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TABLE OF CONTENT
Acknowledgement
Certificate
Preface
1. Introduction2. Objectives3. Scope4. Industry profile5. Company Profile. !ata analysis". #esearc$ %et$odolo&y'. (indin&). Conclusion1*.+iblio&rap$y11.,nne-ure
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INDUSTRPROFILE
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O!ER!IE" OF REALESTATE INDUSTR IN INDIA#
Real E$tate Ind%$tr& in India'
$e si/e of t$e real estate industry in India is estimated by (ICCI0 to be around
S 12 billion. $is fi&ure is &roin& at a pace of 3* for t$e last fe years.
,lmost '* of real estate developed in India0 is residential space and t$e rest
comprise office0 s$oppin& malls0 $otels and $ospitals. $is doubledi&it &rot$ is
mainly attributed to t$e off s$orin& business0 includin& $i&$end tec$nolo&y
consultin&0 call centres and softare pro&rammin& $ouses $ic$ in 2**3*40 is
estimated to $ave accounted for more t$an 1* million s6uare feet of real estate
development. $is is t$e ideal time to invest in t$e country as policy ma7ers $ave
be&un to emp$asi/e on developin& ade6uate infrastructure for t$e country. #eal
estate companies ould also do ell to ma-imi/e t$eir on performance and
operational efficiency.
$e future of t$e real estate sector in India is &oin& to be &uided by to important
factors0 namely suitable amendments in t$e (orei&n !irect Investment 8(!I9
&uidelines in tons$ips0 $ousin&0 builtup infrastructure and construction :
development projects as ell as abolition of Service a- on t$e construction
industry especially t$e $ousin& sector. Conversely0 if t$e abolition per se is not
possible t$en drastic modifications in t$e e-istin& Service a- norms is t$e need of
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t$e $our. $is Sector is already overburdened it$ ta-es; any furt$er imposition of
ta-es in any form ould adversely affect t$e &rot$ of t$is sector of t$e economy.
$e importance of t$e #eal !P is contributed by t$e $ousin& sector. In
t$e ne-t t$ree or four or five years t$is contribution to t$e >!P is e-pected to rise
to . $e #eal
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o ac$ieve t$e muc$ desired &rot$ and development in t$e #eal overnment s$ould consider settin& up of #eal
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if t$e above su&&estion is not acceptable t$en if stamp duty $as already been paid
on one transaction0 t$ere s$ould be a mec$anism in t$e la0 $ereby t$ere is a
provision for concession or a system of credit for any subse6uent transactions. $is
ould avoid t$e resultant cascadin& effect of Stamp !uty0 t$ereby reducin& t$e
cost of a property. $e concept of credit for ta-es paid on subse6uent transactions
already e-ists in ot$er statutes suc$ as C
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continue to land primarily on salaried urban borroers. ,mendment of 8@ational
?ousin& +oard9 @?+ ,ct $as already been initiated. $e implementation process
needs to be e-pedited to brin& in t$e re6uired c$an&es.
En,ironmental Im*act A$$e$$ment Notification' $e notification specifies t$at
no construction activity to be ta7en up0 inspite of t$e approval of plans by t$e
Competent ,ut$ority0 till t$e environmental clearance $as been sou&$t. In cases
$ere approval $as already been &ranted it is su&&ested t$at construction activities
s$ould be alloed. In t$e intervenin& period t$e builder B developer can obtain t$e
environmental clearance certificate. In t$e case of t$e environmental clearance
certificate bein& denied t$en appropriate action if necessary and arranted can be
ta7en a&ainst t$e developer B builder and builder be &iven time to &et clearance
before $e applies for completion certificate0 ot$erise t$e completion certificate
ill not be &iven (urt$ermore0 in t$e case of future proposed projects t$e
environmental clearances s$ould be ta7en by t$e States t$emselves or by t$e
plannin& bodies and not b individual builders.
Land Ac.%i$ition' $e Eand ,c6uisition ,ct of 1')40 still0 to a lar&e e-tent0
&overns t$e procurement of ra land. Fit$ t$e c$an&in& investment scenario it $as
become necessary to revie t$e e-istin& la0 in order to ensure t$at private
developers and coloni/ers procure t$e land directly from farmers and land oners
it$out puttin& undue financial burden on StateB Central >overnments on land
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ac6uisition for public purposes. oday0 a builder is &overned by G,&riculture Eand
Ceilin& ,ctH even after t$e land $ave been urbani/ed in t$e /onal plans B master
plans. $is ma7es builders to create several companies in order to circumvent t$e
arc$aic las. It is submitted t$at once t$e land $as been urbani/ed and
incorporated in t$e master plan0 t$en ,&riculture Eand Ceilin& ,ct s$ould not
apply and builders s$ould be permitted to ac6uire lands as per t$eir re6uirements0
for t$e development of tons$ips.
Foreign Direct In,e$tment /FDI0' Suitable modifications in t$e (!I &uidelines
are re6uired0 particularly in repatriation of funds0 clarification on t$e basic
definition of Gbuiltup areaH0 streamlinin& of Clearance procedures as ell as t$e
openin& up of t$e #etail Se&ment to (!I. $is aspect $as been discussed in detail
in Section II of t$is paper.
Ser,ice Ta1' Service ta- in relation to construction of residential comple-es
$avin& more t$an 12 $ouses $ave been proposed to be introduced as a ne service.
?oever0 no rationale $as been provided for e-clusion of services in relation to
construction of residential bun&alos0 $ic$ may not form part of residential
comple-es=
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OB2ECTI!E OF T(E
STUD
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OB2ECTI!ES OF T(E STUD
Project $as mainly folloin& objective
1. o determine t$e mar7etin& strate&ies of $ori/on.
2. o determine t$e customer=s e-pectations from $ori/on.
3. o determine t$e problems faced by t$e customers $ile buyin& a $ouse.
4. o determine t$e consumer attitude toards $ori/on.
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SCOPE OF T(E STUD'
$e project underta7en ma7es me able to improve my professional s7ills and
e-pertise. It $elps me in &ettin& an idea of #eal
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INDUSTRPROFILE
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O!ER!IE" OF REALESTATE INDUSTR IN INDIA#
Real E$tate Ind%$tr& in India'
$e si/e of t$e real estate industry in India is estimated by (ICCI0 to be around
S 12 billion. $is fi&ure is &roin& at a pace of 3* for t$e last fe years.
,lmost '* of real estate developed in India0 is residential space and t$e rest
comprise office0 s$oppin& malls0 $otels and $ospitals. $is doubledi&it &rot$ is
mainly attributed to t$e off s$orin& business0 includin& $i&$end tec$nolo&y
consultin&0 call centres and softare pro&rammin& $ouses $ic$ in 2**3*40 is
estimated to $ave accounted for more t$an 1* million s6uare feet of real estate
development. $is is t$e ideal time to invest in t$e country as policy ma7ers $ave
be&un to emp$asi/e on developin& ade6uate infrastructure for t$e country. #eal
estate companies ould also do ell to ma-imi/e t$eir on performance and
operational efficiency.
$e future of t$e real estate sector in India is &oin& to be &uided by to important
factors0 namely suitable amendments in t$e (orei&n !irect Investment 8(!I9
&uidelines in tons$ips0 $ousin&0 builtup infrastructure and construction :
development projects as ell as abolition of Service a- on t$e construction
industry especially t$e $ousin& sector. Conversely0 if t$e abolition per se is not
possible t$en drastic modifications in t$e e-istin& Service a- norms is t$e need of
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t$e $our. $is Sector is already overburdened it$ ta-es; any furt$er imposition of
ta-es in any form ould adversely affect t$e &rot$ of t$is sector of t$e economy.
$e importance of t$e #eal !P is contributed by t$e $ousin& sector. In
t$e ne-t t$ree or four or five years t$is contribution to t$e >!P is e-pected to rise
to . $e #eal
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o ac$ieve t$e muc$ desired &rot$ and development in t$e #eal overnment s$ould consider settin& up of #eal
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if t$e above su&&estion is not acceptable t$en if stamp duty $as already been paid
on one transaction0 t$ere s$ould be a mec$anism in t$e la0 $ereby t$ere is a
provision for concession or a system of credit for any subse6uent transactions. $is
ould avoid t$e resultant cascadin& effect of Stamp !uty0 t$ereby reducin& t$e
cost of a property. $e concept of credit for ta-es paid on subse6uent transactions
already e-ists in ot$er statutes suc$ as C
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continue to land primarily on salaried urban borroers. ,mendment of 8@ational
?ousin& +oard9 @?+ ,ct $as already been initiated. $e implementation process
needs to be e-pedited to brin& in t$e re6uired c$an&es.
En,ironmental Im*act A$$e$$ment Notification' $e notification specifies t$at
no construction activity to be ta7en up0 inspite of t$e approval of plans by t$e
Competent ,ut$ority0 till t$e environmental clearance $as been sou&$t. In cases
$ere approval $as already been &ranted it is su&&ested t$at construction activities
s$ould be alloed. In t$e intervenin& period t$e builder B developer can obtain t$e
environmental clearance certificate. In t$e case of t$e environmental clearance
certificate bein& denied t$en appropriate action if necessary and arranted can be
ta7en a&ainst t$e developer B builder and builder be &iven time to &et clearance
before $e applies for completion certificate0 ot$erise t$e completion certificate
ill not be &iven (urt$ermore0 in t$e case of future proposed projects t$e
environmental clearances s$ould be ta7en by t$e States t$emselves or by t$e
plannin& bodies and not b individual builders.
Land Ac.%i$ition' $e Eand ,c6uisition ,ct of 1')40 still0 to a lar&e e-tent0
&overns t$e procurement of ra land. Fit$ t$e c$an&in& investment scenario it $as
become necessary to revie t$e e-istin& la0 in order to ensure t$at private
developers and coloni/ers procure t$e land directly from farmers and land oners
it$out puttin& undue financial burden on StateB Central >overnments on land
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ac6uisition for public purposes. oday0 a builder is &overned by G,&riculture Eand
Ceilin& ,ctH even after t$e land $ave been urbani/ed in t$e /onal plans B master
plans. $is ma7es builders to create several companies in order to circumvent t$e
arc$aic las. It is submitted t$at once t$e land $as been urbani/ed and
incorporated in t$e master plan0 t$en ,&riculture Eand Ceilin& ,ct s$ould not
apply and builders s$ould be permitted to ac6uire lands as per t$eir re6uirements0
for t$e development of tons$ips.
Foreign Direct In,e$tment /FDI0' Suitable modifications in t$e (!I &uidelines
are re6uired0 particularly in repatriation of funds0 clarification on t$e basic
definition of Gbuiltup areaH0 streamlinin& of Clearance procedures as ell as t$e
openin& up of t$e #etail Se&ment to (!I. $is aspect $as been discussed in detail
in Section II of t$is paper.
Ser,ice Ta1' Service ta- in relation to construction of residential comple-es
$avin& more t$an 12 $ouses $ave been proposed to be introduced as a ne service.
?oever0 no rationale $as been provided for e-clusion of services in relation to
construction of residential bun&alos0 $ic$ may not form part of residential
comple-es=
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CO)PAN
PROFILE
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(or over a decade0 our team at ?ori/on $as played an active role in t$e real
estate Sector of ttar Prades$. Our team $as been instrumental in development of
various ro $ousin&0 &roup $ousin& and commercial projects. Fe $ave indept$
7noled&e of t$e re&ion0 its people0 and most importantly t$eir re6uirements. Jour
$omes are built 7eepin& you in mind0 providin& you t$e best infrastructure it$in
t$e frameor7 of modernity and tradition.
,t ?ori/on0 our core policy is /ero compromise toards 6uality. +e it location0
infrastructure amenities or pricin&0 e strive to ac$ieve e-cellence in all t$e facts
t$at &o into buildin& a &reat and $appy $ome. sin& our ric$ e-perience0 e ant
to ta7e $ome buildin& to &reater $ei&$ts and introduce our customers to orld class
facilities. ,t ?ori/on0 e ant to c$an&e t$e face of >roup ?ousin& in P and
@C# t$rou&$ our superlative projects.
"e %nder$tand &o%#
"e are &o%#
$is is $y e 7no t$at &oin& t$at e-tra mile ma7es all t$e difference and t$ere
are no s$ortcuts to success. Fe ta7e e-tracare t$at our real estate solutions meet
your $i&$est aspirations.
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!ISION
o be an emblem in real estate $ousin& development by definin& 6uality0
commitment K customer satisfaction. Fe are a customer oriented company and e
believe in puttin& in our best foot forard in our journey to t$e pinnacle.
)ISSION
?ori/on $as t$e primary &oal of fully satisfyin& its customersL desire to invest and
find t$eir dream $omes.
o provide t$e most professional0 informative0 loyal and dedicated service in
t$e industry.
o ma7e t$e buyin& process as strai&$t forard as possible $ile
maintainin& t$e $i&$est level of service.
o provide accurate and uptodate information0 s7illed analysis and sound
real estate advice.
o continually e-plore ne ideas and tec$nolo&y.
Fe are $ere for t$e lon& $aul to build fruitful K lastin& relations$ips it$ our
valued investors.
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#amandeep Sin&$ is a builder it$ t$e %idas= touc$. ?ailin& from +areilly
in Festern P0 #!S0 as $e is popularly called0 is a man it$ a vision and mission.
?is outstandin& journey in field of buildin& $as ta7en $im to constructin& at
different places all over @ort$ India includin& @C#0 +areilly0 Euc7no0
ttra7$and0 Sa$aranpur and S$a$ja$anpur. ,s t$e C$ief %entor of t$e ?ori/on=s
#eal roup0 $e plays t$e role of a 7ey advisor and brin&s to t$e table0 years
of e-perience as a pat$ brea7in& builder in t$ese parts of t$e country. ?avin&
started $is buildin& career ay bac7 it$ ,lliance +uilders $ic$ $e cofounded0
alon& $is journey0 $e $as revolutioni/ed t$e ay $ousin& real estate is
conceptuali/ed. ?is portfolio is c$ocabloc and increasin& by t$e day. In t$e last
decade alone $e $as launc$ed and completed over 2* projects t$at include ro
$ousin&0 multi storey $ousin& and commercial projects consistin& over 5 Ea7$
s6uare feet of commercial space. ,part from $is real e-pertise0 t$e &roup is
inspired by $is core values of or7 et$ic0 involvement0 innovation0 discipline and
inte&rity.
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It is a realestate company
Director$3
1 #ac$al me$rotra2 ,mit set$i3 day 7umar dan&4 Dis$u S$arma5 >aurav +$atnna&ar Puneet me$lotra" C$aitanya S$arma
Start from ,u&ust 2*13
Pro4ect 5 In real $tate -ori6on na,4i,an
Pro4ect 7 (ori6on (arman&
Pro4ect 8 S%*er+%ild tec-# /Di,incit&0
Pro4ect9 :ing;$ co%rt
Pro4ect < Ro&al floori$
Febside of ?ori/on side ?ori/on dellin&s Pvt.Etd.
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?ori/on=s bareilly project
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"orking *attern
1 +ro7er2 ,dvertisement8 @espaper0 boardin& (m9 broc$ure publis$ srs
3 Compainin& 8 Participates in events9
)arketing *atternA ele callers0 s$ort tele callin& daily %ar7etin&.
Company >oal A o ac$ieve success in mar7etin& and alays satisification of
customers fulfill t$eir needs it$ minimum cost and ma-imum facilitate
urn Over of Company
7= crore$
TargetM ,lays 1** ac$ievement of company
E1am*le I Fe $ave 1*** units in a project t$en our tar&et sellin& ill be
t$ousands of t$ousands
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RESEARC(
)ET(ODOLO>
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RESEARC( )ET(ODOLO>'
"-at i$ re$earc-?
#esearc$ can be defined as a scientific and systematic searc$ for pertainin&
information on a specific topic. Fe define researc$ as t$e systematic desi&n0
collection0 analysis and reportin& of data and findin&s relevant to a specific
situation facin& t$e company. $e main aim of researc$ is to find out t$e trut$
$ic$ $as not been discoverin& yet.
OB2ECTI!ES OF T(E STUD
Project $as mainly t$ree folloin& objective
a. o determine t$e customer=s perception.b. o determine t$e customer=s e-pectations.c. o determine t$e problems faced by t$e customers $ile buyin& a $ouse.
SCOPE OF T(E STUD '
$e project underta7en ma7es me able to improve my professional s7ills and
e-pertise. It $elps me in &ettin& an idea of #eal
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competition. ,lso it $elps in creatin& aareness to consumers re&ardin& property
documents and in promotion of t$eir services.
In order to accomplis$ t$e objectives of t$e project a survey $as been conducted
amon&st customers of t$e real estate mar7et. $e survey is based on 6uestionnaire
fillin& met$od and limited to some parts of bareilly. $e survey is restricted to t$e
information needed to s$o le&al0 tec$nical and financial transparency beteen
project developer and customer.
TPE OF RESEARC(A
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RESEARC( DESI>N'3
, survey researc$ met$od as t$e basic researc$ desi&n. I interact it$ personally
to people t$rou&$ 6uestionnaire fillin& met$od. uestionnaire is $avin& 6uestions
re&ardin& t$e respondent=s basic information suc$ as contact details0 desi&nation0
$at type of information t$ey ant from real estate project developer and
>overnment0 $at type of documents t$ey c$ec7 $ile buyin& or searc$in&
property.
DATA COLLECTTION )ET(ODS'3
1. Primary data are collected t$rou&$ 6uestionnaire met$od $ic$ is desi&n to
7eep in vie t$e objective of t$e study.
2. Secondary data is collected t$rou&$ internet sources0 researc$ papers0 and
publis$ed reports by various institutions.
SA)PLE DESI>N'3
Sample si/e of t$is study is 5* consumer of t$e bareilly city $o try to buy or
searc$ a flat0 plot or farm $ouse to buy and ant to invest t$eir money in real
estate sector.
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DATA PROCESSIN>'3
!aily data as entered into %S
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DATA ANALSIS
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5# "-at i$ &o%r occ%*ation?
response
>ovt job 11
Private job 23
Self employed 12
Professional 4
Govt job Private job Self employed Professional
0
5
10
15
20
25
response
response
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7# "-at i$ &o%r marital $tat%$ ?
response
%arried 31
nmarried 1)
response
Married
Un-married
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8# )ont-l& income ? /in t-o%$and *er mont- 0
response
2*0***3*0*** 12
310***4*0*** 2"
410***5*0*** '
510***above 3
20,000-30,000 31,000-40,000 41,000-50,000 51,000-above
0
5
10
15
20
25
30
response
response
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9# Pre$entl& li,e$ in -o%$e ?
response
#ented 31
On $ouses 1)
response
ented
!"n- #o$ses
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=# Do &o% -a,e &o%r own *lot ?
response
Jes 13
@o 3"
response
%es
&o
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# "-at i$ &o%r +%dget for &o%r *lot *reference ?
response
1* to 2* la7$ 1)
2* to 35 la7$ 1"
35 to 5* la7$ 11
5* : above la7$ 3
10 to 20 la# 20 to 35 la# 35 to 50 la# 50 above la#
0
2
4
*
+
10
12
14
1*
1+
20
response
response
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# "-at t&*e of *a&ment *lan &o% want?
response
EP Payment Plan )
15 !iscount Plan 5
25 discount Plan "
!on payment 2)
./PPa
ymen
tPla
n
15
is
o$nt
Pla
n
25
dis
o$nt
Pla
n
o"n
pay
men
t0
5
10
15
20
25
30
response
response
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# Si6e of &o%r *lot *reference?
response
' 8per s6r yard9 1"
1** 8per s6r yard9 1)
12 8per s6r yard9 11
14 8per s6r yard9 3
+*3per
sr
yard
1003per
sr
yard
12*3per
sr
yard
1*43per
sr
yard
024*+
1012141*
1+20
response
response
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5#"-at t&*e of *lot &o% *refer for &o%r -o%$e ?
response
Par7 facin& 2)
(ront face 5
Corner side "
On road )
Par fain6 7ront fae 8orner side !n road
0
5
10
15
20
25
30
response
response
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55#"-at t&*e of *lot &o% *refer from following ?
response
+!, approved 41
@on +!, approved )
response
'9 approved
&on '9 approved
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57#P%r*o$e of *%rc-a$ing *lot?
response
Eivin& 2)
Investment 21
response
/ivin6:nvestment
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58#Belong$ to ?
response
rban area )
#ural area 41
response
Urban area
$ral area
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59#In w-ic- face &o% want &o%r *lot ?
response
P$aseI 2)
P$aseII 21
response
P#ase-:
P#ase-::
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5=#In w-ic- cit& &o% want &o%r *lot ?
response
+areilly 21
Euc7no 22%oradabad "
response
'areilly
/$no"
Moradabad
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5
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5#C%$tomer demand for $ite ,i$it ?
response
Jes 4'
@o 2
response
%es&o
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5#In w-ic- c%$tomer intere$ted in flat$ ?
response
@avivan 1'
?ori/on $armany 1"
in&s=s court '
#oyal (loor=s "
&avivan (ori;on #armany )in6s
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5#"-at i$ &o%r +%dget for flat ?
response
25 la7$ 13
5*la7$ 21"5 la7$ 14
" la7$ above 2
25 la# 50la# =5 la# =* la#- above
0
5
10
15
20
25
response
response
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7#(a,e &o% e,er contected c%$tomer $er,ice ?
response
Jes 2"
@o 23
response
%es&o
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75#"-at t&*e of flat &o% are intere$ted in ?
response
Fell furnis$ed 2)
@on furnis$ed 21
response
>ell f$rnis#ed
&on- f$rnis#ed
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77#"-at t&*e of *ro*ertie$ an in,e$tor i$ intere$ted to in,e$t ?
response
Commercial )
(arm $ouse 1
#esidential 14
(uture investment 11
8ommerial 7arm #o$se esidential 7$t$re investment
0
2
4
*
+
10
1214
1*
response
response
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78#Are &o% tr%$t on -ori6on in gi,en to &o% +e$t facilalet$ -ome$?
response
Jes 3)
@o 11
response
%es&o
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FINDIN>S
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Finding$'
%ost of t$e people are dissatisfied from t$e real estate mar7etin&
information provided by t$e real estate companies0 but very fe people are
stron&ly satisfied.
') people are c$ec7in& le&al status of construction $ile buyin&B
searc$in& a $ouse.
Some of t$e people c$ec7 delayed delivery penalty clause $ile buyin& a
property.
"*." people ant to c$ec7 details of boo7in& before buyin& or searc$in&
$ouse.
%ost of t$e people $ave c$osen P#I@ %
of information $ile buyin& or searc$in& for a property.
People $o $ave c$osen internet0 print media0 bro7ers0 and personal
reference as a source of information for searc$in& $ouse or property are
more satisfied compare to t$e ot$er sources of information.
$ere is &reat demand of 20 3 +? $ouse in near future in !
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%ost of t$e people 7no only t$e names of fe property documents and
t$ey c$ec7 only t$ese documents $ile searc$in& a property.
, number of builders do not ant to s$o t$e property documents to t$e
customers.
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SU>>ESTIONS
On t$e basis of my findin&s0 I ant to ma7e certain recommendations as follos :
Recommendation to horizon Pvt. Ltd.
(irst and foremost0 t$e database &enerated t$rou&$ t$e project s$ould be put
to effective use t$rou&$ continuous folloups to t$e potential customers. ,
folloup s$ould be made on t$e industry potential as a $ole as ell.
Company s$ould provide information accordin& to people=s need and
necessity. ,nd for t$at t$ey can open daily pollin& on t$eir eb portal.
Company s$ould not alays try to attract t$e ne customers only0 but s$ould
also ta7e feedbac7s from e-istin& once0 and try to remove t$eir problems and
learn from t$eir e-perience.
Company s$ould ma7e more contact it$ contractors and ,rc$itects to tap
more builders.
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Recommendation to customer
Customers s$ould c$ec7 all t$e le&al and tec$nical documents and not only
t$e mar7etin& details of t$e buildersBproject0 before buyin& or searc$in&
$ouse.
Customers s$ould &o t$rou&$ all t$e terms and conditions of t$e project
developed.
Customer s$ould be aare of t$e &overnment=s policy related to #eal
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LI)ITATIONS
navailability of t$e desired personnel as t$e bi&&est constraint to t$is
study. ,lt$ou&$ appointments ere made and folloed up $ere possible
but still t$ere ere instances $ere t$e desired people ere eit$er
unavailable or unillin& to meet.
@o prior information re&ardin& t$e addresses or ot$er details of t$e offices to
be visited as provided0 t$us a fe tar&et persons ere left uncovered.
Some dealers ere $esitatin& to &ive supportive data. Some of t$em i&nored
t$e 6uestions $ic$ ere supposed to be filled by t$em. $us affectin& t$e
scientific accuracy.
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CONCLUSION
@o a day=s people $o &o for buyin& a $ouse $ave become more aare
about $at t$ey s$ould loo7 for and t$e information t$ey s$ould see70 and are
more concerned about t$e selection of t$e ri&$t type of $ouse for t$em. +ut
majority of t$e people are still unaare of t$e documents $ic$ t$ey s$ould loo7
for before &oin& to buyin& a $ouse. ?ere I $ave collected t$e perception and
analy/ed t$e e-pectations of t$e &eneral public as a $ole. $e conclusion t$us is
t$at people need to be more aare of all t$e documents0 t$e total le&alities0 and
collect as muc$ as information from t$e builders0 and t$en only t$ey can do t$eir
investment it$ a free mind.
$us because of t$e above reasons t$ere is a need to create aareness amon& t$e
customers as ell as project developers to &ive t$e customers t$e complete
information and t$e role of #S
appreciated in t$is re&ard.
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BIBLIO>RAP(
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Reference$
Referred Book$'
ot$ari C.#. G#esearc$ %et$odolo&yH @e !el$i ata %c>ra ?ill In
8)51*29
otler P$illip :G%ar7etin& mana&ement Ganalysis0 plannin& implementation
and control.
Sc$iffman Eeon >.K anu7 Eeslie Ea/ar0 Consumer +e$avior0 Prentice
?all of India Gt$ edition
Q .ma7aan.com
Q .ma&ic?ori/on .com
Q .ansalspropertiesltd.com
Q .eros&roup.com
Q .eldeco&roup.com
Q .oma-e.com
Q .parsvnat$.com
Q .as$iana$ousin&.com
Q .&ur&aonproperties.net
http://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.makaan.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.magichttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ansalspropertiesltd.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eros-group.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eldecogroup.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.omaxe.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.parsvnath.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ashianahousing.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonproperties.nethttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.magichttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ansalspropertiesltd.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eros-group.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eldecogroup.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.omaxe.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.parsvnath.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ashianahousing.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonproperties.nethttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.makaan.com7/23/2019 Horizon Real Estate
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Q .realestatencr.com
Q .&ur&aonrealestate.com
Q .estatedeveloper.com
http://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.realestatencr.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonrealestate.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.estatedeveloper.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.realestatencr.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonrealestate.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.estatedeveloper.com7/23/2019 Horizon Real Estate
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ANNEURE
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UESTIONNAIRE
@ameRRRRRRRRR addRRRRRRRRRRR.
1. F$at is your occupationN
a. >ovt jobb. Private jobc. Self employedd. Professional
2. F$at is your marital status Na. %arried
b. nmarried3. %ont$ly income N 8in t$ousand per mont$ 9
a. 2*0***3*0***
b. 310***4*0***c. 410***5*0***d. 510***above
4. Presently lives in $ouse Na. #ented
b. On $ouses5. !o you $ave your on plot N
a. Jesb. @o
. F$at type of flatB$ouse you prefer N
a. 1+?b. 2+?c. 3+?d. 4+?
". F$at is your bud&et for your plot preference Na. 1* to 2* la7$
b. 2* to 35 la7$c. 35 to 5* la7$d. 5* : above la7$
'. F$at type of payment plan you ant Na. EP Payment Planb. 15 !iscount Planc. 25 discount Pland. !on payment
). Si/e of your plot preferenceNa. ' 8per s6r yard9
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b. 1** 8per s6r yard9c. 12 8per s6r yard9d. 14 8per s6r yard9
1*.F$at type of plot you prefer for your $ouse Na. Par7 facin&
b. (ront facec. Corner sided. On road
11.F$at type of plot you prefer from folloin& Na. +!, approved
b. @on +!, approved12.Purpose of purc$asin& plot N
a. Eivin&b. Investment
13.+elon&s to Na. rban area
b. #ural area14.In $ic$ face you ant your plot N
a. P$aseIb. P$aseII
15.In $ic$ city you ant your plot Na. +areilly
b. Euc7noc. %oradabad
1.F$at type of discount on plot customers attracts a lotNa. Eed tv
b. (rid&ec. Commissiond. %e&adra on festival
1".Customer demand for site visit Na. Jes
b. @o1'.In $ic$ customer interested in flats N
a. @avivanb. ?ori/on $armanyc. in&s=s courtd. #oyal (loor=s
1).F$at is your bud&et for flat Na. 25 la7$
b. 5*la7$
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c. "5 la7$d. " la7$ above
2*.?ave you ever contected customer service Na. Jes
b. @o21.F$at type of flat you are interested in N
a. Fell furnis$edb. @on furnis$ed
22.F$at type of properties an investor is interested to invest Na. Commercial
b. (arm $ousec. #esidentiald. (uture investment
23.,re you trust on $ori/on in &iven to you best facilalets $omesN
a. Jesb. @o