How BAE Systems Changed the World with Content ManagementTrends in content management are best illustrated with case studies. Here are six success stories that demonstrate best practice in document strategy.

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Trends in content management:How the UK’s top companies answer business needs with new ways of thinking about their document infrastructure.

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BAE SystemsMilitary hardware meets content management software.

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The challenge:The industry leader had volumes of customer-facing information.

But it was very dispersed – spread between

250 websites and 88,000 employees.How did they think local with global consistency?

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The solution:Content was collected and merged into a single database,

on a web-based content management system (CMS) owned by BAE’s consulting division. A small number of website

templates were rolled out globally with local teams maintaining control over which content was visible to their customers.

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The benefitIt’s the same information but now it’s consistent across the brand.

And BAE systems can control access much more effectively.

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Costs have dropped by up to 60%.

And the unified website now ranks in the FTSE-100’s Top Ten.

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Financial house Aberdeen Asset Management:

Keeping legal documents safe for the future

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The challenge:In an intensely-regulated sector, critically-important legal

agreements were dependent on outdated Lotus Notes software.

It was time for change.

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The solution:Aberdeen Asset Management studied the structure of

frequently-used documents and created new workflows in SharePoint software that reflected actual usage.

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The benefit:Approvals and renewals of contracts –

a key use case for the legal team – are now automated.

With far less margin for human error than before. It also applies, and enforces, national standards for data security and retention.

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Anglo American:When mining is about forks not shovels

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The challenge:Multiple copies of the same information were held

across the business. Known as a forking problem...

More than one version of a document means errors. A risk heightened by many offices being in far-flung

places with poor connectivity.

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The solution:Also based on SharePoint, the solution involved

synchronising key documents in real time. This was feasible even with poor connectivity and bandwidth.

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The benefit:Stakeholders across the mining world now have access to identical copies of information - and a single update synchronises across all

instances. This opens up new opportunities for collaboration.

This is known as a “single version of the truth”. And when decisions involve billion-dollar investments, truth matters.

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AstraZeneca:Big Data for Big Pharma

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The challenge:Drug marketing often means vast resource

wastages as marketing materials are duplicated in different markets. In other words, 100s of

business processes where there should be one.

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The solution:Strict templates for collateral creationwith visibility to

departments across the world. Different teams all doing their own thing became a single process shared by many teams.

Keeping document creation both clean and compliant across the enterprise.

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The benefit:The dream of re-use and approval of content became

a reality in more than 60 markets and 7 languages.

And a 600% increase in the availability of digital content across the enterprise.

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HSBC:The world’s local bank internationalises

its collective knowledge.

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The challenge:HSBC wanted to know more about its

High Net Worth (HNW) customers, then apply that knowledge in a structured way.

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The solution:Consulting house PwC discovered customer behaviour

correlated strongly with 7 key attributes that could be measured - with the raw data collected and processed automatically.

A survey of customers across 25 countries unlocked the value in that data and the results were hard-wired into the Strategic

Planning Department.

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The benefit:HSBC created Content Management processes that

were strategic - not just storing content, but leveraging it.

Aligning customer desires and corporate direction.

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Tesco:Contented learning

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The challenge:The supermarket giant wanted to standardise

the way it trained staff across its stores.

With 400,000 staff, the challenge was huge.

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The solution:A content management tool for Tesco

Academy, the in-house training department.

It re-used existing resources, but put them into consistent formats, so they could easily be searched and found, explored, and used.

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The benefit:Customised learning portals keep the training experience

personal, while keeping the content consistent.

(Not to mention delivering £1m in annual savings.)

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Six FTSE-100 companies.

Six huge problems.

All solved by content

management.

6 100%6

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There are as many content management solutionsas there are business problems to solve.

You may already have a content management system – but remember, each one needs to be set up, integrated and configured

according to your organisation’s needs, objectives, culture and workflow in order to realise tangible productivity and cost benefits.

Your solution is waiting to be found.

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