SUMMER SCHOOL ON WOMEN, PEACE AND SECURITY
@all THE HAGUE: welcome
JEANET BATHOORN
How many people have you met here?
How can social media help?
To begin is easy, but the road may be bumpy and has unexpected turns.
SOCIAL MEDIA REVOLUTION 2013
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
THE WORLD IS CHANGING RAPIDLY
Mobile is taking over
Bron: https://www.flickr.com/photos/kanaka/3909369136/
http://www.youtube.com/watch?v=zpdcUakdQVA
ONLINE & OFFLINE mix
Initiatives from the ‘Crowd’
Airbnb.com
Crowdsource a diagnose
Why social media?1
2 How to use social media?
3 What to share with which tools?
source: http://mashable.com/2013/01/17/social-media-global/
Define goals
Sharing information
Define goals
Keep in touch
Define goals
Personal branding
SOCIAL MEDIA
TUSSEN MANNEN EN VROUWEN
ARE THERE DIFFERENCES
YES, there are ...
KLETSKOUSKLETSKOUS
They have different learning styles
WOMEN
ARE MUCH MORE ACTIVE
65% of all European women use social
media
tegenover 58% van de Europese mannen
BUT WHY?Keep in touch with family and friends
50% of all women log in EACH day
WE LIKE EVERYTHING
Visualisation of Facebook members worldwide
52% of all Facebook traffic is from women
58% IS LOOKING FOR BARGAINS AND SALE ITEMS
BARGAIN HUNTERSWOMEN FOLLOW
BRANDSsigh
WE KEEP IN TOUCH
THE FBI KNOWS THAT AS WELL
The FBI follows women around
‘criminal’ men to trace them.
WHO WILL GAME MORE?
55+ WOMEN OR MEN BETWEEN 15-34
IN THE USA, THAT IS
55+
MENOne way traffic,less dialogues
Don’t expect
too many likes
CHECKING INTerritorial
Status
Like dogs ...
The 5A’s of social media succes
ACTION
ALERT
AMBASSADORS
ATTRACTIVE
ATTENTION
DARE TO SHAREShare valuable information on a regular basis
Be positive
Find peers
CREATE A SOCIAL MEDIA STRATEGY
WITH THE SOCIAL MEDIA ICEBERG
http://mashable.com/2013/01/17/social-media-global/
Personal Business
Profile Pages
Friends Fans
Informal Formal dialogue
Not adaptable Pages can be programmed
Effortlessly in contact Free contact
What can you do with
share information
communicate
fund raising
ask questions
answer questions
international contact
Create your own free YouTube Channel
Some tips:
The business networking site
Over 225 million members
The best search
possibilities
http://mashable.com/2013/01/17/social-media-global/
Is: bookmarking with images
Create: your own digital boards
Do it: get inspired by others
It works: attracts visitors to your website
Boards
From a pin
Blogging tells your story
•for business ánd personal•tell your own story•makes you visible, an expert & trustworthy
Wordpress
Share, save and send photos and documents
GOLDEN TIP
Step up and ...
act!
@all The Hague:
thank you !