Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | 114iiminternship |
View: | 38 times |
Download: | 1 times |
CRM is important because a major driver of company profitability is the aggregate value of the company’s customer base
•Build strong long-term relationships•Customer relationship management• Make brand relevant to customers•Empower customers•Reduce defection•Understand retention dynamics•Manage customer base•Build loyalty•Win-backs