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USAID LENS MSE SURVEY GENDER DIFFERENCES PARTICIPATION OF WOMEN THIS INFOGRAPHIC VISUALIZES DATA FROM THE MSE SURVEY, A PROBABILISTIC STUDY COMMISSIONED BY THE USAID JORDAN LOCAL ENTERPRISE SUPPORT PROJECT (LENS). 1 TO ACCESS THE DATA AND LEARN MORE ABOUT MICRO- AND SMALL ENTERPRISES (MSEs) IN JORDAN, VISIT WWW.JORDANLENS.ORG ECONOMIC INDEPENDENCE AND SUCCESS HOME-BASED BUSINESSES FEMALE EMPLOYMENT OTHER NOTABLE TRENDS 28.4% OF WOMEN WHO ARE OWNERS OF THEIR OWN BUSINESS ARE THE PRIMARY EARNERS IN THEIR HOUSEHOLD, COMPARED TO 85.5% OF MALE OWNERS. OF MICRO AND SMALL ENTERPRISES IN JORDAN ARE OWNED BY WOMEN 3.2% OF ALL BUSINESS-OWNERS WHO ARE THE PRIMARY HOUSEHOLD EARNERS ARE WOMEN 5.2% OF MSEs ARE HOME-BASED BUSINESSES. 3 OF THESE, HALF ARE OWNED BY WOMEN. PROFITABLE MSEs OWNED BY WOMEN MAKE, ON AVERAGE, 210 JD LESS PER MONTH IN PROFIT THAN THEIR MALE-OWNED COUNTERPARTS-- NEARLY HALF OF THE AVERAGE FOR MEN (455 JOD) 14% DESPITE THE FACT WOMEN REPRESENT HALF OF THE POPULATION IN JORDAN... ONLY PARTICIPATE IN THE ECONOMY* * SOURCE: INTERNATIONAL LABOUR ORGANIZATION (2015) * THE FEMALE MSE WORKFORCE DOES NOT CAPTURE PUBLIC SECTOR JOBS, WHICH ACCOUNT FOR A LARGE PROPORTION OF ALL WOMAN-HELD POSTS IN JORDAN. 9.4x 11x AS LIKELY AS MAN-OWNED ENTERPRISES TO HIRE OTHER WOMEN THIS MAKES THEM WOMAN-OWNED BUSINESSES EMPLOY 55% OF THE FEMALE MSE WORKFORCE* 15 MAN-OWNED MSEs WILL HIRE 1 WOMAN 15 WOMAN-OWNED MSEs WILL HIRE 12 WOMEN 28.4% 85.5% 3% 9.1% AS A RESULT, A WOMAN- OWNED BUSINESS IS AS LIKELY AS A MALE-OWNED ONE TO BE HOME-BASED. WOMAN-OWNERS ARE LESS LIKELY TO... ...BE MARRIED $$ $ $$ WOMAN-OWNED MAN-OWNED MANUFACTURE OF CLOTHING HAIRDRESSING AND OTHER BEAUTY TREATMENT MANUFACTURE OF DAIRY PRODUCTS MAINTENANCE AND REPAIR OF MOTOR VEHICLES * RETAIL SALE OF OTHER GOODS INCLUDES THE SALE IN SPECIALIZED STORES CARRYING A PARTICULAR LINE OF PRODUCTS SUCH AS CLOTHING, FOOTWEAR AND LEATHER ARTICLES, PHARMACEUTICAL AND MEDICAL GOODS, WATCHES, SOUVENIRS, CLEANING MATERIALS, FLOWERS AND PETS AND OTHERS. ALSO INCLUDED IS THE RETAIL SALE OF USED GOODS. RETAIL SALE OF OTHER GOODS* 9.1% CROSS-SECTOR AVERAGE PERCENT OWNERSHIP BY WOMEN 45% PRE-PRIMARY AND PRIMARY EDUCATION 80% 35% 14% 1% 24% ...HAVE A BUSINESS THAT OPERATES ALL-YEAR ROUND ...REGISTER WITH THE GOVERNMENT, EVEN IF THEY ARE NOT HOME-BASED ...USE A VEHICLE FOR THEIR BUSINESS $ 1 The USAID Jordan Local Enterprise Support (LENS) Project is funded by the United States Agency for International Development (USAID) and implemented by FHI 360. This infographic is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of FHI 360 and do not necessarily reflect the views of USAID or the United States Government. 2 The MSE survey’s target population includes the governorates of Amman (excluding the Greater Amman Municipality), Aqaba (excluding the ASEZA free zone), Irbid, Karak, Tafilah, and Zarqa. Although not national in scope, these areas capture roughly 60% of the kingdom’s population. Micro- and small businesses include all businesses and income-generating projects having fewer than 50 employees. 3 In this infographic, a home-based business means a business that operates primarlily out of the owner’s home, and excludes businesses operating out of clients homes.
