The Perfect BedAn Invigorating ShowerA Great Workstation

The Ultimate Questions

The Brand Essence

Hotel Uno Facilities

Sales & Marketing

Brand Campaign

The Agenda

Why Hotel Uno?

A unique and fresh concept that will challenge the market

Brand standards create individualisation by allowing the owner to place their signature to the Hotel Uno brand

A hotel category that is presently a hot ticket

The forecast for this segment is strong growth

A stable investment yielding superior returns

The brand for conversion projects that focuses on core brand pillarsThe UltimateQuestions:

ITS RED

ITS BOLD

ITS NUMBER ONE!

IT WORKS

How Hotel Uno compares to the big brands?

No one has a brand to compete with Hotel Uno

Better bottom line performance due to streamlined operations and sales and marketing strategies

Lower overheads than established intl. Operators from the start

Great short to medium term returns on investment

The UltimateQuestions:

Hotel Uno is a visionary concept in hotel service and design; a contemporary business lifestyle hotel tailored to budget and style conscious management executives who seek functionality and comfort without having to pay top dollar.

Hotel Uno has done away with the traditional superfluities and offers stylish, innovative, multi-functional and dynamic spaces for the corporate business and leisure travellers of TODAY!BrandEssence

The Vision

Hotel Uno is a product that is positioned in the business hotel segment and is designed from the ground up to accommodate todays demanding business lifestyle.

Hotel Uno maximises every usable space in a dynamic, innovative and multifunctional way to create comfortable, efficient and stylized guest rooms, and Front- and Back of House areas.

Macro-servicing staff, and evolving modern amenities at a fair price round off the concept.BrandEssence

The Mission

Designed to maximum efficiency standards to contain property payroll

A focused team, dedicated to continuous improvement as well as brand building both domestically and internationally

Centralised, focused Sales and Marketing, concentrating on one brand only!

Hotel Uno seeks to become the premier worldwide provider of quality value accommodation within 10 yearsBrandEssence

The Mission

Hotel Uno is operated according to clear-cut principles of:

Creating a streamlined operation in all properties

Guest room yield performance focusing on Average Room Rate (ARR), Revenue Per Available Room (RevPAR) and GOP per Available Room (GOPPAR)

Hotel Unos Promise of Transparency: No obscure charges!

Return on Equity focusedBrandEssence

The Mission

Comparable products with a smaller rooms envelopeComparableProducts

UNO means One, an easy to remember name with implied meaning!

The name is to the point, just like the hotel product

Uno is an experience unlike any other competitive hotel products

No other brand permits a property-specific Signature logo to personalise your HotelWhy theBrand Name

The world is cluttered with cookie cutter hotels opportunities abound!

DevelopmentOpportunities

Successful Renovation & Conversion SmartConversionsSacha's Hotel UNOSukhumvit 19Bangkok, ThailandSince November 2008

Re-development of an existing office building into a 56-room boutique hotel under HOTELCORP's Hotel UNO brand - www.hotel-uno.com

Hotel UNO TipchangLampang, Thailand

Complete turnkey development under HOTELCORP's Hotel UNO brand. 125-room hotel scheduled to open in Q4 2014.

Thailand

Hotel UNO Kuala LumpurKuala Lumpur, Malaysia

Complete turnkey development under HOTELCORP's Hotel UNO brand. 150-room flagship hotel scheduled to open in Q1 2015.

Malaysia

Hotel UNO DhakaDhaka, Bangladesh

Complete turnkey development under HOTELCORP's Hotel UNO brand. 54-room boutique city hotel scheduled to open in Q4 2014.

Bangladesh

Unomondo News Caf

The Unomondo News Caf provides private computer terminals with high-speed internet access. Wireless Internet is available in all public areas of the hotel and each guest room.

- Intl. News- On screen- In print

Hotel UnosFacilities

Unos Dining Concepts

A warm, inviting all-day dining venue featuring a straightforward, well balanced breakfast buffet, an uncomplicated lunch service and a home-style dinner experience with Western and Asian delicacies and a special focus on pasta and noodle dishes from Italy and Asia. Along with a well stocked bar featuring fashionable Martinis and enticing wines by the glass and bottle.Hotel UnosFacilities

Newspapers

Copies of the major local and international newspapers are available for hotel guests at the Guest Services counter and in the restaurant.

Currency Exchange

Available at the Front Desk - at favourable rates that will not lessen your ability to get the most out of your stay.

Transport Services

For your convenience, Shuttle services are available to key locations within the City daily from 7:00 am to 7:00 pm.Hotel UnosFacilities

Spa Services

The management has established a relationship with a leading full service spa operator within close proximity of the hotel for those guests wishing to experience and take advantage of one of citys true luxury services.

Fitness Centre

Through Hotel Uno's alliance with a near-by Fitness Centre, guests are allowed "Day Use" access to one of the cities most well equipped health and fitness facilities at a nominal fee.Hotel UnosFacilities

At Hotel UNO, we realise that the time spent in your room needs to be comfortable, relaxing and functional.

Hotel UNO has devised its three pillars of hotel room design around these basic principles by providing a tailor-made bed, an invigorating shower and a great workstation with high speed connectivity and easy-to-reach controls.Hotel UnosRoom

The Hotel Uno bed ensemble has been designed to the highest bedding standards with extra thick, pillow-top Posturepedic mattresses, crisp sheets of 200-300 thread-count, 100% sateen cotton, and a Duvet filled with 50% white Goose down.

At Hotel Uno we go the extra length to ensure a restful and relaxing sleep... just what you need when you've got a busy day ahead of you being it for business or leisure!Hotel UnosPerfect Bed

Hotel UnosPerfect Bed

Shower fixtures at Hotel Uno are customized to deliver the perfect water pressure and temperature and also offer integrated mood lighting.

An experience that's so soothing - you may just find yourself spending a lot more time in the shower...Hotel UnosInvigoratingShower

Ample space, easy-to-reach controls and high speed internet connectivity via wireless LAN, provided free of charge, make working in your room at Hotel Uno a real pleasure. Plug in, get comfortable and get to work... it's as easy as that.Hotel UnosGreatWorkstation

A new, fresh and unique concept offering an affordable alternative to the mainstream brand hotels.Hotel Uno

ReviewsWhat They Say AboutHotel UNO

Hotel Uno

Hotel Uno

Hotel Uno

In every city, Hotel Uno will identify a core competitor set consisting of up to 10 hotels and analyses the following:

Their rate structure

Their strategic mix (the percentages of their Base, Transient, Preferred, and Group business)

Their top five accounts: who they are, how many rooms they consume and at what rate

Is the competition repositioning in some way?

Our aim will be to position ourselves within the centre of each set and grow both our rate and occupancy through increasing our market share.Hotel UnoPositioning

Analysis Hotelligence, Corporate Market Intelligence, Agent Intelligence and Competitor Set Analysis

Creating a sales team to focus on local corporate (cold calls) & Revenue Management

Tactical corporate Marketing Plan

Tactical Agent Marketing PlanStrategicPlanning

Electronic Distribution Channels

Search Engine Optimisation

Tactical Electronic Marketing Plan

Customer Retention Management/Loyalty Programme

The Revenue Management System

Creating a CRS

In-House Up selling Plan and Quality AssuranceStrategicPlanning

Hotel Uno is a new, fresh and unique hotel chain offering an alternative to the main stream brand hotels. The target market will be the budget conscious business traveller of TODAY, who is bored and tired with traditional hotels.

Identify & Target nearby corporate offices (Key Prospects)

Aggressively conduct sales blitzes to all major offices

Target Corporate Accounts of all nearby competitor hotelsCorporateMarketIntelligence

Create promotional trial stay packages

Work with key corporate bookers such as American Express, BTI & Carlson Marketing

Long term focus is on RFP accountsCorporateMarketIntelligence

Identify & Target key local travel agencies

Aim to cover all US, Europe, Asia Pacific and Middle East

Conduct sales calls in key Asia Pacific destinations

In the long term focus on European tradeshows such as WTM and ITBTravelAgentsIntelligence

GDS Promotion & Advertising

Email Blast IATA Worldwide

Promotion with Intermediaries

Best Rate Guarantee

Key Words on Website

Advertising with online hotel directoriesTacticalElectronicMarketing

GDS & ADS

Consortia The Successful Bids

Negotiated RFP Acceptance

The Floating Rate Model

Websites & Intermediaries

Capitalise the Market-share

Expedia, Travelocity, Hotels.comWideningElectronicDistributionChannels

Keyword Analysis

Search Engine Marketing

Website visitors Who & Why ?

Opportunities What are they ?

C2C-B2C-B2B-B2B2C

Rate Parity SearchEngineOptimisation

Uno Booking Engine: the most effective and efficient method to book

Many unique features including both individual & corporate access to their rates on line with encrypted passwords

Dynamic packaging

Multi destination bookings

Instant confirmation of any Hotel Uno worldwide

Owned and operated by Hotel Uno

Forecasted to handle 90% of all Hotel Uno reservations. Requires minimal staff to operateHotel UnoCentralReservationSystem

Sell the Sizzle

Initially, each Hotel Uno will be launched individually into the local market with some regional tactics and support

As budgets are limited, the focus will be on BTL (below the line) strategies and channels, rather than a print media heavy launch campaign as is often the case in hotel launchesThe BrandCampaign

A key element will be the Brand Crusade programme. This Viral campaign will assist in getting the message out through the Brand Crusaders

Create hype using teaser/viral tactics through online and BTL channels

Make the brand famous in its local market first

Convey the location of the hotel as a destination for travellers who want to stay in a unique locationThe BrandCampaign

TargetAudienceTouchPoints

Pre LaunchPost LaunchSales/Marketing collateralLaunch EventPrint Ad CampaignGuest Brand ExperienceCountry KitOnlineBanner Ad Online viral adDirect MailLink to Quarterly Event Newsletter Link to activitiesPR/AdvertorialChic Channel - FTVHoney & TravelWallpaperPromotional ActivitiesQuarterly EventsMonthly Activities

Pre launch Teaser Event Brand CrusaderOnline BlogSponsor web blogLaunch EventCRMLoyalty ProgrammeMagazine

Training& OperationalSupportsWe provide comprehensive training general managers and staff prior to the hotel opening to familiarize them with our vision, our COHESION culture, and the skills and knowledge needed to lead their team to success at a Hotel UNO.

Workshops and videos are available on topics such as sales, supervisory and management skills as well as customized programs.

Design and ConstructionOur development assistance includes helpingyou identify and select a site, offering design consulting, putting you in touch witharchitects and contractors, and assisting with your construction progress. This careful,comprehensive assistance contributes to our reputation for quality.

ConceptualDesign

New BuiltPrototypesHotel UNO Fits Your Site and Your Market Hotel UNO properties are planned from the ground up to be easy to build, easy to complete and easy to maintain.

Our customized design packages let you choose from a selection of soft goods for an updated contemporary look. The well-thought-out amenities will be a welcome to the market and your guests will appreciate the exceptional value of your Hotel UNO.

Renovation & Conversion Its never been easier to design Hotel UNO that is right for you.

The prototypical design elements are flexible enough to fit virtually any property that is being considered for renovation and conversion upgrades.

The building can be wood frame, CMU (concrete masonry unit) or concrete construction. The elements are adaptable and easy to use. No matter which constraints you face, Hotel UNO innovations are what you need. Your new Hotel UNO will be easy and cost effective to build and retrofit.

ManagementServicesInvesting & Building your esteemed Hotel UNO.

When you select HotelCorp, you capitalize on the experience, reach and performance of todays premier hospitality company. Our selected business partners in technology, global distribution systems and exceptional standards of services are our great strength.

ManagementServicesInvesting & Building your esteemed Hotel UNO.

With our resources, full-spectrum expertise in every aspect of a hotel, along with our proven profitability, HotelCorp is developing the future of hospitality. For contact information and to meet our enthusiastic team of experienced professionals. We invite you to share your future with us. Contact us now!

HotelCorp Limited, 5th Floor, Q House Convent, 38 Convent Road, Silom, Bangrak, Bangkok 105000, ThailandT: +66 2266 7316 | F: +66 2266 7315 | M: +66 89 000 6782 E: development@hotelcorpltd.com | W: http://www.hotelcorpltd.com/

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