How Social Media enables the job search!

How Social Media enables the Job Search!

First of all, what is

Social Media?

?

Once upon a time there was

And today we have Social Media.

What have we learned?

•People want to collaborate.

•Conversations are what it’s all about.

•People have a voice and they’re going to use it!

Social Media is the name of the bucket that contains all of the catalysts that enable people

to collaborate and converse online.

Social MediaIt is where technology & social interaction reach third base.

Kind of like the 21st Century’s answer to networking.

So how does this help

me in my job search?

I’m getting there…

What the heck is a Catalyst?

1. Social Bookmarking

2. Social Communities

3. Ranking, Reviews

4. Search Engines

5. Podcasts/Video sites

6. Wikis, Widgets

7. Social File Sharing tools

8. Self Publishing

Meet 8 types of catalysts here….

A message is not a conversation.

A static website does not enable conversation.

An ad is not a conversation.

A conversation requires a di-a-logue.

www.myStarbucksidea.com

Just the facts!

Fact #1

In December 2006, Time Magazine reported the person of the year to be you! That’s right. You!

Fact #2

Social Media is now officially part of the

UK curriculum. March, 2009

Fact # 3

March 2, 2009 – You Tube surpasses 100,000,000 viewers

> 100,000,000 videos uploaded

150,000 new videos per day

Source: http://www.comscore.com/press/release.asp?press=2741

Fact #4

300,000,000 blogs and counting.

75% of active online users read blogs.

1 in 3 have started their own blog.

Fact #5

It’s the evolution of communication, information, business and life!

June, 2009

Fact #6

Social Networking sites are officially more popular than Porn.

Time, October 13, 2007

Fact #7

The Future of Recruitment is Social!

The Recruiters LoungeExploring the wacky world of employment

It is the evolution of business.

This isn’t a fad.

Neilsen “Trust in Advertising” Report October 2007.

Only 20% of people trust advertising.

But 78% of people trust the recommendations of their network.

And 33% trust their selection of blogs.

Source: Neilsen Trust in Advertising. Oct 2007

The Traditional Marketing Funnel The Social Media Marketing Funnel

Source: MarketingProfs.com/08

Seriously… how

does this help?

First of all, a lot of factors impact your job search!

The economy has changed.

•Fewer jobs.

•More competition for the jobs that do exist.

•Expectation of recruiters to do more with less.

•Recruiters choosing more social less traditional means of finding the ideal candidate.

Technology is evolving at unprecedented rates. •Far more touch points with people and their networks.

•3 in 5 recruiters use social sites to find or vet candidates/uni applicants.

•Recruiters use your digital footprint when trying to decide between two excellent candidates; you and her.

Social Media has had a direct impact on the world of

recruiting. 1. Personal Branding is

the foundation of today’s job search. <Read Dan Schawbel’s Me2.0>

2. It’s all about relationships. People-finding is easy and necessary in today’s job market.

3. Purpose built digital footprints are not an option.

4. Personal and Professional lines have blurred.

Recruiters use key words to find candidates.

Your job search requires a shift in

thinking!

Paper maps or GPS? Anyone?

Shift This! 1. You need a true to you, competitive personal brand.

2. Your thinking! – “Gimme a Hand out Harry” and “All about me Annie” ? Stop approaching people with one sided offers.

3. Your Google rank. In some cases, the first 4 pages are table stakes.

4. Your viral potential. Get talked about.

5. Get up to speed on social catalysts so you can choose smart catalysts to support your efforts.

6. Buy your weaknesses.

Who are you really, how do you separate yourself from the rest and how can you manifest it cosmetically? Digitally?

Personal Branding! How To.

What does your personal brand look like today?

•Are you smiling? Do you need to mitigate? Is it Real? Human?

Create consistent profiles on several networking sites.

•Enlist www.atomkeep.com to help maintain them.

Find smart people and connect with them.

•Answer their questions.

•Share your resources with them.

•Make connections for them.

You are invited to a dinner party. You arrive without flowers for the hostess or a bottle of vino for the house. <yikes>

You sit at the table and dominate the conversation about how great you are and why everyone should buy your product, service or brand.

Chances are, you’re likely to be shown the door.

You are invited to a dinner party. You arrive with flowers for the hostess and a bottle of vino for the house.

You sit at the table and listen, observe and engage the conversation when you see an opportunity for you to help enable someone’s idea or conversation.

Chances are, you’ll be invited back.

Scenario 1: Scenario 2:

Shift your

Thinking!

Your Google Rank! Controlling your digital

footprint. Anything you do online impacts your Google Rank – so? how do you dominate the first 4 pages of Google?

•Google Profiles – google.com/profiles

•Secure your domain - FirstLast.com

•Get your profile on multiple <relevant> SNing sites.

•Comment intelligently on other people’s blogs.

•Give and get reco’s on linkedin. 5 minimum. 10 is ideal.

•Look at those Catalysts… explore, utilize.

•Start a blog? Resume! Philanthropic! Personal Interest! Industry, other.

Get Talked About! - but first! The Golden

Social Rule.

“Never, ever approach anyone with a one sided offer! Ever.”

Keith Burtis, Social Genius, www.KeithBurtis.com

Get Talked About!

People want to work with people who are like them. They want to buy from them, sell to them and refer them.

What is it about you that makes people like you and want to promote you? From how you always commit to making win win situations to golfing to charitable initiatives to blogging about things I find interesting to great video sharing to more.

Give your network a reason to talk about you.

BILL

Blogging – easier than you think.

1. Google.com

2. Search – Best Wordpress Themes

3. Find one you like.

4. Go to wordpress.com – open an account.

5. Install your wordpress theme.

6. Go to your dashboard – start posting!

What about that resume? www.Razume.com

Like traditional resume, but enables you to get community feedback. Polish.

www.visualcv.com Include work samples, charts and graphs, audio, video and images Share your VisualCV via e-mailGet your own URL (www.visualcv.com/yournamehere)

www.ziggs.com

You can discuss topics, ask people for advice or referrals, and search for jobs.

Find brilliant people. Connect with them. This does not mean similarly aged… or those who share your job title.

•Meet Gen Y!

•Find people you admire professionally and personally.

•Find people from real life.

•Find people in your industry.

•Find the key influencers / bloggers in your industry.

Now connect with them.

Start here:

This is a HEADLINE, not your job title. What words, when searched for, will bring people to your profile?

Find people. Former employees, current, company stats, this is where most stalking should be done.

The convergence of you, technology.

True Story: I found this on twitter last night.

Start Today:

1. Stalk yourself. www.google.com put in your First Last and FirstLast

2. Define your true, authentic personal brand. Solicit input. Refine. Evolve.

3. Create Profiles on a couple of SNing sites. Get recommendations. Remember www.atomkeep.com

4. Get your resume into shape.

5. Use keywords to search for likeminded people. Connect. Share. Learn.

6. Participate in the conversations.

7. Consider uploading a video and posting to your profile.

8. Continually monitor your digital footprint.

Photos are really important!

Cool Resources:

Sifting through the world wide web: www.Alexa.com – ranks top 100 sites by country. Find the top 5 relevant sites and engage them.

www.Technorati.com

www.SocialMention.com www.SteveSaylor.net – the wordpres guy!

How to Sites: www.commoncraft.com www.YouTube.com

www.eHow.com www.google.com – use of search words “AND” “OR” “NOT”

www.wikihow.com www.slideshare.com

Managing multiple sites:www.atomkeep.com

Recruitment: www.recruiterearth.com www.Mashable.com/jobs www.linkedin.com/in/ZaleTabakman

www.interviewup.com www.TheRecruitersLounge.com

www.careerlab.com www.JobRadio.com

Once you have resolved your personal brand, created your digital footprint and mastered a modern resume…

Check out:

www.maritzcanada.com

Shadi Ghani, Recruitment Manager

gotpotential@maritz.com – re: Shannon Boudjema

www.PayItForwardRecruitment.com

Peggy Lippert, Executive Director

Resumes@PayItForwardRecruitment.com – re: Shannon Boudjema \

SAPIENT – Toronto Marketing And Ad Agency.

Who might be hiring?

Let’s get connected. Shannon@ShannonBoudjema.com

www.linkedin.com/shannonboudjema

Tweet with me @ShannonBoudjema

www.ShannonBoudjema.com

Mwah! You’re beautiful!