Helping retailers sell to mobile shoppers since 2007

How to Grow aValuable Mobile

Database to Increase Sales

April 25, 2012Ken Barber – VP Marketing and

Gwin Coleman – Client Success Mgr.

1. Driving traffic to your mStore and the importance of building a mobile database

2. Create a Sign-up form

3. Download design assets to promote on all marketing channels

4. Add the sign-up form to your website, email and Facebook page

5. Capture more subscribers by offering a promo code in exchange for their mobile number

6. Use keywords and shortcodes to capture subscribers

7. Let us do the work for you!

Look for this PowerPoint presentation in your inbox later this week.

Today’s agenda focuses on How to Grow aValuable Mobile Database to Increase Sales

• SMS can reach a consumer at any time of the day

• 90% open rate and typically within 15 minutes

• Has a very low unsubscribe rate yielding long-term customers

• Can send messages with your company name, coupon codes, product deals and also links to your mStore home, category or product pages

• Works best when you deliver an exclusive or limited product (think Groupon!)

Why is building an SMS Database & sending SMS Deals so important?

Generate sales!

mShopper data indicate 4-8 extra sales for every 1,000 SMS sent

Branded Impressions & Direct Response

How It

Works

Benefits

• Allows you to create a form that collects data from

your shoppers

• Shoppers can select the deals they want to receive

• Can place a Promo Code on thank-you page as

incentive

• Enter promo codes on Conversion Features >

Manage Promo Codes

• Ensures that shoppers only receive alerts on

what they care about

• Retailer can send alerts whenever they have

a promotion and know that the message will

be seen, and seen quick

Your sign-up form is the key to building your mobile subscriber database and generating sales through text message alerts

Creating a Sign-up form

1. Select the categories your shoppers can subscribe to

• Recommend 7-10 (enough to give choice, not too many to overwhelm)

• Can be from data feed or made-up/seasonal (ex: Great Gifts)

2. Customize your form

• Welcome Message at top: “Why you should sign up” / “What you get”

• Sign-up button copy: Can brand this: “Sign-up for Computer Deals”

3. Customize the Sign-up Thank you page (Design & Layout > Confirmation Page)

• “Thanks for signing up. Here’s a promo code to shop right now…”

Best Practices

How toCustomize YourSign-up Form

Log-in > SMS Marketing > Design Sign-up FormDashboard

Location

TUTORIAL

Sign-up form can be accessed two different ways…

1.From mStore

2.From other marketing channels

i. Download graphical assets from Dashboard (or design your own)

ii. Place prominently on website and link to your sign-up form

iii. Market sign-up form in all marketing channels: Web/email/FB

Shoppers find your sign-up form in multiple ways

Promotion example using assets placed on your website

Create a large asset in the header that announces your new mStore.

Create a large asset in the header that announces your new mStore.

Place it in the header, side navigation, footer, etc.

Place it in the header, side navigation, footer, etc.

HTTP Link: Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site.Benefit: No need to create another webpage

HTTP Link: Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site.Benefit: No need to create another webpage

Embed Script used for a new page on your site. Benefit: Looks similar to your e-com site.

Embed Script used for a new page on your site. Benefit: Looks similar to your e-com site.

OR

Example of both linking options

1.Link to a new web page where your form is embedded2.Link to the form in a separate window

Promote Via Email – Example Template

Link to sign-up form(e-commerce URL)Link to sign-up form(e-commerce URL)

Link to mStore sign-up URL – Get First DibsLink to mStore sign-up URL – Get First Dibs

How toPromoteYour Sign-up Form

Log-in > SMS Marketing > Download Promotional AssetsDashboard

Location

TUTORIAL

Capture more Subscribers with the Sign-up and Save Feature.

How It

Works

Benefits

• Use this feature to give shoppers an instant order discount if they sign up to receive future deals via SMS

• mShopper verifies mobile number instantly via text. Only valid numbers get the discount

• Shopper: Strong incentive not to abandon their cart AND they get signed up to get future deals

• You: Increase current conversion rate AND build SMS database (which leads to future conversions)

How toUse the Sign-up & Save Feature

Dashboard

Location

TUTORIAL

Log-in > Conversion Features > Sign Up & Save

Use Keywords, Short Codes and QR Codes to Capture Subscribers fromNon-digital Sources.

Contact mShopper to have us:• Create a custom keyword to work with mShopper’s shortcode (80676) (with

analytics)• Create one or many QR codes (with analytics)

-or-Why wait?Text HEELS to 80676

to buy now!

Performance Services Group (PSG)Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed!

*April Promo Expires Soon*Get 10% off the monthly rate &

10,000 free SMS credits.

Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates

Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates

Proven Results w/ Case Studies & Testimonials Of Past Merchant Success

Proven Results w/ Case Studies & Testimonials Of Past Merchant Success

PSG Added Value Pricing Helps You Save Money While You Make More Money

PSG Added Value Pricing Helps You Save Money While You Make More Money

Promotions

Going On

Now!

Promotions

Going On

Now!

Contact: PSG@mShopper.com

Dashboard Help Resources

mHelp•Full help center with keyword search, FAQs

•Question mark icons in navigation and in top-right

Email•Use the two links in top-right corner of mHelp section of Dashboard

Live Chat•Available on every page during normal business hours (MST) M-F

Thanks!

Stay tuned for more webinars and training materials on improving conversion rates from

mShopperU mShopper’s merchant education program