How can government organizations be heard?

Karin KaseEstonia

Rule no 1: Be where your audiences are

4 770 000 00046%

144 x8

Rule no 2: Make your 8 seconds count

Rule no 3: Tell people what to do

1561 texts1034 fake

17 hours of work

Rule no 4: “This is how we’ve always done it!”

Rule no 5: Be authentic

Source: BuzzFeed

72 organizations

600 million – 1 billion

20 m RT France

Anti-fake websites EUvsDisinfo Snopes.com thatsfake.com

Browser extensions fakenewsai.com bsdetector.tech fake news alert

Other useful tools Google CrossCheck FB flagging spyonweb

1. Be where your audiences are2. Make your 8 seconds count3. Tell people what to do4. Forget how you’ve always done it5. Be authentic6. Be quick7. Educate

Thank you!

karin.kase@gmail.com