Management Development Programmes

Hotelschool The Hague, Hospitality Consultancy: Three New ManagementDevelopment ProgrammesAt Hotelschool The Hague, Hospitality Consultancy, we strongly believe that hospitality lies at the heart of every successful company. We introduce three new state-of-the–art Management Development Programmes, which form a valuable addition to our existing range of customised consultancy and training programmes.

Our bespoke Management Development Programmes

are renowned and well-recognised by our customers in

the hospitality sector and other service industries. We

strongly believe that the best way to learn, is by directly

putting the knowledge into practice. For this reason

Hotelschool The Hague has added three realistic and

challenging Management Development Programmes to

its portfolio. These five day courses are dynamic and

engaging, and based on interactive participation in the

form of simulations. Participants operate at a senior

executive level, competing with each other in real time,

using the realistic market dynamics of competitive

hotels. Hospitality Consultancy uses state-of-the-art,

internet-delivered simulations to challenge your learning

development. Our team of in-house hospitality experts,

with many years of experience in the international

hospitality industry, is devoted to helping your

organisation focus on improving hospitality management

skills. We offer three programmes of five days:

General Management, Revenue Management and F&B Management.

Participants work in teams and manage hotel operations

from the position of General Manager. They compete

with each other in real time and within the realistic

market dynamics of a competitive set of hotels.

Mindset You act at General Management level and take

actions based on the information input. This stimulates:

• strategic thinking, planning, and competitive

proactivity in a dynamic market place;

• the development of a cost effective, competitive

service, offering both market value and sound levels

of financial returns;

• awareness of the financial impact of daily decisions

on results;

• an overview of the hotel and how departments

interrelate to produce results.

Knowledge & skills You develop essential general

management knowledge and skills in:

• forecasting and budgeting, targeting, competitive

response, variance and financial analysis;

• financial statements, industry metrics and STR

indexes, financial ratios, capital investment and

cash flow.

Decision making ability You make decisions

on all aspects of hotel management:

• forecasting, room and F&B outlet pricing,

refurbishment, capital improvements,

staffing & salaries, training & development,

marketing & advertising, RFPs and displacement

analysis.

Reporting & analysis You need to be aware of and

be able to interpret reports at all levels, including:

• business summary, balanced scorecards, revenue

variance, financial ratios, room market segment

share, F&B and other departments, rentals and other

incomes, competition, reputation management,

staffing levels, competence & turnover, guest

feedback and general trends.

General Management In this five day business simulation, you learn how the competitive strategies and decisions made by the General Manager affect a hotel’s results and those of the competition.

Revenue Management In this five day business simulation, you learn how competitive strategies and decisions made by the Executive Committee affect a hotel’s results and those of the competition.

Participants work in teams and manage

hotel operations from the position of

Revenue Manager. They compete with

each other in real time and within the

realistic market dynamics of a competitive

set of hotels.

Mindset You act at Executive Committee

level and take actions based on the

information input. This stimulates:

• strategic thinking, planning, and

competitive proactivity in a dynamic

market place with high financial

potential;

• the development of a cost effective,

competitive service, offering both

market value and sound levels of

financial returns;

• awareness of the financial impact of

daily decisions on results;

• awareness of Distribution Strategy and

Channel Management.

Knowledge & skills You develop

essential revenue management

knowledge and skills in:

• forecasting rooms gross & net rates,

channel management, budgeting,

optimising revenue, targeting &

managing revenue priorities,

competitive response, variance and

financial analysis;

• financial statements, industry revenue

metrics and STR indexes, financial

ratios, capital investment and cash flow.

Decision making ability You make

decisions on all aspects of revenue

management:

• room forecasting & pricing, channel

management, F&B outlet pricing &

costs, refurbishments, capital

improvements, staffing & salaries,

training & development, marketing,

advertising & promotion, RFPs and

displacement analysis.

Reporting & analysis You need to be

aware of and able to interpret reports at

all levels, including:

• revenue performance, segment &

channel contribution, balanced

scorecards, revenue variance, financial

ratios, room market segment share,

competition, reputation management,

staffing levels, competence & turnover

and general trends;

• financial statements.

“…it’s like training wheels for our managers and executives, allowing them to experiment with strategies in the forgiving world of simulation, in much the same way an air pilot practices, and with the same high stakes. An excellent and stimulating learning format.”

Quote from a Corporate

Director of Learning

“In my 20 years in the industry I have never gained so much useful know-how so quickly. I can use it all, starting tomorrow. Excellent!”

Quote from a participating

Hotel General Manager

Food & Beverage Management In this five day business simulation, you learn how the competitive strategies and decisions made by the Food & Beverage Director affecta hotel’s results and those of the competition.

Participants work in teams and operate

hotels from the position of the F&B

Director. They compete with each other in

real time and within the realistic market

dynamics of a competitive set of hotels.

Mindset You act as F&B Director and

take actions from this position based on

the information input. This stimulates:

• strategic thinking, planning, and

competitive proactivity in a dynamic

market place with high financial

potential yet perishable products;

• the development of a cost effective,

competitive service, which offers both

market value and sound levels of

financial returns;

• awareness of the financial impact of

daily decisions on results;

• an overview of the F&B department

and revenue coordination.

Knowledge & skills You develop

essential F&B management knowledge

and skills in:

• forecasting & optimising F&B outlet and

catering revenue, price/value balancing,

targeting revenue priorities, competitive

response, cost control, variance and

financial analysis;

• F&B financial statement, F&B revenue

metrics and indexes, capital

investment.

Decision making ability You make

decisions on all aspects of F&B

management:

• outlet revenue forecasting, events and

meeting revenue forecasting, F&B

outlet pricing & costs, refurbishments,

capital improvements, staffing &

salaries, training & development, sales

incentives, marketing, advertising &

promotion, RFPs and displacement

analysis.

Reporting & analysis You need to be

aware of and able to interpret reports at

all levels, including:

• revenue performance, perceptual

mapping, business summary, balanced

scorecards, revenue variance,

competition, competition, reputation

management, staffing levels,

competence & turnover, guest

comments and general trends;

• departmental income statement.

“We found we were able to leverage all of the experience and benefits we learned. The ability to evaluate performance outcomes has transferred to measurably improved property performances. The return on investment and the growth of business culture has grown enormously.”

Quote from a participating

Senior Vice President

Please have a look at the website for the next series of course dates.

You can register for the courses using the link on our website.

Email: hospitalityconsultancy@hotelschool.nl

Telephone: +31 88 028 18 70

Facebook: facebook.com/HotelschoolTH

Instagram: instagram.com/hotelschoolthehague

Website: www.hotelschool.nl/consultancy

Should you be needing accommodation, please email us. We are happy

to offer you a special training course rate at the training hotel of Hotelschool

The Hague; Skotel.

Address:

Hotelschool The Hague Hotelschool The Hague

The Hague Campus Amsterdam Campus

Brusselselaan 2 Jan Evertsenstraat 171

2587 AH The Hague 1057 BW Amsterdam

The Netherlands The Netherlands

Contact & Registration