Date post: | 12-Apr-2017 |
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Quick tip: Don’t be afraid to use 3rd party research at the top of funnel, 70% of best-in-class companies use 3rd party research in their content mix.*
Feed the funnel: You need a steady supply of data for the top of the funnel. Use a “best customer profile” – what do they have in common? Harte Hanks data integrates seamlessly with the leading CRMS and MAPs.
Quick fact: Best-in-class companies are over 3x more likely to segment on installed technology.*
*Aberdeen Group
Pro tip: Set definitions. What is a Marketing Qualified Lead? Ensure you and the sales team are aligned and agree with these definitions.
Save time: Use automation to deliver outbound programmes of relevant content to buyers as they progress through the funnel
For more information on how Harte Hanks can improve your demand generation, request a call back now!