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A CLEAN ROOM AND COMFORTABLE BED ISN’T ENOUGH ANYMORE i Guest Expectations for Hotel Tech In 2019; OpenKey, infographic; 2019 ii Hoteliers Comb the Ranks of Tech Workers to Gain an Edge; New York Times; Feb. 13, 2017 iii Customer Engagement Technology Study; Hospitality Technology survey; August 2018 iv 2018 North America Hotel Guest Satisfaction Index Study; J.D. Power; July 2018 v Quick Take on Travel survey; Mower; February 2018 vi 2019 Hospitality CIO Survey Results; Hospitality Upgrade; May 2019 vii Hospitality Digital Transformation Survey, Alcatel Lucent, report; Oct. 2018 viii Hotels Gear Up For The Age Of Augmented Authenticity; Hospitality technology, report; December 2018 Source: OpenKey i IG-113888-EN (12.19) 54% plan to increase IT budgets next year vs 71% in 2018. vi 42% will hold spending steady in 2019 vs 20% in 2018. vi Yet, by 2020, 73% of hotels expect their networks to be strained by guests streaming content. vii Toward five-star profitability • Big data enables better expense management and forecasting • IoT-powered smart room controls Lower utility cost • AI-enabled virtual concierge reduces staff requirements • Predictive analytics enables radical personalization • Ubiquitous in-building cellular decreases maintenance times and cost Despite growing customer expectations and operational benefits, hoteliers are hesitant to commit to a major IT spend. Customer-facing applications feed revenues, but hoteliers who don’t use it to trim costs are missing out. Infrastructure must support customer-facing applications like machine-to- machine communications (IoT), big data analytics for greater operational efficiency and ubiquitous mobility—not only for staff and guests, but to aid first responders during an emergency. Involve the right people Engineering, operations, risk management, loss prevention, communications and IT all must work together to determine the best solutions for their hotels. Check the boxes Fiber-to-the-room provides bandwidth for smart tvs, streaming services and more 10Gb switching ensures headroom for growth as mesh networks evolve Low-voltage converged networks support Wi-Fi, IoT networks, cellular mobility Structured cabling provides highest network reliability and maximum scalability Technology-agnostic mobility—cellular and Wi-Fi—connects guests, staff and facilities In-building cellular with public safety frequency support aides emergency response Investing in your property’s IT infrastructure for the long term enables you to • Consistently meet and monetize customer expectations as they evolve • Adopt cost saving technologies such as AI, IoT, and smart room control • Mine big data and run predictive analytics to improve management practices • Increase your property’s resale value for maximum return, when the time is right • Copper and fiber cabling, PoE, powered fiber and the connectivity to bring it all together • Wi-Fi and cellular mobility platforms to keep customers, staff and facilities connected • Automated infrastructure management to monitor and manage it all in real-time Plus, the experience and vision to keep you prepared for whatever is next. For more information, visit us at: www.commscope.com. expect smart tvs expect smart thermostats expect device charging ports expect high- speed Wi-Fi expect mobile check-out “All companies are becoming technology companies to some degree, and this is especially true in the hospitality industry.” ii Guest demands for hotel technology are outpacing hotel services… What’s holding hotels back? Going beyond customer experience, straight to the bottom line Focus on the basics—a scalable, profitable infrastructure There’s more ROI in your infrastructure than you think Choose your partner carefully. CommScope has the full range of infrastructure solutions: 65% of guests would pay more and likely return to a hotel that provides technology they consider essential. iii In 2018, the addition of a mobile app to a hotel’s offerings brought a 58-percent increase in guest satisfaction. iv 44% of travelers are more likely to book a smart hotel and 69 percent prefer to opt-in to smart-room features. v 68% 62% 88% 98% 66% 42% Lack of sufficient IT budget 42% Outdated technology architecture 35% Burden of maintaining existing infrastructure 30% Inability to derive ROI for technology rollouts Research shows today’s hotel guests are digital-first throughout the journey. Today’s travelers expect a room with all the bells, whistles and connectivity! Tech applications demanded by guests Mobile payments Guestroom controls TV to Access personal content Mobile Keys 60% 50% 40% 30% 20% 10% 0% Hoteliers who can deliver are reaping big benefits Guest demand Hotel adoption “Outdated technology poses a huge challenge for organizations. Legacy technologies often create data silos that prevent managers from having a comprehensive view into their business.” $ Book ✓ ✓ ✓ ✓ ✓ ✓
