Helping you “close the loop”…

Supporting your marketing approach from engagement to

action

Canadian HH internet access at record level !

The 2007 Ipsos Canadian Inter@ctive Reid Report

Household Internet Accessn=1,000 National Sample of Canadian Adults

% Internet access (all locations)

% Computer at Home

% Home Internet Access

% Wireless Internet access

100

80

60

40

20

(Per

cen

tag

e o

f re

spo

nd

ents

)

0Dec 00 Dec 01 Dec 02 Dec 03 Dec 04 Dec 06 Dec 07 Dec 08

5 512 13

19 19

2326

5256

6260

6772

7578

68 68

71 7076

8182

83

70 7075 73

78

82 84 85

Canadians use the internet more than anyone else in the world

Source: Comscore, Mediametrix 2007

We spend more time online, have more wired households, are more sophisticated in our online behavior and do more searches.

Canadians use the internet more than anyone else in the world

Source: Comscore, Mediametrix 2007

Canadians spend more time online each month…

1 2 3 843 hours 37,4 hours 34 hours 29,4 hours…

Canadians use the internet more than anyone else in the world

Source: Comscore, Mediametrix 2007

Average pages viewed per visitor: Canada comes in tops with 4000. The UK is second with 3300 and the US clicks in with 2500.

Canadians are the world's best shoppers! We research every purchase down to the nitty-gritty detail. The Internet was created for shoppers just such as us.

Canada also leads the pack in Online Reach, with 78% of households wired. This time, the US comes in second with 59%.

78%

59%

40003300 2500

Canadians make shopping decisions based on web research…

Source: Ipsos Canadian Interactive Reid report Q4 2007

Online Activities Ever Done by At Least 50% of Usersn=1,024 Canadian Internet Access

Send or receive email

Used a search engine

Visit news or information websites

Visited a newspaper website

Conduct online banking

Purchase a product or service directly online

Comparison shop for a product which you purchased elsewhere

Use instant messaging to chat with friends or family

Listen to radio stations broadcasting over the Internet

Visited a magazine website

Click on a Website advertisement

Look for movie show times and critic reviews

0 20 40 60 80 100

97%

84%

75%

75%

70%

67%

59%

57%

53%

53%

51%

51%

Numerous advertising opportunities for reach and brand engagement…

Budgets rapidly shifting online as effectiveness and efficiency of online marketing demonstrated, but Internet marketing still underutilized by many industries.

In Fact, the Internet gets approx 7% of the typical marketing budget, when Canadians spend over 21% of their media usage online…

Source 1999-2001: Interactive Advertising Bureau of Canada and PriceWaterhouseCoopersSource 2002-2008: Interactive Advertising Bureau of Canada and Ernst & Young

Source: IAB Canada - Canadian Online Advertising Revenue Trends 1999-2007 (actuals), 2008 (estimate) (in million, and with % increase/decrease vs. previous year)

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

$50

$98 (+97.5%)

$586 (-12.7%)

$176 (+104%)

$237 (+37%)

$364 (54%)

$562 (54%)

$900 (60%)

$1,241 (38%)

$1,500 (25%)

A variety of methods of Interactive marketing are being

used

But it remains difficult for marketers to track ROI, whatever the goal is.

Robust brand

websites

Rich media and video ads

Permission based email marketing campaign

And much more…

Impact of “online” on “offline” sales

Online marketing programs too often don’t generate desired traceable offline results…

With the ability to immediately boost offline sales

With trackable measures, having long term CRM value

With rich and relevant information on Consumers, allowing manufactuers & retailers to adjust In-store merchandising tactics

The challenge:

How to close the loop from engagement to action, driving off line traffic and sales ?

CouponClick unique online printable coupon technology can add impact at multiple levels of

Interactive marketing:

The launch of the first pure Canadian Online printable destination !!

Monetize your reach

Apply a traceable action to each Interactive touch points

Easy to integrate into existing campaigns

Are physical reminder from online engagement that affects offline behavior

Online coupons are rapidly picking up south of the border

Source: 2008 Printable Coupon Consumer Pulse, Simmons Market Research Bureau, April 25/08

Online Penetration into Coupon Market

2005 1st half 2005 2nd half 2006 1st half 2006 2nd half 2007 1st half 2007 2nd half15%

17%

19%

21%

23%

15.9%

18.4%

20.8%

21.7% 21.7%

21.7%

Online coupon usage continues to grow – now accounting for 22.4% of coupon market penetration in US !

With a trusted Canadian offer, online printable coupons are poised for growth in Canada…

People are shopping less often and using a variety of cost-saving

strategies

Source: comScore, Inc. Survey July 2008

Primary Ways People are Cutting Back on Shopping Expenses

Q: Please indicate the items for which you have cut back you spending.

69% Shopping

61% Entertainment

57% Vacation

53% Gas and/or Auto

47% Apparel/Accessories

43% Music, Movies and Video

38% Home Improvement

32% Health and Beauty

20% Medical Needs

Shopping less frequently

Only shopping for basic necessities

Using coupons more often

Buying different brands (Incl. generic)

Reducing gift spending

Shopping only when there are sales

Buying in bulk at Warehouse / Club stores

Shopping online for deals

Q: Please indicate the ways in which you have cut back your shopping expenses.

68%

66%

59%

52%

41%

40%

27%

24%

Nearly 7 out of 10 Canadians Plan More Coupon Use

Source: ICOM survey – may 2008

Much more likely or Somewhatmore likely to use coupons:

By Age: 18-34 year-old: 63%35-54 year-old: 72%55 year old over: 63%

By Geography: Ontarians: 70% Quebecers: 59% Eastern Canada: 70% Western Canada:68%

Income: Less than $60k: 69% More than $60k: 70%

How consumers will change coupon use in an economic slowdownHow consumers will change coupon use in an economic slowdown

Getting your coupons in the hands of people who want

them

“Marketers are faced with a golden opportunity to engage consumers desperately looking for ways to save money. Blanket distribution tactics waste money and offend consumers. Why send cat litter coupons to households that have no pets?

Brands that take the extra step of analyzing the audience will be rewarded for sending offers relevant to the consumer […] That sort of targeted marketing is far easier for coupons available online”

- Peter Meyers, ICOM V-P of Marketing

Newspaper circulation decline

Source: “PricewaterhouseCoopers Global Entertainment and Media Outlook: 2007–2011” study, June 21-2007

How it works

• Graphic to insert with key steps consumers go through…

• Access live au demo ou Video Screencast

????

Benefits

More flexible and easily targeted than most distribution methods, Internet coupons offer unique benefits for consumers and

marketers. Consumer Benefits: Internet coupons give consumers an

easy, convenient way to save money on a variety of goods and services. Savings for almost anything a consumer is looking for is just a click away. And because Internet coupons are consumer-adaptable, consumers are often given offers customized to their tastes.

Marketer Benefits: Internet coupons are unmatched in their ability to draw consumers to specific locations, offer them personalized deals and collect consumer information – all in real time. Further, the cost-savings from a virtual campaign make Internet coupons a marketing tactic that’s hard to resist.

Online printable coupons are flexible and adaptative

Target to a specific audience with flexible delivery timing and Print limits

Increase your core brand usage among loyal customers and competitive brand users

Increase trial and awareness of a new product

Generates repeat purchase and increases brand loyalty

Deepen the consumer relationship by communica-ting product information, tips and ideas on new product usage (like recipe)

Reliable and detailed back end data of CouponClick Online Coupon Programs can

help you:

Better segment your customer database

Provide valuable insights to direct all your other marketing efforts

Combined with your Interactive media, allowing you to customized your offers to your targets

The Couponclick unique technology

No printer applet to install

Makes it easy and fast to print your coupons from home

Represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing.

Secure and fraud proof technology

Impossible to save coupons directly on the user’s hard drive

Double opt in via email of the new members to protect identity theft

Password protected profil page

Outil de génération de données par un algorithme d’encryptage et protégé par 3 niveaux de coupe feu.(Trust Wave)

Secure and fraud proof technology

Couponclick.ca – The launch of the first pure Canadian Online printable

destination

CouponClick.ca will be the first Canadian Advanced online printable

coupon destination Avid Canadian internet users

and shoppers don’t currently find any Canadian offers like CouponClick

There is lots of US players but with no Canadian coupon destination playing in that space. Consequently, Consumers are frustrated to print coupons that are redeemable in US only.

Current Canadian offers like Save.ca are not user-friendly and make consumers less open to fulfill their coupon needs online.

CouponClick.ca will be the first Canadian Advanced online printable

coupon destination

CouponClick will be addressing tangible consumer needs and the current socio-economic context couldn’t be better for a successful launch with rapid adoption rate…

Compelling launch plan

Pour atteindre la notoriété du site Internet national, nos objectifs sont les suivants:

* À confirmer les objectifs et véhicule à utilser.

Pour l'année 2008 :15% des foyers canadiens, soit:

Comment y parvenir:Référencement par les moteurs de recherche:(Google, AOL, Yahoo, Canoe etc..)

Plan de publicité intensif de départ Via notre intégration au portail Canoe

Référencement par nos partenaires Hyperliens via les sites de nos partenaires

(1 500 000)

(450 000)

(850 000)

(200 000)

The Canoe partnership will give us the reach and contextual placements throughout their network to make this launch a great success…

Major Partnership with CANOE.CA, Canada’s

online destination

8.8 Million unique visitors per month !

Reaches 37% of all internet users in Canada

CouponClick will be integrated in many contextual areas targeting women (ex: Classifieds, Lifewise, Shopping, SunTV, etc)

Source: comScore Mediametrix, Nov 2007

Canoe is one of the most popular portals in the country offered in both official languages. With a wide range of original content, including news, entertainment and services, Canoe speaks to Canadians, keeping them informed and connected.

Canoe is one of the most popular portals in the country offered in both official languages. With a wide range of original content, including news, entertainment and services, Canoe speaks to Canadians, keeping them informed and connected.

Who are we?

Couponclick inc. is the first to launch a complete interactive coupon solutions for Canadians. We pride ourself of having:

A secure, effective and reliable technology that has been verified and approved by government authorities

A unique technology that has greater appeal to consumers because it doesn’t require users to install the typical “printer application” that similar US players have. This software installation is viewed as invasive by many consumers and an obvious barriers to expand the reach of the Online Printable Coupons in Canada.

An in-depth understanding of the Canadian CPG industry, coupon business and Interactive media, with a management team cumulating over 60 years of experience and proven track record in these areas.

The right Canadian partnership that will allow Couponclick.ca and partners offers to reach millions of Canadian consumers.

Who are we?

Couponclick inc provides services from creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.

G.V.B. promotional services is a division of CouponClick and a National «clearing house » in business for the last 33 years. This partnership allows Couponclick partners (manufacturers/retailers) to get the benefits of optical scanning of coupons used by consumers.

Couponclick helps you create smarter synergies between Online

and offline

Whether your

Marketing objective is to:

Boost sales / drive off line traffic

Promote trials

Reward loyal customers (heavy or light users)

Gather rich customer information (demographic and behaviorial)

Launch program

• To fill in

?????

Guidelines to ensure success of your offer on CouponClick

% Discount: To be motivating to the consumer, a coupon’s face value should be 10% - 30% of a product’s purchase price. Following this guideline will ensure to optimize the number of coupon prints (ie: intent to purchase)

Expiration: A longer expiration increases chance of conversion (sales). 6 to 8 weeks is the norm in Canada.

Purchase requirements: Clearly state and prominently display the coupon’s purchase requirements. Avoid complicating the offer with different sizes, flavors, etc.

You’ve been asking for this solution…

Canadian consumers are frustrated of printing US coupons…

CouponClick addresses unmet consumer, manufacturer and retailer needs

Appendix

Coupon market statisticsEstimated 10 year

Source: Top Ten Myths about coupon redemption – Sept 2007 (Icom)

Average Coupons Distributed per household

FSI Share of Total Dist’n

2,824

82%

232

57%

Redemption % 1.26% 4.46%

Avg Face Value $ $0.84 $1.06

Expiration (Months) 3.2 8.0

Canadians and Americans use the same number of coupons per year

Average coupons per year

distribute to Households:

200

2000 to

3000

Approximate

redemption rate:

4%0.5%

Internet coupons - Marketer Benefits

The Internet is an easy, cost-effective way to reach a large audience that offers marketers the potential to target individual consumers.

The Internet offers the ability to do one-to-one marketing; Internet coupons can be tailored to individual consumer needs and marketers can learn more about customer buying habits.

The Internet offers an upscale, educated audience.

The Internet offers potential new coupon users; marketers can reach a unique audience, some of who may not be traditional coupon users.

Online coupons can lead consumers to marketers’ home pages where the consumer can learn about other products and services, receive helpful advice or obtain additional discounts, helping to create strong brand identity and company loyalty.

Internet coupons - Marketer Benefits

Marketers can conduct tests in real time and measure the results for an individual promotion or at the consumer level.

Marketers can build ongoing relationships with consumers. In order to receive a coupon, consumers voluntarily agree to provide information and, therefore, may be more receptive to a marketer’s message.

Marketers can integrate online coupons with other online programs and offline events.

The Internet allows the continual revamping of coupon promotions.

The speed and targeting capabilities of the Internet allow marketers to run last minute promotions and react to changing market conditions.