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Hotel Data and Analytics News - October 2016

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This month’s must reads in Hotel Data & Analytics News www.snapshot.travel [email protected] @snapshot_demand Kurfürstendamm 212, 10719 Berlin
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Page 1: Hotel Data and Analytics News - October 2016

This month’s must reads in

Hotel Data &Analytics

News

www.snapshot.travel [email protected] @snapshot_demand Kurfürstendamm 212, 10719 Berlin

Page 2: Hotel Data and Analytics News - October 2016

With October behind us, it’s certainly becoming fall here in Berlin. And a lot has happened in the past month, quarter, and year. Not just for SnapShot but for our industry. While we await what’s next, let’s look back at the top hotel tech news in the last 30 days.

The biggest news for us has been the launch of The Hotel Technology Index, a new open resource for the hotel industry, it’s a hospitality-specific wikipedia of sorts.

In this monthly recap, we’ve also got tips on driving direct booking, how Revenue Managers use data, whether it’s time to upgrade your PMS, and more. We hope you enjoy the read!

Regards,

Clay and the SnapShot team

Editorial A monthly recap of hotel data and analytics news

Page 3: Hotel Data and Analytics News - October 2016

Find out more about what we do:visit us at www.snapshot.travel

Page 4: Hotel Data and Analytics News - October 2016

The Hotel Technology Index is a community-updated knowledge base for the hotel tech and hospitality

industries. Software, applications, providers and terms! It's the result of hundreds of hours of research

and we're very excited to share it with you. Learn more about it and how we made it on our blog.

Read on our blog

Page 5: Hotel Data and Analytics News - October 2016

Direct Booking is always a hot topic and

Leonardo's VP of Marketing and Customer

Experience gives some really useful tips on how

to make the most of your most valuable

marketing channel – your website – and then

turning that into a tool for driving direct booking.

Read on Leonardo’s blog

Drive Direct Booking with Reviews and

Visual Storytelling

Page 6: Hotel Data and Analytics News - October 2016

Net Affinity is back with a very comprehensive infographic outlining various strategies revenue

managers can use when working with data. And since revenue management is largely based on

data, you could use this almost as a guide to revenue management itself!

Read on Net Affinity’s blog

How Do Revenue Managers Use Data

Page 7: Hotel Data and Analytics News - October 2016

Not only has Google employed their vast amounts of user and historic data to notify customers

before flight prices will suddenly jump, but they're also doing the same for hotel prices. While useful

to the consumer, it remains to be seen what this will mean for the hotel. Either way, data-powered

functionality will become more commonplace.

Read on VentureBeat

Google Now Tells You When To Book Cheap Flights and Hotel Rooms

Page 8: Hotel Data and Analytics News - October 2016

If you're considering making the switch to a different

PMS system, here are the big questions you should

be asking before making the leap.

Read on our eHotelier

Next-Generation Property Management Systems: Is Now The Right Time To Upgrade?

Page 9: Hotel Data and Analytics News - October 2016

THE NEW

ITB BERLIN - HALL 8.1 / 127

HOTEL ANALYTICS

BOOK A DEMO

Hello.My name is Toni.

I’ve been a Director of Sales and Marketing in hotels

for more years than I can remember.

I recently came across SnapShot and loved the

Analytics tool. So much so that I’m now giving

demos and helping hotels learn about it.

If you want to find out more about analytics, book a

demo today and I’ll show you how SnapShot

Analytics can help you better manage your hotel.

Page 10: Hotel Data and Analytics News - October 2016

While the title is a bit leading, this is a great

read for anyone wanting a reminder on ways

to win more customers through direct booking

over the OTAs. Always a hot topic, always

good to stay knowledgeable about it!

Read on Forbes

How Hotel Marketers Can Win The Battle Against Online Travel Agencies

Page 11: Hotel Data and Analytics News - October 2016

We think hotel data shouldn't be so complicated. And we want to give you, the hotelier,

practical action items you can start using now. A list of useful and practical examples of how

you can use your hotel data to make better decisions.

Read on our blog

How To Use Hotel Data

Page 12: Hotel Data and Analytics News - October 2016

There are many ways hotels can use chatbots

to enhance the customer experience. This

article gives some useful examples for the entire

customer journey from before their arrival to

after their departure.

Read more

Five Ways Chatbots Could Change The

Hotel Industry

Page 14: Hotel Data and Analytics News - October 2016

In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.

Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of

travel, and our hotel tech insiders, (plus much more). Until next time.

Read on our blog

Hotel Data & Analytics News - September 2016Our Recap from Last Month

Page 15: Hotel Data and Analytics News - October 2016

At SnapShot, we believe hoteliers should have

a right to their data, and a right to use it

intelligently. That's why we built SnapShot

Analytics. Analytics is a cloud-based hotel

analytics tool that presents a comprehensive

overview of your hotel data on a powerful yet

intuitive dashboard. Everything you need in

one place: PMS data, benchmarking, pricing,

web analytics, and social media stats. Dig as

deep as you want, or keep it surface level for

immediately actionable intelligence.

Click below to learn more about us.

Learn more

About Us

Everything you need to see,nothing you don’t.

HOTEL ANALYTICS

www.snapshot.travel

This Hotel Data and Analytics monthly news

roundup is brought to you by the SnapShot

team.

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Did we miss something? Feedback always welcome at [email protected]


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