“Successwithoutsignificancereallyisn’tsuccessatall.”
-RaySanders
HowaPurpose-DrivenCultureImpactstheTripleBottomLine
President ofTheCedarGateandExecutiveTeamLeaderatWorks24
presentedby
RaySanders
“Thetwomostimportantdaysofyourlifearethedayyouwerebornandthedayyoufindoutwhy.”
- MarkTwain
Thepillowtest.Doesmylifematter?
Why likestohide!Weknowwhat andhow.
CANYOURWORK
IMPACTTHEWORLD?
ITDEPENDSONWHY
YOUWORK!IT’SABOUTPERSPECTIVE
Whatisthegoalofbusiness?
Thehockeystick!
TRIPLEBOTTOMLINE
(LawoftheLid)
PURPOSE
PROFITPEOPLE
“Successwithoutsignificancereallyisn’tsuccessatall.”
-RaySanders
1.PROFIT2.PEOPLE3.PURPOSE
(GOALOFBUSINESS)
(GREATESTASSEST)
(GOLDENRULE)
THETRIPLEBOTTOMLINEINCREASES
DoYOU
• EMPLOYEERETENTION• MEMBERLOYALTY• PROFITS
SOURCE:ConeCommunications/EchoGlobalCSRStudies
“SUCCESS WITHOUTSIGNIFICANCEREALLYISN’TSUCCESS ATALL.”
RAYSANDERS
SUCCESS+SIGNIFICANCESATISFACTION
Profits neverreachtheirfullpotentialwithoutpeoplemotivedbypurpose.
LEADERSDEFINE CULTURE
LEADERSDEFINE CULTURE
Leadersdecidewhatmatters.
STRATEGY–VS– CULTURE
Peopledeterminewhatworks.
LEADERSDEFINE CULTURE
Strategydrivesprofitsandismeasuredbysuccess.
STRATEGY–VS– CULTURE
Culturedrivespeopleandismeasuredbysignificance.
LEADERSDEFINE CULTURE
Strategydevelopsplans.
STRATEGY–VS– CULTURE
Culturedevelopspeople.
IFBOSSESWEREMOVIECHARACTERS
THEDOMINATORINTIMIDATINGCULTUREHIGHCHALLENGE/LOWSUPPORT
Seeseverythingasanail
THEPROTECTORNURTURECULTURE
LOWCHALLENGE/HIGHSUPPORT
Livesinapretendworld
THEABICATORPASSIVECULTURE
LOWCHALLENGE/LOWSUPPORT
Heshouldbeking
THELIBERATORPURPOSE-DRIVENCULTURE
HIGHCHALLENGE/HIGHSUPPORT
Fightsforthehighestpossiblegood
APURPOSE-DRIVENCOMPANY
Iscommittedto
SUCCESSandSIGNIFICANCE
WHATDRIVESYOURCULTURE?
INTIMIDATION?
NURTURE?
PASSIVITY?
PURPOSE?
AREYOUCOMMUNICATING
YOURPURPOSE?
DoYOU
WHATIFYOURPEOPLEKNEWYOUR
PRODUCTS,SERVICES&
PURPOSE?
WHENWORKHASMEANINGYOUQUITWORKINGFORA
PAYCHECK
YOUWORKON
PURPOSE!
CREDITUNIONSAREPURPOSE-DRIVEN
NOT-FOR-PROFIT
MEANSPROFITSFORPEOPLE!
LET’SGET
PERSONAL
Thecureforthepeskypillowproblem
STARTSWITH
YOU
FINDTHE CHALLENGE1HELP SERVELOVE
BOOKS&RESOURCES:
StartwithWhybySinek
TheDreamManagerbyKelly
EveryMondayMattersbyEmerzain
ThePurposeDrivenLifebyWarren
LoveWorksbyManby