This presentation is brought to you by EnterWorks.com The periodic shift in the technological advancements has continually redefined the way consumers shop. The rapid shift has not only intensified the customers for extended digital commerce options but also have embarked the competitive landscape and has provoked both retailers and consumers goods manufacturers to take hold of their brands and add new sales channels to meet the preferences of today’s empowered customer— according to the report of
Transcript
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The periodic shift in the technological advancements has continually redefined the way consumers shop.
The rapid shift has not only intensified the customers for extended digital commerce options but also have embarked the competitive landscape and has provoked both retailers and consumers goods manufacturers to take hold of their brands and add new sales channels to meet the preferences of today’s empowered customer— according to the report of CGT.
Clearly, now your business strategy needs to navigate and conquer new markets and fickle demands of your customers fast! And now your brand has to move products even faster to the markets, and enlarge its assortments in a refreshed way. And in order to accomplish this, none other than an apt PIM solution for brand manufacturers will support your endeavor to launch products and move swiftly in the new marketing arena.
This presentation is brought to you by EnterWorks.com
This presentation is brought to you by EnterWorks.com
A PIM solution is an enterprise platform that manages content and digital assets, allowing retailers to publish them on multiple mediums with ease. The solution creates a central repository of data which can be managed, enriched, syndicated and collaborated on by multiple users and across applications. It is a central core that holistically addresses the unique necessities of businesses operating on ecommerce sites and other retail businesses falling in the areas of publication, content enrichment, and workflow and imagery management.
A Quick Glance on PIM Solutions:
A PIM solution directly attributes in increasing conversion rates, margins, and acquisition of new customers. See the graph below and watch the ecommerce performance with and without PIM:
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See Also: [ 96% of Companies Are Failing Miserably When it comes to Marketing Data Insights ]
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Weighing Down the Vital Features of PIM Solutions That Helps CG Brand
Manufacturers in Efficient On-boarding and Management:
A PIM solution is the intuitive tool that helps you segment, personalize and get more from your sales.
It easily manages digital assets like multimedia, images, documents and more. Refer to the image below:
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It allows users to export data and publish on ecommerce sites, web and print catalogs, business applications, data pools and simpler supplier portals for self-on boarding.
It manages and automates business processes and offers a simple web-based search.
It integrates easily with ecommerce systems, point-of-sale devices, catalogs, mobile apps and more.
It also offers portal-based applications for dealers, suppliers, sales team members, customer service reps and other personnel.
It facilitates flexible data modeling and streamlined workflows and offers unlimited attributes and extensible taxonomies.
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A well defined and implemented PIM solution can help streamline the process by creating a centralized hub for managing data across the entire organization.
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PIM for manufacturing purposes helps consumer goods brand manufacturers to provide their brand or product centre businesses with architecture and scalability; integration and syndication; workflow, approval, and business process support; product taxonomy and relationship management; product attribute management; roles and privileges; administration tools; vendor portal tools; and data quality management, governance, and reporting.
How PIM For Brand Manufacturers Excels?
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PIM solutions help CG brand manufacturers to efficiently manage product content that could deliver an unrivalled consumer shopping experience, and therefore is becoming a top priority for brand manufacturers looking to go for it.
Final words:
Deliver differentiated experiences across your content value chain with EnterWorks, your Product Information Management provider.
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