Traditions

Weddings

Funerals

Traditions

Landmarks

Traditions

Folklore

Traditions

Halloween

Traditions

TGIF

Traditions

Bank of Georgia: Establishing digital traditions in Georgia

More than a regular banking serviceBrand extension in a new dimensionShowing brand in a different way

#26May

Georgians don’t associate the country’s independence with themselves There is no big social activity or tradition of celebrationThe national flag is not in a wide usage

#26May

15,000 Profile Pictures Changed

Brand engagementBrand usage in lifestyle2008 – The birth of Orange Santa

Orange Santa

Orange Santa

Orange Santa

Orange Santa

Orange Santa

Orange Santa

Orange Santa

Engage audienceCreate a platformLet strangers become Secret SantasSend gifts all around the country

Secret Santa

Demographics

60K signed up

47% have sent out gifts

612 cities and

villages

Gifts

Gifts

Gifts

Gifts

Results

1,729,137 People reached

(Total number of People on Facebook 1,800,000

871,438 People engaged

Unique Conversion Rate: 37.2%

(Worldwide Average is 2.36%)

Total video views: 1,213,118 (2.3 years)

840DAYS

96%

Thank you