SUMMER SCHOOL ON WOMEN, PEACE AND SECURITY

@all THE HAGUE: welcome

JEANET BATHOORN

How many people have you met here?

How can social media help?

To begin is easy, but the road may be bumpy and has unexpected turns.

SOCIAL MEDIA REVOLUTION 2013

http://www.youtube.com/watch?v=TXD-Uqx6_Wk

THE WORLD IS CHANGING RAPIDLY

Mobile is taking over

Bron: https://www.flickr.com/photos/kanaka/3909369136/

http://www.youtube.com/watch?v=zpdcUakdQVA

ONLINE & OFFLINE mix

Initiatives from the ‘Crowd’

Airbnb.com

Crowdsource a diagnose

Why social media?1

2 How to use social media?

3 What to share with which tools?

source: http://mashable.com/2013/01/17/social-media-global/

Define goals

Sharing information

Define goals

Keep in touch

Define goals

Personal branding

SOCIAL MEDIA

TUSSEN MANNEN EN VROUWEN

ARE THERE DIFFERENCES

YES, there are ...

KLETSKOUSKLETSKOUS

They have different learning styles

WOMEN

ARE MUCH MORE ACTIVE

65% of all European women use social

media

tegenover 58% van de Europese mannen

BUT WHY?Keep in touch with family and friends

50% of all women log in EACH day

WE LIKE EVERYTHING

Visualisation of Facebook members worldwide

52% of all Facebook traffic is from women

58% IS LOOKING FOR BARGAINS AND SALE ITEMS

BARGAIN HUNTERSWOMEN FOLLOW

BRANDSsigh

WE KEEP IN TOUCH

THE FBI KNOWS THAT AS WELL

The FBI follows women around

‘criminal’ men to trace them.

WHO WILL GAME MORE?

55+ WOMEN OR MEN BETWEEN 15-34

IN THE USA, THAT IS

55+

MENOne way traffic,less dialogues

Don’t expect

too many likes

CHECKING INTerritorial

Status

Like dogs ...

The 5A’s of social media succes

ACTION

ALERT

AMBASSADORS

ATTRACTIVE

ATTENTION

DARE TO SHAREShare valuable information on a regular basis

Be positive

Find peers

CREATE A SOCIAL MEDIA STRATEGY

WITH THE SOCIAL MEDIA ICEBERG

http://mashable.com/2013/01/17/social-media-global/

Personal Business

Profile Pages

Friends Fans

Informal Formal dialogue

Not adaptable Pages can be programmed

Effortlessly in contact Free contact

What can you do with

share information

communicate

fund raising

ask questions

answer questions

international contact

Create your own free YouTube Channel

Some tips:

The business networking site

Over 225 million members

The best search

possibilities

http://mashable.com/2013/01/17/social-media-global/

Is: bookmarking with images

Create: your own digital boards

Do it: get inspired by others

It works: attracts visitors to your website

Boards

From a pin

Blogging tells your story

•for business ánd personal•tell your own story•makes you visible, an expert & trustworthy

Wordpress

Share, save and send photos and documents

GOLDEN TIP

Step up and ...

act!

@all The Hague:

thank you !