Competitive DynamicsHow can Market Followers or Nichers

compete efficiently ?

Market Followers Strategies4 Types of

Market Followers

• Copy or Improve on the new Product• High Profit as no innovation expenses

CounterfeiterTYPE 1

ClonerTYPE 2

ImitatorTYPE 3

AdapterTYPE 4

Market-Nicher Strategies

• Leader in small Market• Avoid Competition with large firms

Why is Niching Profitable?

• Better at Satisfying the needs of target customer• Charges Substantial price• High Margin Vs. High Volume

These slides were created by Archit Raj, IIT Delhi, during a Marketing internship by Prof.

Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )