Date post: | 28-Jan-2015 |
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Holesom Longboards
Objectives
• Minimal Budget For Smaller Company
• Sell More Boards
• Increase brand awareness amongst skaters
• Increase brand awareness amongst distributors
• Increase User engagement
• Market new product lines (boards and slide pucks)
Content
• Providing knowledge and details in a confusing hobby
• A lot of quality content could be created that can be shared across multiple networks.
• Videos of users riding, tricks, tutorials, photos of new boards as well as reviews of the parts sold with the complete decks (trucks, wheels, bushings, etc.)
• Increase user engagement by providing greater incentive to post photos and or videos (promotional content).
Budget $786
$50
$200
$36$200
$300
• $50 is for promoted posts
• 5-10 posts
• Has a very well established page with a consistent posting strategy
• Events and races
• Implementation of Static iframe to provide better access to available boards and merchandise within facebook.
Current website format would make a great candidate for this type of page because of layout (easier to avoid horizontal scroll bars)
• This could either be an existing web page from the holesom site placed within the page or a custom made page
36 ClicksA Day
Press Releases
$200 A month
1 month
$12 A Month$3 Months
Total: $36
Google Adwords
$200
Keywords: Longboards, Bamboo Longboards,
and Slide Pucks.
Promotions
$200 • Consists of Holesom products as well as the products of the
brands sold with decks
• Promotional contests will be accompanied by posts that provide value to users. For example a youtube tutorial about wheel size and duromoters before we give-away wheels.
• Raffling off some of the new boards is a great way to let people know about them.
Youtube
• Developing video content that is easy to share across multiple networks
• Tutorials including: Trick tips, board reviews, and board setup provide value to users outside of our product line
• Video campaign aimed at distributors that quickly explains what Holesom is all about and how they make their boards
• Allows for others to hear the unique Holesom story and meet the people behind the boards