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How to be a human brand in a digital world js 16 9

Date post: 05-Dec-2014
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Our customers have always been driven and motivated by ‘human’ behaviours : emotionally driven to fulfil, needs, problems, desires and stimulation. Today technology in media is becoming more ‘human’ in what it is capable of doing and learning In this short section I am going to suggest that maybe the most successful way to navigate an increasingly digital world is via brands equally becoming more human in the way they build relationships with their customers through the opportunities digital media gives us
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Being more human in a digital world Jen Smith
Transcript
Page 1: How to be a human brand in a digital world js 16 9

Being more human in a digital worldJen Smith

Page 2: How to be a human brand in a digital world js 16 9
Page 3: How to be a human brand in a digital world js 16 9

How we think How normal people think

NFC

Social Gaming

A Tube card

Filling in boredom on

the tube

Conversation Platforms

Banter & Bragging

Being more ‘human’ in a digital world’

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6 stages to being a human brand in a digital world

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Learning to crawl

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Search

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38.9k Likes

4.2k Shares

2.2k Tweets19k Clicks

220 Backlinks

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2. Ask why?

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The Sunshine Aquarium Tokyo

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3. Learn how to have a conversation

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Everything is connected via digital

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If our objective is to build conversations with the consumer – everything should lead to further interaction

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4. Be friendly

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It’s not ‘doing social’ its having banter about things that go on around you

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Being friendly means other people want to play with you

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5. Age is irrelevant if you are joined together in a mutual game

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A community united around the kitchen being the heart of the home

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6. Play the games people are already playing

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Trident – orientating communications around what the audience are playing

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Be a Human brand in a digital world


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