Helping you “close the loop”…
Supporting your marketing approach from engagement to
action
Canadian HH internet access at record level !
The 2007 Ipsos Canadian Inter@ctive Reid Report
Household Internet Accessn=1,000 National Sample of Canadian Adults
% Internet access (all locations)
% Computer at Home
% Home Internet Access
% Wireless Internet access
100
80
60
40
20
(Per
cen
tag
e o
f re
spo
nd
ents
)
0Dec 00 Dec 01 Dec 02 Dec 03 Dec 04 Dec 06 Dec 07 Dec 08
5 512 13
19 19
2326
5256
6260
6772
7578
68 68
71 7076
8182
83
70 7075 73
78
82 84 85
Canadians use the internet more than anyone else in the world
Source: Comscore, Mediametrix 2007
We spend more time online, have more wired households, are more sophisticated in our online behavior and do more searches.
Canadians use the internet more than anyone else in the world
Source: Comscore, Mediametrix 2007
Canadians spend more time online each month…
1 2 3 843 hours 37,4 hours 34 hours 29,4 hours…
Canadians use the internet more than anyone else in the world
Source: Comscore, Mediametrix 2007
Average pages viewed per visitor: Canada comes in tops with 4000. The UK is second with 3300 and the US clicks in with 2500.
Canadians are the world's best shoppers! We research every purchase down to the nitty-gritty detail. The Internet was created for shoppers just such as us.
Canada also leads the pack in Online Reach, with 78% of households wired. This time, the US comes in second with 59%.
78%
59%
40003300 2500
Canadians make shopping decisions based on web research…
Source: Ipsos Canadian Interactive Reid report Q4 2007
Online Activities Ever Done by At Least 50% of Usersn=1,024 Canadian Internet Access
Send or receive email
Used a search engine
Visit news or information websites
Visited a newspaper website
Conduct online banking
Purchase a product or service directly online
Comparison shop for a product which you purchased elsewhere
Use instant messaging to chat with friends or family
Listen to radio stations broadcasting over the Internet
Visited a magazine website
Click on a Website advertisement
Look for movie show times and critic reviews
0 20 40 60 80 100
97%
84%
75%
75%
70%
67%
59%
57%
53%
53%
51%
51%
Numerous advertising opportunities for reach and brand engagement…
Budgets rapidly shifting online as effectiveness and efficiency of online marketing demonstrated, but Internet marketing still underutilized by many industries.
In Fact, the Internet gets approx 7% of the typical marketing budget, when Canadians spend over 21% of their media usage online…
Source 1999-2001: Interactive Advertising Bureau of Canada and PriceWaterhouseCoopersSource 2002-2008: Interactive Advertising Bureau of Canada and Ernst & Young
Source: IAB Canada - Canadian Online Advertising Revenue Trends 1999-2007 (actuals), 2008 (estimate) (in million, and with % increase/decrease vs. previous year)
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
$50
$98 (+97.5%)
$586 (-12.7%)
$176 (+104%)
$237 (+37%)
$364 (54%)
$562 (54%)
$900 (60%)
$1,241 (38%)
$1,500 (25%)
A variety of methods of Interactive marketing are being
used
But it remains difficult for marketers to track ROI, whatever the goal is.
Robust brand
websites
Rich media and video ads
Permission based email marketing campaign
And much more…
Impact of “online” on “offline” sales
Online marketing programs too often don’t generate desired traceable offline results…
With the ability to immediately boost offline sales
With trackable measures, having long term CRM value
With rich and relevant information on Consumers, allowing manufactuers & retailers to adjust In-store merchandising tactics
The challenge:
How to close the loop from engagement to action, driving off line traffic and sales ?
CouponClick unique online printable coupon technology can add impact at multiple levels of
Interactive marketing:
The launch of the first pure Canadian Online printable destination !!
Monetize your reach
Apply a traceable action to each Interactive touch points
Easy to integrate into existing campaigns
Are physical reminder from online engagement that affects offline behavior
Online coupons are rapidly picking up south of the border
Source: 2008 Printable Coupon Consumer Pulse, Simmons Market Research Bureau, April 25/08
Online Penetration into Coupon Market
2005 1st half 2005 2nd half 2006 1st half 2006 2nd half 2007 1st half 2007 2nd half15%
17%
19%
21%
23%
15.9%
18.4%
20.8%
21.7% 21.7%
21.7%
Online coupon usage continues to grow – now accounting for 22.4% of coupon market penetration in US !
With a trusted Canadian offer, online printable coupons are poised for growth in Canada…
People are shopping less often and using a variety of cost-saving
strategies
Source: comScore, Inc. Survey July 2008
Primary Ways People are Cutting Back on Shopping Expenses
Q: Please indicate the items for which you have cut back you spending.
69% Shopping
61% Entertainment
57% Vacation
53% Gas and/or Auto
47% Apparel/Accessories
43% Music, Movies and Video
38% Home Improvement
32% Health and Beauty
20% Medical Needs
Shopping less frequently
Only shopping for basic necessities
Using coupons more often
Buying different brands (Incl. generic)
Reducing gift spending
Shopping only when there are sales
Buying in bulk at Warehouse / Club stores
Shopping online for deals
Q: Please indicate the ways in which you have cut back your shopping expenses.
68%
66%
59%
52%
41%
40%
27%
24%
Nearly 7 out of 10 Canadians Plan More Coupon Use
Source: ICOM survey – may 2008
Much more likely or Somewhatmore likely to use coupons:
By Age: 18-34 year-old: 63%35-54 year-old: 72%55 year old over: 63%
By Geography: Ontarians: 70% Quebecers: 59% Eastern Canada: 70% Western Canada:68%
Income: Less than $60k: 69% More than $60k: 70%
How consumers will change coupon use in an economic slowdownHow consumers will change coupon use in an economic slowdown
Getting your coupons in the hands of people who want
them
“Marketers are faced with a golden opportunity to engage consumers desperately looking for ways to save money. Blanket distribution tactics waste money and offend consumers. Why send cat litter coupons to households that have no pets?
Brands that take the extra step of analyzing the audience will be rewarded for sending offers relevant to the consumer […] That sort of targeted marketing is far easier for coupons available online”
- Peter Meyers, ICOM V-P of Marketing
Newspaper circulation decline
Source: “PricewaterhouseCoopers Global Entertainment and Media Outlook: 2007–2011” study, June 21-2007
How it works
• Graphic to insert with key steps consumers go through…
• Access live au demo ou Video Screencast
????
Benefits
More flexible and easily targeted than most distribution methods, Internet coupons offer unique benefits for consumers and
marketers. Consumer Benefits: Internet coupons give consumers an
easy, convenient way to save money on a variety of goods and services. Savings for almost anything a consumer is looking for is just a click away. And because Internet coupons are consumer-adaptable, consumers are often given offers customized to their tastes.
Marketer Benefits: Internet coupons are unmatched in their ability to draw consumers to specific locations, offer them personalized deals and collect consumer information – all in real time. Further, the cost-savings from a virtual campaign make Internet coupons a marketing tactic that’s hard to resist.
Online printable coupons are flexible and adaptative
Target to a specific audience with flexible delivery timing and Print limits
Increase your core brand usage among loyal customers and competitive brand users
Increase trial and awareness of a new product
Generates repeat purchase and increases brand loyalty
Deepen the consumer relationship by communica-ting product information, tips and ideas on new product usage (like recipe)
Reliable and detailed back end data of CouponClick Online Coupon Programs can
help you:
Better segment your customer database
Provide valuable insights to direct all your other marketing efforts
Combined with your Interactive media, allowing you to customized your offers to your targets
The Couponclick unique technology
No printer applet to install
Makes it easy and fast to print your coupons from home
Represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing.
Secure and fraud proof technology
Impossible to save coupons directly on the user’s hard drive
Double opt in via email of the new members to protect identity theft
Password protected profil page
Outil de génération de données par un algorithme d’encryptage et protégé par 3 niveaux de coupe feu.(Trust Wave)
Secure and fraud proof technology
Couponclick.ca – The launch of the first pure Canadian Online printable
destination
CouponClick.ca will be the first Canadian Advanced online printable
coupon destination Avid Canadian internet users
and shoppers don’t currently find any Canadian offers like CouponClick
There is lots of US players but with no Canadian coupon destination playing in that space. Consequently, Consumers are frustrated to print coupons that are redeemable in US only.
Current Canadian offers like Save.ca are not user-friendly and make consumers less open to fulfill their coupon needs online.
CouponClick.ca will be the first Canadian Advanced online printable
coupon destination
CouponClick will be addressing tangible consumer needs and the current socio-economic context couldn’t be better for a successful launch with rapid adoption rate…
Compelling launch plan
Pour atteindre la notoriété du site Internet national, nos objectifs sont les suivants:
* À confirmer les objectifs et véhicule à utilser.
Pour l'année 2008 :15% des foyers canadiens, soit:
Comment y parvenir:Référencement par les moteurs de recherche:(Google, AOL, Yahoo, Canoe etc..)
Plan de publicité intensif de départ Via notre intégration au portail Canoe
Référencement par nos partenaires Hyperliens via les sites de nos partenaires
(1 500 000)
(450 000)
(850 000)
(200 000)
The Canoe partnership will give us the reach and contextual placements throughout their network to make this launch a great success…
Major Partnership with CANOE.CA, Canada’s
online destination
8.8 Million unique visitors per month !
Reaches 37% of all internet users in Canada
CouponClick will be integrated in many contextual areas targeting women (ex: Classifieds, Lifewise, Shopping, SunTV, etc)
Source: comScore Mediametrix, Nov 2007
Canoe is one of the most popular portals in the country offered in both official languages. With a wide range of original content, including news, entertainment and services, Canoe speaks to Canadians, keeping them informed and connected.
Canoe is one of the most popular portals in the country offered in both official languages. With a wide range of original content, including news, entertainment and services, Canoe speaks to Canadians, keeping them informed and connected.
Who are we?
Couponclick inc. is the first to launch a complete interactive coupon solutions for Canadians. We pride ourself of having:
A secure, effective and reliable technology that has been verified and approved by government authorities
A unique technology that has greater appeal to consumers because it doesn’t require users to install the typical “printer application” that similar US players have. This software installation is viewed as invasive by many consumers and an obvious barriers to expand the reach of the Online Printable Coupons in Canada.
An in-depth understanding of the Canadian CPG industry, coupon business and Interactive media, with a management team cumulating over 60 years of experience and proven track record in these areas.
The right Canadian partnership that will allow Couponclick.ca and partners offers to reach millions of Canadian consumers.
Who are we?
Couponclick inc provides services from creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.
G.V.B. promotional services is a division of CouponClick and a National «clearing house » in business for the last 33 years. This partnership allows Couponclick partners (manufacturers/retailers) to get the benefits of optical scanning of coupons used by consumers.
Couponclick helps you create smarter synergies between Online
and offline
Whether your
Marketing objective is to:
Boost sales / drive off line traffic
Promote trials
Reward loyal customers (heavy or light users)
Gather rich customer information (demographic and behaviorial)
Launch program
• To fill in
?????
Guidelines to ensure success of your offer on CouponClick
% Discount: To be motivating to the consumer, a coupon’s face value should be 10% - 30% of a product’s purchase price. Following this guideline will ensure to optimize the number of coupon prints (ie: intent to purchase)
Expiration: A longer expiration increases chance of conversion (sales). 6 to 8 weeks is the norm in Canada.
Purchase requirements: Clearly state and prominently display the coupon’s purchase requirements. Avoid complicating the offer with different sizes, flavors, etc.
You’ve been asking for this solution…
Canadian consumers are frustrated of printing US coupons…
CouponClick addresses unmet consumer, manufacturer and retailer needs
Appendix
Coupon market statisticsEstimated 10 year
Source: Top Ten Myths about coupon redemption – Sept 2007 (Icom)
Average Coupons Distributed per household
FSI Share of Total Dist’n
2,824
82%
232
57%
Redemption % 1.26% 4.46%
Avg Face Value $ $0.84 $1.06
Expiration (Months) 3.2 8.0
Canadians and Americans use the same number of coupons per year
Average coupons per year
distribute to Households:
200
2000 to
3000
Approximate
redemption rate:
4%0.5%
Internet coupons - Marketer Benefits
The Internet is an easy, cost-effective way to reach a large audience that offers marketers the potential to target individual consumers.
The Internet offers the ability to do one-to-one marketing; Internet coupons can be tailored to individual consumer needs and marketers can learn more about customer buying habits.
The Internet offers an upscale, educated audience.
The Internet offers potential new coupon users; marketers can reach a unique audience, some of who may not be traditional coupon users.
Online coupons can lead consumers to marketers’ home pages where the consumer can learn about other products and services, receive helpful advice or obtain additional discounts, helping to create strong brand identity and company loyalty.
Internet coupons - Marketer Benefits
Marketers can conduct tests in real time and measure the results for an individual promotion or at the consumer level.
Marketers can build ongoing relationships with consumers. In order to receive a coupon, consumers voluntarily agree to provide information and, therefore, may be more receptive to a marketer’s message.
Marketers can integrate online coupons with other online programs and offline events.
The Internet allows the continual revamping of coupon promotions.
The speed and targeting capabilities of the Internet allow marketers to run last minute promotions and react to changing market conditions.