Mario Werner, Fabio Souza, Flora Galvão, Fernando Fernandes, Valeria Rossi, Christian Finnern and Leonardo Gazen

From left: Ary Chander, Christian Finnern and Leonardo Gazen


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In September 2009, Golden Cargo faced a very demanding challen-

ge. Olympic Air, a newly establis-hed airline company, requested that we provide them with our services as well as with our opera-tional abilities, in the prospect of mutual cooperation.

Olympic Air was an airline company starting from scratch, with the old Olympic Airways logo as their only link to the past. Their aircraft were being operated on leasing terms, and the main issue was the signi-ficant lack of spare parts in their hangar, which meant a lot of new aircraft with a demand for spare aircraft parts and tools.

The Aircraft on Ground (AOG) service requires the collection of spare aircraft parts from various suppliers located worldwide, and the forwarding and delivery of the parts to Olympic Air’s hangar wi-thin 4-24 hours.

Our team handled an average of 20-30 AOG shipments per day for over 8 months in order to fully support the daily requirements of Olympic Air’s aircraft fleet, and we had to make immediate changes to be able to provide 24/7 service.

Success ratio of 99.5 percentAt the beginning, our lack of previ-ous experience and absence of stan-dard operational procedures and implementation made us a bit he-sitant. Along with these issues, we also had to deal with a very limited supply of information from Olympic Air, which instead we had to acquire independently, day-by-day shipment by shipment, bit by bit.

Golden Cargo stood up to the challenge and succeeded. Since then we have expedited about 2,500 shipments and our success ra-tio is 99.5 percent. Our experience through Hellmann Marine Solu-tions provided us with invaluable insight into the forwarding process, but this was an entirely different and new service that we needed to provide for our customer.

Our managing director, Kostis Achladitis, offered 100% support and motivation, always encou-raging us to go the extra mile, to overcome any problems, and at the end of the day, only to look at the positive side of things.

Well-organized businessAfter almost two years of continuo-us business, the volume of shipments

handled and the revenue earn- ed are significant, but our greatest profit has been in experience gained and our new-found confidence.

Olympic Air’s aviation business has turned from a difficult and stressful project into a well-orga-nized business.

My thanks to my team: Elena, Di-onysia, Kostas, and Sissy, who made this happen with the excellent co-operation of Alexander and all of our colleagues involved!

Chris Bravos Golden Cargo, Piraeus

MISSION (IM)POSSIBLE for Golden CargoWal-Mart and Hellmann support the disaster management in Japan

The 9.0 earthquake that hit Ja-pan on March 1st, 2011, left the

country in a state of emergency, and the subsequent tsunami wave that swept through the nation da-maged nuclear reactors and put the country at risk of a nuclear melt-down. Thousands are homeless, jo-bless and in need of help. Hellmann is proud to cooperate with Wal-Mart in an effort to bring relief to the victims of this terrible disaster.

Wal-Mart has asked its vendors from all around the world to con-tribute tents, blankets, sleeping bags, batteries, and even electric powered generators, and Hell-mann has transported the donated goods to Japan under challenging circumstances.

Hellmann China handled char-ter flights from Shanghai to To-

kyo, which delivered 1,500 cbm of goods; 554 cbm were loaded onto B777F charter aircrafts and the remainder shipped via com-mercial carriers. The charter flights departed from Shanghai on March 17th, only one week after the earth-quake had hit the coast at Sendai. Together, Wal-Mart and Hellmann worked to overcome extraordina-ry logistic challenges due to cons-traints resulting from the natural disaster. In addition, Wal-Mart sent ten electric powered genera-tors (each weighing 20 tons) from Dubai to Tokyo, and Hellmann ar-ranged daily flights to expedite the flow of cargo in its continued relief efforts for Japan.

Hellmann‘s Global Account Ma-nagement Team has demonstrated how a global account such as Wal-Mart can be supported locally. Our

quick turnaround and ability to re-act in an emergency situation have allowed us to help those in need. At the time of this release, goods are still being delivered to the di-saster-stricken area and will con-tinue to be delivered for those in need. We are happy to be able to help Japan in the recovery process and reconstruction of its country.

Vanessa SegoviaHellmann Hong Kong

Loading of humanitarian aid products destined to Shanghai

Chris Bravos


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The story began in September 2010, during the Hellmann

Worldwide Logistics meeting in Chicago. During the last day of the meeting, Mohammad Yaseen – Hellmann Worldwide Logistics/Hellmann Fashion Logistics USA, Nick Hundal – Hellmann Fashion Logistics USA, and I attended a conference call with Jason Evan-chik – Group Vice President of Transportation for the Phillips-Van Heusen Corporation USA. He was requesting transportation for ap-proximately 700 tons of air freight from Bangladesh during October and November 2010.

During that time, Bangladesh was fa-cing its busiest peak season in a long time, and air freight space was criti-cally scarce. The Hellmann team came forward and accepted the challenge. Within only 5-6 working days, we were able to coordinate seven flights of 747 freighters to accommodate all 772 tons of PVH shirts, which needed to be immediately stocked in stores for replenishment, as the econo-my was recovering quickly and PVH

sales were up. We are proud to say that we were able to benefit greatly from the Hellmann network to make the operation a success.

The relentless efforts of Hellmann employees who have contributed to the project, either directly or indirect-ly, have also contributed significantly to GP growth in both the Bangladesh and USA Hellmann offices, as well as to our spotless operations. We would especially like to thank:

1. Nick Singh Hundal (USA)2. Mohammad Yaseen (USA)3. Beverly Evans (CMH)4. Jennifer Blair (CMH)5. Ashek Ur Rahaman (DAC)6. Robert F. Gomes (DAC)7. Rupock J. Gomes (DAC)8. Azharul Karim (DAC)9. Abu Taher (DAC)10. John Covington (IAH)

Of course, we also owe a big thanks to the patrons and supporters – Mark Hellmann, Andy Poon, Arnie Goldstein, and Julian Riches. It was a huge honor for Hellmann Bangla-desh that three of the top PVH In-

ternational Transportation executives, Kevin Urban – Exe-cutive VP Logistics Services, Jason Evanchik – Group VP Transportati-on, and Dennis O’Connor – Director Int’l Transportation, flew to Bangla-desh on April 11, 2011 to personally express their sincere thanks and ap-preciation to key project members Ashek Ur Rahaman, Robert Gomes, and Rupock Gomes.

It was a very unique and exciting expe-rience for Hellmann Bangladesh to have a customer come to the Hellmann office and officially thank us. We really relish this ap-preciation and hope to experience many such occasions in the coming future.

Ashique Uz ZamanHellmann Bangladesh

Officially recognized and appreciated by Phillips-Van Heusen

From left: Rubock Gomes, Robert F. Gomes, Dennis O´Conner, Jason Evanchik, Kevin Urban, Ashique Uz Zaman and Ashek Rahaman

From left: Robert F. Gomes, Jason Evanchik and Kevin Urban

Hellmann Belgium Wins the Safmarine Hercules Trophy

On June 4, the warmest day of spring, the European Seafreight

Headquarters and Hellmann Bel-gium participated in the Hercules Trophy, a competition organized by Safmarine Container Lines, a Tier 1 Carrier of Hellmann.

Hellmann colleagues Michael Amri, Johannes Saade, Janina Marks, and Johanna Helmig were invited by Rudi De Permentier from Safmari-ne. For Belgium, Evgueni Barabach, Heidi Geypen, Guy Koolen, Ann van den Berge (Captain), Jort Van Schil, Gert Vervliet, and Kurt Winckelmans all took part in the competition.

72 teams consisting of 4-7 people from approximately 80 countries arrived in Mechelen, Belgium, for the event. Safmarine employees from all over the world formed 62 of the teams and the remaining 10 teams were Safmarine customers.

The Hercules Trophy is a business sports event for companies. The teams compete against each other in 12 fantastic challenges (so-called “labors”) in one day. It is a day of great fun, team building and net-working. However, preparation of the event begins weeks in advance, including: taking group photos (see below), creating a slogan, choo-sing a favorite song, voting for the

“coolest team”, and challenging other teams in the competition.

After the morning warm-up and opening ceremony, conducted in “real” Olympic style, it was time for the main event. Each activity (or labor) lasted 15 minutes, with a

15 minute break before the next event. During each challen-ge, the teams would compete against other teams, usually six in total. The score was con-stantly updated and displayed at

the main venue. Cheered on by fa-mily and colleagues, all teams went the extra mile. Halfway through the competition, both first and se-cond place were taken by the two Hellmann teams, showing our com-petitors that we are a healthy com-pany, both literally and figuratively. Ex-amples of the labors: Biathlon,

Power Jump, Surfing, Volleyball, Belly Slide, Karting, Streetstepper, Cross Country and many more.

All teams had a wonderful day under the bright, warm sun (up to 32°C) and it was really worth the re-sulting muscle aches. Even more im-portantly: The Team from Hell (Hell-mann Belgium Team) placed first in the competition with 234 points and was also voted “coolest team” of the Safmarine Hercules Trophy, thanks to the votes of many custo-mers, suppliers, and colleagues! The trophies received a prominent place in the Antwerp office, not only to display to visitors that we enjoy challenges and will go “all the way” to reach our goals, but also to re-mind colleagues of the unforgetta-ble day that we had. The HSV Team (European Headquarters) also did very well: 6th out of 72.

After the award ceremony and an enjoyable BBQ for all team mem-bers and fans, the famous “Hercules After-Party” started and went on un-til early in the morning. Of course,

the great results of both teams (and maybe the victo-ry champagne as well) made us immediately forget about our muscle aches and cele-brate for a (long) while.

Congratulations to both Hellmann teams for such great results and for show-ing the ropes to our carrier colleagues, and of course, a big THANK YOU to Safmarine for inviting us to take part in this great event.

Johanna HelmigHellmann Hamburg

Hellmann Safmarine Victory (HSV) – Hellmann Europe Seafreight Headquartersfrom left: Johannes Saade, Johanna Helmig, Rudi De Permentier (Safmarine), Janina Marks and Michael Amri

„Team from Hell“ – Hellmann Belgium from left: Kurt Win-ckelmans, Evgueni Barabach, Gert Vervliet, Jort Van Schil, Ann van den Berge, Guy Koolen and Heidi Geypen

The Port of Antwerp in Belgium has been dealing with oversized

cargo for several centuries: Antwerp has long been Europe’s most impor-tant conventional cargo port. But not each conventional shipment is quite as interesting as the one handled by Hellmann Antwerp in early March.

In early November, we were inform-ed by our Regional Headquarter that Meratus Line, an Indonesian shipping company, had just purchased two second-hand mobile harbor cranes and was looking for a partner to facilitate the shipment in Antwerp. Our Business Development Mana-ger David Hoppenbrouwers made

contact with the customer, and the contract was signed a few weeks later. Facilitating the loading of a harbor crane is not something that

we do on daily basis, therefore several meetings were held for all parties involved, in order to ensure that all details were considered and taken care of. Since the boom could not be detached from the crane body, the project encountered some added difficulies, as a safe way to stow, lash, and secure the cargo needed to be found. To-

gether with a customer representa-tive, Gusti Wiyadi, both cranes were inspected on Monday morning un-der a clear blue sky. All seemed to be in order, except for a leak on the oil reservoir of one of the spreaders, which also needed to be shipped. Gottwald were immediately infor-med so they could perform a last-minute repair.

On Wednesday morning, the pre-parations for loading the first crane began. Around 2:30 PM, the first crane was airborne: carried by two vessel cranes with a 700 ton lifting capacity, the crane was slowly but steadily loaded on board of the M/V Trina. After the crane was safely loaded on deck, two Gottwald tech-nicians went into the crane opera-tor cabin to drive (!!!) the crane to-wards the rear of the deck, so that the second crane could be loaded. Basic lashing started in the early evening and continued until late at night. Three containers, reinforced

with steel plates on top, were also loaded on board as resting points on which the boom would be fixed.

The next day, amid a strong icy wind, the same procedure was re-peated for the second crane. How-ever, as the weather deck was al-ready quite full with the ship‘s own two cranes as well as the first crane, the landing was very difficult and required precision handling by the vessel crane operators, in close coo-peration with the vessel deck crew. The tricky operation was success-fully performed and the lashing process could begin on the second crane as well.

On Friday, the lashing process was completed around lunch time and the crew made preparations to cast off. We followed M/V Tri-na through the lock complex and onto the river Scheldt, where we said our goodbyes. Vessel spotters in Terneuzen and Flushing have put pictures of our exceptional cargo.

Our customer is very satisfied with the service received throug-hout the entire process: from the start and preparation until the very moment the vessel left the port of Antwerp and started its journey down to Indonesia.

For us, Hellmann Belgium, it has been one of the best project expe-riences we’ve ever had, and we of course hope there are many more to come!

Veerle SonckHellmann Antwerp

FACTS & FIGURES:

Gottwald Mobile Harbor Crane HMK 300E

Crane height 37.00m

Crane width 17.50m

Crane length 13.50m

Boom length 50.00m

Weight of 1 fully rigged crane 435 tons

Hellmann Antwerp Loads Harbor Cranes on M/V Trina

From left: Veerle Sonck (Operations Manager Belgium), Guy Koolen (Inside Sales Seafreight), David Hoppenbrouwers (Business Development Manager) and Gusti Wiyadi (Meratus Line – our client)


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Innovative Cooperation in Supply Chain Management

Osnabrueck, May 2nd, 2011. By signing the cooperation agree-

ment between DiSa Digital Safety and Hellmann Worldwide Logistics, the logistics provider has found a competent partner to further opti-mize the supply chain of its custo-mers. This is to be achieved by using an innovative retail security system that has been designed and tested in close collaboration with the retail market and manufacturers.


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What is special about the retail security system is that nearly all controller-based products like notebooks or cell-phones are alrea-dy equipped with a theft-protection when they are produced. This leads to numerous advantages along the supply chain

until the Point of Sale. This includes i.a. lower costs for individual secu-rity measures, the possibility to op-timize selling spaces or as well the fact that with means of DiSa even digital products can be purchased by self-service now. Additional se-curity measures can therefore be omitted. Likewise, in retail markets a technical connection with an exi-sting POS system is not required. Only after the purchase, the pro-ducts are unlocked with a device-specific DiSa PIN code and can be used without restrictions. As long

as the PIN is not entered, an active utilization of the product is not pos-sible. Theft is therefore useless. This does not only increase the theft protection of the products but also leads to more cost-effective possibi-lities for transporting and storing.

Furthermore, the use of the inno-vative DiSa system leads to diverse advantages in the field of logistics. Hellmann Worldwide Logistics has made it its business to bring toge-ther its existing logistics know-how with the innovative security protec-tion of DiSa. Processes can thereby be designed more flexibly and ef-fectively. “The aim is to implement even more exact tailor-made solu-tions for our customers”, Henning Pottharst (Hellmann Worldwide Lo-gistics Supply Chain Management) comments. The customer can the-reby benefit from measurable cost reductions for security concepts that are otherwise quite costly. First projects in Germany and the US are currently being implemented; fur-ther projects for Europe, Asia and the US are already under discussion to advance a global implementa-tion of the DiSa retail security sys-tem in cooperation with Hellmann Worldwide Logistics.

Felix ScherberichHellmann Duesseldorf

FACTS & FIGURES:

DiSa Digital SafetyThe company that was founded in 2007 is part of the M3 group, which is in turn part of the Equation Corp., Singapore, and has gained re-spective experience for years now in the field of consumer electronics. DiSa’s security system for products has been developed and already been tested success-fully in accordance with the requirements of manufacturers and the retail market. The gained knowledge enables DiSa Digital Safety GmbH to actively support manufacturers and the retail market with the technical imple-mentation in the common supply chain. www.digital-safety.de

von links: Martin Sperber, Henning Pottharst, Uwe Bremeyer (DiSa), Felix Scherberich

Integration of 3PL Brazilian Team

On May 18, we conducted the integration of the 3PL Brazili-

an Team. The event was dedicated to the review of operational proce-dures, the Compliance Policy, and the Daily Management System (DMS). It also aided in reinforcing compa-ny goals and improving the rela-

tionship and communication with the customers, as well as the quali-ty of the services. All 3PL Brazilian Teams attended the event, inclu-ding Rosilene Henrique (3PL Ope-rational Manager), Ary Chander (National Sales Manager), Alisson Querobim (HR Manager), Renato

Santos (Customs Clearance Mana-ger), and Tácito Muraro (CEO & President Hellmann Brazil). Thanks to the 3PL Team efforts, P&G con-siders Hellmann to be an effective and important partner.

Rosilene HenriqueSao Paulo

Above: Hiroshi Nogueira, Luiz Pessoa, Camila Bacelar, Mila Dutra, Elisangela Zona-ro, Franciele Silva, Tatiana D´elia, Rosilene Henrique, Douglas Rocha and Fabia-na Capuano. Below: Felipe Agustini, Fabiana Nepo-muceno, Nayana Martelli, Ronald Anjoletto, Andressa Matiazi, Manoela Silva and Gilberto Leal.

Hellmann Cruise Logistics - Asia Visit

Ijlal Torres – Director of Cruise Lo- gistics, and Jonathan Bales – Glo-

bal Operations Manager, Cruise Industry traveled to Singapore and Hong Kong in weeks 9 and 10 for strategic discussions with the Hong Kong and Singapore Tourism Boards, shipyard compa-nies and government agen-cies in charge of construction of the new cruise terminals in both cities.

Top items on the agenda included: future cruise development business in Asia for the next 2-5 years for ma-jor US Cruise Lines, outlining global future partnerships with Hellmann

and consolida-ted relation-ships for opera-tional support. In addition, the Hellmann Cruise Logistics Team presented the US cruise services such as our capabi-

lities and case studies on existing relationships with cruise industry front-runners. The cruise industry in Asia is now at an exciting phase

of development with tremendous growth opportunities. Singapore an construction will be complete by the start of next year and the one in Hong Kong in 2013. Hellmann is considering moving into shipyard and port operations as a develop-ment (or extension) of the Cruise Line Vertical Market.

Melissa PortunatoHellmann Miami


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B&O Appreciates Hellmann‘s Understanding & Flexibility

Due to a new policy implemented by the Chi-nese government on March 1, 2011, Bang &

Olufsen (B&O) wanted to ship as much of its mer-chandise to China as possible before the policy deadline (for storage, as importers were yet to be confirmed), which created a sudden increase in shipping volumes, and presented Hellmann with an interesting challenge.

There was a very short time window between the announcement and the enforcement of the new policy, requiring both B&O and Hellmann to re-act quickly. The extraordinary increase in volume involved both cargo and cash flows (including im-port duties, VAT, etc.) on a scale many times larger than usual. Understanding B&O‘s concerns about capacity, manpower, and liquidity, we walked the client through the process, employing a flexible tailor-made solution and proactively resolving all possible issues of the ope-ration.

We wish to share with you our delight about the appreciati-on and acknowledge-ment received from B&O. Last but not least, I would like to express my gratitu-de for the teamwork and support recei-ved from Hellmann Denmark in this ex-perience of “success through understan-ding“.

Ben HuiHellmann Shanghai


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Intermodal 2011: A Resounding Success

A success for both the public and busi-

ness, the 17th Annual Intermodal South Ame-rica ended after three

days (April 5-7, 2011) of intense action. The leading trade fair for logistics, cargo shipping, and interna-tional trade in the Americas exceeded all initial ex-pectations, and cemented its status as one of the top logistics events in the world.

Exactly 45,265 people passed through the Transame-rica Expo Center in São Paulo in search of new op-portunities and information about new innovations on the leading edge of the market. Among the ex-hibitors, mixed with praise for the organization of the event and the quality of the visitors, there was a consensus that Intermodal now increasingly sets the business calendar for the logistics segment in the Americas.

Our participation at the fair offered many new opportunities; due to numerous new contacts made, our meeting agenda for the coming months is now considerably busier. It was very exciting to see our

stand so full every day. We had an average of 15 important client meetings per day, and on Thursday alone, four of our clients, Benteler, Stollberg, Puma, and Genomma, visited our stand and asked us to in-crease our volumes of transport to meet their needs. In total, almost 90 customers (new & existing) stop-ped by our booth. It was a great experience to meet with so many of our customers, as well as many of our Hellmann colleagues at the event. Special thanks to our colleagues Piotr Zaleski, Lucas Mcgaw, Melissa Lopes, Thomaz Krusin, and David Hoppenbrouwers, who invested their time here with us in Brazil.

Hellmann BrazilFrom left: Cristiano Gaeta, Tacito Muraro, Sybille Ehlers-Morais de Oliveira, Cilmara Carvalho and Piotr Zaleski

From left: Dietrich Ronn, Tatiane, Ary Chander, Jairo Junior and Ariel Kraft

From left: Camila Meinberg, Rosana Pereira, Leonardo Cunto and Melissa Lopes

From left: Tacito Muraro, Eucalildes Souza and Renato Santos


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Hellmann East Europe opens new office in Ukraine


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In July Hellmann East Europe has opened an additional office at

the Borispol airport. Furthermore, they have moved into new, and far larger premises in Kiev. With the offices in Odessa and Kharkov they now maintain four branches in the Ukraine alone.In the new office, Hellmann East Europe offers full-service airfreight

handling, customs clearance for all incoming consignments, warehou-sing, picking and transports. They have a customs brokerage license and offer customs clearance of all kinds on the airport premises, such as for pharmaceutical articles and perishables among others.

This service will also be offered at the seaport Odessa as well as in Kiev and Kharkov, where custo-ms clearance for perishable goods can also be carried out. Small ware-houses and further transport with small five-ton refrigerated vehicles are available for perishables.

In the last three years, Hell-mann East Europe has opened five branches in Russia, three in Lithua-nia, one in Latvia, Estonia, Belarus and Azerbaijan each and now the

fourth branch in the Ukraine. There are a further six branches in Germa-ny. Additional offices in central Asia are due to be opened this year.

Meanwhile, the company Hell-mann East Europe employed 350 people and attained a turnover of 50 million Euros in the last year. The turnover target for this year is 70 million Euros.

Hellmann East Europe’s specia-lists have over 20 years of expe-rience on the former Soviet state markets. Groupage for road traffic, airfreight and sea freight handling within the worldwide network of Hellmann Worldwide Logistics, contract logistics and customs clea-rance are the core areas.

Services are offered to and from the following countries: Arme-nia, Azerbaijan, Estonia, Georgia, Kazakhstan, Kirghizia, Moldova, Lithuania, Latvia, Poland, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan and Belarus.

Patrick NatheHellmann East Europe Maintal

regions (Latin America: 10 Partners, Middle East: 4 Partners, Africa: 5 Partners) or are planned for fall 2011 (Asia and Europe). The positive feed-back of the participants confirms that this type of training is ideal for hms-Basic and hms-Advanced. For fur-ther support for the users additional Web-Based trainings will be offered in the near future for specific topics, to expand upon the knowledge from the classroom training sessions.

Special thanks for the support at the regional roadshows and trai-nings to Sara Subirana and Jorge Ri-vero (Hellmann Network Headquar-ter, Miami), Piyaporn Lu-Prasong (HWL Dubai), Nicole Olivier (Johan-nesburg), Oscar Chavarria (Costa Rica) and the IS teams in Miami, Du-bai and South Africa.

Katja SchüerHellmann Osnabrueck

nically with the other participants in the supply chain. Using the hellogic Suite they see an improved support of the Hellmann network, an essen-tial increase of productivity and a decrease in costs.

All Partners who have participa-ted in the roadshows have been offered classroom training for the functions of the hellogic Manifest Systems-Basic and -Advanced. These Trainings already took place in some

It was decided at the Worldwide Meeting 2010 in Chicago that all

Hellmann partners should collate all air and sea freight shipments in the globally unified transport ma-nagement system, Hellogic. This facilitates growing demands to in-tegrate the business processes of all parties involved in the supply chain, such as customers, customs authorities and air and ocean carri-ers in order to integrate their busi-ness processes Up until now, 34 Hellmann network

partners have been using the com-plete hellogic Suite (hls), while 60 partners are using the reduced hel-logic Manifest System–Basic (hms). With the Basis Module, only the basic shipment data is gathered to speed up the import process, offer shipment tracking to the customer and to fulfill specific global repor-ting requirements. Although some

partners are already providing the majority of shipments with high quality in the hms, a higher commit-ment of many partners in terms of rate of use would be appreciated. This circumstance and the growing information-relevant requirements of the transport and supply chain make this migration of all network partners to the full system ”hellogic Suite“ (hls) necessary.

In a joint campaign, Jorge Rivero from the global network headquar-ters in Miami and Hans Helmkamp, Head of Global Air & Sea TMS Solu-tion Management, have invited to regional roadshows to facilitate the necessity of using the hellogic Suite and its advantages for the network partners.

In these roadshows, the logistic strategic requirements of a Sea- and Air Freight Transport Management System (TMS) and their implementa-tion in the hellogic Suite were facili-tated as well as information on the modules and their added value for the distinct operative processes.

The discussions within the frame of bilateral talks had the result that the majority of the operative sys-tems of the partners hardly offer the possibility to communicate electro-

IEB decision – Hellogic for all Partners

FACTS & FIGURES:

RoadshowsLATIN AMERICA 12/2010 Costa Rica

MIDDLE EAST/AFRICA 02/2011 Dubai

ASIA 04/2011 Hong Kong

EUROPE 06/2011 Frankfurt

FACTS & FIGURES:

The advantages of global use of the Hellmann network• Streamlineandstandardizeall“pre- shipment” processes (Vendor Contract Management, Pricing Management, Customer Quotation Management, Transport Order Management)• StreamlineandstandardizeallOperation- and Transport Management Processes (from Pickup to final Delivery)• GlobalunifiedDataQualityamongstthe Transport- and Supply Chain• WorldClasseBusinessProcessIntegration with all participants of the Transport- and Supply Chain by using state of the Art EDI technology and methods• Meetingoflegalrequirementssuchas customs- or border security demands• ImplementationcustomizedSOPtoope- rate according to customer’s requirements within a reasonable timeframe• Globalvisibilityofhighqualityreports, statistics and transport events generated based on same business rules and -standards

Training in Johannesburg

On June 2nd, 2011, Hellmann Hong Kong received the final

approval and official certificate from Hong Kong Customs to operate a bon-ded dutiable commodities warehouse. Hellmann is one of only two interna-tional logistics service providers who

July 30 2011: Starting as it means to go on, global logistics opera-

tor, Hellmann Worldwide Logistics UK, has finalised its first quarter re-sults. The European Transportation Division has achieved considerable growth with a 20% increase in ship-ment volumes, despite the strength of the pound pushing up the price of European products, and an in-crease of 12.5% in gross profit has also been recorded compared to the same period in 2010.

With the majority of the growth co-ming through sales and new busi-ness acquired during the latter part of 2010, a general upturn in UK export levels, due to the strength of the Euro and the effect of the

devalued pound on British manuf-acturing, has contribute to the dra-matic increase.

The Hellmann air freight product segment has also seen a 9% incre-ase in revenue and 12% increase in gross profit, resulting in a positive operating result for the first quar-ter due to a continued focus on export development. Ocean freight has seen an increase in the net ope-rating result and Hellmann UK has reported an increase in revenue of 7.5% and in gross profit of 10% com-pared to the first quarter last year. As the Austerity Budget starts to bite, the future for UK’s growth prospects is unclear. Whilst the first quarter was a very positive start to 2011 we’re still uncertain as to the direction the rest

Andy Connor


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Hellmann Boston Gives Back

When one of Hellmann Boston’s customers, Valcorp Fine Foods,

could not attend a trade show last year, they left behind a pallet of soups that eventually would have just been disregarded.

But Robert Noftle – Import Compli-ance Manager and Jeanmarie Ericson – Station Manager, Hellmann Boston thought fast and decided to donate the soups to a local charity organiza-tion. The soups were donated to The Boston Salvation Army in Chelsea, Massachusetts. In total, Hellmann


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donated 2 skids (1263 kilos) of micro-wavable soups. The donation was an estimated value of $2500.00 and ap-proximately 2300 cups of soup.

Thank you to Robert Noftle, Jean-marie Ericson and all those involved

From left: Him Lo, Joey Tsang, Lala Lai, Ann Leung, KC Chan (Sales Manager), Nestor Valera (Cuba Representative who supports this project), Freddy Ho (CFO), Esther Li (Logistics Manager), Elaine Cheung, Eddie Chao (Hellmann) and Toppy Tsui (warehouse Manager). Nestor Valera of Infifon HK Ltd was also the one who made this project come true. He is now back to Havana, Cuba and is waiting for his new assignment.

have been granted the license to ope-rate their own customs bonded dutia-ble commodities warehouse.

As of June 7th, 2011, the area has been in operation and fulfilling its purpose to extend value added services to dutiable commodities at the request of our customers.

The warehouse has a direct link with Hong Kong Customs and Ex-cise, operates with real time inven-tories and is both temperature and humidity controlled at all times to

Hellmann Hong Kong opens dutiable bonded Warehouse

protect valuable dutiable cargoes.The project was designed and com-pleted by Hong Kong’s CLC division. Currently, one of Hong Kong and China’s largest cigar importers is working in cooperation with Hell-mann to ensure a controlled and efficient importation of these dutia-ble products. We welcome any new inquiries from the Global Network for any dutiable products, which are currently imported to Hong Kong!

Eddie ChaoHellmann Hong Kong

at the Boston Branch for taking the time to give back to the local com-munity and living our Hellmann Corporate DNA!


of the year will take. We’re quietly optimistic but suspect the Govern-ment cuts will mean the high street will be stagnant until the fourth quarter. We are particularly pleased with the European Transportation results because European products are now more expensive than they were two years ago. We’re hoping that the air freight trends continue into the back end of the year despite it being linked to the (luxury) supply chain product, and are thrilled to see the fruits of our labour with ocean freight, where margins have been stable for five months despite a chal-lenging six months in 2010.

Andy ConnorHellmann Lichfield

European Transportation kickstarts the year for Hellmann UK

In February 2010, Hellmann Chile had its ten year anniversary. Due

to the earthquake within the same month/year as well as some projects it was decided to move the anni-versary celebration into early 2011. On March 17, 2011 we celebrated with customers, prospects, emplo-yees and colleagues from abroad.


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forward to 2011 and the years to come and we will not wait another ten years to have another fine customer event like this. Please request your Chile presentation and/or Chile wine presentation and Chile

perishable presentation from: Carmen Jeldres - [email protected] (for free)

Markus Fellmann Hellmann Santiago de Chile


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FACTS & FIGURES:

Tech Data Chile SA is a subsidiary of the Tech Data Corporation

Tech Data is among the global leaders of wholesale distributors within the area of Information Technology products. The Tech Data Corporati-on was founded in 1974 by Edward C. Raymond. In 1997, the company started operations in Brazil under the name of TD Brasil. In 1998, Tech Data acquired Computer 2000, the largest distributor of technology products within Europe and positioned itself as the second largest glo-bal wholesaler with presence in more than 30 countries and subsidiari-es in Argentina, Brazil, Chile and Uruguay. Tech Data has emerged to its customers as a distributor and provider of IT products in combination of logistics services as well as other value added services. Within the past years Tech Data has, thanks to its dedication, strength, flexible structure and success, obtained various recognitions as follows:- FORTUNE 500: Place 109 in USA - FORTUNE 500: “Hall of Fame“- FORTUNE GLOBAL 500: Place 315 in the world

FACTS & FIGURES:

ADEXUSSince 1990 Adexus, a Chilean company, integrator of systems and solutions has specialized in the area of technology and communications and is known today as one of the leaders in the industry and is seen as a great ally in the development and positioning of IT integration solutions. Adexus is an or-ganization, which cultivates long-term relationships with its customers and suppliers and provides value added services. Today, Adexus has subsidiaries within Ecuador and Chile. Conscious of the “medio ambiente“, Adexus is constantly considering the ecological impact, which is generated by its ope-rations and is therefore frequently upgrading and modernizing its systems and technology to obtain the most possible output at least possible impact to the “medio ambiente“. Furthermore, Adexus provides technical services for BOP platforms.

10 Year Anniversary Hellmann Chile Ltda.

The event was held in the “Mie-le Gallery“ on an open air terrace under the stars with food, drinks and Cuban cigars at midnight. All guests had a great time and mixed and bonded alike. Some of the highlights of the night were the premiation of two customers, who are with us since day one and are

still going strong as well as a raffle prize provided by one of our part-ners American Airlines.

The first ten years have not al-ways been easy, but certainly ex-citing and rewarding and we are happy to share today´s success with you, our colleagues and all of our mutual customers. We are looking

FACTS & FIGURES:

Chile

Length of country: 4,270 km from North to SouthWidth of country: 445 km at widest part and 80 km at slimmest partNo. of habitants: 17 mio. habitantsCapital of Chile: Santiago with approx. 6 mio. habitantsOther large cities: Valparaiso, Vina del Mar, Concepción and Temucocurrency: CLP/Chilean Peso (at present CLP 467 = USD 1.00) Government: Democratic, is being voted every four yearsPresent president: Mr. Sebastián Piñera (Derechista/Renovación Nacional)Climate Zones: four different climate zones such as: desert in the North, mediterranean in Central, cool & damp in South and Arctic Main industries: mining, wood/paper & pulp followed by wine and perishables of all kindsLocation & land boundaries: Southern: South America, bordering the South Pacific Ocean (6435 km), Argentina (5150 km), Bolivia (861 km) & Peru (160 km)Elevation extremes: lowest point: Pacific Ocean 0 m highest point: Nevado Ojos del Salado 6,880 m

In June 2011 Kreidezeit Natur-farben and Hellmann Worldwi-

de Logistics further extend their commonly developed sustainable logistics concept. Hellmann’s first “green” sea freight container for the company Kreidezeit is shipped climate-neutrally to the US. We are pleased that we have build a team with Hellmann to be able to conti-nuously improve our Carbon Foot-print”, Gert Ziesemann, managing partner of Kreidezeit Naturfarben, explained.

For the logistics company Hellmann this also presents the first climate-neutral use of a sea freight contai-ner. If the topic of sustainability is of utmost importance for both parties, together, a difference can be made.

Hellmann’s sea freight product manager, Rober Knief, insisted on travelling to Kreidezeit’s site in Sehlem for the delivery of the first climate-neutral sea freight contai-

ner to the US. Knief adds: “That sustainability constitutes a big part of the corporate philosophy of our customer Kreidezeit is already per-ceptible in the first conversation. The parallels to our sustainable ori-entation are directly recognizable.”

Already since last year’s Decem-ber Kreidezeit Naturfarben GmbH is executing carbon-neutral trans-ports with Hellmann. Up to now, the carbon-neutral execution was restricted to the truck traffic. It was the logical consequence that this “green” logistics is extended to fur-ther modes of transport now.

A company like Kreidezeit that manufactures environmentally-friendly products is obliged to also examine its whole supply chain with regard to sustainability, Zie-semann declares. Respectively, this leads to higher compensation pay-ments to the non-profit foundation “my climate”.

For more than 20 years now, the

company from Sehlem in southern Lower Saxony has been producing ecological, fully declared colors and materials for surface treatment and design from natural and renewable resources. Kreidezeit’s ecological and social focus also determines the choice of the business partners. Al-ready in 1996, Hellmann has been certified as the first logistics com-pany in Germany in accordance with DIN ISO 14001. For Hellmann, acting ecologically and being so-cially responsible is also of highest importance. This is an important decision criterion when choosing a service provider, Ziesemann says. The sustainable philosophy of both companies results in the common success in the field of reducing car-bon dioxide.

Sabine MagerHellmann Hamburg

Kreidezeit Naturfarben GmbH delivered carbon-neutral!


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Opening of Hellmann‘s new facilities

From left: Patrick Monge (Customer Service), Juan Carlos Angeles (Branch Manager Querétaro), Monica Piña (Sales), Erika Delgado (Customer Service), Gerhard Allgäuer (CEO Latam), Nadia Ruiz (Operations), and Jorge Sesena (Accounting)

QuerétaroHellmann Mexico Querétaro

(MX) moved to new facilities on April 14th and celebrated its fifth anniversary at the new fa-cilities with an Opening Lounge Party for current and potential cu-stomers from different industries, such as automotive, air space and general cargo.

We had the pleasure to welcome representatives from our custo-mers Continental Group, Contitech, Dana, Mann & Hummel, CNH, GKN Freight Services Ltd., Nettelhoff Colectores Mexico, Kluber Lubrica-

tions, TMD Friction, Webasto WRSI de México, Tetra Pak México, Far-mer Parts, Digital Identification So-lutions, Sisttemex SA de CV, Centro Agro Industrial (Caisa), Messier Ser-vices Americas, Diehl Controls, Kop-pert and Biological Systems. The guests of Hellmann that joined the celebration were Gerhard Allgäuer (President & CEO LATAM), Raquel Haj (Manager - Latin America and Canada Trade from Hong Kong), Massimo Gadaleta (Branch & Route Development Manager from Italy) and of course many participants from our other offices in Mexico.

Hellmann Querétaro is located in the heart of Mexico and thus part of one of the fastest growing regi-ons of the country. Due to its pro-ximity to major industrial states to-gether with a considerable number of important Industrial Parks within and close to the city limits, as well as its booming International Air-port, Querétaro is an interesting alternative to invest for both, local and foreign companies. As more and more companies join alrea-dy existing automotive and other industry clusters, logistic options grow and direct air services to and from this city might be an option in the near future, besides the already existing old paths via Mexico City and ocean freight shipments, (im-port and export) warehousing and distribution.

Having opened as a merely com-mercial office for automotive cu-stomers some years ago, the branch office is now operating with suc-cess, offering the whole range of logistics services available in the market and attending a diversity of General Cargo customers, offering packaging solutions, warehousing, serving air space customers, and complying and satisfying all their different needs.

Juan Carlos AngelesHellmann Querétaro

Derek Brown on a Bour-gault seed hopper

Derek Brown in front of a Case New Holland tractor

Hellmann Canada is very active in the export of Agricultural equip-

ment and supplies (HLL product) and the annual Regina Farm Show is an excellent venue for us to visit our exi-sting customers and to also prospect for additional business.

Myself and Derek Brown, attended the show this year. Many of our

customers are spread out over the prairies and to visit most of them, you have to drive about 5,000 kms in a few days due to the distances. This way, right at the farm show, we are able to meet with them to discuss the market, their forecasts for the year and to solidify our re-lationship. We also introduced our-selves to many new prospects and

hope to add many of these to our list of agricultural customers. They also appreciate the fact that we travel to this show, which they con-sider very important. Over 45,000 local visitors attend the show plus an additional 600 international

Farm Show Western Canada

Peter Teixeira in a John Deere tractor


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FACTS & FIGURES:

Regina, CanadaRegina is located in the Canadian prairie regi-on where farming is huge. Primary industries include agriculture (wheat, barley, canola, brassica, oats), and cattle and sheep ranching. Also, natural resources such as oil sands (Fort McMurray, Alberta) and other forms of oil pro-duction can be found on the plains. Secondary industries consist of the refinement of oils and agriculture processing.

Provinces: Alberta, Saskatchewan, ManitobaLength: 600 km (373 mi)Width: 1,200 km (746 mi)Area: 360,000 km² (138,997 sq mi)

Hellmann Launches New Service Portfolio

June 8, 2011 - Hellmann World-wide Logistics officially laun-

ched a comprehensive company service portfolio which includes both a print and digital media ver-sion with email capabilities.The portfolio includes an informa-tive booklet on Hellmann’s global services and capabilities such as: Air Freight, Sea Freight, Sea-Air, Air Charter, US Domestic, Customs Brokerage, Contract Logistics, and IT Solutions. In addition, the port-folio includes seven individual in-serts describing in detail each of the Hellmann US industry solutions: Automotive, Cruise, Electronics, Fa-shion, Healthcare, Perishables, and Project Cargo. As an added benefit, the brochure package displays an Incoterms 2010 Reference Chart outlining rules for modes of trans-portation and buyer/seller payment arrangements. In 2011, Hellmann Worldwide Logistics is dedicated to “Raising The Bar” by evoking a spirit of entrepreneurship and in-novation both with customers and with their employees. The Hell-mann Service Portfolio was created to communicate overall service ca-pabilities while demonstrating the company’s culture and values. For more information on the Hellmann Service Portfolio, please contact your local branch representative or visit www.hellmann.net.



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delegates,a number that is growing each year.Due to the size of the farms in the prairies, the farm equipment is huge. It is also extremely techni-cally advanced. I sat in a nice new John Deere tractor and the cock-pit is totally computerized. It has a hand computer beside the gear shift and no less than 3 small com-puter monitors as well. Very ad-vanced equipment indeed.

Due to the size of the equipment, their main target markets are the larger countries where the huge equipment can be effective. The main areas of export from Canada and the USA are Russia, Kazakh-stan, Ukraine, Australia, France,

and Brazil and lately we have seen Mongolia being developed. The ag-ricultural business was hit hard by the recession but is starting to re-cover as funds become more availa-ble. We have been advised by many agricultural exporting companies that the volumes are returning but they do not expect the volumes to return to the 2008 levels any time soon but will continue to climb over the next year to a healthy level.This is an interesting and exciting niche market which we urge all Hellmann countries to solicit where the opportunity exists.

Peter TeixeiraHellmann Toronto

For nearly four years now, Know How International and

Hellmann Worldwide Logistics maintain a very intense and con-stantly growing business relati-onship. Know How International GmbH & Co. KG (KHI) is successfully doing business since 1998 and is a company specialized in the import and realization of customized ad-vertising and packaging items.

Peter Baumann, one of the mana-ging directors of KHI, liked the idea to offer the employees of the pro-duction department with their de-partmental head Christian Dettmann the opportunity to have a closer look at the handling of the shipments directly on-site. This meant that the two days were mainly dedicated at collecting visual impressions.

On May, 19th, they took a flight from Nuremberg to Hamburg. To be well-rested and prepared for the next day, the evening was spent with a nice dinner in a calm atmos-phere. After a nightcap later that evening, even the night owls made their way to their hotel room.

The next day was started with first impressions of our branch in Ham-

burg. Christian Körte was excellent in entertaining the production em-ployees of KHI by informing them about the unloading and palletizing processes as well as the subsequent processing of their shipments. But the next item on the agenda was already determined: a special har-bor tour, the so called TOUR of the GIANTS. Rene Poschmann, manager for planning the orders of KHI, insi-sted on accompanying “his” custo-mer during this event. Furthermore, it was an excellent opportunity to get to know each other in a better way than via telephone and mail. The tour that was planned by our colleagues in Hamburg was a com-plete success. Even ingrained sea cargo specialists like Christian Körte

and Rene Poschmann were able to gather information that was unknown to them thitherto.

The days passed by too quickly and nobody really wanted to leave for home! But the visual impressions and the load of specialist informati-on led to a certain level of exhau-stion for each of the participants. Nevertheless, the gained impres-sions will facilitate the daily work between the partners. If nothing else, this is also due to the fact that the customer gained a better insight into the processes. But this should not deter us from slightly improving every day, following our motto: All for the customer. Always!

Heiko MüllerHellmann Nuernberg

„Know How goes Hamburg“

From left: Christian Dettmann, Christiane Zwack, Christina Höcherl, Andrea Lock, Andrea Namyslo, Peter Baumann, Waldemar Hopfauf, Stefanie Schmidbauer, Regina Krös, Franziska Bäumler and Michael Baumann


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Ultimate Life Entrepreneurship Camp 2011

On June 24th, 2011 the Ulti-mate Life Institute, Casimiro

Foundation, in partnership with Magic Wand Foundation, Hellmann Worldwide Logistics and Avnet hosted a Business Showcase and Business Plan Competition for the participants of the ULEC program at Hellmann’s Americas Headquar-ters in Doral, Florida.

ULEC is a powerful, week-long pro-gram for creating tomorrow‘s fu-ture leaders – both entrepreneurs and corporate “intra-preneurs“. At the ULEC, young participants (aged 13-21) learn key skills, including the Seven Mindsets of the Ultra-Successful, presentation skills, business acumen and business plan ba-sics, financial acumen, interacting with other cultures, communication and networking skills, etc. Each participant prepared a business concept complete with


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a business plan, flyer, poster, 1-mi-nute commercial and presentation. The participants were vying for seed capital and a scho-larship to the Ulti-mate Life Summit, a one-week youth leadership summit hosted at Disney World in Orlan-do, Florida in July

2011. The event show-cased the talent and entrepreneurial spirit of these outstanding, young business leaders in front of an audience of 60 local business and civic leaders, journalists, educators, etc. Gene-rous sponsors included:

Hellmann Worldwide Logistics, Avnet, City of Doral, Ultimate Life Institute and Casimiro Foundation. The founders of the Magic Wand

Foundation and Ultimate Life Insti-tute are pioneers in the youth em-powerment field with over 22 years of experience working directly with over 200,000 youths across the coun-try and around the world. Their unique genius is delivering life-al-tering programs that engage and inspire young people to take action and play an active role in pursuing happiness and success.

Juan Casimiro Founder and President

The Casimiro Foundation

Canadian Geese at Hellmann Toronto

During the spring this year, we had a unique surprise. A cou-

ple of Canadian Geese (I am sure all are familiar with them in our company‘s logo) decided to take up short term residence infront of our building in Toronto. There were about 30 geese in total; most left after a few hours but two stayed for several days.

The male goose was fairly aggres-sive and upon a closer look, we found out why. The mother goose has several babies that are tucked

under her back feathers . When you got close you could see their little heads popping out but we didn’t get too close because Papa goose was watching very closely and would honk loudly and then get set to attack.

Canada Geese are large birds, 40-50 inches long with a wingspan of 50-68 inches and are very pro-tective, especially when they have young goslings about.

Peter TeixeiraHellmann Toronto

forwarding companies book spaces on Hellmann’s trains. Most of the-se are fixed daily bookings. There is a high daily demand for the few spaces of not-fixed bookings. The system has not experienced such a

Norbert Rennings

For more than seven years Hell-mann Worldwide Logistics has

successfully shifted goods from road to rail. Initially, this was con-sidered to be unrealistic, but persi-stence pays off. Being difficult and nearly impossible in the beginning, the project has developed into a real success story. For more than seven years now, Hellmann has operated a network for time-critical trans-ports of parceled goods and express services on the rail. Pursuant to this, up to 2,300 swap bodies, containers and semitrailers are shifted from road to rail weekly.

In 2004, Hellmann reflected on how to answer to future challenges con-cerning the overland transport in the most appropriate way. The ne-cessity of sustainable logistics was already recognized in those days. Already since the end of the 90s, the topic of sustainability has been worked on proactively by Hell-mann. These are not only empty words for the company. Hellmann took the chance and used its pi-oneering spirit to shift the general cargo to the rail.

Today, this still represents a miles-tone in the railway market. To al-low for the rigid time and economic requirements concerning groupage freight transport, it was required to negotiate ambitious time frames with the terminals. Furthermore, it was necessary to increase the average speed of the trains. While a normal freight train crosses the federal republic of Germany with

60 km/h on average and a maxi-mum speed of 100 km/h, Hellmann has achieved an average speed of 90 km/h and a maximum speed of 140 km/h with its trains. Only by the combination of late deadlines for accepting deliveries and early arrival times in the transshipment terminals as well as high cruising speed,was it possible to successfully shift parceled goods and CEP trans-ports.

After the initial daily train con-nections between the locations Hamburg, Bremen, Hanover, and Osnabrück to Frankfurt am Main and Nuremburg, the system has meanwhile successfully been ex-tended. Since February 2009, it has connected Hanover, Regensburg and Landshut with a daily block train. In May 2010, the system was complemented by a daily connec-tion between Bremen, Hamburg and Basel. This network density is enabled through the rail hub Hano-ver where the trains with southern direction are switched and recom-posed according to their destinati-on. This also applies to the reverse, northern direction.

According to Norbert Rennings, Head of Rail Solutions at Hellmann, the high quality of the system is also due to the high performance of the railway company, which Hell-mann has charged with the traction of the trains. Since the beginning Hellmann has worked in coopera-tion with DB Schenker Rail.

Meanwhile, the system has be-come such a success that even other

Hellmann Rail Solutions is trailblazer for general cargo on the rail


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success at all times. Norbert Ren-nings remembers the initial difficu-lties in convincing his colleagues at Hellmann as well as external custo-mers of the new high-quality ser-vice. “Without top management’s belief in the future of this system, the project would probably have been ceased immediately”, Norbert Rennings explains.

Today, this is unconceivable – quite the contrary. The trains have a utili-zation rate of more than 90 per cent and more than 450 TEUs are dispat-ched daily with the Hellmann-trains representing a volume of more than 220 transports by trucks.

The result is a daily reduction of 101,740 kg of carbon dioxide (emissi-ons of the train are offset / computed according to the Eco TransIT 0.23g/

tkm CO2 taking the example of 464 WB = 232 lorries), the carbon dioxide reduction within a month is there-fore 2,034,000 kg. Currently, Hell-mann is dealing intensely with the national and international extension of the system. However, even though there is euphoria and topicality of the so-called “Green Logistics”, the extension is not without problems. The availability of lines is critical and the capacity of the terminals has long since reached its limits.

For the extension of the system our long-lasting experience in our coope-rative relationship with DB Schenker Rail will be beneficial.

Norbert RenningsHellmann Osnabrueck

July 31th: this month Hellmann has unveiled its new livery design

with three Double Deck trailers. The Trailers will operate on the linehaul trunking network in the North of

England and the livery will be rolled out across local domestic vehicles in Q4 2011 and Q1 2012.

The Hellmann Network Distributi-on team is coordinating the project with the assistance of the procure-ment and corporate image teams at the Hellmann head office in Os-nabrueck, Germany. As a German-owned organisation, Germany led the way on the rollout of the new livery. The re-brand of the entire linehaul trunking fleet, and local trucks across all branches, was com-plete by the end of 2010. This was a major project involving over 1000 vehicles across the fleet.

The new livery will see the iconic Hellmann geese, taken from the Hellmann F.A.M.I.L.Y crest, as the focal point, alongside a slogan de-monstrating the organisation’s in-ternational scale. It will emphasise

the rise from a one-man delivery service in 1871 to a global logistics provider that today has a net-work of 16,500 employees in 443 branches across 157 countries.

Matthew Marriott, Commercial Director of Hellmann UK, said: “The Hellmann presence in the UK has escalated over the last few years in terms of growth across all areas of the business but, most notably, with our European transportation product. We have decided it’s time for this to be reflected on the road to enable us to communicate mes-sages to our customers as well as strengthen the growing awareness of the Hellmann brand.”

Matthew MarriotHellmann Lichfield

Hellmann UK rolls out new style livery

From left: Matthew Marriott und Edward Bonass


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Bring your child to work day

April 28th is National Bring Your Child To Work Day in the Uni-

ted States and each year Hellmann hosts a day of special events for the young participants. This year, employee children from Hellmann

Headquarters, HPL, and the Miami Branch participated in a fun filled day of activities, games, and a tour of our beautiful Miami facility!

Carrier of the Year Award


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The event was led by the Human Re-sources Department who planned and coordinated the event for our Hellmann youngsters. The day star-ted with an introduction by Ken Thi-beault – VP Human Resources who set the stage for the day’s events. Jil Hellmann – Logistics Analyst inter-acted with the children by quizzing them on their freight forwarding knowledge and describing exactly

how freight forwarding plays a role in their everyday lives. The children watched a short 8 minute video on Hellmann’s services and capabilities which was created by Tatiana Alar-con – Creative Design Manager. At the end of the day, each child re-ceived a Hellmann lunchbox with goodies such as pencils, rulers, and other school supplies!


Carrier awards dinner 2010From left: Madhav Kurup (CEO Middle East Hellmann), Duncan Watson (Regional Manager Middle East and Africa Emirates), Andreas Boppart (Global Accounts Manager Emirates), James Gootee (Regional Director OMEA Hellmann) and Ravi Mirle (Regional Manager Asia and Australasia Emirates)

Carrier awards dinner 2010From left: Andreas Boppart and James Gootee

Farewell Barbecue – US Headquarters

On Friday June 10, the Hell-mann crew gathered for a

farewell barbecue honoring Seba-stian Brockamp – former Vice Presi-dent of IT Solutions.

Summertime filled the air, as our Maintenance Supervisor - Omar Vi-nas cooked up a delicious feast in-cluding chicken, hamburgers, and sausages. At the end of the day, Headquarters surprised Sebastian with a farewell cake and gift!

Sebastian has accepted a global position as Vice President of Custo-mer Implementation and Business Process Management at our Inter-national Headquarters in Hamburg, Germany.


Carrier of the Year Asia From left: Andy Poon, Andreas Boppart and Mark Hellmann

These two prestigious awards were presented to Hellmann for

an outstanding performance from multiple origins. Here is the state-ment of recognition from MAST:

Service Provider of the Year (Air Freight) – HellmannWe periodically recognize a provi-der with the Distinction Service Pro-vider of the Year in instances where we have a partner which distingu-ished itself in multiple areas when supporting our supply chain.

This year‘s award winner demons-trated this principle in a number of meaningful ways:• Thisproviderdemonstratedstrongperformance out of HKG, in fact the best of all three providers in this market – 98% on-time with 6,000 shipments – this a truly stun-ning achievement!

• Tookonextravolumein2010to support a tight market in Hong Kong and also transshipped regio-nal volume in order to insure our orders moved when many of our competitors’ orders did not.• Partneredwithustomanageahighly variable rate in Hong Kong so that our freight would move on a timely basis.• Provided additional on-site co-ordinators to support customer so-lutions team-members and insure smooth interaction between their organization and our team. • Pioneered and developed a newrouting from Manila to move critical shipments on a timely basis, which delivered lead times that are con-sistently half of our traditional tran-sit times.• Providedthought leadershiponseveral critical initiatives to explore

new ways of operating our supply chain to deliver speed-to-market and capacity for our shipments.

Congratulations to everyone who worked very hard to make it happen!

Mark HellmannHellmann Hong Kong

Hellmann Awarded “Service Provider of the Year” and “Best On-Time Lane Perfor-mance 2010” by MAST Global Logistics


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Laureates of the 4th Polish Logistic Compe-tition will participate in training sessions in Hellmann Poland Divisions

On April 7th, 2011, the fourth Po-lish Logistics Competition took

place; the Competition is organized by the Complex of Upper Secondary Schools in Kwidzyń. Competition co-organizers, i.e. Hellmann Worldwide Logistics Polska and Medialog, a pu-blisher of industry magazines entitled “Top Logistyk” and “Magazynowanie i Dystrybucja”, funded prizes.

The main prize in the competition was a “career ticket” i.e. a two-week internship in one of the divisions of Hellmann Worldwide Logistics Pols-ka in the area of Poland. Additio-nally, our company was responsible for providing accommodation and ordering a subscription for indus-try magazines “Top Logistyk” and “Magazynowanie i Dystrybucja” for all competition participants.

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The winners of summer internships are: Szczepan Górtowski and Adam Wasilewski from the Complex of Vocational Schools in Brodnica and Barbara Żeglarska, a pupil of the Complex of Technical Schools in Toruń. The jury included the repre-sentative of Hellmann Worldwide Logistics Polska, Dawid Krause; mar-keting aspects and graphic layout of the meeting were prepared by Bea-ta Mańkowska and Aneta Paczka.

The Inter-School Logistic Compe-tition has been organized for four years; its main purpose is the devel-opment of interest among young people within the area of logis-tics, establishment of cooperation among schools, increase of motiva-tion to learn and integration of pu-pils who study logistics. According to the company’s President, Juliusz

Skurewicz, the competition que-stions were difficult and testified to high level of teaching at schools.

“I am happy that we were able to participate in the competition. It is very inspiring to spend time with young people, full of involvement and openness. Hellmann Worldwide Logistics Polska has been suppor-ting young talents for years; there-fore, we willingly participate in such enterprises. For my part, I can assure you that the competition finalists, by joining our team, will have an opportunity to extend their theore-tical knowledge to practical aspects of work in a large international cor-poration,” said Juliusz Skurewicz, President of Hellmann Poland.

Aneta PaczkaHellmann Raszyn

Hellmann ranked 21st among the 2011 Top 50 Global 3PLsThe annual ranking of the world’s top 50 3PLs has been published in the March/April edition of Supply Chain Brain Magazine. The report is compiled and written by Armstrong & Associates, a supply chain market research and consulting group.

The report ranks each company relative to their total logistics reve-nue and also provides an evaluati-on of each company’s service range, key customers, IT systems, global coverage, and assets. “Hellmann is a privately held German company

which continues to be competitive against the big guys”, stated the article.

To view the full report visit: www.supplychainbrain.com

Hellmann Columbus: In the NewsThe Hellmann branch office in Columbus, Ohio was recently fea-tured in the local media for their ability to provide seamless service to many area customers because of their strategic location near the Rickenbacker International Airport. Hellmann Worldwide was listed as one of the finest 3PLs in the Ricken-backer area. See below a clipping from the featured article or for more information visit:

http://rickenbackerinlandport.com/en/logistics-providers/freight-forwarders-3pl

On 25th March, 2011 the first DNA workshops took place

in Raszyn, with the participation of the Management Board and the most important executives of our company. Thus, a series of work-shops with a duration of over two months, taking place in all branch offices of our company were inau-gurated.

The aim of the workshops was to understand and reinforce the cor-porate DNA and to combine our Polish values with the global values (F.A.M.I.L.Y-DNA). Moreover, strate-gic objectives and the current mis-sion of the company were commu-

nicated. DNA comprises the values that characterise our company and us, i.e. the employees. DNA also de-fines the image that we want to de-fine on the market as well as show-ing the way we want to distinguish ourselves from the competition. The values determine joint principles of conduct within our organisation, identify and distinguish our brand and form the basis of our activities and of our approach to the custo-

mers. Within two months there were 23 workshops in our branch offices in Raszyn, Warsaw, Stryków, Nowy Tomyśl, Wrocław, Chorzów, Gdańsk and Gdynia. Over 240 people have been trained in total!

The workshops were interactive, with exercises prepared so as to en-gage employees in joint work on improving values. Nothing was im-posed, all came from the mouths, hands and minds of the partici-pants, which proved a great creati-vity of our employees!

Below, we present the best evi-dence. While defining values, one of the groups from Stryków crea-ted a beautiful poem: Customer, my dear; Hellmann will support you, it‘s clear. You to satis-fy, Even ocean won’t us terrify. Our vehicles will everything convey, As you can always on us relay.

The employees enjoyed the work-shops very much. Participants liked not only the interactive form but also the fact that they wor-ked in mixed groups consisting of employees from different de-partments (warehouse, customer

support departments, operations and sales departments)! Such workshops facilitated information exchange and communication de-velopment between departments.

At the end of each workshop all par-ticipants received commemorative t-shirts with the logo of our compa-ny and F.A.M.I.L.Y-DNA. During the workshops our employees came up with dozens of ideas and proposi-tions of activities, which influence (will influence) the level of their de-dication as well as the improvement of their work quality, thus suppor-ting our values and DNA. Activities concerned the following areas:• Salariesandbenefits• Workingconditions• Cooperationandcommunication• Developmentpossibilities• Cooperationwithclientsand company reputation• Policiesandprocedures• Resourcesandworkingtools

Agnieszka Ozdoba, Ewa LalakHellmann Raszyn

DNA Workshop in Poland


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Successful Re-Certification

In 2011 it was time for Hellmann to face a complete re-certification of

all Management systems, ISO 9001 (Quality Management), ISO 14001 (Environmental Management) and VDA 6.2 (German Automotive-Stan-dard). The audit program required visits in several German branches, the United Kingdom, Spain and Tur-key. For our colleagues in Istanbul and Izmir it was their first audit of the management system to join the certification matrix - congratulati-ons and welcome on aboard!

The logistics team from Hellmann E-Commerce led by Jens Bruegge-mann took the challenge to certify both the quality and environmen-tal management systems and they succeeded. Congratulations for achieving this ambitious goal!

Why wasn‘t there an audit in the place I work?Hellmann has a worldwide matrix certification with approximately 150 stations. Each year only 16 sta-


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tions have to be audited externally and the only entry with an annual audit is the head office in Osna-brueck. Audits in other stations are changing each year (exception: VDA certification). After concentra-ting on Europe in 2011 it will pro-bably be the AMERICAS region‘s turn in 2012, but the final decision will be made by our global certifi-

cation partner Bureau Veritas.If you have any questions regar-

ding certifications, please contact Tobias Juechter in Osnabrueck Thanks for the great support to all colleagues who were involved in the audits this year!

Tobias JüchterHellmann Osnabrueck

From left: Umit Altintas, Cem Akgul, Guven Yuksek, Zeynep Ordu, Senem Kos, Taner Demir, Tarik Ates

Human Resources Summit US – Scottsdale

Ken Finneran, CPO - Ameri-cas, was invited by GDS Int‘l

to speak at the Human Resources Summit US in Scottsdale, AZ on March 30th. Ken led an interactive workshop entitled “HR‘s Role in Driving Extraordinary Business & Leadership Success in the New Nor-mal“, which was voted by the par-ticipants as the best presentation/workshop of the 2 1/2-day event.

The event is considered one of the top HR conferences held in the USA each year and draws CHROs from organizations like Yahoo, Cisco, UPS, Expedia, American Express, Verizon, RCCL, and more. This was an excellent opportunity to show-case Hellmann and some of its HR initiatives and is part of our on-going effort to grow our emplo-yer brand in the marketplace.

Ken FinneranHellmann Miami

On April 29th the celebration of the 10th Anniversary of Hellmann Worldwide Logistics Mexico took place in the beautiful Port of Acapulco. The event was attended by the Global COO and CEO of The AMERICAS,

Roger Häussler and President and CEO LATAM, Gerhard Allgäuer.

10th Anniversary Celebration of Hellmann Mexico


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In order to celebrate 10 years, Ger-hard Allgaeuer shared with Hell-mann Family history and anecdotes of how the company arrived in Me-xico and became what it is today. Later, he gave out awards to Rodri-go Salomón Orduño, Pedro Isidoro López, Gabriel González de Anda, Alfredo Fonseca Robledo, Ulises


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Orta Ayala, Alfredo Rivera López, Aída Verónica Jiménez, Laura Elena Alatorre León and Sergio Orozco, for 10 years of service, just like the company.

Laura Elena Alatorre, CFO Con-troller and Ofelia Almazán of Hu-man Resources, acted as hosts of the ceremony and organizers of

the event. Having started opera-tions back in 2001 in Mexico City, Hellmann Worldwide Logistics Me-xico currently employs more than 100 people and has branches in the cities of Guadalajara, Monterrey, Querétaro and Cancún.

Ofelia AlmazánHellmann Mexico City


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In June of 2010 our Sales Team in Pakistan, consisting of Aleem

Khan and Ayub Khan, scheduled several sales visits to Europe. In or-der to sufficiently prepare oursel-ves for these trips, we conducted numerous information gathering exercises prior to departure.

After exploring and investigating several databases, conducting mee-tings with local customers, and ana-lyzing all available resources, we were pleasantly surprised to find out that the highest quality of data that was available to us actually came out of HELIOS CRM.

Based on the data found in the system, we then contacted HWL Sales representatives in several Eu-ropean cities and began to plan in detail. We gathered bits and pieces

of data that was entered into the CRM tool per office and were thus able to come up with a rather im-pressive overall „blue print“ of our target customers.

This information was then pre-sented to the local Pakistan offices of our target clients in hope of setting up meetings with the re-spective decision makers located in Europe. The information that we compiled consisted of key contacts in the target customers‘ organiza-tions, HWL interaction with the tar-get customers, target products, and all opportunities available. EUREKA – it worked!!! The local offices set up meetings, recommending HWL.

In addition to making visits to existing accounts and conducting meetings with carriers, we were also able to schedule visits with:

Pramodan & Dinesh OHG, ARE-VA (Schneider Electric), Jovitex, Gowitex, Chenab, and ESKO - in Monte Carlo. Breakthroughs were achieved with Gowitex, Pramodan, AREVA and ESKO and our journey in pursuing other accounts, with whom first contact had been made during those visits, continues.

Thanks HELIOS CRM!Ayub Khan, Hellmann Karachi

HELIOS CRM – a success story from Pakistan

Ayub Khan after the meeting with the customer ESKO in Monte Carlo, Monaco

Hellmann Pakistan Sales Team, from left: Ayub Khan and Aleem Khan

HELIOS WIKI Page – Stay informed with just a few mouse clicks

Continuous knowledge sharing, efficient content management

and easily accessible information are essential within the HELIOS Program. In order to ensure that all HWL employees have the option of easily obtaining crucial informa-tion about the Program, a HELIOS WIKI page has been created.

What exactly is a WIKI page and what will you find on the HELIOS WIKI? Basically, a WIKI page is an online platform that can continuo-usly be edited, expanded and simply be filled with all kinds of informati-on. On the HELIOS WIKI our Project Teams have been posting all essen-tial info about each of our HELIOS modules and the overall Program. So, for example, if you need to know who your respective Key User is, if you are stuck with something in

Good Things Come in Threes

Receiving an email from the address [email protected]

can currently have a number of dif-ferent reasons – it might contain the link to a HELIOS survey that we would like you to fill out, it could send you the results of end user training feed-back and post implementation surve-ys or it could be a brand new HELIOS newsletter. The fact is that all of these things are currently sent out from the very same email address.

We think it’s time to change that! Over the course of time, the HELIOS Program has gained many new topics and tasks so that, from now on, this

the system and need to quickly re-view a chapter in a training manual, or if you just want to see some facts and figures about HELIOS and read some current articles about it, this WIKI page will be the place for you to go and stay informed!

We really hope that having this WIKI page will let us answer all of your questions in an easy and quick manner! The official HELIOS WIKI link will be sent out to you very soon, so stay tuned!

Your HELIOS Team

large variety of information will be split up and sent out from 3 different email addresses. What is the thought behind this? Depending on which of the 3 email addresses you might stumble upon in your Notes Account, it will tell you what kind of info the email will contain right away.

So… what info will come from which address?

[email protected]: Welcome Emails including access data, official link to the live environment and useful info whenever you are going live with a new HELIOS module.

[email protected]: Essentials to know about the HE-LIOS Program, such as any type of info about a specific topic that came up after you have already gone live. Additionally, the HELIOS newsletter will now be sent out from here.

[email protected]: continues to be your address-to-write-to in terms of giving us feed-back and asking us any questions. In turn, we will continue to send out all survey results from this address.

Your HELIOS Team

Bare skin, the delicate scent

of suntan lotion, warmth, and sun-

light well into the eve-ning… We never feel quite as good as we do in summer, nor are we ever quite as happy as when the sun is shining. This feeling is not without reason, as UV rays from the sun stimulate the production of a “sleep hormone” in our pine-al gland, located between the ce-rebral hemispheres of our brain, which allows for healthy, restful sleep. And not only that: light is actually necessary for survival. Any- one who has ever accidentally left a well-watered plant in the dark for an extended period of time has most likely returned home to find a dead houseplant. This is not only true for plants; lack of sunlight also has an affect on people, leaving a

lasting mark in the form of severe vitamin deficiencies, hormone dis-orders, and depression.

Unfortunately, along with all of the positive aspects of sunlight, the sun also has a dark side: UV rays are the main risk factor for skin cancer, as they damage skin cells and can affect their basic genetic material. Because of this, a bad sunburn is not the worst consequence of too much sun, but rather the cancer that could one day follow; even a mild sunburn can be harmful.

The good news is:No other cancer can be as easily and well protected against as skin cancer and: Most skin cancer is curable, es-pecially if detected early.

In order to enjoy the sun while sta-ying healthy, you should be aware

of methods to prevent skin cancer, particularly certain forms of milder, less harmful skin cancer. If you don’t want to sit behind closed doors, then above all else: sunblock, sun-block, sunblock. Make sure to app-ly sunscreen thickly, regularly, and with the right amount of sun pro-tection factor (see info box), as peo-ple unfortunately tend to underesti-mate the risk of sun exposure while simultaneously overestimating the effectiveness of sunscreens. The Der-matological Association for German Cancer Prevention in Bonn has ob-served that even regular sunscreen users are often affected by skin cancer. This is often attributed to improper use of sunblock, such as applying too seldomly, too thinly, or using an insufficient SPF. Unfortuna-tely, UV damage which affects the genetic material often occurs even before a sunburn appears; even slight redness could be a sign of da-maged skin cells.The second most important me-

Summer, Sun, and Sunburn – How to Prevent Skin Cancer


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FACTS & FIGURES:

How to Properly Protect Yourself

Find the Right SPFFair-skinned people only have sufficient self-protection of the skin for about 10 minutes. Applying sunscreen helps to prevent skin can-cer-causing sunburn; thickly applied sunblock with an SPF 30 protects for about three to five hours. However, keep in mind that an extra application of SPF 30 does not mean that the SPF increases. In this case, SPF 30 plus SPF 30 does not equal SPF 60. Don’t stay too long in the sun, even with sunscreen, and never du-ring the lunch hour, which is when the sun’s rays are the strongest.

Don’t Skimp on the SunscreenSlather lotion on thickly. A 150 ml bottle of sunblock should be used up in five applica-tions, when used properly.

Continuously Reapply SunscreenA single application of sunblock in the mor-ning is by no means sufficient. During activi-ties throughout the day such as swimming, sweating, and toweling off, the sunscreen is wiped away. Always reapply after activity!

Prevent SunburnEven a slight redness means an inflammation of the skin and damage to the cells. Therefore, it is imperative to avoid absolutely all sun-burn, even the mildest!

Use Clothing for Protection – Not a Base TanA simple white cotton shirt has a sunlight protection factor of 10, while dark close-knit cotton fabrics have an SPF of 20. The UV-protective effect of clothing is reduced by a factor of 5 to 10 when wet, as moisture acts like a magnifying glass. A base tan provided by a tanning bed does not help protect from sunburn. On the contrary: the UVA rays used in tanning salons may themselves be carcino-genic. Dermatologists warn against the use of tanning beds.

How to Protect Your ChildrenFor your children, always use a sunblock with the highest possible sun protection factor (SPF 50+), even if they mostly play in shaded areas. Clothing can add protection against the sun, but make sure that your children wear tightly woven fabrics. A sun hat is also essential. Don’t forget to apply a thick coat of sunscreen to any exposed por-tions of skin, such as the face, hands, and feet. And most importantly, never place your children in the midday sun (12 am - 2 pm)!

thod of skin cancer protection is to schedule regular check-ups with a dermatologist to examine areas of concern. Even those who avoid ex-cessive sun exposure should begin regular check-ups at the age of 35 with a certified dermatologist. Du-ring the painless examination, the doctor does a careful inspection of the entire body surface, loo-king for abnormalities, changes, and suspicious-looking moles. If such an abnormality is discovered, this does not necessarily mean the worst. The most commonly dia-gnosed form of skin cancer is the relatively “harmless” basal cell car-cinoma, which grows slowly and rarely forms metastases. The more malicious form, malignant mela-noma, is much rarer.

This form of skin cancer is very aggressive, as its cells spread ra-pidly through the lymphatic sys-tem which allows it to form me-tastases in other organs very early

on. Regular dermatological check-ups should be supplemented with self-examinations; the Skin Cancer Foundation offers an online tutori-al at www.skincancer.org. However, self-examination should never be considered a replacement for an examination by a trained physician.

Dr. Suzann Schmiegel-Kirschner

Congratulations!Recently, Dr. Suzann Schmiegel-Kirschner (formerly Suzann Kirschner-Brouns) got married. We would like to use the oppor-tunity to congratulate her and wish her all the best. We are looking forward to the next interesting article on the topic of health in the next Hellmann Partner issue.

Just like in the past two years, a handful of Hellmann sports en-

thusiasts from Miami once again embarked on the long, exhausting but incredibly worthwhile journey to participate in the Keys 100 Ultra-marathon Team Relay.

On Saturday at 6 AM all team mem-bers gathered at Mile Marker 101 in Key Largo, the starting point of the race, to send off their first runner. They were surrounded by individual racers (running the entire distance on their own) decked out in thermal gear and with their waistbands full

of energy bars, other relay teams with crazy costumes and creative mottos (“I thought they said rum”) and a trail of supporters. Before they knew it, the race stretching a total of 100 miles along the keys with checkpoints every 25 miles and

a race course leading along the unique tro-pical scenery of the Florida Keys had started.

The remainder of the team hurried back to the van that leapfrogged the runners for the entire duration of the race, with the next runner in line ready to go at one of the mile mar-ker exchange points. Fast forward – 13 hours, 33 minutes and 5 seconds later: all six runners crossed the finish line together at Mile Marker 1 in Key West, the southernmost city of the continental U.S. – exhausted, but very happy to have completed yet another Keys 100 relay.

It was an outstanding team ef-fort which was rewarded by placing 20th out of 91 participating teams (and before the rum runners).

Jennifer Woelper and Philip Schoen

Hellmann Miami

100 Miles, 85 Degrees and 6 Hellmann Runners

Top row from left to right: Jennifer Woelper, Thomas Krusin, Jonathan Bales and Florian BidaudBottom from left to right: Alex Krome and Ricardo Lacau


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Doral Business Run

Hellmann Charlotte Runs Revlon Race

On Saturday, April 30th Janet Springs – Business Development

Executive, Charlotte participated in the 14th Annual EIF Revlon Run/Walk in Oxford, North Carolina. Every do-nation made helps to fund important research into the cause and cure of women’s cancers, prevention, edu-cation and support services for those suffering and their families.For more information on a race near you, please visit: http://do.eifoundation.org/site/TR?fr_id=1040&pg=entry



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Over 20 Hellmann employees rallied together on June 24 to

participate in the inaugural Doral Business Corporate Run. The event began after business hours and the runners had the option of either running a 5K or 10K race. The race ended with a finisher’s celebration loaded up with food, music, and awards. Team Hellmann was the 2nd largest team partaking in the 5K division among

27 participating companies. The goal of the event is to bring busi-nesses and people together to pro-mote health and fitness in the Do-ral community. All proceeds of the event went directly to the Doral’s Park & Police 4 Kids.

For more information on the event and to view time results, go to: http://www.doralbizrun.com/


Hellmann Worldwide Logistics is a family run business with offices in more than 150 countries around

the world. Our proximity to our customers is what allows us to build long-lasting partnerships and tailor

made solutions for all your logistic needs.To learn more go to: www.hellmann.net

THINKING AHEAD – MOVING FORWARD...in New York.

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