This month’smust reads in

Hotel Data& Analytics News

www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

We’re more than halfway through the year and the hotel tech industry seems to be moving faster than it was even just this time last year. There’s certainly lots of activity in the space, especially around what analytics are actually useful to hotels or in cloud-based tech.

Even Google is getting further in on the action with Google Destinations. Beyond our great 2016-so-far recap, we really enjoyed a couple reads on how data is influencing guests’ expectations.

With so much happening in our industry and so little time, we hope this monthly recap helps keep you up-to-date. We hope you enjoy the read!

Regards,

Clay, Martin, and the SnapShot team.

Editorial A monthly recap of hotel data and analytics news

Find out more about what we do:visit us at www.snapshot.travel

Our in-house Demand and Revenue Management Consultant, Linda Girrbach's practical guide to developing a modern,

effective segmentation strategy for hotels.

Read on our blog

How to Set Up Hotel Segmentation: Tips on Modern Segmentation

There is no doubt that Google tends to

overshadow other apps, but so far they've shied

away from Travel Apps (aside from Maps, of

course, and their Flights website, used by

advanced travel hackers). Google Destinations

seems to be their first major contender in the

space. Must say, it looks pretty cool.

Read on Travel & Leisure

Everything You Need to Know

About Google’s Crazy New

Travel Planner

Guest satisfaction has reached a record high in 2016. Keeping in mind that guests are expecting more from hotels than

ever, here are 5 tips that have kept the highly ranked hotels on top.

Find out on Skift

J.D. Power Hotel Guest Rankings 2016:What Hotels Should Know

Interviewed by Tnooz, Snapshot’s CEO Stefan Tweraser and COO David Turnbull explain what SnapShot Analytics

offers hoteliers: Your hotel’s important information, displayed simply and accurately. Plus what’s new in the company.

Read on Tnooz

What Is SnapShot Up To with Hotel Data Analytics?

Another great excerpt from the "Modern Hotel

Tech Stack" piece by Skift last month or so.

Get a better idea how mobile habits are

impacting hospitality.

Read on Skift

How Guest Expectations and

Changes in Mobile Habits Impact

Hotel Tech

It's been a while since we touched base with SnapShot COO and co-founder David Turnbull and a lot has

changed since then. Cloud-based tech, advanced data analytics, and other digitally-enabled trends are

revolutionizing the industry. So we figured it'd be a good time to sit with with David and chat about current trends

in hotel tech and what these changes mean for hotels in the future.

Read on our blog

Current Trends in Hotel Tech: 2016

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Hello.My name is Toni.

I’ve been a Director of Sales and Marketing in hotels

for more years than I can remember.

I recently came across SnapShot and loved the

Analytics tool. So much so that I’m now giving

demos and helping hundreds of hotels learn about it.

If you want to find out more about analytics book a

demo and I promise to give you an excellent walk-

through of how it can help you better manage your

hotel.

opensmjle put together a great list of

Internet Booking Engines AKA IBEs for

our educational enjoyment. You have to

sign up for the full list but you can still get

a good idea from the article here (though

it's worth the sign up!).

See on opensmjle

IBE Provider Overview July 2016

A very important read on recent changes made in

tripadvisor that may influence your web traffic, and

what you can do about it.

Read on LinkedIn Pulse

Has Your TripAdvisor Traffic Plummeted Recently?If So, This May Be Why.

Data can be complex, so data analytics is

important to reveal the story data has to tell. It

is up to hotels themselves to give them a

clear and useful meaning. More often used

for marketing purposes, how does data also

empower employees?

Read on Skift

Data and Analytics are Defining the Future of Hotel Employee-Guest Relations

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Here is a nice read that outlines the do's, don'ts, common mistakes, and best practices for customer data collection. It's a

good reminder on the importance and sensitivity of customer data and how to use it and treat it with respect.

Read on Entrepreneur

10 Questions to Ask When Collecting Customer Data

“

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4 Ways Independent Hotels Can Get Ahead with Cloud Technology

The trend is undeniable: Many hotels are

moving to cloud-based tech. Here are

some reasons to consider making the

leap via our friends at StayNTouch.

Read on StayNTouch

Image Source: Forbes.com

A new app that allows users to book hotels by the minute or hour. Interesting proposition. Another cool example of

how technology-enabled innovative thinking is changing our industry.

Read on TechCrunch

Recharge, Used to Book Hotel Rooms By The Minute, Raises $2.3 Million

In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.

Some great reads in here including articles on visualisation tools, social media metrics, hotel asset management, and

tips on how to improve guest experience and operations (plus much more). Until next time.

Read on our blog

Hotel Data & Analytics News - June 2016Our Recap from Last Month

At SnapShot, we believe hoteliers should have

a right to their data, and a right to use it

intelligently. That's why we built SnapShot

Analytics. Analytics is a cloud-based hotel

analytics tool that presents a comprehensive

overview of your hotel data on a powerful yet

intuitive dashboard. Everything you need in

one place: PMS data, benchmarking, pricing,

web analytics, and social media stats. Dig as

deep as you want, or keep it surface level for

immediately actionable intelligence.

Click below to learn more about us.

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About Us

Everything you need to see,nothing you don’t.

HOTEL ANALYTICS

www.snapshot.travel

This Hotel Data and Analytics monthly news

roundup is brought to you by Clay, Martin,

and the SnapShot team.

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Did we miss something? Feedback always welcome at news@snapshot.travel