Being more human in a digital worldJen Smith

How we think How normal people think

NFC

Social Gaming

A Tube card

Filling in boredom on

the tube

Conversation Platforms

Banter & Bragging

Being more ‘human’ in a digital world’

6 stages to being a human brand in a digital world

Learning to crawl

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2. Ask why?

The Sunshine Aquarium Tokyo

3. Learn how to have a conversation

Everything is connected via digital

If our objective is to build conversations with the consumer – everything should lead to further interaction

http://www.youtube.com/watch?v=l2OCaQq8XkM

4. Be friendly

It’s not ‘doing social’ its having banter about things that go on around you

Being friendly means other people want to play with you

5. Age is irrelevant if you are joined together in a mutual game

A community united around the kitchen being the heart of the home

6. Play the games people are already playing

Trident – orientating communications around what the audience are playing

Be a Human brand in a digital world