Hiring Trends 2011 and How to Create Demand for your Talent

Hiring Trends 2011 &How to Create Demand for your Talent

Lynn HazanPresident, Lynn Hazan & Associates, Inc.Executive Search Firm for Recruitment in Marketing and [email protected]

April 11, 2011

© 2011 Lynn Hazan & Associates, Inc.

Patterns of Behavior

Candidates behave in certain mannerCompanies behave in certain manner

Recognize patterns, make them work for you= Competitive Advantage

We seek consistency“A” candidates only

Recognize Trends & Have Them Work for You

OrganicsWhole Foods

Global WarmingAl Gore

Environment Green Peace

Fair TradeStarbucks

Workers’ RightsNike

Fringe

Center/Mainstream

Humane Treatment of Animals

PETA


Top 5 Growing Industries Hiring Today AOL.COM 2010

Media

Hospitality

Retail

Real Estate

Education


Top Trends of the Past Decade

June 14, 2010B-to-B Magazine

Kate Maddox© 2011 Lynn Hazan & Associates, Inc.

Rise of the CMO


Budgets Shift to Online Media


Data-driven Marketing


New, Improved Metrics


Dominance of Search


Explosion of Social Media


Online Video Takes Off


Evolution of Events


Green Marketing

Where the Green Jobs Will Be

5.3 mil jobs in ‘06 to grow to 6.9 mil jobs by ‘20 in environmental management and protection (Management Information Services Inc., 2006)

22 sectors w/green-collar opportunities

• Food Production• Manufacturing• Auto Repair

Infrastructure/Public Works


Globalization


U.S. and Global EconomyInternational Monetary Fund - www.imf.org (Stats compiled before recession)

2007 = U.S. made up 21% of global economic growth By 2011, anticipate the U.S. to decrease to 15%


Tech Growth - 2011 & Beyond

Biotechnology Disruptive technology Energy innovations Clean tech Mobile devices- e.g.. smart devices, video 4GS, apps, IPAD 2 Payoff from R&D


Healthcare

Since 1990s :Lost 1.1 million jobs in IGained 1.7 million jobs in

Healthcare

U.S. spends more/capita than any other country

Expectation $4 trillion by 2015 or 20% of GDP

Focus on disease care, not HC

U.S. ranked last of 19 industrialized countries in providing timely and effective healthcare to its citizens1

1Measuring the Health of Nations: Updating an Earlier Analysis, London School of Hygiene and Tropical Medicine, 2008


Growing Industries Hiring Today

Health Care Pop. 65+ increases to 46.4 mil. by 2016

vs. ~40.6 mil in 2010 (Source NIA) U.S. spends 16% of GDP. To add 4 mil. jobs through 2016.

Accounting Companies cut costs. Closer watch on funds.

Bureau of Labor Statistics-FNC Imag, Friday October 16, 2009


B.R.I.C.Jim O’Neill Mging Dir of Global Economic Research, Goldman Sachs

What is B.R.I.C.?

Rising Forces in the Economy

http://www2.goldmansachs.com/ideas/brics/index.html


Good News!

3.9% global growth for 2011 Q1- (IMF Forecast) Source: abforex.ru

Strong performances from China, India, Africa, and Latin America. Brazil’s 2010 growth rate: 7.5%. 2011: 5.5% (Source: Bloomberg)

Exports US: up 17% in the beginning of 2010.

-Developing nations: 14.5% Developed: 4.5%

Asia: Immense markets grow from nothing.


Newsweek

On Our Own

Daniel Gross

July 19, 2010

Hiring Timeline:

A Kiss Perspective from LH&A

2001• 9/11

• Dotcom meltdown

2005• Hiring picks up

• 3-5 years

2006• HOT

• Exec level

• Marketing + Communications

• Housing-related

• Not for Profit

• Industrial Products

2007• Started strong

• Fickle

• Q4

• Freelance up 32%

2008• Fussy Client Syndrome

• Candidates turned down jobs

• Recession


2008• Fussy Client Syndrome

• Candidates turned down jobs

• Recession

•Recession deepens

•Departments cut

•Junior/less expensive talent in demand

2009 2010•2010 employees fatigue from 2-3x work load

•Hiring picks up

•Lower salaries

(10-20% less)

2011•Accelerated hiring

•Candidate shortage

•Leadership gap

Hiring Timeline:

A Kiss Perspective from LH&A


3 years 5 years 7 years 8 years 10 years

Client Sweet Spots:

Candidate Profiles


Hiring Trend Report 2011


Upbeat Areas of Economic Activity

Healthcare hiring increases.

Primary areas:

Preventative careElectronic medical recordsProfessional associations Direct service providersContinuing educationGeriatric services


Incentives for Healthy Lifestyles

Healthy employees= lower healthcare costs.

Companies reward healthy lifestyles. E.g. Gym memberships, points,

etc. Personal trainers, nutritionists

and alternative medicine.© 2011 Lynn Hazan & Associates, Inc.

Agencies in Hiring Mode

Adv and PR budgets increase. Clients allocate marketing dollars to programs.

Increased hiring for talent with experience in… Social media, digital, and new

ways to actively engage with customers.

24% of employers plan to hire full-time employees in 2011, up from 20 percent in 2010 and 14 percent in 2009.


Expanding Mobile Technology

2010- iPad, Android, and smartphone apps’ success stories.

New services help businesses to be mobile and run more efficiently.

Technology thrives on innovation. Mobile technology will come into its own in 2011.


HELP! I lost my iphone"Find My iPhone”

App Locates and Remotely Locks Your Device; MobileMe Mail Updates

Who’s In Demand?

Generation Xers : Digital natives, less

expensive, and already embedded within corporate America.

In Demand

Hiring escalates for candidates with 1-3, 3-5, 5-7 years of experience.


Generational DifferencesMeyer, Ann. “Closing the Gaps Between the Ages.” Chicago Tribune, 21 July 2008


Population by Generation 2005 U.S. Census


Boomers in the Workforce

60 is the new 40

Anticipated brain drain

Delay retirement

Re-invent work after retirement

Consulting/freelancing

Healthcare = best field for workers 50+

AARP-Best Employers past 50 list© 2011 Lynn Hazan & Associates, Inc.

Reinvent Yourself Professionally

Successful Boomers create demand for talent and start their own businesses.


Have you Considered a Micro-enterprise?

Micro-enterprises create 850,000 jobs/yr nationally

Growth outpaces overall economy

Companies turn to nonprofits for loans & business coaching to maximize bottom line.

Chicago loan groups:

1. Community Development2. Duman Microenterprise Center3. ACCION Chicago4. Chicago Community Ventures5. Industrial council of Nearwest Chicago’s Small Business Development Center

(Chicago Tribune, Business, November 2, 2010)


Changing U.S. Demographics

US Census-2010 Ethnic markets rise

Hispanic American 2.35 million American Muslims Language Training - Chinese, Arabic Women Aging Population Disabled community surpasses Hispanic by 5% Hispanic Americans 35 million Asian Americans 15.5 million (~5%)


Welcome to the New Era Work Cooperation

Multi-Generational- Must work together in real time and virtual.

Technology enhanced

Reverse mentoring


Welcome to the New Workplace

Entire staff not always in the office at same time.

Employers more flexible; adapt to changing employee needs.

Companies offer flex-time, work from home options, and/or alternative tracks for career advancement.


The Importance of Continuing Education

A must have in a competitive market

Best Candidates reinvent themselves, stay educated, and up-to-date on new technology. Eg: Search Engine Marketing (SEM)


War on Talent:

Employers ARE HIRING!

Hiring managers need to adjust behavior: Top tier candidates being courted- getting multiple offers.

Intense competition for talent

Speed is important


2010 Filled Jobs

1. Sales Rep- Online Video Prodn Co.2. VP- Ad agency-B2B,green, Bldg materials, Digital3. Marketing Assis- HC prof assn.4. Dir of Communications- Exec Recruiter-HC5. Free Lance Designer-Tool co.6. Acct. Director-PR- Ad agency-B2B7. Virtual FL PR Writer-Tech PR agency8. Internal Communications Director


What cities are HOT:


Current Needs: B2B Marketing

Senior Manager, Marcom (B2B)– Chicago suburbs

Marketing Manager- (B2B) Chicago suburbs

Marketing Manager (B2B)- Dallas, TX

Marketing Director (B2B)- Sunnyvale, CA

Current Needs: PR

PR- Head of Office (Financial Services) – Chicago

Freelance PR- Chicago

PR Associate (Corporate/Issues)– Chicago

Account Director Sports (PR agency)- Chicago

Current Needs: Advertising Jobs

SEM Account Director (Advertising) – Sunnyvale, CA

SEM Senior Account Manager (Advertising) – New York

Project Manager (Advertising) – Chicago –Higher Ed.

Current Needs: Corporate CMN

Communications Specialist (Corporate)- Chicago, IL

Web 2.0 Shift in Content


Professional pubs Newspapers Trade magazines Business pubs Reference books Professional Associations

Blogs RSS Feeds Youtube Google Wikis Online Communities eg.

Linkedin, Facebook

Clients seek 21st Century Skills

• Creativity & Innovation• Critical Thinking & Problem

Solving• Communication &

Collaboration• Productivity & Accountability• Leadership & Responsibility

• Technology Literacy• Flexibility & Adaptability• Initiative & Self Direction• Social & Cross Cultural Skills• Information Literacy• Social Media Literacy


Must Have Skills for LH&A Candidates

• Writing• Analytic/Quantitative• Social Media & digital skills • Collaborative work styles• Industry specific experience• Strategy and Tactics

• Biz dev• Managing Clients,

Supervisory Skills• Foreign Language Skills• Do more with less!


What Candidates are Seeking in Employers

Stability Engagement Learn Tech Community Feel appreciated Let them teach Opportunity to use social media


Re-Define Yourself in a Changing World

• Who are you?• What do you want to do?• Strengths & core competencies• Reinvent yourself, your skills

• Job Description vs: Resume


http://www.youtube.com/watch?v=BEBPoaUa2No&feature=related

What is your UPS?


“It’s using unconventional ways to gain conventional goals.”

Thinking Outside the Box


-- Jay Conrad Levinson, credited as the father of guerrilla marketing

Subject Matter Expert

• e-zine

• SlideShare.net

• Power of the Podium

• Speaking engagements

• Webinars

• eBook

• Have you Googled yourself today?

• Recycle content--different formats


Marketing Yourself

• Nonprofit/Pro Bono project

• Always market yourself

• Innovation--What new services can you offer?

• Position yourself as the leader

• Positive News


How to get yourself on the “A-List”


Create Content on

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from SlideShare

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LH&A featured on SlideShare’s Career front page:


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Trend Blogs/Resources

• Trendwatching.com• Futurist: David Houle’s blog for hot tips:

• Evolutionshift.com• Marketingcharts.com• McKinsey Global Institute Publications• Did you Know 2.0?

• (on YouTube)


A Wise Man Once Said…

"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."

--Leonardo Da Vinci


Empowered Job-seeker

Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 26-year veteran of the recruiting business.

Lynn helps candidates reposition themselves for a changing job market through: Resume development Interview coaching Networking Job search assistance Negotiating strategy LinkedIn access

For details, contact [email protected] © 2011 Lynn Hazan & Associates, Inc.

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