DON’T MISS THIS OPPORTUNITY! APPLICATION DEADLINE MAY 31 Your MBA is closer than you think. The Cottrell MBA is offered exclusively in Forsyth County. www.ung.edu/mba (470) 239-3030 Horizons A publication of the Cumming-Forsyth County Chamber of Commerce May 2013 Prestige Members Northside Hospital-Forsyth Premier Corporate Sponsor Taubman Forsyth County Government Children’s Healthcare of Atlanta Anchor Home Mortgage The Dentist Kaiser Permamente St. Joseph’s Hospital of Atlanta jTech Networks The City of Cumming Georgia Power DeKalb Office Business First initiative to boost local growth ith the first quarter of 2013 coming to a close, the Cumming-Forsyth County Chamber of Commerce announces an initiative to begin implementing a five-year economic development program called “Business First.” Recognizing its responsibility to take the lead in issues that are crit- ical to maintaining and growing the quality of life in Forsyth County, the chamber recently enlisted a private company to con- duct a feasibility assessment for the community. Overall survey results indicate that while the economy and quali- ty of life is good in Forsyth County there are areas that must be addressed in order to continue to attract a quality work force that will positively impact the area for the future. The typical Forsyth County homeowner’s property taxes are far less than the cost of delivering basic services such as police, fire and other infrastructure. This sce- nario creates a growing fiscal challenge for the area. The residential sector of the Forsyth County tax digest is 70 percent compared to surrounding areas where it accounts for 56 per- cent in Hall County and 59 per- cent in Dawson County. The Forsyth commercial and industrial sectors account for just 20 percent of the tax digest (28 percent in Hall and 16 percent in Dawson). To close this gap and assure prop- erty taxes are not raised, stimulat- ed growth is needed in Forsyth’s commercial and industrial sectors. Over the past few years, the chamber has been increasing its economic development programs. Since launching the current eco- nomic development model in 2005 the chamber has worked with companies that have created more than 6,000 new jobs and $857,000 million in capital invest- ment. However, a greater level of success must be achieved to grow the tax digest without increasing taxes. W ‘The chamber has worked with companies that have created more than 6,000 new jobs and $857,000 million in capital investment.’ See FIRST, Page 2
Transcript
DON’T MISS THIS OPPORTUNITY! APPLICATION DEADLINE MAY 31
Your MBA is closer than you think.
The Cottrell MBA is offered exclusively in Forsyth County.
www.ung.edu/mba (470) 239-3030
HorizonsA publication of the Cumming-Forsyth County Chamber of Commerce
May 2013
Prestige Members
Northside Hospital-Forsyth Premier Corporate Sponsor
Taubman
Forsyth County Government
Children’s Healthcare of Atlanta
Anchor Home Mortgage
The Dentist Kaiser Permamente
St. Joseph’s Hospital of Atlanta
jTech NetworksThe City of Cumming
Georgia PowerDeKalb Office
Business First initiative to boost local growth
ith the first quarter of 2013 coming to a close, the Cumming-Forsyth County Chamber of
Commerce announces an initiative to begin implementing a five-year economic development program called “Business First.”
Recognizing its responsibility to take the lead in issues that are crit-ical to maintaining and growing the quality of life in Forsyth County, the chamber recently enlisted a private company to con-duct a feasibility assessment for the community.
Overall survey results indicate that while the economy and quali-ty of life is good in Forsyth County there are areas that must be addressed in order to continue to attract a quality work force that will positively impact the area for the future.
The typical Forsyth County homeowner’s property taxes are far less than the cost of delivering basic services such as police, fire and other infrastructure. This sce-nario creates a growing fiscal challenge for the area.
The residential sector of the Forsyth County tax digest is 70 percent compared to surrounding areas where it accounts for 56 per-cent in Hall County and 59 per-cent in Dawson County. The Forsyth commercial and industrial sectors account for just 20 percent of the tax digest (28 percent in Hall and 16 percent in Dawson). To close this gap and assure prop-
erty taxes are not raised, stimulat-ed growth is needed in Forsyth’s commercial and industrial sectors.
Over the past few years, the chamber has been increasing its economic development programs. Since launching the current eco-nomic development model in 2005 the chamber has worked with companies that have created more than 6,000 new jobs and $857,000 million in capital invest-ment. However, a greater level of success must be achieved to grow the tax digest without increasing taxes.
W ‘The chamber has worked with companies that have created more than 6,000 new jobs and $857,000 million in capital investment.’
See FIRST, Page 2
2 HORIZONS May 2013
Business First
The Business First plan will allow Forsyth County to continue to invest in the infrastructure that enhances local quality of life. The plan will focus on these key initia-tives:
Economic developmentEconomic development ranks as
the most important initiative of the five-year plan. The chamber would increase its capability to help local businesses expand thru programs such as branding the community as a desired location for commercial and business investments, evaluating the effectiveness of incentives in recruitment, establishing community improvement districts and expand-ing opportunity zones.
Visitor developmentWith modest financial invest-
ments, tourism/visitor development has been a recent area of success within the county and is targeted as another important growth initiative with the Business First plan. The chamber would focus marketing and recruitment activities in areas such as regional and national sports com-petitions, film location sites, con-vention and conference opportuni-ties and leisure activities.
AdvocacyAnother potential initiative high-
lighted in the program is a com-bined collaboration between the chamber and its public sector part-ners in advocacy for act ion in areas requiring improvements.
Through lobbying efforts focus-ing on transportat ion needs to reduce congestion in particular areas, developing suggested archi-tectural guidelines for industrial and commercial districts, facilitat-ing the design and implementation of the beautification of community gateways and the building of a more business friendly environ-ment the chamber wil l fur ther strengthen the community.
Whi le focus ing a t t en t ion to these areas of potential growth, the chamber remains completely committed to sectors that have represented s ignificant accom-plishments to the community. The par tnersh ip p rograms wi th an excellent public education system, tremendous health care initiatives,
cont inued suppor t of a s t rong small business community and the chamber’s recruitment of interna-t ional business al l wil l have a h igh propensi ty for expansion within the successful implementa-t ion of the Business First pro-gram.
Forsyth County’s population is growing and, according to the Atlanta Regional Commission, will continue to be a population growth center. This residential impact continues to outpace the development of commercial and industrial sectors, creating grow-ing fiscal challenges. In order to c lose th i s gap the re mus t be growth st imulation within both commercial and industrial com-munities. The Cumming-Forsyth County Chamber of Commerce is
prepared and ready to meet the challenge.
To further the Business First plan, the chamber will create an Investors’ Council comprised of the leading private sector inves-tors. This council will provide oversight and direction for the ini-tiative. The five-year outcome met-rics will include:
• $1.7 billion capital investment• 11,200 new jobs created• $10 million economic impact
from tourism• Improved transportation infra-
structure on GA 400 and Hwy 20• 435 clients served through the
Small Business Services Center.For questions and more informa-
tion on Business First please con-tact Chamber President and CEO, James McCoy at 770-887-6461.
FIRST, from Page 1
HORIZONS May 2013 3
ince coming to Forsyth County, Jim ‘N Nick’s has been a valued Partner in Education. They have sponsored the REACH Award
program recognizing outstanding employees in the system, donated food for various functions, offered discounted gift cards for all FCS employees and many other activities. Jim ‘N Nick’s recently donated free kids meals to all the incoming 2013-2014 kindergarten students. This was a great way to start new students out in the Forsyth County school system, showing them the support
they can find in the community. We appreciate the continued partnership, support and delicious food from this great restaurant!
Forsyth schools salute Jim ‘N Nick’sS
Partners in Education
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4 HORIZONS May 2013
Member Spotlight
The Dentist improves local healthhe Dentist has been part of Cumming culture for n e a r l y
15 years. During that
time, it has provided all phases of den-tal services for many people, and through the original owner, Dr. John Birch, established a strong relation-s h i p w i t h N o r t h s i d e H o s p i t a l -Forsyth. It is an office where just about all of your dental needs can be met in one place.
Doctors Barden and Birch place a strong emphasis on the overall health of the patient, and believe that the mouth is not a separated part of the body. When the health of a patient is in question, all available disci-plines need to be brought into consideration. That is why The Dentist also has a strong associ-ation with the medical commu-nity in Cumming.
When a patient contacts the office they are greeted by a staff who knows that dental experi-ences may not be high on the list of “wants” people have, but fall under the “necessary” cate-gory. The staff makes every attempt to smooth the way into the office as well as making your time in the office as pleas-ant as possible.
Once inside patients notice that they’re not in a typical office, but the entry way is like coming into a friend’s home. Fresh flowers are present and patients are offered a choice of beverages.
One of the staff is always present to help them and prac-tice manager Joyce is a “patient’s advocate.” She will assist in any way needed to make what can sometimes be confusing, simple. She is also dedicated to sharing her knowledge in dentistry with the patients in order to help them get exactly what they want.
The office is state of the art with technological advances all directed to making the visit as pleasant and comfortable as possible. From subdued light-ing to three-dimensional imag-ing of the head and neck, it is all directed to gaining the most information needed in a very comfortable manner.
The Dentist offers all types of dentistry, from the most simple to the complex. The staff is crit-ically trained in all phases to make the journey pleasant.
One of the problems we see is that as people age they change and even the distance between the tip of the nose and the chin changes. This occurs because of the natural wear of
teeth or loss of teeth. What also happens here is
that the muscles of the face get shorter causing us to look older than we are. When you factor in the loss of teeth and what that does to the appearance of a per-son, the consequences are dra-matic.
The chin becomes more prominent and the “sags and bags” become more noticeable too. This also may affect the jaw joint and pain can occur when eating. By being able to return to a time in life where everything was in harmony, the appearance and comfort are improved.
Another important part of the philosophy of The Dentist is that gum disease affects the rest of the body. The bugs and germs in the mouth can travel to other parts of the body when gum disease is present.
That sight of blood on the toothbrush signals that there is a problem. Once the bacteria are in the blood they can wind up anywhere from the brain to the heart.
Diabetics can often see dra-matic results in their sugar lev-els once they have gum disease under control. Orthopedic and cardiac surgeons recognize the importance of having this under
control as well when going into surgery, and routinely request clearance of their patients. Working with our patients to recognize and control the beginnings of gum disease is important to not only their oral health but to their overall health.
At The Dentist we believe that good oral health can and does promote a younger and healthier you. The Dentist is a new addition to the prestige level of the chamber’s Chairman’s Cabinet.
For more information on The Dentist go to www.thedentistin-cumming.com.
Dr. Birch
Dr. Barden
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HORIZONS May 2013 5
Literacy ForsythLearn more about programs that help adults earn their diplomas
at www.literacyforsyth.com.
The Number of Adults Without a High School or GED Diploma in Forsyth County
*Source: U.S. Census Bureau 2012 statistics
6 HORIZONS May 2013
Month in Review
Business After Hours
Irene Doehring, left, and Debbie Booth enjoy the Business After Hours event held recently at Rensant Bank. Right, the team from Renasant Bank.
Above: Rob Kemmer, left, and Michael Van Umm. Left, from left: Pam Culberson, Laura Curtis and Kathleen Rastetter.
HORIZONS May 2013 7
Month in Review
On the run with Boulder Dash
Girls on the Run team members finish the race together.
Batson-Cook Construction employees horse around next to a Bluegrass Materials earthmover.
Overall men’s and women’s winners David Rindt and Caroline Patterson.
Attendees enjoy the Spring Fling at the end of the Boulder Dash 5K
8 HORIZONS May 2013
HORIZONS May 2013 9
“A fantastic partner...”JTECH has always kept us at the perfect point where we didn't have too much technology that we were under-utilizing it, but we had enough capacity to grow. JTECH has been a fantastic partner for us.
Stefanie Newsome, VPLazer Spot, Inc.
"I rely heavily on JTECH..."JTECH gives us a report every month that has the status of everything in our network, all the way down to the PC level. They tell us what to anticipate and budget for and it really makes the IT process invisible to me as an owner. I rely heavily on JTECH to see where we are going to make us more efficient and to grow our business.
Chris Stockhoff, PresidentAnchor Home Mortgage
“Ability to learn our business...”What impressed me about JTECH was their ability to learn our business and to add a lot of insight into ways we could improve our business. They know our business and understand what our needs are, sometimes before we do.
Vince Raia, PresidentEMC Security
The solution to your office IT problems!
www.jtechnetworks.com • (770) 889-8181540 Lake Center Parkway, Suite 208, Cumming, GA 30040 • [email protected]
10 HORIZONS May 2013
HR Council SBSC
Programs help educate those in field of HR
Marketing: The business of keeping business
s the nation begins to recover from the economic downturn, many companies are facing a
new series of work force challenges. According to a recent survey by the Society for Human Resource Management, “HR professionals say that the three biggest challenges fac-ing HR executives over the next 10 years are retaining and rewarding the best employees (59 percent), developing the next generation of corporate leaders (52 percent), and creating a corporate culture that attracts the best employees to orga-nizations (36 percent).
“The HR Council is a group of HR professionals and managers with HR responsibilities,” said Tracy Moon, chairman of the chamber’s Workforce Development Committee. “It is a service that the chamber provides to help keep members up to date on laws and rules that apply to the human resource field.
“The HR council is a resource to local businesses because it provides them with up to date information about the newest policies in human resources,” Moon said. “At the upcoming events we will discuss what an employer needs to take into consideration when writing an employee handbook for 2013.”
In 2012, the HR council hosted several successful programs includ-ing a one day HR boot camp as well as an overview of the impact of the new federal health care poli-cies. These programs collectively attracted more than 200 partici-pants.
The HR council hosted its first event of the year on April 18. This seminar focused on “The ABC’s of P o l i c i e s , P r o c e d u r e s a n d Handbooks.”
The council’s next event will be at 8 a.m. May 9 at the University of North Georgia’s Cumming campus. This seminar wil l focus on “Discipline and Discharge.”
The council will host another event at 8 a.m. June 13, also at the Cumming campus. This event will guide attendees in “Controlling Costs by Managing Risk.”
The seminars cost $25 for mem-bers and $30 for non-members. To register for these events please visit the chamber web site at www.cum-mingforsythchamber.org.
arketing begins with a simple question: What business are you really in?
For most, the answer is equally easy: I am in the busi-ness of (fill in the blank). This answer may be easy, but it is wrong. Show me an attorney/accoun-tant/banker/doctor/dentist/trash col-lector/etc. without clients or patients and I’ll show you a failed business.
Consider this: all business owners are really in the business of attracting and retaining clients on a profitable basis. The better we are at attracting clients, the faster our business can grow. However, unless we retain those clients, it can be unprofitable growth.
Remember that new Internet cou-pon company that was hot a couple of years ago? Many business owners who signed up for a “discount Internet coupon” to attract new cus-tomers didn’t have a process in place to convert one-time bargain shoppers into repeat clients. As a result, they lost money and did not repeat. Their business did not grow and, ultimately, the coupon provider fell short, too.
Acco rd ing t o Wik iped i a , “Marketing is the process of commu-nicating the value of a product or ser-vice to customers. It is a critical busi-ness function for attracting custom-ers.” So, marketing is really the busi-ness of staying in business by com-municating our value proposition
with those we consider to be ideal clients … and then the activities to retain them as clients.
The Smal l Business Services Center will host a marketing lunch and learn from 11 a.m. to 1 p.m. May
22 at the University of North Georgia’s Cumming campus. Lunch will be sponsored by Russell Landscape Group.
The workshop will provide a better understanding of these areas:
• The business of marketing• The business you are really in• The difference in customers and
clients• Who is your client• How to create a strategic posi-
tioning statement• The lifetime value of a client….
and your marketing budget• The (only) three ways to grow
your business….and which is best• Developing a marketing plan• Marketing tactics to make any
business thrive.For more information or to register
please visit www.cummingforsyth-chamber.org.
Don Kemp spent 20 years in corporate sales and marketing with companies like Procter & Gamble, Borden and Mrs. Smith’s Bakeries. Don currently is a financial adviser with New England Financial.
MABy Don Kemp
HORIZONS May 2013 11
Tourism HCA
orsyth County’s tourism resources are now on the map. The Cumming-Forsyth C o u n t y C h a m b e r o f
Commerce has partnered with the Forsyth County Parks Foundation to create a pad map. This map will tar-get visitors and residents looking for information on local schools, parks, dining establishments, shopping opportunities and the Cumming Fairgrounds.
About 25,000 maps will be distrib-uted across the county, including at Fowler Park Community Center, Old Atlanta Park Community Center,
Central Park Community Center, Forsyth hotels and Sawnee Mountain Welcome Center. Maps will be pro-vided to tournament organizers when teams are in town for sporting events.
This map will satisfy a great need hotels have been identifying for quite some time.
The chamber would like to thank all the partners who made the map possible including the Forsyth County Parks Foundation, Mary Helen McGruder and all map adver-tisers.
Forsyth County on the map
County ranks tops in health in GeorgiaF
he 2013 County Health Rankings were released in M a r c h a n d Fo r s y t h County has been named
the healthiest county in Georgia. This is an improvement from years past when Forsyth County repeatedly landed the second-place spot.
Rankings are based on a model of population health that empha-sizes the many factors that can help make communities healthier places. Building on the work of America’s Health Rankings, the U n ive r s i t y o f Wi s c o n s i n Population Health Institute has used this model to rank the health of Wisconsin’s counties every year since 2003.
Forsyth County’s ranking can be contributed to many factors, including a high percentage of adults with some college educa-tion and a high percentage of adults with an income twice the federal poverty level. The County
Health Calculator [online at www.countyhealthcalculator.org] stated if five percent more people attend-ed some college and two percent more had an income higher than twice the federal poverty level we could expect to save 44 lives, pre-vent 715 cases of diabetes, and eliminate $5.2 million in diabetes costs every year in Forsyth County.
Another factor that has helped Forsyth County achieve such a high racking is the partnership the county has with Northside Hospital-Forsyth. Since 2002, when Nor th s ide Hosp i t a l acquired Georgia Baptist Medical Center, health care has been a top priority for this community and is one of the fastest growing indus-tries in Forsyth County. With this growth, Children’s Healthcare of Atlanta was able to open a pedi-atric outpatient location serving more than 50,000 children in Forsyth County.
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12 HORIZONS May 2013
Much thanks to Dash supporters
THE BANK…a cut bove the rest!
S a f e t y S o u n d n e s s S e c u r i t y S e r v i c e
Member FDIC
www.alliancenationalbank.com100 Colony Park Drive | Cumming, GA 30040 | 678-208-6300
What does it mean to bank with a bank that is a cut above the rest? It means that the service at the bank is superior and unmatched by others.
It means the bank staff really cares about you the customer... It means a lot.
What does it mean to bank with a bank that is a cut above the rest?
It means that the service at the bank is superior and unmatched by others. It means the bank staff really cares
about you the customer... It means a lot.
www.alliancenationalbank.com100 Colony Park Drive | Cumming, GA 30040 | 678-208-6300
THE BANK…a cut bove the rest!
S a f e t y S o u n d n e s s S e c u r i t y S e r v i c e
Member FDIC
www.alliancenationalbank.com100 Colony Park Drive | Cumming, GA 30040 | 678-208-6300
What does it mean to bank with a bank that is a cut above the rest? It means that the service at the bank is superior and unmatched by others.
It means the bank staff really cares about you the customer... It means a lot.
Safety Soundness Security Service
hat is a key component to bringing new b u s i n e s s e s
into the Cumming-F o r s y t h C o u n t y C h a m b e r o f Commerce? Chamber members of course!
That i s why the chamber developed the “Leadership Referral Campaign” for members of the chamber board of directors. This program offers board members the opportunity to refer local vendors and other businesses for chamber membership.
A tally for each member is kept and incentive levels can be reached by referring businesses that join the chamber.
Board members Jay Ryerse of Jtech Networks and Shawn LaFave of North Georgia Promotions are leading the program with more referrals than any other member.
Non-board chamber members can
also benefit from referring new chamber members. To find out how, contact Jimmy Lane, director of membership services, at 770-887-6461.
HORIZONS May 2013 13
Membership Information
Member News
he Alpharet ta Children’s Dentistry North Point office will be providing free dental care for the third consecutive
year to the children of the Daraja Children’s Choir of Africa on May 11.
For the past three years, Dr. George MacMaster (Dr. Mac) has been cele-brating “Daraja Day” when the chil-dren’s choir visits Georgia on its tour of the United States.
A team of Alpharetta Children’s Dentistry pediatric dentists, hygien-
ists, assistants and volunteers will gather together to provide dental care to these children who do not have access to pediatric dental in Uganda.
K a i s e r Permanente of G e o r g i a
researcher will receive $50,000 from The New York Academy of Sc i ences ’ Sacke r Institute for Nutrition Science to pursue inno-vative research related to nutrition.
Kristina H. Lewis, MD, MPH, SM is one of three researchers to win the inaugural award — the first-ever research award from the academy — designed to solicit proposals in a criti-cal knowledge gap area. This year the
theme was the intersection of nutrition science and chronic disease prevention. The research award is intended to pro-vide support to researchers seeking to close nutrition science knowledge gaps that could ultimately help to create solutions to large-scale health issues such as obesity and diabetes.
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Dentistry will again offer free care to African children’s choir
Kaiser Permanente researcher presented $50,000 grant
Refer members, build incentives
14 HORIZONS May 2013
Upcoming EventsApril 26Real Estate Roundtable — 11 a.m., University of North Georgia, Cumming campus
April 30Member Power Networking Lunch — Noon, Wildflower Eatery
May 2State of the Community Address — 11:30 a.m., Forsyth Conference Center
May 7Women Who Mean Business — 7:30 a.m., Market 334
May 7Member Power Networking Lunch — Noon, ’Cue BBQ
May 9Discipline and Discharge — 7:45 a.m., University of North Georgia, Cumming campus
May 9Business After Hours — 5 p.m., Location TBA
May 14Member Power Networking Lunch — Noon, Luce Italian Restaurant
May 21Member Power Networking Lunch — Noon, Location TBA
June 4Member Power Networking Lunch — Noon, Dickey’s BBQ
• Please visit our Event’s Calendar at www.cummingforsythchamber.org to see a full list of events, more information and registration.
Key to the eventsMember Power Networking Lunch — Meets every Tuesday at noon at a different location and includes casual net-working for 20-35 other business professionals.Business After Hours — Meets the second Tuesday of every month from 5-7 p.m. at a different host loca-tion every month. The pur-pose is networking and to experience new businesses in the community.Women Who Mean Business — Meets the first Tuesday of every month at 7:30 a.m. This is a special-ized networking group of over 50 female business professionals. Join them for breakfast.
CUMMING TOWN CENTER2065 Market Place Blvd.
in front of Best Buy(678) 208-2888
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behind Taco Mac next to Target(678) 208-0680
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Ethan UnderwoodLipscomb, Johnson, Sleister, Dailey, & Smith LLP
Pete AmosChairman, Forsyth CountyBoard of Commissioners
Paul ChambersAT&T
Bill CuppAGL Resources
Darla LightChair, Forsyth County Board of Education
Dr. Buster EvansSuperintendent,Forsyth County Schools
Jay RyerseJtech Networks, LLC
Fran ForehandGeorgia Power
Mark BondHayes, James & Associates, Inc.
H. Ford GravittMayor, City of Cumming
Blake HouseSawnee EMC
Jon McDanielForsyth County Public Library
Mary Helen McGruderSawnee Mountain Foundation
Doug DerrerForsyth County Manager
Hon. Phil SmithState Court Judge
Bobby ThomasChair, Forsyth County Development Authority
Dr. Joanne TollesonLanier Technical College
Rep. Mark Hamilton
Rep. Mike Dudgeon
Sen. Jack Murphy
Sen. Steve Gooch
Rep. Geoff Duncan
Linda Cole, Chair,Children’s Healthcare of Atlanta
David Seago, Past-ChairGeorgia Power - retired
Ann-Margaret Johnston, First Chair-Elect,Johnston & Associates, Inc.
John Hall, Second Chair-Elect,Forsyth County News
Ann-Margaret Johnston, Secretary/TreasurerJohnston & Associates, Inc.
Ex-Officio Chamber Staff
Horizons
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16 HORIZONS May 2013
Still the #1 place to celebrate a birthdayA birthday. It’s a day we celebrate our entire lives. Northside would be proud to be part of your baby’s special day. No one is more prepared or
has more experience. We’ll make the big day a celebration from day one. Visit us online at www.northside.com.
