HOLDING TRUE - Amoskeag Beverages · 2019-06-18 · to reach a wider, more diverse audience. For...

MILLERLITEHOLDING TRUE

Delivering Excellence Seasonals Rethinking Retail New Products ProgramsC R O O K & M A R K E R | S U M M E R S E L E C T I O N S | W H Y F L A G S H I P B E E R S M A T T E R

Summer 2019 | V.28

IT’S FINALLY THE TIME OF YEAR most of us Granite Staters look forward to… summer! You don’t

need to venture very far to enjoy all that New Hampshire has to offer. Whether you’re hitting the beach, heading up to the big lake or hiking the White Mountains, the Live Free or Die state has you covered for summer fun. Have you thought about what to stock up on that consumers would want to put in their coolers?

Many consumers look for light and refreshing, low-calorie libations this time of year. Flavored malt beverages, driven by the explosive increase of hard seltzer sales, are one of the fastest growing segments within the beer category. Bubbling over with excitement yet? Here’s what you need to know about the newest fizzy drink craze.

“Our customers are spending more time reading labels and thinking about what goes into their bodies. The appeal of a low carb, low calorie and gluten-free product make hard seltzers a perfect option for those looking to make healthier choices,” says Scott Proulx, VP of Sales for Amoskeag.

Last year, hard seltzer dollar sales grew about 169 percent, to nearly $487.8 million, while volumes increased 181 percent, Nielsen reported. And the bubbly trend continues.

The hard seltzer market is poised to become even bigger this summer, as new brands and flavors emerge. Read up on our new spiked and sparkling offerings in this issue of Heady Times. Our Brewer Highlight on page 4 features owner, Ben Weiss of Crook & Marker, a new, Amoskeag supplier in this category. And in our New Products section, on page 8 we introduce Arctic Summer.

With no signs of fizzling out, here’s a list of some of our light and bubbly products.

• White Claw Hard Seltzer

• Truly Hard Seltzer

• Smirnoff Spiked Sparkling Seltzer

• Cape Line Sparkling Cocktails

• Henry’s Hard Sparkling Water

• PRESS Premium Alcohol Seltzer

• willie’s superbrew

• SVEDKA Spiked Premium Seltzer

• Nauti Hard Seltzer

• Crook & Marker Spiked & Sparkling

• Arctic Summer Spiked Seltzer

As always, we thank you for your continued partnership and hope this is the beginning of a great summer.

In This ISSUE

Delivering the Taste of Excellence ...............1

Cover Story .........................2

Brewer Highlight .................4

Case N’ Keg .......................5

The Derryfield Restaurant .....6

New Products .....................7

Seasonal Selections .......... 10

Available Year-Round Perfect for the Season ....... 13

Programs ......................... 14

Rethinking Retail .............. 21

Letter toTHE TRADE

Heady Times is published four times a year, courtesy of Amoskeag Beverages.

Tom Bullock Ed Murphy Chairman of the Board President

www.amoskeagbeverages.com HeadyTimes v.28 1

Amoskeag People Get The Job DoneDeliveringTHE TASTE OF EXCELLENCE

Rob OlsenSystem Administrator & Tech Support

How long have you been with Amoskeag Beverages? I’ve only been at Amoskeag for 5 months but I have spent over 25 years in IT.

What do you enjoy most about your job and what do you find the most challenging? I really enjoy working with all the people at Amoskeag and like that no two days are ever the same, especially in IT. I never know what my day will be like. It is challenging working with technology because each organization is unique in how it functions; Amoskeag is no different. I need to keep up with every new aspect that specifically relates to Amoskeag when it comes to information technology.

What do you like to do in your free time? I love to golf and try to play year-round. In the winter I play golf inside with a golf simulator, but now that the weather has warmed up, I golf in a weekly league and hit the links whenever I can.

Makenzie WhiteCraft Beer Specialist

How long have you been with Amoskeag Beverages? 11 months.

What do you like most about your job? I’ve always loved craft beer and my background before working with Amoskeag was managing a craft beer bar. To be able to work in the New Hampshire craft beer scene directly from the distribution side is truly exciting for me.

What was your first job? I worked at the ice cream stand at Brookdale Fruit Farm in Hollis.

Do you have a go-to karaoke song? Oh, absolutely! My friends jokingly call me a karaoke queen. My two go-to songs are “Bat Country” by Avenged Sevenfold and “Yoü and I” by Lady Gaga.

If you could be anywhere in the world enjoying a cold beer where would you be and what would you be drinking? I grew up on the coast of Rhode Island, so I have a special place in my heart for the ocean. Right now, I would love to be sitting at a picnic table by the beach, with a cold Narragansett in my hand, enjoying a couple lobsters!

If you could have any super power, what would it be and why? I think it would be pretty fun to fly like Superman.

If you could be anywhere in the world enjoying a cold beer where would you be and what would you be drinking? I’d be out in sunny California playing one of the PGA golf courses, like the legendary Pebble Beach, enjoying a refreshing Corona, the best summer brew around!

NATIONALLY, MILLER LITE HAS POSTED 19 STRAIGHT QUARTERS of share growth. America’s original light beer has always had great taste, only 3.2 carbs & 96 calories. And with an ABV of

4.2%, it fits the modern definition of a session beer. If session is the new extreme, then Miller Lite American lager is the session beer most consumers are looking for… even if they don’t know it yet.

It’s been a few years now since Miller Lite’s glacial white can with bold blue, red and gold accents distinguished itself visually from a sea of blue & silver. The powerful design makes a big statement, but eye-catching design doesn’t guarantee increased sales, let alone repeat purchases and sustained growth. Having grown share for 19 straight quarters, Miller Lite’s liquid must be delivering something consumers want.

Authenticity, Great Taste & Only 96 Calories

Growth is driven by consumer demands. A big marketing push is less successful with today’s well-informed drinkers who can see right through

a sales pitch. A product must deliver something tangible or be a solution to something that is vexing. But that’s not all. It has to be authentic with a value proposition that says this purchase is money well-spent.

“We hear our customers say that they want a beer that’s light, but not devoid of flavor,” a bar owner confided to Heady Times. “IPAs are still rocking, but some of the same people, who couldn’t wait to try the newest, booziest hop bomb, stop by after going to the gym and ask for something that’s compatible with a healthy life style. I point to the Miller Lite tap handle and tell them to give it a try. It’s only one more calorie than Mich Ultra, which – in my opinion – is a reasonable trade-off, if you want more flavor. When I tell them it has fewer calories and carbs than a glass of white wine, that seals the deal.”

The bartender confirms it. Miller Lite delivers on the promises made in its media campaigns. Brewed in the U.S. since 1975, it’s the original American 96-calorie light beer that still tastes like beer. And in this “post-extreme beer” era, it’s what people, even those who identify themselves as craft beer drinkers, are looking for – a beer that lets a drinker “Show Your 6-Pack”.

Pride in Our Beer Confidence in Our Brand

That’s why Miller Lite has cracked Nielsen’s Top 10 Growth Brands this year in three channels (dollar, drug & Walmart). This American-brewed light lager has always been “Everything You Always Wanted in a Beer. And Less.”

“We’re gaining share in premium lights,” says Anup Shah, vice president of the Miller family of brands. “This isn’t just a blip.” Shah attributes Lite’s growth in part to consistent messaging which has evolved over time. “Both our advertising and the Know Your Beer program have helped us,” says Shah. “The Americana graphics have taken on a life of its own and we continue to deploy it in different ways that cut through the clutter to reach a wider, more diverse audience. For example, it’s resonating with Latinos.”

CoverSTORYMiller Lite: “Holding True” and Ahead of its Time

Consistent ad campaigns drive home the message that Miller Lite is America’s Best Tasting Light Beer.

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Miller Lite is #9 on Nielson’s List of Biggest Share-gainers

Through brand design and consistent messaging, Lite sales outpace the industry.

Accounts participating in “Know Your Beer” experience a 6.7% lift in Miller Lite sales. Aluminum pints alone increase sales by 5.1%.

Steal-worthy merchandise and 5,000 logoed prizes will be given to consumers this summer.

Official partner of the Boston Celtics.

Miller Lite, the official domestic and premium beer of New Hampshire Motor Speedway.

CoverSTORY

Sometimes consumers – and retailers, too – need to be reminded that most beer-drinking Americans enjoy an uncomplicated light lager in the summertime. After all the segment does account for the lion’s share of all the beer sold in the country. Miller Lite’s programs drive home the ways that this beer “Holds True” to itself as a sessionable light lager whose time has come… again.

MillerCoors’ Anup Shah wants consumers to know that all light beers are NOT the same.

Miller Lite is building a solid foundation for growth – from the ground up.


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BrewerHIGHLIGHTCrook & Marker

BEN WEISS LAUNCHED A “BEVOLUTION” A DECADE ago when he founded Bai Antioxidant Beverages in his Princeton, New Jersey basement. Weiss

built Bai into the fastest-growing brand in the beverage industry, while overturning the conventional wisdom that says “good for you” and “great taste” can’t co-exist. Now this beverage innovator has set his sights on the alcohol space with his new brand, Crook & Marker.

Crook & Marker is pioneering a new category of spiked and sparkling beverages that have zero sugar and are made with organic alcohol. The brand launched around the country in spring 2019. While Crook & Marker is sold among beer and hard seltzer brands, it stands out from other categories with its vibrant colors and variety of bold fruit flavors that are sweetened from natural sources.

“We’re certainly not another hard seltzer,” Weiss says. “We’re Crook & Marker.”

Heady Times caught up with Weiss to find out 10 things we should know about Crook & Marker.

1. “Today’s consumers reject sugar and calories, but they don’t want to compromise taste. Crook & Marker delivers the flavor, variety and transparency that they’re seeking,” Weiss says.

2. Crook & Marker beverages are made with a proprietary organic alcohol called BaseBrew, which is brewed from organic cassava root and organic ancient grains, including quinoa, amaranth and millet.

3. Amoskeag currently sells 4-packs of Crook & Marker Black Cherry, Tangerine, Blackberry Lime and Coconut Pineapple, as well as 2 variety 8-packs. The Red Variety Pack includes: Black Cherry, Grapefruit and Tangerine. The Blue Variety Pack includes: Coconut Pineapple, Strawberry Lemon, Mango and Peach.

4. Each 11.5 ounce can of Crook & Marker beverages is 80 calories and 4 percent alcohol by volume.

5. The brand name pays homage to the black sheep, which is also known as a “marker.” The marker is a fighter that resists the shepherd’s crook – and is the inspiration for Crook & Marker’s vision to stand out among the traditional beverage crowd.

6. Weiss believes Crook & Marker is well positioned to meet the needs of a changing consumer base, particularly younger adults who have been highly influential in the shift away from traditional beer brands. “The entire millennial generation is now of legal drinking age and they are extremely selective about what they put in their bodies, both in terms of flavor and high-quality ingredients,” he says. “We know these consumers very well and we are confident that we have developed a brand that will appeal to them.”

7. Crook & Marker beverages have zero grams of sugar and less than 1 gram of net carbohydrates, and they contain no artificial flavors or sweeteners. They are also gluten-free, non-GMO and vegan.

8. Every Crook & Marker can features a full nutritional panel and ingredient list to let consumers know exactly what’s inside.

9. Crook & Marker beverages are Certified Organic under the category of “Made With Organic Alcohol,” based upon U.S. Department of Agriculture organic certification standards.

10. More information about Crook & Marker is available at crookandmarker.com. You can follow Crook & Marker on Instagram (Instagram.com/crookandmarker) and Facebook (Facebook.com/crookandmarker).

Ben Weiss


Case N’ Keg

LOCATED UP IN THE BEAUTIFUL LAKES REGION YOU’LL FIND CASE N’ Keg in Laconia, owned and operated by Ricky and Patty Patel. They were both born in India before immigrating to the United States

as children and were raised in families that ran convenience stores. After a couple of years of college, where they both studied business administration, they decided that it was time to go into business for themselves. The Patels purchased Case N’ Keg in 2009 and transformed it into a top-notch establishment known for its beer, wine and cigar selection, as well as typical convenience store items.

Heady Times (HT): Case N’ Keg is known to have the best assortment of beer in the area. Tell us about the store layout and how you manage the beer section.

Ricky Patel (RP): With over 1,200 SKUs, we are the lakes region’s go-to beer shop. A few years after we purchased the store, we did an expansion and renovation. Now we have 17 beer cooler doors, 16 feet of warm beer facings and a large, walk-in beer cave. Everything is neatly stacked in the aisles or on the shelves. Our cooler doors and beer cave are well organized. We want to make sure Case N’ Keg is a bright, clean, shoppable store for our customers.

HT: What beer products seem to be selling well as we move into the summer months?

RP: When summer rolls around, the lakes region is hopping. Case N’ Keg is busy all year long, but nothing compares to the summer months. Craft beer always flies off the shelves, but in the summer, we’ll sell lots of Twisted Tea and White Claw as well. Our beer cave stocks plenty of 30 packs; PBR and Miller High Life are big sellers. Our out of town visitors love to try something made locally, Smuttynose Finestkind is a favorite. We also try to offer beer tastings on Fridays during the summer. It’s a great way to let our customers sample new products.

Off-PremiseSPOTLIGHT

Ricky Patel, owner

855 Union Ave., Laconia • 603-524-7254

HT: How do you keep busy when you’re not working at Case N’ Keg?

RP: Case N’ Keg keeps me pretty busy. We are open 7 days a week from 6 am – 11 pm and until midnight on the weekends. We also own the Laconia Spa, a wine, beer and spirits store and Smoke ’N Barley, a newly renovated craft beer, cigar, vape and homebrew store in Tilton.

HT: What keeps customers coming back to Case N’ Keg?

RP: We are friendly and knowledgeable. Discounts are given on purchases of full cases of beer and we are happy to take customer requests. If we can get the product, we will carry it. Folks keep coming back because of our selection, customer service, competitive prices and a clean, renovated store.

The Derryfield Restaurant

THE DERRYFIELD RESTAURANT HOLDS A SPECIAL PLACE IN MANY locals’ hearts. It’s a picturesque haven created for dining, special events and nights-out on the town. This Hippo “Best Of” award-

winning gem overlooks the grounds of Derryfield Country Club, a municipally owned, 18-hole golf course. With the warm weather upon us, their huge, covered deck, located behind the restaurant with amazing views of the greens, is open for business. Folks come from miles around to relax and enjoy an al fresco meal and a drink or two. Heady Times met with owner Mike Lanoie to hear how The Derryfield has thrived for over a quarter century.

Heady Times (HT): How’d you get into the restaurant biz?

Mike Lanoie (ML): Over the years, I’ve owned a few other establishments and dabbled in real estate development, but eventually I partnered up with another local businessman Bill LaBerge to open The Derryfield. It’s hard to believe it’s been over 25 years since we opened.

HT: Tell us about your popular deck, that’s perfect for summer dining.

ML: Our 3,200 square-foot deck is definitely the place to be during the warmer weather months. People swing by to grab a cold beer or cocktail, a bite to eat and listen to live music. There’s really no other place like it, especially because of the great views of the golf course. We find that our customers really love the atmosphere and the live entertainment. And when the cooler weather rolls in, we have heaters to extend the deck’s season.

HT: We want to hear about your food and drink menu.

ML: At The Derryfield Restaurant you’ll find a nice range of meals, including fresh fish, steak tips, pasta dishes, burgers and salads. We have an impressive beer line up, a full wine list and creative cocktails. Local favorite Sam Adams is a big seller and during the summer months, Corona is also very popular. We also run the Snack Shack located by the 10th tee.

HT: Do you host events here?

ML: Yes, our ballroom is available to accommodate more than 200 guests for dinner and dancing and 300 guests for elegant cocktail or

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On-PremiseSPOTLIGHT

Mike Lanoie, owner

TheDerryfield.com • 625 Mammoth Road, Manchester • 603-623-2880

station receptions. Smaller, semi-private areas are available in our restaurant for more intimate group gatherings. The Derryfield banquet facility is popular for reunions, business meetings and charity events.

HT: What do you want our readers to know about The Derryfield?

ML: Something that is always surprising to hear from people is, “We didn’t know you were open to the public.” We are independent of the golf course, which is owned by the city of Manchester, and that too is open to the public. We are open 7 days a week for lunch and dinner and offer breakfast on the weekends.


NewPRODUCTSCrook & Marker

Crook & Marker are the only spiked and sparkling beverages of their kind: They have zero sugar, are made with organic alcohol and they’re

overflowing with bold, refreshing flavor. Their organic BaseBrew alcohol is made from ancient grains, including quinoa, amaranth and millet, and cassava root. It is finely filtered and perfectly polished, then blended with natural flavors and vibrant colors to produce the distinctive quality of Crook & Marker beverages. Crook & Marker Black Cherry is bursting with bold flavor that’s just better. Crook & Marker Tangerine has a bright sweetness you’ll savor and crave. Crook & Marker Coconut Pineapple has silky smoothness that surely stands out. Crook & Marker Blackberry Lime has a sweet and tart blend that’s a total blast. ABV: 4% Package: 11.5 oz. cans only Availability: Now, year-round!

Crook & Marker Red Variety Pack

Here’s a party packed with lusciously full flavor you won’t wanna miss – enjoy this collection of Crook & Marker, which includes: Black Cherry, Blackberry Lime, Grapefruit and Tangerine. Package: 11.5 oz. cans only Availability: Now, year-round!

Crook & Marker Blue Variety Pack

Here’s a good time paired with luxurious sweet taste you’ll never forget – enjoy this collection of Crook & Marker, which includes: Coconut Pineapple, Strawberry Lemon, Mango and Peach. Package: 11.5 oz. cans only Availability: Now, year-round!

Truly Tropical Mix PackTruly Hard Seltzer is a refreshing alternative to beer, wine and cocktails. It’s crisp and clean like seltzer but with 5% alcohol, only 100 calories and 1g sugars, and gluten free, it’s way more fun. Flavors include: Pomegranate, Pineapple, Passion Fruit, & Mango. ABV: 5% Package: 12 oz. slim cans Availability: Now, year-round!

New Flavors in Henry’s Hard Sparkling Water Fruit Fusions Pack

The Henry’s Hard Sparkling Fruit Fusions Pack now contains three new flavors: Blueberry Lemon, Peach Mango and Pineapple. Availability: Now, year-round!

Angry Orchard Crisp Apple Unfiltered In America, cider was once more popular than beer. Before Prohibition, many Americans pressed their own cider. New Angry Orchard Crisp Apple Unfiltered is made in homage to the way cider used to be made, before the filtration process was added. Crisp Unfiltered is a little less sweet, with a full, round mouth feel and tastes like biting into a fresh apple. ABV: 6% Package: Draught only Availability: Now, year-round!

White Claw Mango Hard Seltzer 19.2 oz. Cans Available soon in 19.2 oz. cans, White Claw’s newest flavor, Mango, features an exceptionally clean, fresh, ripe mango aroma. The taste has a hint of juicy ripe mango paired with invigorating carbonation. The finish is crisp and clean – most characteristic of The Purest Hard Seltzer in the World. ABV: 5% Availability: Year-round, beginning in July


NewPRODUCTSSingleCut Beersmiths

SingleCut Beersmiths was founded by Queens/NYC born, music-obsessed brewer Rich Buceta,

whose life-long passions led to a place where hops and vinyl could shine side by side. After years of homebrewing and professional stints around NYC, Rich was true to his dream, diving headfirst into the brewing world. “My obsession is creating original hop-driven beer; distinguished by a firm respect and admiration for West Coast pioneers, and bending that to our East Coast / NYC interpretation.” Since opening in 2012, with the help of an equally talented and devoted team, SingleCut has gained a loyal following throughout the East Coast’s most respected markets. With his steadfast determination for the perfect pint, Rich penned “Mastery Knows No Shortcut” as the SingleCut mission statement. “It boils down to always demanding greatness, never compromising, and always playing it at maximum volume.”

SingleCut 18-Watt IPA18-Watt IPA is the redefinition of the session IPA. Orange zest, pine resin and tropical lupulin beauty easily rivals much bigger IPAs, with a substantially full, soft malt body that complements but doesn’t interfere with the hop attack. When you want the push,

weight, and attack of a much heavier IPA but need to be productive tomorrow. This is one of SingleCut’s proudest

accomplishments. ABV: 5% Packages: 16 oz. cans and draught Availability: Now, year-round!

SingleCut Softly Spoken Magic Spells IIPAFar away across the field there is a golden IIPA with a tropical, bright citrus aroma. A soft, lightly

sweet malt, and a long tangy, long lingering orange juice, apricot flavor will take you home again. ABV: 8.6% Package: Draught only Availability: Now, year-round!

SingleCut Jenny Said DDH IIPAThere’s a reason double IPAs are the favorite child of Beersmiths; so many new hop varieties are becoming available annually and SingleCut loves digging through these options, hunting for great, original lupulin expression. Jenny Said is brewed exclusively with a variety of these newfangled flowers for a unique spin on the tropical stone fruit, bright citrus, dank resin profile that is

their trademark. ABV: 7.7% Package: 16 oz. cans only Availability: Now, year-round!

SingleCut Heavy Boots of Lead Imperial Stout with Cacao and VanillaHeavy Boots of Lead Imperial Stout with Cacao and Vanilla is SingleCut’s biggest beer to date, created in the great magnetic field. It has a super complex richness of mega-chocolate, roast, vanilla and coffee in an astonishingly smooth glassful. It’s brewed with organic raw cacao (unprocessed chocolate) and whole vanilla beans. ABV: 11.2% Packages: 16 oz. cans and draught Availability: Now!

Arctic SummerCrafted in the heart of New

England, Arctic Summer spiked premium seltzer launches on the simple idea of making spiked seltzer the way real seltzer is made. The premier recipes – Ruby Red Grapefruit and Raspberry Lime are built on the same taste profile as the 137-year old, cult favorite brand, Polar Seltzer. This means they share the same proprietary carbonation style and premium natural flavors and aromas, except Arctic Summer beverages are spiked with alcohol.

Arctic Summer Ruby Red GrapefruitArctic Summer Ruby Red Grapefruit is bright and tart, but never bitter. ABV: 5% Package: 12 oz. slim cans only Availability: Now, year-round!

Arctic Summer Raspberry LimeArctic Summer Raspberry Lime has sweet jamminess of raspberry with a refreshing finish of lime. ABV: 5% Package: 12 oz. slim cans only Availability: Now, year-round!

Arctic Summer Variety Pack

Arctic Summer Variety has 3 cans each of: Raspberry Lime, Ruby Red Grapefruit, Black Cherry and Pineapple Pomelo. ABV: 5% Package: 12 oz. slim cans Availability: Now, year-round!


NewPRODUCTS

Pura Still Variety CansPura Still, the spiked still water with 90 calories, 1 gram of sugar and no bubbles is now available in a variety 12-pack. Pura Still is the first spiked water that doesn’t need bubbles to keep things interesting. It’s made with a splash of coconut water and a hint of fruit flavor. The

variety pack includes 3 flavors: Blackberry, Mango and Mandarin Orange. Refreshing? Totally. Still? Absolutely. Flat? Not a chance. ABV: 4.5% Package: 11.2 oz. only Availability: Now, year-round!

Allagash River TripA companion to backyards, backwoods and balconies alike. River Trip is a low-ABV, Belgian-style table beer with hop-forward grapefruit and stone fruit notes. It’s brewed with local grains and spiced with coriander for an extra hint of citrus. Dry hopping with Comet and Azacca contributes to the mix of melon and grapefruit notes in the beer’s aroma. ABV: 4.8% Packages: 16 oz. cans and draught Availability: Now, year-round!

PRESS Blackberry Hibiscus Has a New LookPRESS Blackberry Hibiscus is made with luscious berries that are succulent, sweet & juicy with a refreshingly distinct tangy/tart finish. Now available in 6-pack cans, PRESS is a premium alcohol seltzer made with unique flavor combinations of fruit and spice. It’s in a category all by itself. These beverages are made with natural ingredients and crafted to remove gluten. ABV: 4% Package: 12 oz. slim cans only Availability: Now, year-round!

Woodchuck SangriaWoodchuck Sangria Red & Fruity is a semi-sweet cider with notes of red wine, citrus and berry for a full-bodied taste, inspired by sangria. Always naturally gluten-free, it has no fructose corn syrup and no artificial ingredients. ABV: 5.5% Package: 12 oz. cans only Availability: Now, year-round!

Woodstock Inn Exit 32 Galaxy Pale AleExit 32 Galaxy Pale Ale is a light, refreshing pale ale that is very easy to drink. Dry hopped with Galaxy hops, this beer has a great aroma of tropical fruit. Exit 32 is the exit number off Interstate 93 that takes you to the Woodstock Inn Brewery. Exit 32 is also an apparel company based in Lincoln that the brewery has set up this collaboration with. ABV: 5% Package: 12 oz. cans only Availability: Now, year-round!

City Roots Original Dry CiderTo make this cider, the process is pretty simple… take fresh-pressed apple juice and ferment it… that’s about it – no additives, sweeteners or preservatives, just crisp, effervescent, all-natural cider. ABV: 4.8% Packages: 12 and 16 oz. cans and draught Availability: Year-round, beginning in July

City Roots Rosé Cider City Roots Rosé Cider combines the crisp base of fresh-pressed and fermented apples with the naturally tart character of hibiscus. It’s bubbly, bright, floral, refreshing and of course, pleasantly pink. ABV: 4.8% Packages: 16 oz. cans and draught

Availability: Year-round, beginning in July

Harpoon American IPA Harpoon’s been pursuing the optimal balance between tradition and innovation since 1986. American IPA is their latest effort to squeeze the flavor out of both – with a healthy dose of lupulin thrown in for good measure. Bursting with fruit-forward aromas of citrus and a hint of pine, served up refreshingly bitter and filtered bright, it isn’t old school or new school. It’s not West Coast, English or New England style. It’s not brewed with glitter. It’s an American IPA, hopped

with Galaxy, Citra and Centennial. And, most importantly, it’s delicious. ABV: 7.2% Packages: 16 oz. cans and draught Availability: Year-round, beginning in July

SeasonalSELECTIONS

Switchback Extra Pale AleExtra Pale Ale (XPA) is a hop-forward pale ale that employs an abundant use of Centennial, Chinook and Cascade whole cone hops. Switchback is able to pull the lively aromas from these hops through a brief steeping at the end of the boil, as well as dry-hopping during cellaring. This beer is all about the glorious aromas and flavors that these whole cone hops possess. The result is a fresh, crisp, hop-forward beer that will enlighten your palate and keep you coming back for more. ABV: 4.8% Packages: 12 oz. bottles and draught Availability: June

When Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited quantities. Breweries only produce a certain amount of their specialty beers and Amoskeag does all they can to get as much product as possible. In addition, this magazine is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Amoskeag Beverages sales representative to discuss a similar product.

Baxter Summer SwelterSince 2012, whether you knew it as Celsius or Summer Swelter, Baxter’s iconic warm weather wheat ale has been synonymous with quintessential good times of a New England summer. For this vintage, Baxter took the latest in fruit processing advancements to bring their brewing ingredients one step closer to the farm. Applying these techniques to their classic recipe has delivered the most citrusy, fragrant and balanced beer to date. The aromas explode with mouthwatering lemon and lime zest, with subtle herbal and citrus notes from the lemongrass, Kaffir lime leaf and Zythos hops. These bright flavors are supported on a pillow of wheat malt that drinks smooth and finishes crisp. Best Summah evah! ABV: 4.7% Packages: 12 oz. cans and draught Availability: Now!


Harpoon Peach Kettle SourBeer has brought people together for centuries. So, it’s no surprise that when three women from both of Harpoon’s breweries teamed up to brew together, they crafted the runaway hit of their annual homebrew contest. The end result was not just this refreshingly tart peach kettle sour, but a lasting friendship. We’ll drink to both! ABV: 4.2% Package: 16 oz. cans only Availability: July

Harpoon Dunkin’ Summer Coffee Pale Ale

Harpoon had so much fun brewing up a coffee porter last fall, they couldn’t resist pairing all the flavors of Dunkin’ Original Blend with a bright, summery pale ale. The end result is Dunkin’ Summer Coffee Pale Ale – Harpoon’s hoppy tribute to the classic summer

sipper: a Dunkin’ iced regular. ABV: 5% Packages: 12 oz. cans and draught Availability: Now!

Smirnoff Ice Red, White & Berry 12-Pack Slim CansYou’re favorite Smirnoff Ice summer seasonal is now available in a slim can design! Spark something fun this summer and burst into the sweet, sparkling berry flavor of Smirnoff Ice Red White and Berry! ABV: 4.5% Availability: Now!

SeasonalSELECTIONS


Smuttlabs Siamese GorillaSiamese Gorilla is a Thai-Irish red ale that fuses citrus and sweetness into a tongue-bending arm-wrestle of subtle yet complex flavors. ABV: 5.5% Packages: 16 oz. cans and draught Availability: June

Smuttlabs Kung Fu HoboKung Fu Hobo is a Track-Side Kölsch that offers a light biscuit aroma with a hint of yeast. The first sip showcases subtle notes of lime & citrus with mild malt sweetness, a light body (much like the master himself) and a mild, bitter finish. ABV: 4.7% Packages: 16 oz. cans and draught Availability: August

Rogue Rouge Brut India Pale AleEvery day Rogue Ales gets letters and emails that misspell their name, heck they even do it themselves sometimes. Fed up, Rogue’s brewers decided to make a beer to fit the name. They started with a brut IPA and blended in Oregon pinot noir. The resulting beer is pleasantly complex and dry with a rouge hue. Here’s to beter

spleling through bere! ABV: 7.5% Packages: 16 oz. cans and draught Availability: Now, in

very limited quantites

Narragansett Retro Jaws Cans Perfect for shark week features, ’Gansett’s wildly popular 1975 Jaws retro cans are back for the summer! The perfect balance of malt and refreshment, Narragansett Lager is a great choice for the warmer months. And these grab-and-go cans are the quintessential brew for the boat or beach… if you dare! ABV: 5% Package: 12 oz. cans only Availability: Now!

Mike’s Hard Watermelon Lemonade Hold on for an intensely refreshing blend of ripe, juicy watermelon and tart lemonade. The liquid is dark pink in color and the aroma is of classic,

freshly cut, ripe watermelons. Unlike the overly sweet, candy-like profile of other watermelon beverages, Mike’s Watermelon delivers an authentic, mouthwatering, watermelon taste before finishing clean with no lingering sweetness. Mike’s Watermelon is here for a good time, not for a long time, so get it before it’s gone!” ABV: 5% Package: 12 oz. bottles only Availability: June

Brooklyn Summer AleSummer in Brooklyn is all about following your impulses, winging it from beaches and barbecues to stoops and rooftops. Brooklyn Summer Ale is a refreshing, flavorful pale ale made to accompany you on all your

warm weather adventures. 100% British 2-row barley brings its famed bready flavors, capped off with German and American hops to provide a snappy, clean bitterness and a bright, floral aroma. It’s a sunny pale ale, Brooklyn style. ABV: 5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now!

SeasonalSELECTIONS


Moat Mountain Flavah of the Day! IPA

Moat’s Flavah of the Day! IPA will taste different than any other IPA with a rotating variety of hops. It’s double dry-hopped, with ripe fruit and melon flavors. There is no lingering bitterness on the palate and it’s made with 3 pounds of hops per barrel. The current hop build is Idaho 7, Azacca and Citra. ABV: 7% Packages: 16 oz. cans and draught Availability: June

Red Bull Summer Edition Beach BreezeThe Red Bull Summer Edition Beach Breeze has hints of coconut and pineapple and contains the same high quality ingredients as Red Bull Energy Drink. The Red Bull Summer Edition vitalizes body and mind. Make your summer a breeze! Package: 12 oz. cans only Availability: Now!

Two Roads Road JamBrewed with a mélange of real red and black raspberries, then accented with a kiss of fresh lemongrass, Road Jam is a unique wheat ale with a stunning red color and mouth-watering berry aroma. The dramatic, deep red color comes from 2 lbs. of real raspberries used per case! ABV: 5% Packages: 12 oz. cans and draught Availability: Now!

Two Roads Guava Hazy IPAPart of the Road Less Traveled Series, Guava Hazy IPA is a New England IPA brewed with 100% real guava. A refreshing beer for the summer heat! ABV: 7% Packages: 16 oz. cans and draught Availability: June

Two Roads Rosé GoseInspired by the great rosé wines of the south of France, Two Roads chose to feature the Grenache grape in their Rosé Gose. Grenache is prized for its renowned floral aroma and refined notes of strawberries and raspberries. ABV: 4.8% Packages: 16 oz. cans and draught Availability: July

Great North Northbound American Pilsner

Grab your flip flops or hiking boots because whether you’re headed to the Big Lake or climbing high in the Whites, Northbound American Pilsner will be the perfect companion. The familiar taste of a classic pilsner is brightened with citrus flavors from Mandaria Bavaria and Lemon Drop hops. Northbound’s soft mouthfeel, and crisp finish is as refreshing as

that first plunge into your local watering hole. So fill your cooler with Northbound, pack your car, and go north! Northbound received first place in the Lager – Continental Pilsner category at the 21st Annual Great International Beer, Cider, Mead & Sake Competition. ABV: 5.2% Packages: 16 oz. cans and draught Availability: Now!

Great North Tragically Hopped Double IPAFor the first time since the fall of 2019, Great North’s Tragically Hopped is back for a limited time. Brewed as a “classic” Double IPA, using a blend of Centennial, Simcoe and Mosaic hops, at a whopping 3 pounds per

barrel in the kettle, and another 3 pounds per barrel as dry hops. A combination of Munich and wheat malt, along with cane sugar, keeps the finish clean and dry. It was originally brewed to commemorate Great North’s first birthday in August 2016. The name Tragically Hopped is a tip of the cap to one of Rob and Lisa North’s favorite bands, The Tragically Hip. ABV: 8.5% Packages: 16 oz. cans and draught Availability: July


Marathon 26.2 BrewThis golden, hazy beer has a crisp body with slight notes of citrus and wheat. A touch of coriander adds a slight pepper note and the

addition of sea salt makes this brew thirst-quenching, with a clean finish. Sessionable and flavorful, 26.2 Brew is the more refreshing beer, whether you’re celebrating the end of a marathon or a day of work. ABV: 4% Packages: 12 oz. bottles, 12 oz. cans and draught

Wild Leaf Craft Hard TeasWild Leaf Craft Hard Tea drinkers love tea, but not the sugar. Wild Leaf delivers the best of both worlds. Wild Leaf Craft Hard Teas are made using hand-picked teas

from Finlay’s, a 200-year-old tea purveyor, natural ingredients and hints of real fruit flavor. Wild Leaf Craft Teas are available in two flavors: Black Tea with Lemon & Honeysuckle and Green Tea with Apple &

Honey. ABV: 5% Package: 12 oz.

bottles only

Switchback IPAFormulated specifically to maximize a fresh character and hop flavor that lasts throughout its shelf life; Switchback IPA generously blends Centennial, Amarillo, Cascade, Chinook and Simcoe hops. A complex aroma pairs with a light malt touch to create a delightfully flavorful IPA with citrus and floral accents. Switchback IPA cans travel anywhere and raise the bar for a premium IPA experience. Switchback is excited to welcome Switchback IPA alongside Switchback Ale as their only two beers available in cans. It’s also their second ever IPA, next to Connector. ABV: 5.9% Package: 16 oz. cans only

Moat Mountain Scottie’s IPAThis recipe has been refined over the past 8 years to showcase American and Australian hops. The addition of oats adds a smooth mouthfeel and body to balance the bitterness. Scottie’s IPA pours an unfiltered gold with a dense, rocky, off-white head. The nose smells of melon, lemon and grapefruit, rounded out by a hint of pine and tropical fruit. The taste follows suit, finishing clean and dry (double dry hopped).

ABV: 6.3% Packages: 16 oz. cans and draught

Clown Shoes Space Cake Double IPA

Being pursued by a giant assortment of laser-equipped cupcake-spaceships is many things, but it is certainly no time to panic. Miracle Mike and his galactic canine Bionic have been through far worse, and they always seem to find a way past the relentless pursuit of the Space Cake fleet. This Double IPA features robust hop aromas that carry through to the strong, juicy flavors of tropical citrus. A

sweet and strong malt backbone pairs with a subtle booziness to make Space Cake an approachable DIPA fit for an extraterrestrial odyssey. ABV: 9% Packages: 16 oz. cans, 22 oz. bottles and draught

Available Year-Round PERFECT FOR THE SEASON

Programs


A Taste of Banquet Heritage Coors Banquet is continuing its popular Heritage program by celebrating the brand’s history with vintage-inspired can designs in the off-premise. And for the first time ever, the brand is also investing in on-premise tools and activations, like a special metal tacker that lets drinkers know Banquet was once stolen, smuggled and sought after.

Americana Done Lite!American pride will be on full display this summer with Miller Lite’s Americana packaging. Using their iconic can and cases as their canvas, Miller Lite has utilized their core colors of red, white and blue to create stunning American flag displays with pole toppers and case stacks. And holding true to summer themes, Miller Lite has put lawn chairs and grills center stage to give displays an authentic, Americana summer identity.

Cheers to Dad with the OriginalFather’s Day is an important time to celebrate with friends and family. That’s why Miller Lite will be reminding drinkers to stock up for the celebration ahead. Special signage will make sure shoppers know that the best choice to keep everyone at the party happy, and to appropriately honor dad with, is the original light beer.

Programs


Henry’s Hard Sparkling Water is Zeroing in on Zero SugarHenry’s Hard Sparkling Water is reintroducing itself by zeroing in on the fact that their refreshing hard sparkling water contains zero sugar. Through more premium branding and “ZERO SUGAR” on packaging and POS, they’re sure to grab the attention of customers everywhere – especially those who are more health-conscious. In addition to a refresh on POS, Henry’s is introducing new flavors in their year-round Fruit Fusions Variety Pack that’ll make them an irresistible choice going into summer.

Peroni’s in Style This SummerThis summer, Peroni is making sure whatever drinkers do, they do it beautifully, with their “Birra Beautifully” campaign. Retail will come to life with displays that inspire shoppers to summer in style with Peroni, while showing them that Peroni can make any summer occasion more beautiful. And at bars, Peroni will elevate summer even further for drinkers with premium buckets and boccie sets that will help create beautiful memories worth capturing and sharing.

Cheers to the MoonIn July 2019 Blue Moon will celebrate the 50th anniversary of the Apollo moon landing. In-store, Blue Moon will offer thematic displays, inspiring shoppers to stock up as they celebrate this iconic event. And at bars, drinkers will be offered 50th Moon Landing Anniversary swag ranging from fanny packs to enamel pins and more. Bar-goers will also be able to enjoy a custom-branded Shoot the Moon game, while they sip Blue Moon from commemorative glassware.

Programs


A Truly Refreshing SummerWith the warm weather months finally here, Truly Hard Seltzer heads into its best-selling season with a program that ties into summer drinking occasions at the pool, beach, patio bar and more! Riding a wave of tremendous growth, Truly has developed on and off-premise tools that will help retailers engage and trade-up consumers. From eye-catching point of sale to unique cocktails and a significant national media investment, this program will inspire consumers to experience a Truly refreshing summer.

Celebrate Summer with SamThis summer, Sam Adams is bringing the backyard BBQ to life with impactful point of sale and programming to drive consumer trade-up to Summer Ale, Boston Lager and Sam ’76. The focus will be on the main holiday time periods – Memorial Day, 4th of July and Labor Day – and will feature lifestyle visuals that integrate red, white and blue. In addition to the eye-catching point of sale, the program will include a seasonal pint glass giveaway to drive engagement and excitement with consumers. This text-to-win sweepstakes will award 5,000 lucky drinkers with a set of 2 acrylic perfect pint glasses – the perfect prize to help upgrade summer drinking occasions.

Great Things Happen When America Parties with Twisted TeaTwisted Tea, the #1 selling hard iced tea, is giving drinkers a reason to celebrate this summer by showing them all the great things that happen when they party with Tea! Starting in May, drinkers who show how they #PartyWithTea on Instagram for the chance to win prizes each week from Man vs. Food Host, Casey Webb, to help upgrade their summertime BBQs and parties. Shoppers will also have the chance to purchase a limited-edition Twisted Tea Original 12-pack around the July 4th selling period for the chance to receive a free Twisted Tea mason jar, perfect for celebrating a summer of refreshing Twisted Tea! Twisted Tea is a flavorful, refreshing alternative to light beer and at 5% ABV with no carbonation, it’s perfect for day drinking all year long. Look out for more great things from Twisted Tea at TwistedTea.com.

Twisted Tea an Official Sponsor of Laconia Motorcycle Week Twisted Tea is proud to be part of the largest motorcycle rally in the U.S. and the oldest in the world. Laconia Bike Week, which is celebrating its 96th year, comes roaring back to life in New Hampshire’s Lakes Region for nine days (June 8-16). Bike Week officials expect about 250,000 enthusiasts from New England and beyond to travel through the Live Free or Die state during the week! The New Hampshire Motor Speedway plays host to the racing action, while Lakeside Avenue in Laconia is the traditional hot spot for the street scene. Charity rides and events, swap meets and live music are all on tap. Plus, on Monday and Thursday, the Mount Washington Auto Road will be closed to all traffic except motorcycles. For more information and a schedule of events, visit laconiamcweek.com

Programs


Fight for the Gold Cup with Casa ModeloIn 2019, Casa Modelo invites consumers to be a part of the beautiful game by encouraging them to share their pride and passion in real-time and unite with others. Coming off a World Cup year, everyone is looking for redemption in this summer’s Gold Cup tournament. Casa Modelo will celebrate the fight of the beautiful game through a continued sponsorship with CONCACAF featuring all-new bilingual POS and a focused Spanish language TV spot. The creative will leverage exciting soccer cues and equity as the Official Beer of the CONCACAF Gold Cup.

In addition to the media around the Gold Cup, Modelo is running a program where consumers can text to pick a winner for each match for a chance to win GC tickets and premium merchandise. With a total of 31 matches, consumers can engage with Modelo throughout the entire tournament.

With soccer having overtaken baseball and now on par with basketball as a favorite sport amongst Modelo consumers, Modelo will capitalize on last year’s soccer programs, where Modelo Especial was the #1 growth driver of all beer brands.

Create a Brighter Future for Our Vets with Casa Modelo For the first time ever, Casa Modelo will partner with Leave No Veteran Behind to honor the fighting spirit of the 20.6 million veterans in the United States. Modelo will raise awareness via a new TV spot, new secondary packaging with a partner logo and on and off-premise bilingual POS. The brand will donate to Leave No Veteran Behind to help create a brighter future for our vets and encourage other to donate as well.

Programs


Tee off with Corona PremierCorona Premier has launched its first ever thematic retail program in 2019, centered around one of the brand’s target consumers’ favorite pastimes, golf. This summer, Corona Premier is sending a lucky winner and a friend to Lake Tahoe to watch the American Century Championship. Consumers can enter via text for the chance to win airfare, three nights in a hotel, three-day event tickets and a $250 gift card. So, this season, consumers can enjoy a round with Corona Premier.

After a successful promotion in summer 2018, Corona is bringing back their exclusive summer beach house to help consumers make the most out of summer. This year, Corona is inviting consumers to visit CoronaUSA.com, snap a pic of their Corona cans or bottles and enter for a chance to win a five-day getaway to the Corona Summer Beach House or other exciting summer prizes. Corona is also launching limited-edition summer packaging for bottles and cans, with three unique designs on primary can SKUs.

To support the launch of this program, Corona is increasing their media investment, heavying up on TV in key summer holiday weekends like 4th of July, as well as in high-profile sports properties like the NBA Playoffs and Finals. New general market and Hispanic spots, as well as bilingual on and off-premise POS, digital and social media will encourage consumers to engage and truly let themselves summer.

Summer of Sculpin Hawaiian GetawayBallast Point is dedicated to making Sculpin the best quality beer possible to ensure you have a great experience, every time. So, take that approach to the way you craft your summer: put the effort in to make it a quality one. Because when you do, the reward is that much greater. This summer, from May 24th through August 2nd, the Summer of Sculpin campaign will drive brand awareness and consumer engagement with Ballast Point’s second annual national consumer promotion. Craft beer fans will be encouraged to enter for a chance to win a trip to Hawaii! One grand prize winner and a guest will receive round-trip airfare and hotel stay in Hawaii for 4 nights, 5 days as well as $500 spending money and a $200 gift card to the Ballast Point online apparel store. This summer, make it the Summer of Sculpin.

Programs


Celebrate National Lobster Day with Narragansett Fresh CatchNarragansett is celebrating National Lobster Day (June 15th) with a text-to-win contest! Consumers can enter for a chance to win a lobster feast for four and a Fresh Catch prize pack that includes a lobster belt, shirt, hat and oyster knife. Celebrate the ocean delicacy with the perfect beer pairing. For more Fresh Catch and seafood combos, check out NarragansettBeer.com!

Harpoon BBQ Festival 2019Join Harpoon at their Vermont brewery for their largest festival of the summer. The 19th annual Harpoon Brewery BBQ Festival takes place Saturday, July 27th and Sunday, July 28th. Watch, eat, drink and listen as 34 teams from across New England dish out competition ribs, pork, brisket, chicken and countless other BBQ favorites. The Harpoon Brewery is located at 336 Ruth Carney Drive just off of Route 5 in Windsor, VT. And there will be ample free parking! Beers, live bands and BBQ… doesn’t get much better than that!

Toast Our Troops with ShinerFor the eighth year in a row, Shiner Beers and The Boot Campaign are teaming up to form the Shiner Toast Our Troops promotion. All summer long, Shiner will donate 50 cents per case sold of specially marked “Toast Our Troops” packages as well as match all retailer funds raised and contributions from their wholesaler network. Since 2012 Shiner has donated over $1,000,000 to The Boot Campaign. For more information about the charity please visit their website at BootCampaign.org.

Off-Center Your Summer with Dogfish HeadThis summer Dogfish Head continues to lead the movement of “better for you” craft offerings with their Activity Box, a variety 12-pack featuring four different beers inside a box that converts into a functional, ice-holding cooler! To support this pack, Dogfish is offering a digital rebate that gives consumers $5 back when they purchase the Activity Box and Ice. While this limited offer is available from May 1st through July 8th, the pack will be available all summer long!

Programs


Two Roads Tanker Truck Cocktail ProgramTwo Roads Brewing Company has partnered with a renowned mixologist to create a variety of Tanker Truck sour cocktails. These delicious and refreshing libations combine their line of fresh fruited goses with simple ingredients that let consumers and retailers push the boundaries on “craft cocktails”.

The Blackberry Lime Fizz

1 oz. blackberry and ginger syrup (recipe below) 8 oz. Two Roads Persian Lime Gose Ice Garnish with mint and blackberries

Blackberry & Ginger Syrup recipe: 10 blackberries, mashed 1 small piece of ginger, peeled and sliced thin 1/2 cup sugar 1/2 cup water

Simmer for 10 minutes, stirring occasionally and then strain.

Add 1 oz. of strained blackberry and ginger syrup, 8 oz. of Persian Lime Gose over ice in a pint class. Garnish with mint leaves and 3 blackberries.

Color Your Summer with Seagram’s EscapesConsumers like to save money and retailers know it! Seagrams’s Escapes is offering customers a way to safe up to $10 off (2) 12 packs or (1) 24 pack of Seagram’s Escapes now through July 31, 2019 when they text SEAGRAMS to 71441.

Mike’s ASPCA Partnership This summer, Mike’s is partnering with the ASPCA to help man’s best friend, donating 25 cents per case to shelters across the nation, up to $100k!

Sierra Nevada Pale Ale: The Official Beer of CampingJune is national camping month, and there’s no better beer to enjoy in the great outdoors than Sierra Nevada Pale Ale! The Official Beer of Camping is a 360-degree summer campaign that reinforces Sierra Nevada’s Enjoy Outdoors national media messaging and positions Sierra Nevada Pale Ale as the Official Beer of Camping. Camping-themed displays encourage shoppers to pick up Sierra Nevada cans and additional supplies for their outdoor summer adventures.

We had to do something to get your attention so we could talk about some of the beers that aren’t making headlines. Not now that is.

Flagship beers by definition aren’t new, but that doesn’t mean they don’t deserve attention. When was the last time you drank Allagash White, Sierra Nevada Pale Ale, Harpoon IPA or Sam Adams Boston

Lager? When was the last time you recommended one of these beers to a customer?

Thought so.

Getting reacquainted with the beers that launched the craft beer boom isn’t living in the past. You’ll still be enjoying good beer. Flagship beers – if nothing else – can be enjoyed

as a respite when trying new ones. And for the latest crop of legal-age drinkers, these beers might still be uncharted territory, so for them, they are new.

Giving these beers a second look is a great way to reconnect with craft beer’s roots and spend some time with the beers that got the breweries you love where they are today.

RethinkingRETAILThis Month’s Must-Have Hazy IPA is Next Month’s Shelf Dud. Or, Why Flagship Beers Matter.

How about these for a trip down memory lane…

Brooklyn Lager

This amber American lager is Brooklyn Brewery’s award-winning flagship that stands tall as an instigator of the craft beer movement.

Allagash White

Rob Tod’s first and favorite brew.

Sam Adams Boston Lager

The full-bodied beer that helped launch the American craft revolution.

Finestkind IPA

Smuttynose introduced Finestkind IPA as a salute to the American hop grower in 2004.

Harpoon IPA

A traditional IPA that is as approachable as it is delicious. It’s one of the great, original IPAs.

Sierra Nevada Pale Ale

Often called the “brewer’s beer”, it still gets rave reviews from beer geeks.


510 Hall StreetBow, NH 03304-3105

The Dive! It’s the Coolest Place to be This SummerWhat is The Dive? It’s Lake Winnipesaukee’s ultimate floating venue where you can soak up the sun on the upper deck, while enjoying your favorite summer beverage. Because we all know that the only thing better than a swim-up bar is a bar that swims to you!

Owners Betsy and Jamie Merriam give waterfront dining a new twist – their unique establishment is literally ON the water! The Dive is a two-story barge that can cruise the lake. They began last year by pulling up to the Lake Winni sandbars, letting swimmers and boaters come onboard for a bite to eat and drink. The Dive will continue visiting the sandbars daily from 11am – 4pm beginning in mid-June once the temps warm up and the boaters are back on the lake. But new this season, The Dive

will be docked at the end of the day for a 7:00pm opening at Winnipesaukee Pier, 263 Lakeside Ave., Weirs Beach in Laconia as a 21+ cocktail and tapas lounge. Al fresco diners can sample their new menu

as they lounge in comfy couches seated around a gas fire pit. And if the weather is not cooperating, The Dive can close their new retractable awning to keep the party going. The Dive has partnered up with East Coast Flightcraft and will also be offering ticketed events to firework displays and wakeboarding competitions on the lake.

So if you’re looking for the coolest, buoyant spot with an amazing lake view in New Hampshire this summer, The Dive is the place to be. For more information go to: thedive-nh.com or follow them on Facebook @thedivelakewinni.

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