#landingpagescience

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Holiday Prep:

The Science

of Landing

Pages

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#landingpagescience

$25

$25!

Landing Page Science GroupieAnna Sawyer

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...and the stars of the show...

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Genius Landing Page Scientist Oli Gardner

Genius Landing Page Scientist Rick Perreault

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PPC

Emailmarketing

Social media

Display

Landing pages. What are they good for?

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The cardinal sin of landing pages?

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Driving traffic to the homepage! Oh the horror!!!

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How do you avoid that epic fail?

and nothing else.

that has Toy Story Lego

Have a targeted landing page

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No but seriously, do I need landing

pages for my holiday campaign?

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Case study!Campaign monitor got a 129% lift by going from

sending traffic from their homepage...

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...to a product-specific landing page!

OK, here we go with the

Five Scientific

Increasing Holiday ConversionsforLanding Page Tips

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1.Message Match

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(not so good)

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(ok, we guess)

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(nicely done!)

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(not great)

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(totally lame!)

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(huzzah! nice!)

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2.Alwaysbe

Testing

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TestingTips

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TestingTips

Start early to get feedback early

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TestingTips Run a 5-second

test to check for message clarity

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TestingTips

Test the offer : which has the

most psychological triggers?

(science!!!)

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TestingTips

Ask your customers! Gather

feedback at the point of

conversion using live chat and

survey widgets.

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3.Create asense ofUrgency!

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You guys, this is so meta.

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Unbounce: practicing what they preach!

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4. TrustIndicators

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Paint a picture for your customer. How can they pay? Is there a guarantee?

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This is so meta.

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(Rick has one.)

Rick, tell us why you bought the Slap Chop. Is it

because you got to see it in action?

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5. One HeckuvaCTA

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OK, two things to focus on here.

2. Get people to click on it!

1. Attract people to your CTA.

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Conversion-centered design:

Whitespace!

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Conversion-centered design:

Contrast

Color

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Conversion-centered design:

Eye direction

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Conversion-centered design:

Encapsulation

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Conversion-centered design:

Explicit directional cues

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Get people to click!

Submit is bad.

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Get people to click!

Repeat the offer!

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Get people to click!

Include trust statements.

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Get people to click!

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Bonus Tip!!!

!!!

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6. Post ConversionStrategies

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Get another sale while the lead is

warm!

Coupon code - 50% off next purchase

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Get another sale while the lead is

warm!

Sign up for offers or a newsletter

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Get another sale while the lead is

warm!

Social: follow us for more offers and deals

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Part 4

Would you like to be signed up for our ongoing webinar series, which includes the holiday prep

series? Just chat: “sign me up”!

Holiday Prep: Here Comes the FloodWith Matt Hessler from TradaTuesday, October 25, 12:15 PM EST

THURSDAY, OCT 6, 12:15PM EASTERN

Crowd and Community Management for SMB Marketers

Bryan Estes, Director of Biz DevBigDoor.com

Niel RobertsonCEO, Trada

Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts to meet both individual and group goals.

THURSDAY, OCT 13, 12:15PM EASTERN

Crowdsourcing Content and Distributing Across Channels

Mark ChatowVP of MarketingServio.com

SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value.

Lukas Biewald, Chairman/Co-founder, CrowdFlower.com

THURSDAY, OCT 20, 12:15PM EASTERN

Right Brains On Demand: Crowdsourcing Video

Anna Sawyer, Marketing Manager,Trada.com

Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.

Fergus Dyer-SmithCo-Founder, CEOWooshii.com

Peter LaMotte, President, GeniusRocket.com

What’s the deal with

???

You can build gorgeous, conversion-optimized landing pages...

Without the help of a designer or a developer.

(there’s a MacBook air in there)

Here’s where we take two minutes to tell you that you can use Trada to manage all your PPC and drive traffic to your beautiful landing pages...

... and it doesn’t cost any more than if you were to do search

marketing yourself.

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Trada has a large, global crowd of certified paid search experts who do SEM for you.

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Multiple experts work on your campaign at

the same time.

You get:

Diversity of thinking

Constant optimization

Multiple ad networks

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and they already know how to run successful search campaigns!

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It’s pay-for-performance.

There are NO fees: no startup fees, no management fees.

You can get started right away.

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For more information or to schedule a demo, email dranda@trada.com

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@rickperreault@oligardner

Time for questions!