How Publishers Can Make Better Ads
Kill the Noise
Don't Be Afraid of Negative Space
Make it Scannable
Kill the Animation
Content VS Brand
Value = Time
Be Direct
Embrace Negative Space
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A Brief History of Virtual Reality: How Did We Get Here?, Digiday WTF VR, May 11th, 2016
Marketing
WTF is Up With Viewability? (Digiday WTF Programmatic for Publishers - 4/30/15)
WTF is Cross-Device Targeting? (Digiday WTF Programmatic for Publishers - 4/30/15)
How ad blocking affects load times - Digiday WTF Ad Blocking NYC, 1/14/16
The Publisher's Response, Digiday WTF VR, May 11th, 2016
WTF is 360 Video?, Digiday WTF VR, May 11th, 2016
Programmatic 101: What All Publishers Need to Know (Digiday WTF Programmatic for Publishers - 4/30/15)
Internet
WTF - Digiday · / WTF Programmatic TV If a buyer is purchasing broadcast television inventory programmatically, it’s likely that they’re going through an inventory aggregator
Documents
What is the cost of ad blocking? - WTF Ad Blocking UK, 3/10/16
Digiday sammys 2013_team_toyotacampaign_recap
Sports
Mtvn Digiday Social
Business
Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking NYC, 1/14/16
Branded Content - INMA€¦ · Source: Digiday, WTF is Native Advertising Report, 2015. V5 150506_INMA Speech Large Format_v8_FA notes.pptx 10. Branded Content Video Source: BCG;
Mysapce Digiday Social
Technology
Chacha Digiday Mobile
The Different Between Virtual Reality and Augmented Reality, Digiday WTF VR, May 11th, 2016
IS A PMP? - Digiday · DIGIDAY | WTF IS A PMP? | 3 If open digital ad exchanges are public pools where anyone can drop by for a swim, then private marketplaces are country clubs where
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