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How to Avoid Social Media Pitfalls Presented by: Dale Cooke PhillyCooke Consulting @PhillyCooke [email protected] 24 June 2015
How to Avoid Social Media Pitfalls
Presented by:
Dale CookePhillyCooke Consulting @PhillyCooke [email protected]
24 June 2015
PhillyCooke Consulting helps companies develop compliant communications about FDA-regulated products, with an emphasis on new and emerging digital communication channels, including social media. PhillyCooke Consulting services focus on 1. Review & Approval Process Improvement 2. Training 3. Promotional Review of Tactics 4. Policy Development 5. Documentation Review & Development
Photo by Ben Sutherland via Flickr
Social Media Can Get Hot!
Memes Aren’t Always Fun
Know Before You Ask
Protect Your Employees
DIY marketing is cheap!
Or maybe not
Control Your Agents
Filters Are Your Friend
Hashtags Aren’tTrademarked
Follow Your Procedures
Your Budget Limits Aren’t My Problem
Understand the Technology
Avoiding the Pitfalls
Proactive Steps to Success 1. Listen first 2. Operationalize everything 3. Filters engaged 4. Produce, promulgate, proselytize 5. Most people aren’t lawyers 6. A little heads up 7. Learn the technology
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Best in Class
Customer Service
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Fostering Community
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Using Humor Successfully
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Fundraising
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Disclaimers People Understand
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Address the Basics
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Raising Awareness
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Questions? Dale Cooke PhillyCooke Consulting
[email protected] @PhillyCooke on Twitter PhillyCooke.com www.Scribd.com/Dale_Cooke www.slideshare.net/PhillyCooke
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Speaker Bio: Dale Cooke Dale Cooke is the president of PhillyCooke Consulting, which provides advice and training to companies about developing compliant promotional materials for FDA-regulated products. Dale has worked with more than 30 pharmaceutical and medical device clients around the world. His insights have been featured in the Wall Street Journal’s Health blog, The Pink Sheet, MedAdNews, PharmExec, and others. Dale is an active member of the Regulatory Affairs Professionals Society (RAPS), Drug Information Association (DIA), Food and Drug Law Institute (FDLI), and the Alliance for a Stronger FDA. He also serves on the faculty of the University of California San Francisco’s American Course in Drug Development and Regulatory Sciences program.
Dale is the author of Effective Review and Approval of Digital Promotional Tactics, which is part of FDLI’s primer series. He is regularly invited to speak at industry conferences on topics including FDA enforcement trends, best practices for review processes, global review practices, and life sciences use of social media. Previously, Dale served as the head of Regulatory for Digitas Health LifeBrands, which is part of the Publicis Healthcare Communications Group.
Dale earned his B.A. in Philosophy from Southern Methodist University, an M.A. in Analytical Philosophy from the University of Arizona, and studied Epidemiology and Biostatistics at Drexel University’s School of Public Health and Healthcare Compliance at Seton Hall University’s School of Law.
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