Being more human in a digital worldJen Smith
How we think How normal people think
NFC
Social Gaming
A Tube card
Filling in boredom on
the tube
Conversation Platforms
Banter & Bragging
Being more ‘human’ in a digital world’
6 stages to being a human brand in a digital world
Learning to crawl
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2. Ask why?
3. Learn how to have a conversation
Everything is connected via digital
If our objective is to build conversations with the consumer – everything should lead to further interaction
4. Be friendly
It’s not ‘doing social’ its having banter about things that go on around you
Being friendly means other people want to play with you
5. Age is irrelevant if you are joined together in a mutual game
A community united around the kitchen being the heart of the home
6. Play the games people are already playing
Trident – orientating communications around what the audience are playing
Be a Human brand in a digital world
