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"How Ireland is Growing Tourism from China – The World’s Largest Outbound Market" Simon Gregory

Date post: 16-Aug-2015
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Asia Matters Ireland China Business Summit 8 July 2015 Radisson Blu Royal Hotel, Dublin ‘The Role of Twin Cities in Driving Business Partnerships’
Transcript

Asia Matters

Ireland China Business Summit

8 July 2015Radisson Blu Royal Hotel, Dublin

‘The Role of Twin Cities in Driving Business Partnerships’

8 July 2015Radisson Blu Royal Hotel, Dublin

How Ireland is Growing Tourism from China – The World’s Largest

Outbound MarketSimon Gregory

Director of Markets, Tourism Ireland

Ireland China Business SummitWednesday 8th July

Chinese Outbound Travel Market

103m3.9m8.1m

Chinese Outbound Travel Market

Ireland estimate as a % of Europa

Ireland .4m Europe 3.9m

Latest Ireland of Ireland estimates

40K 2015 + 10%

Our Competitors

WORLD WIDE‣ N0.1 South Korea‣ N0.2 Thailand‣ N0.3 Japan‣ N0.4 Cambodia‣ N0.5 The United

States

EUROPE‣ N0.1

Great Britain

‣ N0.2 Germany

‣ N0.3 France

‣ N0.4 Italy

‣ N0.5 Switzerland

Ireland’s Strengths & Opportunities

Main Areas of focus: Trade

Main Areas of focus: Media

Digital

93KWeibo

Collaboration

Main Areas of focus: Access

Industry engagement

Become China ready by:‣ Sales Tools‣ Build Relationships‣ Develop Itineraries ‣ Language‣ Food‣ Technology ‣ UnionPay

Industry engagement

Work with Tourism Ireland China:

‣ China Sales Mission‣ FAMs/Networking Events‣ News and Offers


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