Hallvarsson & Halvarsson

TransactionsTransactions

Strategic media advisory and positioningStrategic media advisory and positioning

Positioning and key messagesPositioning and key messages

Benchmark studiesBenchmark studies

PR & MediarelationsPR & Mediarelations Transactions (M&A and IPO)Transactions

(M&A and IPO) ResearchResearch

and positioningFinancial PRCorporate PRCrisis communication

and positioningFinancial PRCorporate PRCrisis communication

messages

Launch strategy

Online support

messages

Launch strategy

Online support

H&H Webranking

Perception studies

Bespoke research

H&H Webranking

Perception studies

Bespoke researchMedia handling

Bid consent or defence strategy and activities

Media handling

Bid consent or defence strategy and activities

Media surveillanceMedia surveillance

Corporate Communication& Public Affairs

Corporate Communication& Public Affairs Investor RelationsInvestor Relations Online CommunicationOnline Communication

Strategic advisoryCrisis prepardness and trainingS i l i

Strategic advisoryCrisis prepardness and trainingS i l i

IR advisoryFinancial reportingInvestor intelligence and

IR advisoryFinancial reportingInvestor intelligence and

Web strategyCorporate websites and intranetC t t d t t

Web strategyCorporate websites and intranetC t t d t tScenario planning

Emplyee communicationsCorporate GovernanceCSR

Scenario planningEmplyee communicationsCorporate GovernanceCSR

targetingInvestor meetings (CMD, road shows, ono-on-one)Coaching and training

targetingInvestor meetings (CMD, road shows, ono-on-one)Coaching and training

Content and structureDevelopment and maintenanceSocial media strategy and

Content and structureDevelopment and maintenanceSocial media strategy and

Public AffairsPublic Affairs Coaching and trainingCreditor relationsCoaching and trainingCreditor relations

executionOnline visibilityexecutionOnline visibility

2009-12-14 | 2

The King Worldwide family of companies represent the best-of-breed in stakeholder communications, including:

We serve over 1000 clients in over 32 countries including:

16% f th E T 100

We serve over 1000 clients in over 32 countries including:

16% f th E T 100

financial communicationsinvestor relationspublic affairsshareholder identificationproxy solicitation 16% of the Euro Top 100

15% of the S&P 50020% of the FTSE 10075% of the DAX 3050% of the CAC 40

16% of the Euro Top 10015% of the S&P 50020% of the FTSE 10075% of the DAX 3050% of the CAC 40

proxy solicitationonline communication

No other communications group can offer a more comprehensive approach in 36% of MICEX

40% of the OMXS 3014%of the NASDAQ 10015% of NYSE top 50

36% of MICEX40% of the OMXS 3014%of the NASDAQ 10015% of NYSE top 50

a more comprehensive approach in managing relationships with investors and the media

Our staff number 900 across the US, Europe, Middle East and AsiaOur staff number 900 across the US, Europe, Middle East and Asia

H&H Webranking 2009

What is H&H Webranking?

Technology

Functions• Annual corporate website survey since 1997

Start page

General info

survey, since 1997

• Reviewed based on an objective protocol General info

Press

Financial info140 criteria

objective protocol

• Measure if the content f Financial info

Corp Governance

CSR

11 sectionspresented reflects the demands

• 800 websites in 25 countries CSR

Contact

Calendar

included

• Published in business dailies Calendar

Career

Published in business dailies across Europe

12/14/2009 | 5

C di t d hCoordinated approachThe 2009 protocol

In c

No c

Website

control

control

Trends 2009

Financial Information

Results from the ranking

General downward trend

Capital market trends

Financial Information IR criterions such as risks, debts, targets, growth drivers &strategies and share related

Few companies live up to the harder IR demands this year

strategies and share related information more requested

Corporate GovernanceMore ambitious risk sections although it’s very few websites thatCorporate Governance

Remuneration and AGM related information

although it’s very few websites that comment on the crisis

Increasing activity outside the corporate website

Over 25% are active in 3 or more Social Media channels.

Social Media is now regularly used among the target groups

The companies are not only visible, they participate!

2009-12-14 | 7

A few important countriesp

2009-12-14 | 8

Webranking 500

ItalyItalian companies are found in the absolute top and bottom. All top 5 has over 80 points – Outstanding!

Webranking 500Ranked companies 31/100Position in WR 11

Online population 46,93%Native Language 68 M

Highest 89Lowest 8

Native Language 68 MICT of business services 8,7%FDI stock/GDP (2008) 16,2%GDP (2008 USD PPP) 30381

Average 45,76

GDP (2008, USD PPP) 30381Shareholding/inhabitant (Oct 2009 €1000) 7,45

Italian results• Eni 89 • Hera 87 75

Leading business newspaper Corriere della Sera

• Hera 87,75 • Pirelli & C 82,5 • UniCredit Group 81,5 p ,• Telecom Italia 80,25

2009-12-14 | 9

Italy’s Edgey g

PressPress

2009-12-14 | 10

UKWebranking 500

R k d i 9Few top contenders, overall good average. Best in the CSR-section and high accessibility standards.

Ranked companies 97Position in WR 8Highest 67 5

Online population 71,14%Native Language 300 M

Highest 67,5Lowest 27,5Average 44,51Native Language 300 M

ICT of business services 11,8%FDI stock/GDP (2008) 52,57%GDP (2008 USD PPP) 35669

e age ,5

UK resultsGDP (2008, USD PPP) 35669Shareholding/inhabitant (Oct 2009 €1000) 29,16

UK results• British American Tobacco 67,5• Aviva 66,75

Leading business newspaper Financial Times

• Cadbury 63,5 • Royal Dutch Shell 61,75 • Vodafone 61 25• Vodafone 61,25

2009-12-14 | 11

UKs Edgeg

Corporate Social Responsibility&&

Accessibilityy

2009-12-14 | 12

Sweden Webranking 500Ranked companies 28/100

High scores on financial information and corporate governance. Long tradition of openness. High average but no

80 i t

pPosition in WR 5Highest 78,25

company over 80 points

Online population 84 44%

Lowest 43,25Average 59,5

Online population 84,44%Native Language 9ICT of business services 11,5%FDI stock/GDP (2008) 47 16%

Swedish resultsT ll b 78 25FDI stock/GDP (2008) 47,16%

GDP (2008, USD PPP) 36603Shareholding/inhabitant (Oct 2009 €1000) 26 71

• Trelleborg 78,25 • Swedish Match 77 • SKF 74,5 (Oct 2009 €1000) 26,71

Leading business newspaper Dagens Industri

,• Billerud 71,5 • Swedbank 71

age s dust

2009-12-14 | 13

Swedens Edgeg

Corporate Governence& &

Generall Company p yInformation

2009-12-14 | 14

Webranking 500Ranked companies 48

GermanyHigh standard and no weak areas, absolute top on Credit relations and Risks.

pPosition in WR 2Highest 79

Online population 74,88%Native Language 123 M

Lowest 27,5Average 51,53

Native Language 123 MICT of business services 7,50%FDI stock/GDP (2008) 25,17%GDP (2008 USD PPP) 34391

German resultsD t h P t DHL 79GDP (2008, USD PPP) 34391

Shareholding/inhabitant (Oct 2009 €1000) 10,13

• Deutsche Post DHL 79 • BASF 73,75 • Thyssenkrupp 73

Leading business newspaper Handelsblatt

y pp• Siemens 72,5 • RWE 70

2009-12-14 | 15

Germany’s Edgey g

Career&

Ri k d C dit l tiRisk and Credit relations

2009-12-14 | 16

Finland Webranking 500Ranked companies 14/50

Highest scoring country and outstanding in financial information transparency. Small domestic market h th f b f d t

pPosition in WR 1Highest 79,75

has therefore been forced to communicate online in English

Lowest 48,5Average 62,98

Online population 72,38%Native Language 5 MICT of business services 11 8%

Finnish resultsF t 79 75ICT of business services 11,8%

FDI stock/GDP (2008) 34,79%GDP (2008, USD PPP) 34 718Shareholding/inhabitant

• Fortum 79,75 • Neste Oil 77,25 • Wärtsilä 74,25 Shareholding/inhabitant

(Oct 2009 €1000) 18,63

Leading business newspaper

,• Metso 73 • Rautaruukki 67,75

ead g bus ess e spapeKauppalehti

2009-12-14 | 17

Finlands Edgeg

Financial Information

2009-12-14 | 18

Be inspired by others!

Sections in the Survey

Best Country Max Criteria

Technology UK 11 5 11Technology UK 11,5 11

Functions Germany 11,25 15

Start Page Finland 4 6

General Information Sweden 9 11

Press Italy 5,5 9

Financial Information Finland 29 33Financial Information Finland 29 33

Corporate Governance Sweden 7,5 14

CSR UK 3,5 11

Contacts Finland 6,25 11

Calendar Germany 6,5 9

Career Germany 6 10y

100 140

2009-12-14 | 19

Focus areas for next year

H&H Webranking 2010

2009-12-14 | 20

What will 2010 bring?

Next year will be an extremely interesting year for online corporate communication

EngagementReal timeReal timeMobility

With much more designed driven content and functionalityH&H Webranking will during 2010 evolve to measure how and what your are doing online on your site, in search and in social media. The combined results will provide input to how effective your online corporate communication are.y p

2009-12-14 | 21

Marcus Eriksson Head of H&H Webrankingmarcus eriksson@halvarsson se

Staffan LindgrenExecutive partnerstaffan lindgren@halvarsson semarcus.eriksson@halvarsson.se

+46 8 407 22 17

www.slideshare.net/webranking

staffan.lindgren@halvarsson.se+46 8 407 22 12

2009-12-14 | 22

And the Winners are...

SKFSKF-3rd Best Corporate Website in Sweden

2009-12-14 | 24

Swedish MatchSwedish Match-2nd Best Corporate Website in Sweden

2009-12-14 | 25

TrelleborgTrelleborg-Best Corporate Website in Sweden

2009-12-14 | 26

Neste OilNeste Oil-3rd Best Corporate Website in the Nordic Region

2009-12-14 | 27

TrelleborgTrelleborg-2nd Best Corporate Website in the Nordic Region

2009-12-14 | 28

FortumFortum-Best Corporate Website in the Nordic Region

2009-12-14 | 29

Deutsche BankDeutsche Bank-Best Social media presence

2009-12-14 | 30

Luxottica Luxottica -Best Climber in Europe

2009-12-14 | 31

Telecom ItaliaTelecom Italia-3rd Best Corporate Website in Europe

2009-12-14 | 32

Unicredit GroupeUnicredit Groupe-2nd Best Corporate Website in Europe

2009-12-14 | 33

EniEni-Best Corporate Website in Europe

2009-12-14 | 35