Hola-Arkansas_MEDIA KIT_2011

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20112011Media Kit

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¡Hola! Media Group, LLC

| | | | |PRINT ONLINE MOBILE RADIO TELEVISION EVENTSNational Media Leader in Dual Language, 100% Bilingual: English and SpanishThe only bilingual newsprint in Arkansas - published since October 2000.

Print publications distributed Weekly to over 50 cities throughout the statePrinted Edition Circulation: 15,000. Readership: 60,000

Two Print formats to chooseBroadsheet and Special Publications on Tabloid.

Over 20 Community EventsPromote your brand and serve the community.

Cost-effective advertising opportunities in two languagesMost advertisements are in both, English and Spanish.

No worries about translating, typesetting, voiceoversFree translation, talent and design!

Help promote a stronger sense of community in ArkansasLocal news, local events, local involvement and locally owned.Teacher's aid to teach both, English and Spanish.

We didn't choose to go after the Hispanic MarketWe are the Hispanic market. We are 100% Hispanic & Woman-owned.

Guaranteed exposure to the Fastest Growing Hispanic Population in the Country!

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Our strategy is simple, to deliver high-quality media, engage our readers withour multi-media products and provide our advertisers with the strongest posible

Return On their Investment.

Maura Lozano-Yancy¡Hola! Arkansas, Founder & Group Publisher

TAKE A CLOSER LOOK AT YOU OPTIONS

Looking for the Best Way to ReachThe Growing Hispanic Market in Arkansas?

(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | [email protected]

TM(501) 771-5007 | Call Toll-Free: 1.877.568.1206 | www.Hola-Arkansas.com | [email protected]

Percent Change in Hispanic Population;Arkansas by County: 2000 - 2010

ARKANSAS HISPANICSBy the Numbers

By 2010 national Hispanic spending power is projected to reach $1 trillion. By 2020, 75% of the Hispanic population will have been born in the U.S.

Arkansas has one of Fastest Hispanic Population in the U.S.According to 2010 U.S. Census data Arkansas Hispanic / Latino reached6.4 percent the state's total population.

Arkansas Counties with 10+ percent of Hispanic PopulationBenton, Bradley, Carroll, Hempstead, Johnston, Sebastian, Sevier, Washington and Yell.

Arkansas Hispanic population 0-25 average 10 percentof the total state's population.

thHispanic Arkansans Ranked 34 in Buying Power in the countryrdCompared with 43 in 1990 with a 0.6 percent share of the state market.

Arkansas Ranked #1 as the Nation's Fast-Growing HispanicConsumer Market 1990-2007. Hispanics has risen 1,322 percent in the past 17 years, to $2.3 Billion in 2007 from $164.4 Million in 1990.

Arkansas was home to 186,050 Hispanics / Latinos in 2010Up 935 percent from the 19,876 living in the state in 1990.By 2012 the number is expected to pass 200,875.

Source: U.S. Census Bureau, 2010 Census. 2010 Census Redistricting Data (Public Law 94-171)Source: University of Georgia, Urban Institute, U.S. Census Bureau, UALR Institute of Economic Development.

ARKANSAS HISPANICSReader Profile

Arkansas Purchasing Power: $2.3 BILLION

AudienceWeekly Readership: 60,0005-6 Reader-End Users per HouseholdAverage Age: 29

GenderMale: 54%Female: 46%

Marital StatusMarried: 58%Single: 32%

HouseholdMedian Income: $47,256With Children: 74%Home Ownership: 51%Employed: 72%People at Home: 5.4

Ethnic BackgroundMexican: 76%Non-Mexican: 24%Native Born: 41%Foreign Born: 59%

Source: Pew Hispanic Center, U.S. Census Bureau, Alloy Marketing, Selig Center:Minority Buyer Power in the New Century - 2007


EDITORIAL CALENDAR 2011:PRINT | ON-LINE

A R K A N S A ' S P R E M I E R E B I - L I N G U A L N E W S P A P E R


JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

07 New Year's Resolution | NEW YEAR 2011 Issue14 Martin Luther King | EDUCATION Issue21 Your Money | FINANCIAL Issue28 Go College | EDUCATION Issue

04 Your Heart | VALENTINE'S Issue11 College Goal | EDUCATION Issue18 Children Dental Health | HEALTH Issue25 Brides & Quinceañeras | BRIDAL Issue

04 Adult Education | EDUCATION Issue11 Career & Business | WORKFORCE issue18 Your Money | FINANCIAL Issue25 Your Health | HEALTH Issue

01 Money Matters | TAXES issue08 Minority Health | HEALTH issue15 Home Buyer's | REAL ESTATE Issue22 Healthcare & Fitness | HEALTH FAIR issue29 Cinco de Mayo | HEALTH Issue

06 Mother's Day | WOMEN Issue13 College Education | EDUCATION Issue20 Riverfest | FAMILY Issue27 Summer School | EDUCATION Issue

03 Children & Young Adults | CHILDREN Issue10 Father's Day | HEALTH Issue17 Legal Matters | LEGAL Issue24 Home Buyer's | REAL ESTATE Issue

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

th01 July 4 | HEALTH Issue08 Fashion Week | WOMEN Issue15 College Opportunities | EDUCATION Issue22 Health Careers | EDUCATION Issue 29 Banking & Finances | AUTO Issue

05 Back to School | EDUCATION Issue12 College Guide | EDUCATION issue19 Career Opportunity | EDUCATION Issue26 Your Money | FINANCIAL Issue

02 Adult Education | EDUCATION Issue09 Career Resources & Employment | EXPO Issue 16 Hispanic Heritage Month I SPECIAL Issue23 Health Matters | HEALTH Issue30 Hispanic Heritage Month II I HISPANIC PROFILE

07 Latino AIDS | HEALTH Issue14 Breast Cancer | HEALTH Issue21 Halloween & Dia de Los Muertos | BREAST CANCER Issue

th28 ¡Hola! Arkansas - - 11 ANNIVERSARY (2000-2011)

04 Family Matters | HEALTH Issue11 Your Money | FINANCIAL Issue18 Family Matters | THANKSGIVEN Issue25 Go College | EDUCATION Issue

02 Hispanic Holiday | HEALTH Issue 09 Christmas | FINANCIAL Issue 16 New Year Issue


Batesville

Beebe

Benton

Bentonville

Blytheville

Bryant

Conway

Crossett

7214372501

72012

720157201872158

7271272716

72315

7202272089

72032720337203472035

71635

72833

72834

71832

72701727027270372704

7233572336

729017290372904

71646

7207071801

Danville

Dardanelle

DeQueen

Fayetteville

Forrest City

Ft. Smith

Hamburg

Hope

7190171913

72076

71653

722017220272203722047220572206722077220972210722117221272213727157222372227

Hot Springs

Jacksonville

Lake Village

Little Rock

Lowell

Maumelle

Morrilton

Nashville

North Little Rock

Pine Bluff

Rogers

72745

72113

72110

71852

7211472115721167211772118

7160171611

727567275772758

Russellville

Searcy

Sherwood

Springdale

Oceola

Paris

Van Buren

72801728027281172812

721437214572149

72120

72762727647276572766

72370

72855

7295672957

The only Hispanic publication in Arkansas with Statewide Distribution!Free every week: over 700,000 copies per year!

Premium LocationsDistributed to 39 Health Clinics of the Arkansas Department of Health and 10 Arkansas Department of Human Services offices across the state.

High Traffic AreasStreet news racks, indoor racks and hand-delivered distribution guarantees proper delivery free of charge to thousands of Arkansas Hispanic consumers.

Location! Location! Location!Distributed in schools, colleges, libraries, churches, doctors offices, banks, groceries stores, non-profits, state agencies, convenient stores,tiendas, Hispanic restaurants, pizzerias, the Mexican Consulate, and over 20 events across the state.

ZIP CODE

DISTRIBUTIONLooking for the BestWay to Reach

The Growing Hispanic Market in Arkansas?

FREQUENCY DISCOUNT6-12 Weeks 13-25 Weeks 26-51 Weeks 52-Up Weeks 5% 7.5% 10% 20 %

CIRCULATION DETAILS:Distribution: 15,000 WeeklyReadership: 54,000 WeeklyDistribution Day: Saturday Coverage: Statewide 50 citiesOwnership: 100% Hispanic & Woman Owned

RATES:Display Advertising: $15 Col/InchClassified Advertising: $11 col/InchFSI Inserts: $70 per 1,000

PRINT ADVERTISING:SIZE & RATESBroadsheet

Full Page1/2 Page1/4 Page1/8 Page

COLOR FULL PAGE 1⁄2 PAGE 1/4 PAGE 1/8 PAGE

1 Spot2 SpotProcess

11.625”W x 20”H 6 col x 20” $1,80011.625”W x 10”H 6 col x 10 “ $9005.73”W x 10”H 3 col x 10” $4505.73”W x 5”H 3 col x 5” $247

$100 $60 $30 $15$200 $120 $60 $30$300 $200 $100 $50

AD SIZE DIMENSION (inch) DIMENSION (col/inch PRICE (NET)

BROADSHEET ¡Hola! ARKANSAS


Our publication is set up in 6-column format,utilizing Standard Advertsing Units (SAUs) for broadsheet newspapers tospecify ad space. The unit of sale of our newspaper is: COLUMN INCH (CI).

Our CI is 1.8 x 1 inch high. Our page is11.625 inches wide x 20 inches high. Our CI cost is $15.

A full page contains 120 column inches.

6 col = 11.625”W 5 col = 9.66”W 4 col = 7.695”W 3 col = 5.73”W 2 col = 3.765”W 1 col = 1.8”W

FULL PAGE STD. 1/4 PAGEHALF PAGEVERTICAL

HALF PAGEHORIZONTAL

1/4 PAGEVERTICAL

2col X 10 1/16 PAGE 1 col. x 5”

1/8 PAGE

11.625” 11.625” 5.73”

3.763”3.763” 1.798”

5.73”

5.73”

5.73”

20”

20”

10”

10”

20” 10” 5”

5”2.5”

1/4 PAGEBANNER

11.625”

5”

CIRCULATION DETAILS:

Distribution: 15,000 Weekly

Readership: 54,000 Weekly

Distribution Day: Saturday

Coverage: Statewide 50 cities

Ownership: 100% Hispanic & Woman Owned

PRINT ADVERTISING: SIZE & RATESSpecial Supplements: TABLOID PUBLICATIONS

TABLOID : ¡Hola! EXTRA, ¡Hola! EXPO [ALL COLOR PUBLICATIONS]

Full Page

1/2 Page

1/4 Page

Banner


10.2”W x 11.75”H 4 col x 11.75” $1,250

10.2”W x 5.875”H 4 col x 5.875” $675

5.1”H x 5.875”H 2 col x 5.875” $325

10.2”H x 2.75”H 4 col x 2.75” $395

APRILFINANCES | MONEY MATTERS

CINCO DE MAYO | HEALTH

JUNECHILDREN & YOUNG ADULTS | CHILDREN

AUGUSTEDUCATION | BACK TO SCHOOL

SEPTEMBERCAREER & EMPLOYMENT | EXPO

HISPANIC HERITAGE MONTH | CULTURE

OCTOBER HISPANIC PROFILE | AR TRAILBLAZER'S

NOVEMBER EDUCATION | COLLEGE

DECEMBER CHRISTMAS | HEALTH

1

29

10

5

9

30

7

18

9

EDITORIAL CALENDAROur Special Edition Supplements are published as a Premier Full Color Tabloid and inserted to the scheduled weekly edition of ¡Hola! Arkansas. Place your TargetedAdvertising today!


FULL PAGE

10.2”

11.75”

HALF PAGEHORIZONTAL

10.2”

5.875”

5.875”

1/4 PAGE

5.1” 10.2”

BANNER

2.75”

TM

RATES:

Classified Advertising: $11 col/Inch

FSI Inserts: $70 per 1,000

11.625”W x 20”H 6 col x 20” $1,320

11.625”W x 10”H 6 col x 10 “ $660

5.73”W x 10”H 3 col x 10” $330

5.73”W x 5”H 3 col x 5” $165


BROADSHEET ¡Hola! ARKANSAS

Full Page

1/2 Page

1/4 Page

1/8 Page


PRINT ADVERTISING:Classifieds

2 col x10

2 col x5

1/16

1 col x 5

1 col x 3

”

”

”

”

$220

$110

$82.50

$55

$33

3,7639 x 10”H

3,7639 5x ”H

1,7986 x 5”H

1,7986 3x ”H

A Fully Bilingual and InteractiveWebsitewww.Hola-Arkansas.com offers news relevant to Hispanics live and culture in both, English and Spanish.

An Exact Replica of ¡Hola! Arkansas PrintedVersionA pioneer of digital newspapers in the country since 2007.

Cross PromotionYour ad ONLINE complements your ad in the printed version of ¡Hola! Arkansas.

Web Banner Campaigns Choose one of several of our standard sizes

Microsites, Landing Pages and Customized ProgramsOur interactive team can create bilingual landing pages, microsites, banners, and links for your promotion.

Leader in Interactive FeaturesPhoto galleries, video, audio, surveys and polls.

Email MarketingSend your message to over 3,000 online subscribers weekly.

¡Hola! Arkansas YELLOW PAGESLet us show you how to promote your listing with your logo or picture onwww.Hola-Arkansas.com plus our print edition.

54% of U.S. Hispanics are ONLINEScarborough Research, March 2009

ONLINE Advertisingwww.hola-arkansas.com

The #1 Hispanic Website in Arkansas since 2000


ONLINE AdvertisingRATE CARD

www.hola-arkansas.com

BANNERS & BUTTONS

UNIT TYPE UNIT SIZE FILE WEIGH TRATE/Month

Leaderboard 728 X 90 20k images / 30k flash $ 1,000

Channel 728 X 90 20k images / 30k flash $ 600

Wide Skycraper 160 x 600 25k images / 37k flash $ 935

Full Banner 468 x 60 15k images / 25k flash $ 300

Button 1120 x 90 5k images / 8k flash $ 440

Square button 120 x 120 8k images / 12k flash $ 400

Vertical Banner 120 x 240 15k images / 22k flash $ 748

MicroSite $ 820

FREQUENCY DISCOUNT:

3 Months 6 Months 9 Months 12 Months

5% 10% 15% 20%

TM

* All Banner Ads are linked to provide our advertisers with the strongest possible Return on Investment


Less Than $2 a DAY!Let us show you how to promote yourlisting with YOUR LOGO or PICTURE onwww.Hola-Arkansas.complus our print edition.

LISTED IN Rate per Year1 Category $ 5992 Categories $ 6503 Categories + $ 675

Company Name

Picture or Logo

200 Character of your Business

or Service Description

Address, Telephone and E-mail

Link to your Website

Google Map for your Location

Category

Each BILINGUAL LISTING,in both English and Spanish includes:

Television Station

Today's THV Ch 11 (CBS)

Today's THV is a CBS Network Affiliate Station, and the largest in the state. Today's THV is the only television station nightly source of live, local television news broadcasted in Spanish in Arkansas since 2003.

720 Izard St.

Little Rock

AR

72201

(501) 376-1111

[email protected]

Category

Name

Description

Address

City

State

Zip Code

TelephoneNumber

E-mail

GO TO WEBSITE


ONLINE Advertisingwww.Hola-Arkansas.com

YELLOW PAGES

Single Market: ARKANSAS

Weekly Spot:30 Spot $4,000:20 Spot $3,000:15 Spot $2,000:10 Spot $1,500

13 Week Agreement

:30 Spot $3,000 each 13 weeks $39,000

:20 Spot $2,500 each 13 weeks $32,500

:15 Spot $1,500 each 13 weeks $19,500

:10 Spot $1,000 each 13 weeks $13,000

Nationwide:“WhatsUp/Que Pasa' can be seen by over 65% of the entire U.S. population.It's available on 8 of the Top Ten Markets as well as Puerto Rico.

PROMOTE YOUR BRAND and PROMOTE:

Full Sponsorship $12,500 per episode13 Week AgreementEXCLUSIVE promotion. Includes open and closing Sponsor Billboards, with an announcer voiceover and 3minutes of commercial time within EACH EPISODE. A full Sponsorship also includes the availability of Al “PapaRap”Lopez and the cast at no extra cost.

Co-Sponsorship: $7,500 per episode13 Week AgreementIncludes open and closing Billboards, with an announcer voiceover and 1 minute of commercial time within EACHEPISODE.

Close Captioning Sponsorship: $7,500 per seasonIncludes an announcement with your company or product's name,and logo Displayed for the entire 10-second announcement on 13 episodes.

80 MARKETS and growing!

Language Development

Cross-Cultural Awareness

Possitive Moral

Health Choices

TELEVISION ADVERTISING RATESBilingual English and SpanishWeekly

Television Program


EVENTSBrand Recognition

TM

BECOME A SPONSOR TODAY!

We are A PioneerReady to celebrate 11 years bringing Family and Community Events to the Arkansas' HispanicCommunity.

We create True PartnershipsPlus a tremendous added value when it comes to event promotion, just ask our clients!

We integrate Your Campaign to Our Community EventsAllow us to increase the power of your message. We support our client's ROI byPromoting brand recognition at our events.

We offer Over 20 Community Events to choose fromPromote your brand and serve the Hispanic community at the ¡Hola! ArkansasCommunity Signature Events in 2011.



MAY: Cinco de MayothCinco de Mayo ¡Hola! Arkansas Health & Safety Fair - 8 Annual

Hispanic Woman Organization of Arkansas: Festival and ConferenceWeather Garden Fiesta at “TODAY'S THV” 5:00pm & 6:pm News RIVERFEST: “SUNNY Safety Program” and International Village

SEPTEMBER: Hispanic Heritage Monthth¡Hola Arkansas Career & Business EXPO 2011 4 Annual

Hispanic Heritage Month: Sept 15 - Oct 15Mexican Independence Fiesta “EL GRITO”: Mexican ConsulateHispanic Heritage Month: UALR month long events

FEBRUARYEITC SUPER SATURDAY: Income Tax Credit

LANTERNS! Wildwood's Arts Center Winter Festival

JULYTODAY'S THV 'En Español' - 8th Anniversary, CBS & THV news in Spanish

rdLittle Rock Fashion Week 2011 - 3 Annual

Children Festival: La Pantera 1440AM Festival del Niño 2011thEaster Family Festival: 6 Annual Clinton Presidential Center Easter Family Festival

APRIL

EVENTS 2011Community Involvement

NOVEMBERWalk for CommUNITY: Just Communities of Arkansas

stEncuentro Hispano: 21 Annual, Dioceses of Little Rock Bevan's Fall Festival: Bevan's Pediatric Dentistry

OCTOBER: 11th Anniversary ¡Hola! Arkansas¡Hola Arkansas Legacy Gala & AwardsHispanic Heritage Month: Sept 15- Oct 15Bi- National Health Week: Mexican ConsulateNational Latino Aids Day: Arkansas Human Development Organizationand Partners

thHola! Arkansas “Dia de los Muertos”: BOO at the Zoo, 5 Annual ndHola! Arkansas “Dia de los Muertos”: Magic Springs, 2 Annual

TM

¡Hola! Arkansas Hispanic Media & Publishing Co., LLCPrint | Online | Mobile | Radio | Television | Events

Since October 2000

P.O. Box 25743 Little Rock, Arkansas 72221877.568.1206 | 501.771.5007

www.Hola-Arkansas.comOperating subsidiary of:

¡Hola! Media Group, LLCA media and publishing company specialized in bi-cultural and bi-lingual communications.

www.Hola-MediaGroup.com

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Hola-Arkansas_MEDIA KIT_2011

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