HLA Conference 2008HLA Conference 2008

HLA SuperdrawHLA Superdraw“How we see it”“How we see it”

Andrew TaylorAndrew Taylor

The Woods GroupThe Woods Group

HLA Conference 2008HLA Conference 2008

Who Are Woods?Who Are Woods? UK’s leading charity raffle specialistsUK’s leading charity raffle specialists Over 350 successful raffle campaigns in Over 350 successful raffle campaigns in

last 10 yearslast 10 years 100% charity focussed100% charity focussed A “single source” supplier & all work A “single source” supplier & all work

undertaken in houseundertaken in house ISO accredited and Gambling Commission ISO accredited and Gambling Commission

registered – External Lottery Managersregistered – External Lottery Managers Specialists in growing net raffle incomeSpecialists in growing net raffle income

HLA Conference 2008HLA Conference 2008

Some Of Our ClientsSome Of Our Clients

We would be delighted to provide you with referencesWe would be delighted to provide you with references

HLA Conference 2008HLA Conference 2008

How We See The SuperdrawHow We See The Superdraw

Great way to raise awareness of the Great way to raise awareness of the Hospice MovementHospice Movement

A good additional local income sourceA good additional local income source A great way to achieve economies of scaleA great way to achieve economies of scale A potential cold acquisition toolA potential cold acquisition tool Technically viableTechnically viable Potential for some “eye catching” prizesPotential for some “eye catching” prizes

HLA Conference 2008HLA Conference 2008

Some ChallengesSome Challenges

Delivering a bespoke local message Delivering a bespoke local message and and economies of scaleeconomies of scale

Streamlining of the banking processStreamlining of the banking process Coordination of 40+ clientsCoordination of 40+ clients Data de-duplication hierarchyData de-duplication hierarchy Gambling Commission approvalGambling Commission approval Effect on current programsEffect on current programs

HLA Conference 2008HLA Conference 2008

How It Would WorkHow It Would Work

Take 40+ sets of data, code by hospice, Take 40+ sets of data, code by hospice, de-dupe & mailsortde-dupe & mailsort

Create a single 800K+ data fileCreate a single 800K+ data file Create a letterhead and letter text for each Create a letterhead and letter text for each

hospicehospice Proof letterhead and letter text to each Proof letterhead and letter text to each

hospicehospice

HLA Conference 2008HLA Conference 2008

Personalised LetterPersonalised Letter

Full colour letterhead for each hospice Full colour letterhead for each hospice with own logos, address details etc.with own logos, address details etc.

Each letter then personalised with Each letter then personalised with recipients’ address, salutation, URNs etc.recipients’ address, salutation, URNs etc.

Each reply slip also personalisedEach reply slip also personalised Letter text specific to each hospiceLetter text specific to each hospice This letter provides the bespoke local This letter provides the bespoke local

message message

HLA Conference 2008HLA Conference 2008

Pack ContentsPack Contents Letter is the address carrierLetter is the address carrier Outer DL sized envelope (generic)Outer DL sized envelope (generic) Reply envelope (generic)Reply envelope (generic) Book of raffle tickets (generic)Book of raffle tickets (generic) The generic elements are crucial from a The generic elements are crucial from a

production perspectiveproduction perspective Otherwise it becomes 40+ individual Otherwise it becomes 40+ individual

raffles with no economies of scaleraffles with no economies of scale

HLA Conference 2008HLA Conference 2008

ResponsesResponses

Responses come back to Woods with Responses come back to Woods with cheques made out to individual hospicescheques made out to individual hospices

All paid into a single Barclays “AMS” All paid into a single Barclays “AMS” accountaccount

As used by solicitors, accountants etc. to As used by solicitors, accountants etc. to manage clients’ fundsmanage clients’ funds

HLA Conference 2008HLA Conference 2008

AMS AccountAMS Account This is a single account with “virtual client This is a single account with “virtual client

accounts” set up within it (per hospice)accounts” set up within it (per hospice) Payments are made back to each hospice Payments are made back to each hospice

at agreed intervalsat agreed intervals Interest bearing accountInterest bearing account Web based queries per hospice (hosted Web based queries per hospice (hosted

by Barclays)by Barclays) Importantly your hospice gets the money Importantly your hospice gets the money

from your hospice’s supportersfrom your hospice’s supporters

HLA Conference 2008HLA Conference 2008

Reporting & AnalysisReporting & Analysis Important tool for growing a programImportant tool for growing a program Daily banking reportsDaily banking reports Weekly progress (marketing) reportsWeekly progress (marketing) reports On-line functionality On-line functionality In depth end of campaign report and In depth end of campaign report and

presentationpresentation Recommendations and advice for next Recommendations and advice for next

oneone

HLA Conference 2008HLA Conference 2008

““Ballpark” FiguresBallpark” Figures

Dependent on final format, numbers etc.Dependent on final format, numbers etc. Suggest a £15 askSuggest a £15 ask Expect an income of between £1,800 & Expect an income of between £1,800 &

£2,000 per 1,000 names mailed£2,000 per 1,000 names mailed Pack price £0.28 - £0.38 excluding postPack price £0.28 - £0.38 excluding post Expect a minimum ROI of 3:1 – 4:1Expect a minimum ROI of 3:1 – 4:1

HLA Conference 2008HLA Conference 2008

In SummaryIn Summary

Good, viable and realistic opportunityGood, viable and realistic opportunity When? We are ready already!When? We are ready already! Still a fair bit of detail to confirmStill a fair bit of detail to confirm Come to our stand to see pack samples, Come to our stand to see pack samples,

reports etc.reports etc. Come and visit us in ChippenhamCome and visit us in Chippenham Any (easy) questions?Any (easy) questions?