Hummingbird update of Google is highly beneficial for search engine content writing. Thus, getting in touch with Hampshire based Web Design Company would provide you best solutions concerning SEO strategies, web design and content marketing.
IJ How to Make the Web Design Engaging and Effective? Posted by watsonjack FEB 25 How Hummingbird Update can Offer Lucrative Business Solutions in Content Marketing? The release of Hummingbird update and the announcement of inaccessibility of organic Keyword Data have offered sleepless nights to SEO professionals, digital and content marketers. These two declarations are focused on driving the web search from keyword centric to semantic search. Many have suggested that the update and announcement must be considered important for content marketing. But, a very few know the facts how these are going to affect the content marketing industry. Google is seriously focusing on the quality, relevant content, site speed, verified author profiles, and considering the visibilities of businesses on social platforms. It is trying to develop a landscape where users can find the relevant results beyond the keyword-centered searches. Hence, the content marketers have to create content anticipating questions not the queries and answer not the result. For example, the content will be focused more on understanding the questions concerning to a product or service rather than positioning just the keywords. Thus, along with relevancy, content has to be equipped with meaningful answers or solutions to impart a wonderful experience to the web users. Let us understand the message that Hummingbird brought for the content marketing. More Conversational than Single Query Is the keyword strategy dead? No. Web users are typing long queries with more keywords to find relevant results. The engineers at Google are developing a semantic future, which will be completely based on conversational results rather than scattered results. Google is trying to understand the relationship between two different and complex concepts provided in the query in the form of keywords. Historically, the keyword opportunities led the foundation of page-level content optimization and in building links. Countless search engine optimization (SEO Hampshire) projects have identified the keywords on the web content to rank the sites, and converted leads into sales. JOIN US Hypermedia Design 71 people like Hypermedia Design. Facebook social plugin Like Like RECENT POSTS How Hummingbird Update can Offer Lucrative Business Solutions in Content Marketing? How to Make the Web Design Engaging and Effective? Whom to Choose for Web Design in Hampshire? What are The Factors Need to Consider in Web Design? 5 Important Tips for Web Designers in Hampshire RECENT COMMENTS ARCHIVES February 2014 January 2014 December 2013 CATEGORIES GO HOME CONTACT US
Transcript
IJ How to Make the Web Design Engaging
and Effective?
Posted by watsonjackFEB 25
IJ How to Make the Web Design Engaging
and Effective?
How Hummingbird Update can OfferLucrative Business Solutions inContent Marketing?
The release of Hummingbird update and the announcement of inaccessibility of organic
Keyword Data have offered sleepless nights to SEO professionals, digital and content
marketers. These two declarations are focused on driving the web search from keyword
centric to semantic search.
Many have suggested that the update and announcement must be considered important for
content marketing. But, a very few know the facts how these are going to affect the content
marketing industry.
Google is seriously focusing on the quality, relevant content, site speed, verified author
profiles, and considering the visibilities of businesses on social platforms. It is trying to
develop a landscape where users can find the relevant results beyond the keyword-centered
searches.
Hence, the content marketers have to create content anticipating questions not the queries
and answer not the result. For example, the content will be focused more on understanding
the questions concerning to a product or service rather than positioning just the keywords.
Thus, along with relevancy, content has to be equipped with meaningful answers or solutions
to impart a wonderful experience to the web users.
Let us understand the message that Hummingbird brought for the content marketing.
More Conversational than Single Query
Is the keyword strategy dead? No. Web users are typing long queries with more keywords to
find relevant results. The engineers at Google are developing a semantic future, which will be
completely based on conversational results rather than scattered results. Google is trying to
understand the relationship between two different and complex concepts provided in the
query in the form of keywords.
Historically, the keyword opportunities led the foundation of page-level content optimization
and in building links. Countless search engine optimization (SEO Hampshire) projects have
identified the keywords on the web content to rank the sites, and converted leads into sales.
But today, they are identifying the relationship between the concepts in given keywords and
phrases that have gained much weightage on the search engine.
Google Knowledge Graph
A year ago, Google announced the implementation of Knowledge Graph. The latest update
seems to have helped in making the graph more centric to the search results. The update is
not focused on penalty-driven improvement; instead, it is trying to align with the human
search behaviour to deliver the long-term relevant results.
Lets’ make it simple!Historically, users viewed searches as queries. For example, the users type-in the keyword of a
book and the results appeared displaying the scattered information related to books, libraries,
complaints, advertisements, etc. Human beings do not like to be answered in such manner.
They have more than one question in a query and require it in a conversational way.
For instance:
Traditionally, if users type‐in “Which is the nearest car servicing garage? The result displayed
on the page would link to “car” and “service station”.
But, according to Hummingbird update, it tries to understand the meaning and concept of the
sentence “which is the nearest car servicing garage”. Therefore, the answer displays the list
of nearby servicing station where users can take the car for maintenance work. Furthermore,
it automatically figures out the geographical area and provides the results accordingly.
Still confused! How Content Marketing can benefit business in such scenarios?
Hummingbird update has seriously proved the old adage “content is king in SEO”. The release
made the saying acknowledged officially on the internet-marketing arena. The update is
intelligent enough to understand the context of queries better than before. However, it is
still developing and learning every day. Hence, if the businesses develop the content that has
answers or solutions to the questions asked by the customers, then it will be appreciated
much easily by the update.
Thus, answering questions provided with relevant answers or solutions using a blog post or
guest post make your site an informative resource and develop a strong online authority.
Conclusion
Hummingbird update of Google is highly beneficial for search engine content writing.
Publishing content that equips answers and solutions within, finds better display on search
engine and social media platforms.
Thus, getting in touch with Hampshire based Web Design Company would provide you best
solutions concerning SEO strategies, web design and content marketing.
For more details about Hampshire web design please visit
http://www.hypermediadesign.co.uk
Share this:
Twitter Facebook Google
Posted on February 25, 2014, in SEO services and Web design and tagged SEO Hampshire, web design
Hampshire. Bookmark the permalink. Leave a Comment.
Leave a Reply
JOIN US
Hypermedia Design
71 people like Hypermedia Design.
Facebook social plugin
LikeLike
RECENT POSTS
How Hummingbird Update can Offer Lucrative
Business Solutions in Content Marketing?
How to Make the Web Design Engaging
and Effective?
Whom to Choose for Web Design in Hampshire?
What are The Factors Need to Consider in
Web Design?
5 Important Tips for Web Designers
in Hampshire
RECENT COMMENTS
ARCHIVES
February 2014
January 2014
December 2013
CATEGORIES
SEO services and Web design
web design
Blog at WordPress.com. The Mystique Theme.
Related
Get the Most Relevant
Ecommerce SEO Web Design
in Hampshire
Get an Appealing Web
Design that Adhere SEO
Guidelines
Want SEO professionals in
Hampshire? Contact Hyper
Media Design!
LEAVE A COMMENTCOMMENTS (0)
Enter your comment here...Enter your comment here...
