Date post: | 31-Dec-2015 |
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How Google WorksExtra BenefitsBeating AdWordsGoogle Analytics
Mike Rhodes WebSavvy.com.au
80/20
Competitive bidding process
$
$
extra benefits
control costs
testing
keywords
control costsOnly pay when someone
clicks
Cost per sale is very low
Easily control costs (macro &
micro)
The better you get - the
cheaper it is!
testingE. Haldeman-Julius
Direct Mail: 5 books for $1
Sale based only on book title
Prostitution in the Modern World
129,500
Prostitution in the Ancient World
84,500
Mistresses of Today 52,500
Women who have Lived for Love
24,000
The Evolution of Marriage 20,000
Little Blue Book Titles
#1
3.75 %
0.64 %
Want Amber Jewelry?Genuine Baltic Amber!Quality Jewelry at Great PricesAbbeysAtticJewelry.com
Shop For Amber JewelryGenuine Baltic Amber!Quality Jewelry at Great PricesAbbeysAtticJewelry.com
#2
3.69 %
0.28 %
Solve Wooden Puzzles?Wooden Puzzles and Brain Teasers!Extensive Selection – Great PricesFrik-n-Frak.com/Wooden-Puzzles
Frik-n-Frak’s Curio ShackPuzzles and CuriositiesCheck out our quality selectionwww.friknfrakscurioshack.com
#3
6.76 %
4.72 %
Wire PuzzlesWire Puzzles from Simple to Hard!On Sale Now at Frik-n-Frak’sFrik-n-Frak.com
Good at Wire Puzzles?All Handcrafted in the USA!On Sale Now at Frik-n-Frak’sFrik-n-Frak.com/Wire-Puzzles
#4
19.11 %
29.60 %
Want Accordion Straps?High Quality Accordion StrapsFrom $24.95 with free shipping!AccordionStrap.com
Need Accordion Straps?High Quality Accordion StrapsFrom $24.95 with free shipping!AccordionStrap.com
testingTiny changes -> massive
differences
Domain Name Membership Site
Topics for eClasses & Articles
Title of next eBookor next Product
keywords
keywords
keywordsNumber of Searches
keywords
keywordsShow me the Money!
keywords
keywordsVisitors tell us which are
winners Spend more on the
winners
Optimize (SEO) the winners
Use winners as article titles
Beating AdWordsRelevance
Great AdsLanding PagesQuality Score
Google SlapWhat is it?
How to avoid it?What factors affect it?
Relevance
Great AdsUse Keywords from
GroupHeadlines: Questions,
QuotesUse Action verbs
Keywords in Domain Name
Account StructureAccount settings: billing, email, alerts
Campaign #1Campaign #2
keywords
keywords
keywords
AdGroup1 AdGroup1
AdGroup2
AdGroup3
Lots of keywords
Account StructureAccount: Pet Store
Campaign: Cats ($5/day)Australia & NZ, Google Only
Campaign: Dogs ($10/day)Australia, Google + Search
Dog for sale
Dog leads, dog collar
Dog training dvd
AdGroup: cat training AdGroup: dogs for sale
AdGroup: dog extras
AdGroup: dog training
Cat training dvdTraining cats dvddvd train catdvd training cats
Account StructureAccount: Pet Store
Campaign: Cats Campaign: Dogs
Dog for sale
Dog leads, dog collar
Dog training dvd
AdGroup: cats for sale AdGroup: dogs for sale
AdGroup: dog extras
AdGroup: dog training
Cat training dvdTraining cats dvddvd train catdvd training cats
Landing Page Checklist
Unique, Relevant & Substantial Content
Fulfil the Promise made in the Ad
Easy to Navigate – Make it Easy!Domain: age + use of keywords
Privacy policy, Terms of UseClear call to action
Minimal Ads
Quality ScoreWhy important?
What factors affect it?
How to improve it?
AnalyticsYou can’t manage
What you don’t measure
The Sales Process – Where are the holes?
Where does the money come from?
How many Sales per Day?
Value per Visit, for each Ad Position
Thank You