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Any device Anywhere Any time
Aura IPTV & OTT PLATFORM
HIBOX SYSTEMS | FEBRUARY 2015
We are Hibox The competition for living room and mobile TV is fierce. To be successful in this competitive and complex space, it is important to choose a platform that stands out from the crowd. With the Hibox Aura IPTV & OTT platform you will be able to reach new customers and monetize Live and VoD content on new devices, through attractive user interfaces, customized according to your needs. With low setup costs and one time subscriber licenses, you will be able to achieve return on your investment in less than a year. You know your customers - we provide you with the tools, support and knowledge of IPTV & OTT technology. Together we can create a user experience that makes your service stand out from the others. STAFFAN GRANHOLM CEO & CO-FOUNDER
Hibox Systems is a global provider of advanced interactive information and entertainment solutions for consumers and commercial applications. The Hibox middleware platform has been successfully deployed for IPTV and OTT use by hotels, ISP's and broadband providers, along with healthcare facilities, ships and offshore oil platforms. Hibox Systems is headquartered in Finland with an international business development office in Vienna, Austria. The company is part of Anvia Group, a growing ICT-group with 716 employees and a turnover of 108 MM € in 2013.
TURKU & VAASA, FINLAND
VIENNA, AUSTRIA
Winner of the 2014 Red Herring Top 100
Global Award
Winner of the 2014 Red Herring Top 100
Europe Award
Triple AAA rating award
2013
10th fastest growing technology company in
Finland 2011
4th fastest growing 3-5 year old technology
company in Finland 2010
Awards & Recognition
COMPANY
PRODUCT
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Case study
User interface
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Product overview
Introduction
Introduction
HIBOX SYSTEMS INTRODUCTION
Anywhere
Content delivery to customers anywhere they have access to an internet connection.
Any time
Your customers can pause live playback and catch up with it from where they left.
Any device
The platform can be used on any device: Smart TV’s, set-top boxes, PC’s as well as mobile devices.
Hibox Aura is a customizable IPTV and OTT software platform for delivering TV, Video-On-Demand, and
interactive services to end users in any IP-based network.
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IPTV & OTT PRODUCT OVERVIEW
FEATURE STB & SMART TV WEB
iOS & ANDROID
Core Services (User registration, authentication & authorization, device provisioning) 9 9 9
Live-TV (IPTV, OTT, multi-profile, pay-TV, pay-TV packages, channel lists by subscriber/group/global, picture-in-graphics) 9 9 9
Hybrid Live-TV (DVB-T & DVB-C) 9
EPG (Newspaper, grid, list, OSD) 9 9 9
Recordings, PVR (Timeshift, Start-Over, trick play) 9 9 9
Recordings, Network-PVR (Catchup-TV, search, ratings, timeshift, start-over, trick play, seek) 9 9 9
Video-On-Demand (Categorization, search, ratings, trick play, seek, reports, multiple content providers) 9 9 9
UI Customization (Themes, localization, widgets, services) 9 9 9
Social Media (Instant messaging, Twitter) 9 9 9
Billing System Integration (API) 9 9 9
Widgets (Weather forecasts, RSS feeds, games) 9
Information services and advertisements (Playlists, scheduling, image & video, messages) 9 9 9
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Product overview
KEY FEATURES PRODUCT OVERVIEW
One-button purchase
Tabloid EPG PRESENTATION OF CONTENT
Suggest movies to watch based on previously watched content.
Make it easy for your customers to make purchases One of the most important things when monetising a TV service is to make purchasing of content a simple click. Regardless of the user’s device, buying content such as movies, premium channels or product bundles should happen in a few seconds. When planning the buying experience, here are three basic things to consider:
1. Presentation of paid content 2. Placement of call-to-action buttons 3. Quick payment methods
1 Taking all three factors into account will make your customers buy more and thus increase incoming revenues from paid content.
SOCIAL TV WIDGETS
Tweets can be displayed in different places of the user interface.
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PURCHASING FUNCTIONALITY
CALL-TO-ACTION
The likelihood of a customer making a purchase increases when the call-to-action button is visible and gives immediate access to paid content.
2
QUICK PAYMENT METHODS
A user-specific PIN code speeds up the buying process. No credit card details needed when making a purchase.
3
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PURCHASING FUNCTIONALITY
Networks and subscribers
Content
Hardware
Users and groups
Reports
Hibox Administrator Hibox Administrator is a web-based administration interface, facilitating the administration and implementation of new features and services.
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ADMINISTRATION FUNCTIONALITY
Designing the user interface We use modern front end technologies such as HTML, CSS and JavaScript to create the user interface visible to the end user. Every TV services is unique and that is how we perceive every new project. Hibox front end development experts can help you create the UI you need. But if you want to use a design partner, we are happy to assist you with common design principles, things to think about etc.
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User interface
GET STARTED USER INTERFACE
Examples of user interfaces The main menu items can be layed out horizontally or vertically.
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LAYOUT EXAMPLES USER INTERFACE
• work on any browser-based set-top box, • work in any PC browser, • work on both iOS and Android, • support both IPTV multicast and HLS unicast
streams • support software encryption for Pay-TV
channels and Video-On-Demand content. • support premium Video-On-Demand
content from Finland’s largest video rental company: Makuuni.
Watson Nordic – Expanding from IPTV to multiscreen OTT
Anvia Plc is the fourth largest operator in the Finnish telecom industry. Since 2008 the company has been using IPTV middleware developed by Hibox Systems. In 2012 Anvia had a total of 60.000 broadband and 70.000 cable TV customers. The operator planned to expand its TV offering outside of its own network and provide a true nationwide OTT service. The goal was to build the best multiscreen service in Finland. The service was branded as Watson – the operator-free entertainment service, because consumers would be able to use Watson regardless of their network provider. The target was to aquire 100.000 new subscribers by the end of 2014. Hibox was responsible for both the middleware and the system integration. Anvia’s requirements of the final product was that it should:
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CASE: WATSON CASE STUDY
The Final Product
Watson IPTV & OTT multiscreen service was launced in December 2013. Available on set-top-boxes, HDMI sticks, PCs and mobile devices and the service also features VOD content from the largest video rental chain in Finland.
Web & Mobile interface: • Works in any web browser • Native applications for iOS and Android. • Uses Verimatrix VCAS software encryption for pay-TV channels and
Video-on-Demand. • Uses HLS adaptive streaming for Live-TV and nPVR. • All streaming, both Live-TV and On-Demand is unicast based. • Premium VOD content from Makuuni - the largest video retail
company in Finland
TV interface: • Runs on Dune HD Connect HDMI sticks and
Motorola set-top-boxes. • Supports both IPTV multicast stream and HLS
unicast streams. • Uses HLS adaptive streaming for Live-TV and nPVR. • Uses Verimatrix VCAS software encryption for pay-
TV channels and Video-on-Demand. • Premium VOD content from Makuuni - the largest
video retail company in Finland
First in Finland to launch a HDMI-stick
set-top box
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CASE: WATSON CASE STUDY
Set-top boxes
Choosing the right set-top box is crucial, because it is the device your customers will interact with. The choice of STB depends on your performance requirements, the price you are willing to invest and the technologies the STB model needs to support. Fortunately Hibox supports most set-top boxes on the market by manufacturers such as Airties, Amino, Arris, Dune HD, Entone, Finnsat, Infomir, Kaon and Zyxel. Key topics you should focus on when selecting the right STB:
• The industrial design impacting both estetics as well as durability.
• The support of the Digital Rights Management (DRM) and middleware you have chosen.
• The manufacturer’s capabilities of providing branding and packaging.
Hibox experts can help you to make the best choice of STB for your specific requirements.
CHOOSING HARDWARE TECHNICAL
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Server Operating Environment:
• Debian GNU/Linux (6.0 stable/squeeze) • Sun/Oracle Java JDK 6 • Apache Tomcat 5.5 or 6 (5.5.26-6.0.28) • Snmpd >= 5.4.1 • MySQL 5.0 (5.0.510-5.1.49) • NTP Server • Exim4 (>=4.69)
Server hardware requirements:
• CPU: Dual Core or Quad Core Processor • Memory: Minimum 4 GB, recommender 6-10 GB • System Disk: 100 GB on mirrored hot-swappable RAID array • NIC: Minimum 1 Gbps • PSU: Redundant Hot-Swappable PSUs
SERVER REQUIREMENTS TECHNICAL
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TECHNICAL OVERVIEW PRODUCT OVERVIEW
END USER DEVICES
MOBILE
SMART TV
SET-TOP-BOX
WEB
HIBOX CENTRE SERVER STORAGE SERVER
VOD SERVER
NETWORK
NPVR HEAD END
EPG DATA BILLING SYSTEM
CONTENT PROVIDER 1 ASSET SERVER
CONTENT PROVIDER 1 METADATA SERVER
CA SYSTEM CONTROLLER
CA SYSTEM VOD PRE-ENCRYPTOR
ENCODER
The IPTV platform is the central component in the IPTV ecosystem and handles all communication between client devices, VOD-servers, CA systems, payment systems and all other external systems.
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TRANSCODER
Database server (SQL)
HTTP / TCP/IP
HTTP / HTTPS
STB UI Module
Web UI Module
Centre Communication Layer
Database Layer
XML / Web Services
Application Platform / Browser
Hibox UI Client Module
Hibox Centre Server
Centre Server Core
Connected TV / STB / PC / Mobile Device Personal Computer
Hibox Administrator Interface
Web Browser
HTTP / HTTPS
(N)VOD Servers
External Centre server(s)
RTSP
(N)VOD / NPVR Distribution servers
Billing systems
CA systems
Content Metadata
Content Servers
Hibox IPTV / OTT software components
Existing or 3rd party components
Legend:
PLATFORM OVERVIEW TECHNICAL
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SELECTED REFERENCES PRODUCT OVERVIEW
Solcon
Solcon NV, one of the leading Dutch ISPs, has partnered with Hibox in order to upgrade their multiscreen TV service.
Nuetel Communications
Nuetel is a national triple play Challenger (CLEC) in Bahrain with regional infrastructure and alliances. Nuetel is using the Hibox Aura IPTV platfrom for their national IPTV service.
Watson Nordic Watson Nordic, a new OTT multiscreen service in Finland relies on the Hibox Aura middleware and system integration offered by Hibox.
Grupa Multiplay Grupa Multiplay, an ISP based in Poland uses the Hibox Aura IPTV middleware software platform to deliver interactive entertainment content to residential and commercial customers.
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Case study
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Product overview
Introduction
References