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Presentatie ecare summerschool Ghent 2014

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In this presentation we start with explaining the necessity of a user centered approach of any e-care solution. In the past users where only consulted when a product was almost finished at the end of a development trajectory when making changes cost a lot of money.  Today another approach is becoming the best practice of R&D: user centered design. In the care domain this brings some extra challenges towards the inclusion of vulnerable people as well as overburdened care professionals. Adapted UCD strategies are thus appropriate. Illustrated with examples from own research experiences in e care R&D projects, we reflect on the essential steps, pitfalls and solutions to integrate a user centered approach in your future eCare project. 
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Developing user centered eCare solutions eCare Summerschool ‘14 Prof An Jacobs Digital Society iMinds
Transcript
Page 1: Presentatie ecare summerschool Ghent 2014

Developing user centered

eCare solutions

eCare Summerschool ‘14

Prof An Jacobs Digital Society iMinds

Page 2: Presentatie ecare summerschool Ghent 2014

25/08/14 2

2005 2007 2011 2006 2008 2009 2010

COPLINTHO

ASCIT

E-HIP

ICA4DT

IM3

TRANSECARE

CHF

DMOBISA

MEVIC

SHARE4HEALTH

CIMI

IMIND

SuperCT

ACCIO

AIR

AToM

Telesurgery

2012

Mesrecon

SuperMRI

O’Care-

Clouds

2013 2014

3DUS

SIMRET

Data sharing architectures

Home & residential care

Medical ICT technologies

NXT_Sleep

LittleSister

Fallrisk

*

* *

*

*

*

*

*

*

*

*

* SMIT involved

*

Some examples of past projects within iMinds context (Flanders, Belgium)

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25/08/14 3

User centred design User research Usability, User interface, User experience All the same?

Source: http://www.usabilitycounts.com/2012/03/28/user-experience-vs-user-interface-infographic-as-cereal/

Page 4: Presentatie ecare summerschool Ghent 2014

25/08/14 4 Source: http://www.e-cartouche.ch/content_reg/cartouche/ui_access/en/html/GUIDesign_UCD.html

Page 5: Presentatie ecare summerschool Ghent 2014

Why user centred design & user research ?

25/08/14 5 Source : http://www.e-cartouche.ch/content_reg/cartouche/ui_access/en/html/GUIDesign_UCD.html

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“Involving the user” pro & cons Goffin, Keith, Lemke, Fred & Koners, Ursula (2010) Chapter 7 Involving the user, 153-175, in: Identifying hidden needs: creating breakthrough products. Basingstoke: Palgrave Macmillan, 261.

advantages

•  Cost & time reduction

•  Increased creativity

•  High consumer acceptance

•  Improved internal innovation

processes

limitations

•  Time, effort and experience

•  Non representative users

•  Incremental ideas

•  Competitive & IP risks

Kwalitatieve onderzoeksmethoden 04-11-2008 | pag. 6

Page 7: Presentatie ecare summerschool Ghent 2014

Market pull Problem/need driven

No room for determinism in innovation

Technology push Solution driven

Technical & social/market challenges meet

each other

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Finding common ground

Supporting “call for care” in institutional care work

For example in ACCIO project

ICT challenge: reasoning with ontologies

Care challenge: Giving quality care one to many

Page 9: Presentatie ecare summerschool Ghent 2014

Involving the “user”, new hype?

Source: http://myautoworld.com/ford/history/ford-t/ford-t-5/ford-t-6/ford-t-6.html

Source: http://www.autolife.umd.umich.edu/Design/Gartman/D_Casestudy/Henry_Ford.htm

Page 10: Presentatie ecare summerschool Ghent 2014

“Role of customer in NPD is changing” Goffin et al 2010 From passive contributor to market research

to an active co-designers and sometimes an independent innovator

Source: E.Sanders, 2004 http://www.knowledgepresentation.org/BuildingTheFuture/Summaries/Sanders_summary/SandersSummary.html

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How to capture user innovativeness?

Add users and stir?

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How to capture user innovativeness?

How?

Who?

When?

Where? What?

Why?

Kwalitatieve onderzoeksmethoden 04-11-2008 | pag. 12

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Who? “users”

25/08/14 13

How?

Who?

When?

Where? What?

Why?

Page 14: Presentatie ecare summerschool Ghent 2014

Who? “users”

§  Lead users (von Hippel) §  Typical users §  Potential and current users §  Non users §  …

How do you decide? Determinate your in/exclusion criteria depending on research question -  Conduct domain analysis:

-  literature and document analysis of domain -  Interviews with experts of the domain

-  Create profiles, put them into persona’s

25/08/14 14

Page 15: Presentatie ecare summerschool Ghent 2014

Engage real and multiple type of users

25/08/14 15

Targeted network for home care technology

Care dependent

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Common made design mistakes

Thé user doesn’t exist

I methodology

Elastic user

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Participation of target group in user centred design Case: Recruiting pilot 1 AAL Care4Balance project

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When? Timing of user involvement

25/08/14 18

How?

Who?

When?

Where? What?

Why?

Page 19: Presentatie ecare summerschool Ghent 2014

Innovation is not linear and staged, so .. Source: The Process of Design Squiggle, Damien Newman Fuzzy Front End

Ideally, continuous iterative user involvement When limited resources, involve “users” in the fuzzy front

Page 20: Presentatie ecare summerschool Ghent 2014

Titel van de presentatie 26/08/14 | pag. 20

EXPERIENCE

What and where? How?

Who?

When?

Where? What?

Why?

Page 21: Presentatie ecare summerschool Ghent 2014

How? Why?

Source: Sanders, Liz (2008) 'An evolving map of design practice and design research', in Interactions (November + December), 13-17.

14

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8

Emerging Approaches to Research and Design Practice

the map is the user-centered design zone. Thousands of people in this zone work to help make new product and services better meet the needs of “users.” They use research-led approaches with an expert mind-set to collect, analyze, and interpret data in order to develop specifications or prin-ciples to guide or inform the design development of product and services. They also apply their tools and methods in the evaluation of concepts and prototypes. The three large areas of activity in the user-centered zone come from the applied social and behavioral sciences and/or from engineering: human factors/ergonomics, applied ethnography, and usability testing. There are also two smaller bubbles within the user-centered territory: contex-tual inquiry and lead-user innovation. (More infor-mation about the map can be found in my 2006 Design Research Quarterly article [1].)

The participatory design zone spreads across both the research-led and design-led approaches on the right side of the map. Participatory design is an approach to design that attempts to actively involve the people who are being served through design in the process to help ensure that the designed product/service meets their needs. Its origins are generally traced back to work done with trade unions in several Scandinavian coun-tries in the 1960s and 1970s [2]. Participatory design attempts to involve those who will become the “users” throughout the design development process to the extent that this is possible. A key characteristic of the participatory design zone is the use of physical artifacts as thinking tools throughout the process, common among the methods emanating from the research-led Scandinavian tradition.

The design and emotion bubble emerged in 1999 with the first Design and Emotion Conference in Delft, the Netherlands. It represents the coming together of research-led and design-led approaches to design research. Today it is a global phenom-enon, with practitioners as well as academics from all over the world contributing to its development. Interested readers can learn more about it at the website of the Design and Emotion Society (www.designandemotion.org).

The critical design bubble (in the top left corner) is design-led, with the designer playing the role of the expert. The emergence of this bubble came about as a reaction against the large user-centered zone, with its overwhelming focus on usability

ParticipatoryDesign

Human Factors+ Ergonomics

UsabilityTesting

AppliedEthnography

User-CenteredDesign

Design + Emotion

Critical Design

Lead-UserInnovation

ContexualInquiry

Cultural Probes

GenerativeDesign Research

GenerativeTools

“Scandinavian”Methods

Design-Led

Research-Led

Expert Mindset

“users” seen as subjects (reactive

informers)

Participatory Mindset“users” seen as partners (active co-creators)

Map of Design Research!Research Types

Map of Design Research!Underlying Dimensions

design-ledwith

participatory mindset

research-ledwith

participatory mindset

research-ledwith

expert mindset

design-ledwith

expert mindset

Design-Led

Research-Led

Expert Mindset

“users” seen as subjects (reactive

informers)

Participatory Mindset“users” seen as partners (active co-creators)

ParticipatoryDesign

Human Factors+ Ergonomics

UsabilityTesting

AppliedEthnography

User-CenteredDesign

Design + Emotion

Critical Design

Lead-UserInnovation

ContexualInquiry

Cultural Probes

GenerativeTools

“Scandinavian”Methods

ParticipatoryDesign

User-CenteredDesign

Design + Emotion

Critical Design

Cultural Probes

GenerativeTools

Human Factors+ Ergonomics

UsabilityTestingTesting

AppliedEthnography

Lead-UserLead-UserInnovationInnovation

ContexualInquiry

“Scandinavian”Methods

“Scandinavian”

DialogicDesign

Design-Led

Research-Led

Expert Mindset

“users” seen as subjects (reactive

informers)

Participatory Mindset“users” seen as partners (active co-creators)

Dialogic Design Overlayed on Map of Design Research

! Figure 1. Map of Design Research — Underlying Dimensions

! Figure 2. Map of Design Research — Research Types

! Figure 3. Dialogic Design Overlayed on Map of Design Research

Page 22: Presentatie ecare summerschool Ghent 2014

How, where and why?

Source: Steen, Marc (2008) The fragility of human-centred design. TUDelft, Delft.

Emphasis on researchers’ and designers’ knowledge and on their move towards end users

Emphasis on users knowledge and on their move towards research and design activities

Page 23: Presentatie ecare summerschool Ghent 2014

Different routes possible, an example of fruitful grips from the project ACCIO

25/08/14 23

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From collection of information to knowledge ? 24

Harry Potters””where about” clock as project metaphor

Information Communication

Connection

observation knowledge

descision

ACCIO ! Innovation vision

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Proof of Concept

26/08/14 25

Personal Electronic Device (PED)

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1. Start before prototype evaluation with user involvement

§  List of co-creation workshops in ACCIO §  Mix of stakeholders (engineers, nurses, doctors, other careworkers,

professionals in healthcare industry, social scientists)

25/08/14 26

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2) create a mixed team realising interdisciplinarity in practice

25/08/14 27

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25/08/14 28

Equal foot Celebrate differences

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care organisations technology providers social research technology research

making expectations explicit Concept development

Proof of concept development

Step 1: Embedding & introducing

Step 2: Making expectations explicit

Step 3: Current practices & technological roadmaps

Step 4 :Co-creation & design and development

Step 5. Refinement & deciding POC

Step 6: Realisation POC and evaluating

Step 7:Dissemination & valorisation

Social stream Technical stream

End project

DIV

ER

GE

RG

E

CO

NV

ER

GE

Innovation binder approach

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Innovation binder approach : spine of scenarios & persona’s

§  Persona: ‘A precise description of our user and what he wishes to accomplish’ (Cooper 2004, p. 123) §  It is fictional character is based on user research insights. §  They are the characters in the scenarios

§  Scenario: is a believable narrative, usually set in the future of a persons experience as he or she engages with a product or a service (Martin & Harrington, 2012, p.152)

1.  Based on assumptions or on research (hypothetical vs grounded scenarios)

2.  Oriented at the current or future practices (current practice and future practice scenario)

3.  Technology works flawless or bumpy but people behave like people in context

(sunny day versus cloudy weather)

4.  Utopian or dystopian worldviews (desired versus horror scenario)

.

Jacobs et al. (2014) The Innovation Binder Approach: A Guide Towards a Social-Technical Balanced Pervasive Health System. In A. Holzinger, M. Ziefle, & C. Röcker (Eds.), Pervasive Health (pp. 69–99). Springer London.

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31

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Page 32: Presentatie ecare summerschool Ghent 2014

3) co-creation: iterative participation in creation by all stakeholders

25/08/14 32

Page 33: Presentatie ecare summerschool Ghent 2014

Vision: Iterative process by mixed team

Observations

Scenario’s

Co creation workshops

Ontology engineering

33

Page 34: Presentatie ecare summerschool Ghent 2014

Scenario’s

25/08/14 34

Page 35: Presentatie ecare summerschool Ghent 2014

25/08/14 35

Role play workshop

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Call differ by reason

Water Or fall

Prevention by sensors

Detection of deviant profile and context

Page 37: Presentatie ecare summerschool Ghent 2014

37

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Page 38: Presentatie ecare summerschool Ghent 2014

Discussion towards decision tree

Decision tree workshop

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39

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Proof of Concept

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Possible bumps in the road… §  if care organisation is not a formal partner, continuous

engagement is difficult

§  Balance involvement to avoid overburdening domain experts in care main job is giving care

§  Active stimulate caregivers to think outside current practices and beyond the person they care for

§  Don’t forget to iterate: small scale steps and go back if

needed

§  Make things tangible as soon as possible

25/08/14 41

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4) proof of concept is only the beginning

§  co-creation needed until after market introduction

§  Long way between POC and service §  still a lot of choices to make and implement

§  Business models needed: §  Cocreation to find new solutions within new business ecology?

§  A big gap from adoption towards appropriation §  How to overcome learning curve?

§  Simplicity is not the answer for complex systems §  Cocreate workable teaching the teacher systems?

25/08/14 42

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25/08/14 43

proof of concept is only the beginning

start way before prototype evaluation with user involvement

co-creation: iterative participation in creation by all stakeholders

create a mixed team realising interdisciplinarity in practice

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44

Questions? An Jacobs

[email protected]


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